The German Adaptation Platform Petra Mahrenholz, Clemens Haße, Susanne Kambor, Inke Schauser,...
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Transcript of The German Adaptation Platform Petra Mahrenholz, Clemens Haße, Susanne Kambor, Inke Schauser,...
The German Adaptation Platform
Petra Mahrenholz, Clemens Haße, Susanne Kambor, Inke Schauser, Andreas Vetter
German Federal Environment AgencyKomPass - Climate Impacts and Adaptation in Germany
OVERVIEW
1. Objectives, content2. Linkages3. Defining target groups4. Information on use5. Development plans6. Lessons learnt
Communicating adaptation knowledge
OBJECTIVES, CONTENT anpassung.net
• Launched in January 2008• Provide IAV- knowledge
Data accessFunding programs and scientific projectsAdaptation activitiesAggregated research results (regions, sectors)Newsletter, schedule, documentation of events
• Network platform extranets • Exchange information among users links
LINKING INFORMATION: WITH GERMAN STATES
Communicating adaptation knowledge
Results and metadata of 300 regional IAV studies exposition maps, here: temperature change
LINKING INFORMATION:WITH GERMAN CLIMATE PORTALS
Communicating adaptation knowledge
LINKING INFORMATION:
TARGET GROUPS anpassung.net
to determine our target groups:
• Online surveywe contacted 370 Persons personallywith 25 Questions171 responds (46 %)
TARGET GROUPS anpassung.net
Survey results Development of Personasvirtual persons = prototypical users attributed with
specific characters (photo, personal features….)user perspectiveempathize with the situation and the needs
Personas for 4 Main Target Groups: actors in municipalities; Federal/State Governments; enterprises/I-NGOs; Scientists
Communicating adaptation knowledge
Communicating adaptation knowledge
ANPASSUNG.NET – USER SHARE
Communicating adaptation knowledge
36%
18%7%
8%
31%
Federal, State, Municipalities Enterprises, I-NGOsE-NGOs MediaScientists
we reach our carefully defined main user groups
INFORMATION ON USE
Communicating adaptation knowledge
Numbers monthly
anpassung.net Klimalotse Tatenbank
Visits 10000 - 18000 1100 – 4800 1500 - 5000
Different visitors
2000 – 5000 250 – 520 200 - 600
Pages visited
40000 – 95000 5000 – 72000 5000 – 72000
Duration time
5-15 min30 – 60 min
30 – 60 min(35 %)
?
Use in 2010 – 2012: + +
WEB-RELAUNCH
• After evaluation of different web-products relaunch of completely udated website: Aug. 2013
• Updated scientific information and products (maps in 2014)• new structure• conversion to a new cms drupal• Modern design and user friendly (directly writing into
databases)• factor of pleasure• English version by Jan. 2014
LESSONS LEARNT
• Setting objectives and a well focused content ease cooperation with further CC-platforms
• Evaluation of information formats with the help of online surveys is necessary
• Definition of Personas and consequently addressing the different user requirements enhance communication success
• Action on local level needs information on good example and funding schemes
Communicating adaptation knowledge