A COMPANY BUILT ON CUSTOMER ARCHITECTURE.

DATA & KNOWING YOUR CUSTOMER MAKES THE RIGHT IDEA

the story‘MARKETING IS NOW AUDIENCE CENTRIC. PROMOTION, PRODUCT, PLATFORM & FORMAT AGNOSTIC’.

Please ensure you are connected to the internet and click the pentagon

why, how and what is FYI

As Customer Architects we create and sponsor experiences with your brand and show you how to offer them to the right people.

We do this by enabling and embedding the design of your custom Customer Blueprint which we design with you and your product/service or company in mind. The Blueprint is developed through a one hundred day process through five stages of planning and design. We call this the Customer Architect Model.

Using tools, process and techniques we have researched, developed, designed and implemented over the past 8 years, we help you develop, define, understand, establish and build your bespoke customer focused go to market strategy.

We do this For Your Innovation.

‘DATA & KNOWING YOUR CUSTOMER MAKES IT THE RIGHT IDEA’.

hello

I am Tim ElliottI spend most of days helping businesses, brands and start-ups with customer engagement because business is all about people and building relationships.

With over 18 years experience as a marketing professional and a decade being a social media enthusiast (geek), one thing has remained the same and that's "people buy people" in the fact is that was something I learnt over 20 years ago and its still true today.

I have been fortunate to work for a wide variety of brands and Business from premier league football clubs, non-profits, start-ups, pub co's and FMCG brands creating social media campaigns to marketing consultancy services.

hello

I am Steve RickI am a key developer of a different customer bases within segmented target markets.

With over 12 years of experience I am not a marketer, but a designer in customer journeys and how to find your markets.

My skill set is around a quality customer service and growth of a market through the proposition and design, with a keen eye for detail of implementation of new products and services through marketing and sales in go to market strategies.

I believe solutions are split into pains and pain relievers, gains and gain creators.

THE FYI CUSTOMER ARCHITECTURE MODEL

The model built on experience

stage one

Knowing your ‘why’ is an important first step in figuring out how to achieve the goals that excite you and create a successful product, service or company. (versus merely surviving!).

Only when you know your ‘why’ will you find the courage to take the steps needed to get ahead, and the start on the best trajectory in helping your customer base understand the reason and the purpose of your product, service or company.

Passion is contagious, enthusiasm is palpable, The key to harnessing that passion is by developing your story that you should be sharing with your customers. Customers become disciples of a great story and ‘why’.

Everyone remembers a great story or film, so what better way of understanding your why, through developing your own heroes journey.

DEVELOPING THE PURPOSE – YOUR WHY, HOW, WHAT & STORY

“Remember your ‘why.’ You have a specific reason for doing what you do.”

Pat Flynn

discovering your why

DEVELOPING THE PURPOSE – YOUR WHY, HOW, WHAT & STORYDEFINING THE SEGMENTS – WHO ARE THEY, WHERE ARE THEY?

Knowing who your customer is and where they are digitally is more important than ever. What they like to discuss, what platforms your customer groups use, who their connections are, these are the types of questions we ask in this second phase of the blueprint. We hone down your target markets.

“Segmentation is saying something to somebody instead of saying nothing to everybody.” —Jay Conrad Levinson

stage two segmentation

DEVELOPING THE PURPOSE – YOUR WHY, HOW, WHAT & STORYUNDERSTANDING THEIR JOURNEY – MAP TO THEM AND THEY WILL STAY WITH YOU

Your customers journey is intrinsic to success. You can be the a brilliant company or have the best product or service in world, but if you do not look after the customer through their key stages of dealing with you, then your brand, product or service will not be loved.

In this stage, we take you through seven important and individual stages of a purchase decision. During this process we help you understand your touch points with your customers. From trigger information, to making your customer an ambassador, we help you ascertain the customers journey with you.We look at current practices and give you ideas of how you might improve this or where holes may be and what you could do to fill that void.

stage three the customer journey

ESTABLISHING PROPOSITIONS – PAINS, PAIN RELIVERS, GAINS AND GAIN CREATORS

A good Customer Value Proposition is relevant to your customers, their pains and what they are looking to gain.

A good value proposition is the number one thing that determines whether people will read more about your product or service. It answers the questions of does it suit their needs.

We look at your CVPs and re-design them so they are suitable to each of your segmented audiences in stage two.

stage four propositions

BUILDING YOUR GTM – INTRINSIC & EXTRINSIC GO TO MARKET STRATEGY AND CHECKLIST

• You have a great ‘Why’• You have your segmented audiences and customers• Your customer journey is fully developed• The individual CVPs are ready for each audience type in line with your ‘Why’

Now its time to plan to take it to the market. We help you design the stages for internal and external adoption. From campaign launches to sales enablement training, your bespoke checklist gives you the understanding of how to embed the strategy.

stage five go to market

the blueprint

The final blueprint is a collection of the five stages that we have completed with you.

• Your why• Segmentation and data,• the new customer journey• Proposition canvases of the individual segmentation• Bespoke Go To Market checklist.

It is you reference for now and future all in one place.

Your Why

Segm

enta

tion

The Customer Journey

Proposition Design

Go To Market

we are your architects

TIM ELLIOTT

STEVE RICK

Tel: 07511342085Email: tim@fyi100.co.uk Twitter: @TimElliottUK

Tel: 07734294613Email: steve@fyi100.co.uk Twitter: @steverickuk