The Future's So Bright, I Gotta Wear Shades
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Transcript of The Future's So Bright, I Gotta Wear Shades
The Future's So Bright, I Gotta Wear Shades
Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware
Software company specializing in technical solutions and services for the gaming industry
There is a fundamental shift taking place
Every minute, 24 hours of content is uploaded to YouTube
If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users
On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications.
By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day
Zynga adds 1,000 new servers a week for FarmVille and other games
54% of Internet users watch TV online daily
On-line TV station Hulu streamed 1 billion videos in December 2009
Source: Economist, Beyond the Box
Mobile search engine traffic has seen an increase of 247% in the past year
Source: Digital Strategy Consulting
The on-line world is part of growing up
The Net Gen wants entertainment and play in their work, education and social life
On-line digital world is also changing older generations
It’s not for kids anymore
The Game has moved
The Retailer mindset does not work on-line
A new type of Retailer
Retailers
Consumer
KYC = Know Your Customer
Tools for Metrics
In partnership with Unica
One to one and one to many Conversations
Listen
They are alreadytalking about you
Listen
Follow the Money
Follow the Consumer
Who do you trust?
Death of Privacy
Online bill payments have grown from 12 percent to 45 percent of all payments
http://www.finextra.com/news/announcement.aspx?pressreleaseid=33978
Rise of on-line Payments
1. Google.com2. Facebook.com3. Youtube.com4. Yahoo.com5. Live.com6. Baidu.com7. Wikipedia.org8. Blogspot.com9. Twitter.com10.Qq.com
1. Yahoo.com2. msn.com3. google.com4. ebay.com5. amazon.com6. microsoft.com7. myspace.com8. google.co.uk9. aol.com10.go.com
2005 2010
Shifting Culture
Time for new thinking
Lottery 2.0
Solutions for Lottery 2.0
iPhone and AndroidLottery games, Casino games
Be Mobile
Be Social
BuildingCommunity
1. 14 years of experience – we Know Your Customer
2. Core focus on digital distribution – Internet and Mobile
3. Flexible – We can re-act fast4. Industry leading platform – Open, Modular,
Scalable, Easy 3rd party integration 5. Top of the line partners – Microgaming - Unica
Why Betware?
And one more thing...
Betware Wine TastingIn Betware Booth@ 12:45