The Future of Water

82
2 | The Future of Water | SFSU | Advanced Graphic Design May 2013 the future of water

description

DAI 525 / Advanced Graphic Design Design + Industry / San Francisco State University Spring 2013 ~~~~~ The trends in graphic design are proving that the practice is no longer limited to simply layout, type, and discrete artifacts. Critical and divergent thinking, trans-disciplinary collaboration, as well as the call to design working for social good (rather than the expectations of consumption) are reshaping and expanding the practice. How can graphic design education, and specifically curriculum, engage students in these new practices as well as create experiences resulting in real outcomes outside of the idealized confines of the classroom? WATER: infrastructure, utility, sustenance Themes: 1. Mobility 2. Wellness 3. Nourishment 4. Entertainment 5. Energy 6. Security 7. Governance 8. Waste 9. Information / Learning 10. Shelter 11. Commerce

Transcript of The Future of Water

Page 1: The Future of Water

2  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

May 2013

the futureof water

Page 2: The Future of Water

3  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

This report is a product of the San Francisco State University Department  

of Design and Industry Advanced Graphic Design 3 course. The Department 

of Design and Industry is an inclusive learning environment that promotes 

creativity and scholarship, and mirrors the wide range of cultural, artistic 

and scholarly interests in the San Francisco Bay Area.  

ConTACTS

Stacy Asher

Course Instructor 

[email protected]

Joshua Singer 

Visual Communication Design Coordinator 

[email protected]

      

Page 3: The Future of Water

4  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 4: The Future of Water

5  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 5: The Future of Water

6  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Contentsexecutive summary 6

the Future of Water 9

Information        10

Alexander Hopson + Justin soong

Mobility           14

Gabriel Bentley + Federico Dejesus

Wellness           18

Judy Chu + Alisha Piccirillo

Nourishment         22

Anthony Buada + Celeste Freitas

Shelter           24

stella Cunanan + Carly Leung

Entertainment         31

Dana Lui

Waste              34

Gabriella Medina + Lindsey Millen

Energy          36

eliza Bolger + Dan Crannery

Commerce                      39

Pichamon Chamroenrak +

Madeleine Lucero- simmons

Governance         42

sarah Groshans + thrudy Regan

Security           46

Ghazal Modarresi + Derek Wong

Conclusion 50

Contacts 54 

Front + Back Matter / Ivonne Calderon

Page 6: The Future of Water

7  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

EXECUTIVE SUMMARY

In this modern age, it is

increasingly necessary and

difficult to track the social,

health, and environmental

effects of the water we

consume. People are

becoming increasingly

aware of how their choices

regarding water impact

every aspect human life.

Although we are often

encouraged to save

water by replacing our

showerheads and toilets

there are significant dangers

being largely ignored. We

must seriously consider

how we move water from its

source to our homes and

offices as well as where it is

transported after use.

A pioneer of environmental

movements, san Francisco

is integrating tap water

accessibility into the urban

landscape.

Using water for entertainment

affects the amount of water

available to us in the future.

We may not need to worry

about the amount of water we

have now, but it will become a

problem.

Water is a valuable resource

to humans, plants and

animals. It is what keeps our

bodies running and the world

connected. Water is present

in the food we consume as

well as the environment that

surrounds us.

Water is considered one of

the very basic requirements

for life and is a necessity

for survival. However, in

the modern age, water is

often overused in providing

comfort. the hotel industry

in particular uses copious

amounts of water to create a

sense of luxury.

2 Mobility 3 Wellness1 Information

4 nourishment 5 shelter 6 entertainment

twelve urban systems are common to every city throughout the world: water, information,

mobility, wellness, nourishment, shelter, entertainment, waste, energy, commerce, gover-

nance, and security. these systems are highly interconnected, and can be characterized by

the flow of physical resources and related services into, out of, and within the bounds of the

city. the following text examines the intersection of water and each additional urban system.

Page 7: The Future of Water

8  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

As drought, population

growth and water shortages

in America become an

increasing threat, California

must confront the biggest

contributor to water waste,

water distribution loss. An

average of seven billion

gallons of clean, treated

drinking water is lost daily

due to poor infrastructure.

the quantity of fresh water

consumed for energy

production is a massive

concern for todays society.

even more alarming, it is

predicted by the International

energy Agency (IeA) to

double within the next

25 years.

Water security is crucial to

our survival. the process

of obtaining and enjoying

the water we have access

to is sometimes taken for

granted, and may cause

problems in the future.

Local examples of

organizations that regulate

water use are highlighted in

this chapter. these programs

demonstrate the potential of

governance to save our water

supply and quality.

With the drought in California

getting worse every year,

the topic of water ownership

becomes increasingly

important as well. the public

should be questioning who

owns the water and why they

have the right to sell it.

7 Waste 8 energy 9 Commerce

10 Governance 11 security

Page 8: The Future of Water

9  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

InTRoDUCTIon

Urban areas are diverse in a multitude of ways, including climate,

culture, and the design of the built environment. In spite of these dis-

similarities, the urban systems that underlie each city remain relatively

constant. every city in every country has devised a system for managing

its inhabitants’ access to water, information, mobility, wellness, nourish-

ment, shelter, entertainment, waste, energy, commerce, governance,

and security.

Different cities have different approaches to organizing the flow of and

access to these twelve systems. A consideration of the relationships

between the different urban systems reveals compelling insights about

the capacities and priorities of a city, its leaders, and its inhabitants.

Water, one of the most basic human needs, has come to occupy an

increasingly complex role in city management. A necessity for health

and nourishment, a means for recreation, a factor in waste removal and

treatment, and a topic rife with political and environmental discussion,

water maintains a critical relationship with each element of the dense

network of interrelated activity that comprises urban life.

We invite you to use the following pages as a resource for engaging

more deeply with the water system within our own city of san Francisco.

Page 9: The Future of Water

10  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

2 | The Future of Water | Arup Foresight Arup Foresight | The Future of Water | 37water+ waste

Page 10: The Future of Water

11  |  The Future of Water  |  SFSU  |  Advanced Graphic Design1

Page 11: The Future of Water

12  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / information

Page 12: The Future of Water

13  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

ThE pRoBlEM oF InFoRMATIon

In recent years it has become important to 

track the social, health, and environmental 

effects of the water we consume. people are 

becoming increasingly aware of how their 

choices regarding water impact every aspect 

human life. however, this awareness can have a 

paralyzing effect. With so many questions and 

not enough credible information, we often find 

ourselves unable to make truly effective choices 

about water. 

For example, how can we make environmentally 

sustainable choices about our drinking water? 

Many of us understand the importance of clean 

water, but are often conflicted when faced with 

a decision of choosing bottled water over 

tap, weighing environmental concerns over 

perceived quality and safety of water. With 

the sheer volume of information out there, it 

becomes difficult to discern a credible source.

This results in many well-meaning consumers 

falling victim to “greenwashing,” a technique 

companies use to build up an environmentally 

friendly brand image which may misrepresent 

their actual environmental impact. In october 

2008, nestlé Waters advertised a bottle design 

that used less plastic, claiming bottled water 

was “the most environmentally responsible 

consumer product in the world.” however, even 

nestlé Waters (in direct contradiction to its own 

claims) stated in a Corporate Citizenship Report 

released that same year that the majority of their 

plastic bottles ended up as solid waste. 

nestlé was eventually taken to task by environmen-

tal groups for creating a misleading narrative 

about their product, but they remain a prime 

example of how mishandled information has 

the potential subvert even our best intentions.

“Bottled water is the most environmentally responsible consumer product in the world.”

—Nestlé Waters Ad

Page 13: The Future of Water

14  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 14: The Future of Water

15  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

SoURCE ChECk lIST

•  look for information about the author; what’s  

   his or her point of view?

•  What’s the purpose or motive of the content?

•  Is the information objective?

•  how accurate is the information. Can it be verified?

•  Are the sources credible? What    

   institution (company, government, university, 

   etc.) has funded or sponsored the information?

•  how current is the information? Check dates.

Can you trust what you know about water?

Endless amounts of resources are available with 

the click of a button. We live in a time when 

anyone can publish anything on the Web and 

‘anything’ might pop up in your search. The Internet 

has created an environment where information is 

plentiful, but not consistently correct. Because 

solid resources and quality information are at 

a premium, it is more important than ever to 

thoroughly evaluate the content we come across. 

Information on vast, general topics like “water” 

might seem infinite but focused and useful 

information on topics like “clean water” is now  

at a premium. It has become more important  

for us to educate ourselves about water using 

reliable and trustworthy resources and to keep 

the topics focused. 

Page 15: The Future of Water

16  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

In a sobering tale about water consumption 

Robert Glennon’s Unquenchable: America’s

Water Crisis and What To Do About It confronts 

wasteful water usage in America by document-

ing the many inefficient elements of the nation’s 

water system.

In The Big Thirst: The Secret Life and Turbulent

Future of Water, Charles Fishman sets out to 

change the way we think about water by exploring 

our strange and complex relationship with it. 

Alex Prud’homme’s The Ripple Effect: The

Fate of Fresh Water in the Twenty-First Century

is a collection of local water stories that have 

major global implications.

The Atlas of Water, Second Edition: Mapping

the World’s Most Critical Resource by authors 

Maggie Black and Jannet King is a compelling 

visual guide to the state of water that uses 

vivid graphics, maps, and charts to explore the 

complexities of human interaction with water.

Free Range Studios has published videos 

on educational topics that are entertaining 

and informative for all age groups. The Story

of Bottled Water is a video that explains how 

demand for products such as manufactured water 

bottles is created. The beverage industry has 

persuaded Americans to consume expensive 

“processed” water to the tune of over half a 

billion bottles of water every week.  

www.storyofstuff.org

Project Wet is a website that contains 

everything you need to know about water. It 

is a teaching tool for schools or the home for 

kids in a wide range of ages. Filled with solid 

information, a lot of data and a wide array of 

additional resources, project Wet is totally 

committed to conveying the truth about water. 

www.projectwet.org

California Water Awareness is an informative 

source that presents a wide range of water-

related issues, challenges, and solutions 

pertaining to California and San Francisco. 

It has great potential for helping Californians 

rediscover the importance of water through 

tangible examples of water programs, sources 

of drinking water and many more topics about 

water usage. learn more about your water at 

www.waterware.org

The United States Geological Survey presents 

the widest spectrum of information related to 

water in the United States. The USGS is the 

ideal starting point for research. This website 

is filled with resources to understand our water 

situation and how to treat water resources 

responsibly. www.water.usgs.gov

WATER EDUCATIon AnD AWAREnESS SoURCES  

Page 16: The Future of Water

17  |  The Future of Water  |  SFSU  |  Advanced Graphic Design2

Page 17: The Future of Water

18  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / mobility

Page 18: The Future of Water

19  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATER SYSTEM InEFFICIEnCYAlthough we are urged to save water by re-

placing our showerheads and toilets, there are 

pressing dangers being largely ignored. how 

we move water from its source to our homes 

and offices as well as where it is transported 

after use requires some serious consideration.

Currently, San Francisco’s water originates 

primarily within Yosemite national park, in the 

hetch hetchy Valley. About 15% of the water 

comes from other sources downriver, but the 

majority makes the complete 167 mile trip. The 

water is considered clean enough that it is not 

filtered (with the exception of the water added 

from downstream sources) and the entire 

system is gravity-driven, which saves money 

that would otherwise be used for pumping the 

water through the system.

Despite these positives, San Francisco, along 

with most other major cities, still wastes a large 

amount of water on a systemic level. Some of 

these problems are beginning to be addressed, 

but some remain. San Francisco public Utili-

ties Commission which runs the hetch hetchy 

Regional Water System, does not publish the 

efficiency of their system. however, Tokyo 

has made water system efficiency one of their 

major priorities. So far they have drastically 

reduced systemic water losses from leaks 

and theft to just 3.6%. While this is far better 

than the 20% losses Tokyo had in 1956, it still 

means the city loses about 68 million cubic 

meters every year. Considering the average 

San Franciscan uses 108 gallons per day, the 

Tokyo system is wasting the daily equivalent of 

The smallest leaks are the most dangerous because they often go undetectedfor a long time.

Tokyo, as of 2006, has one of the most efficient water systems in the world, but still wastes the equivalent of the water used by 455,556 San Franciscans.

Page 19: The Future of Water

20  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

the water used by 455,556 San Franciscans. If 

San Francisco’s water loss were to reach as 

low a level as Tokyo’s, it would still be losing 

the equivalent of the water used by about 

47,970 San Franciscans. Improving efficiency 

of shower heads and toilets can be helpful, 

but the benefits still pale in comparison to the 

gains that could be had by focusing on the 

water losses in the delivery system.

Tokyo has made use of several methods to 

reach their system efficiency levels. First and 

foremost is the implementation of rigorous 

leak detection. Existing leak detection is 

typically done by using specialized listening 

equipment to hear the sounds of leaks, but 

this often misses the most dangerous leaks: 

the small ones, because they are so difficult to 

hear. Tokyo has made use of extensive system 

monitoring that makes pinpointing leaks much 

easier. They monitor flow during the lowest 

demand hours, typically at night, which allows 

them a much better picture of where losses are 

occurring. San Francisco has been upgrad-

ing to smart meters that monitor the system 

every hour, meaning that implementing similar 

methods is possible. Additionally, Tokyo has 

been replacing pipes proactively, and using 

new materials such as ductile cast iron, which 

has magnesium to create a more flexible pipe, 

thereby requiring less repairs.

Monitoring systems can help detect and pinpoint leaks as well as helping to prevent water theft which means better, cheaper water for the consumer.

Page 20: The Future of Water

21  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

REUSE WATERMost citizens of San Francisco are aware 

that their fresh water resources come from 

hetch hetchy. Yet because of the lack of 

infrastructure for reuse, waste is inevitable. 

After water is used, it is carried to the water 

treatment plant and then released into the 

ocean. What if recycled water could be 

reused for other purposes such as watering 

our gardens, washing our cars, or even 

entertainment? Greywater is the leftover water 

from baths, showers, hand basins, washing 

machines, and other clean sources.  how can 

we use greywater? We need to have a separate 

system that would only be used to distribute 

greywater to San Francisco’s underground 

water system.

Page 21: The Future of Water

22  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

We have to limit the use of our water reserve 

and think about how we can reduce the use 

of fresh water. As part of the Water System 

Improvement project, San Francisco is working 

to collect greywater and use it where possible. 

Recycled water is used water that has been 

filtered for the purpose of non-potable use. 

once the system is completed, water would 

be collected from the houses, buildings, and 

other places that use fresh water and then 

transported to the water treatment plant before 

making its way back to be reused.

With so many pipes underground, how can 

we discern which one are freshwater and 

which are recycled water? The International 

Association of plumbing and the Mechanical 

official’s Uniform plumbing Code has 

standardized the system by using color as a 

way to differentiate the pipes. Specifically, 

recycled water pipes will be purple instead of 

blue, as that is the color typically used for fresh 

water pipes.

In the home, the system will have separate 

piping for fresh water and recycled water. 

Fresh water will be used in the kitchen and 

showers. Recycled water will be used in 

washing machines and toilets as well as having 

separate colored faucets outside the house for 

use when washing cars and watering the lawn.

“In 2002, San Francisco voters’ approval of Propositions A and E authorized the financing for the 40 WISP projects to be constructed within the city.”

—spur.org

Page 22: The Future of Water

23  |  The Future of Water  |  SFSU  |  Advanced Graphic Design3

Page 23: The Future of Water

24  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / wellness

Page 24: The Future of Water

25  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

hYDRATIon IS lIFE

The number one indicator of wellness in 

a community is access to clean water for 

hydration. A pioneer of environmental 

movements, San Francisco is implementing  

tap water accessibility in the urban landscape 

to promote drinking tap water instead of 

bottled. San Francisco has exceptional tap 

water sourced from the hetch hetchy snow 

melt in Yosemite national park. With high 

quality tap water available, the challenge is in 

design and delivery to urban public spaces. 

In an urban location such as San Francisco, 

many water fountains are broken and unusable. 

Durable and low maintenance water station 

designs are essential for public drinking 

fountain installations. Since hydration is a 

necessity and reducing plastic water bottle 

consumption is a priortiy, both civic and 

community sponsored programs are emerging 

in San Francisco to encourage hydration by 

offering access to clean tap water for drinking.

Many public water fountains in San Francisco are broken or unusable.

Page 25: The Future of Water

26  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Essential for life, drinking enough water also 

reduces stress, but dehydration creates stress 

in the body which in turn generates thirst. 

Maintaining hydration allows for necessary  

body regulation such as:

•  Maintenance of body temperature

•  lubrication of joints and muscles 

•  Moisture of air in lungs

•  Elasticity of skin

•  protection of vital organs

•  Absorbency of nutrients

•  Transportation of nutrients and oxygen  

into cells

In addition, hydration detoxifies the internal 

system of the human body, reduces heart 

disease and allows the kidneys to filter toxins 

properly, lowering the risk of kidney stones.

Since the brain is comprised of 90% water, 

drinking water keeps the brain hydrated and a 

person functioning. Sometimes people mistake 

hunger for thirst, turning to food rather than 

a glass of water. Eating more than what they 

really need creates the potential for overeating 

and ultimately, obesity.

“Water is a human right allotment that must not be charged for. Scarcity of water should not affect peoples right to clean water.”

—Global Tap Mission

Being dehydrated can cause physiological 

signs of stress, which in turn tends to cause 

more dehydration. If you are thirsty you are 

already dehydrated. how can a city promote 

wellness by providing access to clean tap 

water that citizens and visitors will use? 

A vicious cycle

Stress Dehydration

Page 26: The Future of Water

27  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATER ACCESSIBIlITYIn an effort to reduce waste and promote free 

public access to clean drinking water, San 

Francisco has installed nine ADA compliant 

Global TapTM bottle refill stations. Carrying re-

fillable water bottles and drinking tap water has 

become more prevalent among San Francisco 

residents and the Global Tap stations are an 

example of a civic, industry, and community 

based solution.

Global Tap stations are popping up across 

the city as well as the nation. Depending on 

the location, many people are not aware of 

the station’s function or do not carry reus-

able water bottles with them. The Global Tap 

station located in Yerba Buena park, where 

many pedestrians pass by, is barely used. The 

dispenser did create interest, as people were 

looking at it and interacting with it in curiosity. 

Municipal and community supported programs are emerging in San Francisco to encourage hydration by offering access to tap water refill stations.

Page 27: The Future of Water

28  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Another industry and community level project 

has emerged with a different solution to tap 

water access. TapitTM, an organization that 

works in conjunction with local cafes and 

eateries to provide free tap water refills to the 

public within their storefront, is an alternative 

to outdoor water dispensers. This initiative

is beneficial to the establishments as they 

gain more traffic. TapIt then promotes these 

locations to the public via their website and 

smartphone applications so people can locate 

and hydrate on the go. There are currently 

92 participating locations in San Francisco 

and TapIt is quickly becoming a popular 

phenomena.

The above map displays the Global Tap 

and TapIt locations in San Francisco. These 

projects have different approaches but the 

same goal of providing hydration by offering 

free, clean, environmentally and socially 

responsible tap water.

partnersTM

Water Refill Stations

Locations for accessing clean and free tap water. Map data provided by Tapit and Global Tap.

Page 28: The Future of Water

29  |  The Future of Water  |  SFSU  |  Advanced Graphic Design4

Page 29: The Future of Water

30  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / nourishment

Page 30: The Future of Water

31  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WhAT’S In YoUR WATER?

Water is a valuable resource to humans, plants 

and animals. It is what keeps our bodies running 

and the world connected. Water is in the foods 

we consume as well as environments that 

surround us. however, is the water we consume 

safe? Unlisted chemicals are being dumped into 

our water systems everyday. Many individuals 

aren’t aware of the toxic chemicals that are in 

the water they drink and use which can lead to 

serious health issues.

Many people perceive commercialized bottled 

water as safe and pure because it is advertised 

as such. however, according to a test by The 

Environmental Working Group, 38 low-level 

contaminants were found in the 10 tested 

brands of bottled water. An average of eight 

chemicals including disinfection byproducts 

(DBps) Caffeine, Tylenol, nitrate, industrial 

chemicals, arsenic, and bacteria were all 

detected. The plastic used to fabricate bottled 

water contains bisphenol A (BpA), a toxin that 

can cause structural brain damage, altered 

immune function and stimulates prostate cancer 

cells. In San Francisco, the idea of banning 

bottled water was presented due to the notion 

of high production cost of bottled water and 

harm to the enivornment. “Think outside of the 

bottle” was the slogan for the concept.

Tap water is easily accessible and widely used, 

but the chances of running into contaminants 

are very high. Tap water is used for many  

activities such as cooking, gardening, 

showering and washing clothes. Even after the 

process of filtering water, there are still 

a few contaminants that make their way 

through the system and end up in the tap 

water we utilize. Chemicals like nitrate, arsenic, 

chlorine and fluoride are among the various 

contaminants found in tap water. Garden hoses 

and sinks contain the highest levels of lead 

which can cause serious health issues for all 

ages. Some symptoms of lead poisoning are 

muscle pain, kidney failure, memory loss and 

brain damage. In 2005, the Environmental 

protection Agency (EpA) found perchlorate,

a rocket fuel chemical which is used for 

fireworks and explosives, in 153 drinking

water sources. 

“There are more than 80 ‘regulated’ contaminants and more unregulated toxins, like the rocket fuel component perchlorate, which are present in most tap water.”—www.globalhealingcenter.com

Alachlor

Benzene

Cadium

Carbon tetrachloride

Epichlorohydrin

Selenium

Xylenes (total)

Chemicals & Containments In Drinking Water

For more listed chemicals and contaminants, visit:http://water.epa.gov/drink/contaminants/index.cfm#list

Health Risks 

Eye, liver, kidney or spleen problems; anemia; increased risk of cancer

Anemia; decrease in blood platelets; increased risk of cancer

kidney damage

liver problems; increased risk of cancer

Increased cancer risk, and over a long period of time, stomach problems

hair or fingernail loss; numbness in fingers or toes; circulatory problems

nervous system damage

Page 31: The Future of Water

32  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 32: The Future of Water

33  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 33: The Future of Water

34  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATER FIlTERS

Water treatment plants in the United States  

are some of the best treatment plants  

in the world. however, even in the United 

States, contamination of drinking water 

sources does occur more than one might 

think. Microbes, pollutants, and chemicals 

includ-ing pharmaceuticals are some of the 

major concerns. Microbes are easier to treat 

in water systems, pollutants and chemicals 

are becoming a pressing issue as they are 

sometimes part of the treatment process.  

For example chloramine, a combination of 

chlorine and ammonia used for disinfection  

and killing microbes, stays in the water. Is  

there another way we can treat water without 

the use of chemicals?  

Although contaminants are found in water,  

the typical water treatment processing plant  

in the U.S. is advanced in comparison to  

other countries. The majority of people have  

access to drinking water without a high risk  

of becoming ill due to poorly treated water.  

In San Francisco, the majority of water comes 

from snowmelt of the high Sierra nevada. The 

natural cleanliness of this water is jeopardized 

by the extensive distance it travels in pipes 

made of contaminants and heavy metals during 

its journey to the Bay Area. 

Another threat to the quality of the water are 

older pipe systems found in many homes and 

apartments. These outdated pipes carry lead 

and other heavy metals that also significantly 

compromises the quality of our water. 

With known contaminants found in our 

municipal drinking waters, we can ensure 

quality water by investing in a home water  

filter. home filtration systems can eliminate  

heavy metals, chemicals, pollutants,  

parasites and bacteria. Since there is a  

wide range of home filters, it’s important to 

check your local water quality to see what 

pollutants are most prevalent. It is stated that 

citizens have the right to know whether their 

drinking water is safe, as mandated in the 1996 

amendments to the Safe Drinking Water Act. 

Requesting or downloading a report from your 

water company is the best way to determine 

your water quality. Another water filter to 

consider is a shower filter for your bathroom. 

our skin is the largest organ and can absorb 

chemicals which come in contact with it. 

Attaching a shower head filter can prevent  

or lower your exposure to contaminants.

obtaining a water filter for your home is 

essential to protecting your health from 

contaminants that most water treatment  

plants in the United States do not process 

out. This ensures the safety of the household 

consuming the water.

Citizens have the right to know whether their drinking water is safe, as mandated in the 1996 amendments to the Safe Drinking Water Act.

Page 34: The Future of Water

35  |  The Future of Water  |  SFSU  |  Advanced Graphic Design5

Page 35: The Future of Water

36  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / shelter

Page 36: The Future of Water

37  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

ThE hoTEl InDUSTRY 

Water is considered one of the very basic 

needs of life and is necessary for survival.  

While many homeless in San Francisco 

struggle to obtain water for survival, the  

hotel industry is overusing drinking water 

to provide comfort and luxury. Many hotels 

consume large amounts of water to achieve 

a luxurious atmosphere. The average water 

consumption of one guest per hotel room in 

the United States is between 382-787 liters 

per day; compared to about 300-380 liters the 

average person uses at home. According to the 

San Francisco Guardian, there are approxi-

mately 32,952 hotel rooms in San Francisco. 

If at full capacity there could potentially be 

upwards of 26 million liters of water being used 

in San Francisco hotels. 

Water used in hotels and other lodging businesses accounts for approximately 15% of the total water use in commercial and insti-tutional facilities in the United States.

– American Water Works Association Research Foundation.

Page 37: The Future of Water

38  |  The Future of Water  |  SFSU  |  Advanced Graphic Design Arup Foresight  |  The Future of Water  |  38

The Hotel Nikko: Changed to low flush toilets 

(3.5 gallons to 1.5 gallons) which can save six 

million gallons per day.

InterContinental San Francisco: provides 

guests with real time water usage reports to 

educate them and to allow them to participate in 

the green initiative.

Galleria Park Hotel: Replaced toilets, faucets, 

and shower heads to eliminate water waste. 

They are also attempting to eliminate use of 

water bottles.

Hotel Drisco: Implemented a reuse linen 

program to reduce daily washings.

Hotel Carlton: First solar powered hotel which 

provides roughly 12% of energy needed to run 

the hotel.

Hotel Nikko uses low flow toilets which can save 6 million gallons a day.

SAn FRAnCISCo GREEn hoTElS

Page 38: The Future of Water

hoMElESS In ThE CITY According to the 2011 San Francisco 

homeless Count, there are 6,455  

homeless residents in San Francisco. 

nearly half of the homeless residents are 

left unsheltered, living in cars or tents. 

Approximately 200 unsheltered homeless 

individuals were denied access to shelters, 

causing many to live in the streets. Reporter 

Julia Scott followed the daily routines 

of homeless individuals and discovered 

their lack of access to restroom facilities. 

homeless individuals use alternative sanitary 

items because of the lack of water available 

to them Joseph luna, a homeless man in 

San Francisco, carries baby wipes, shaving 

cream, purell and a bit of soap for his 

sanitary needs. It is important for homeless 

individuals to have access to clean water and 

restroom facilities as it is a hygenic necessity 

for everyday life.

“In the United States, homeless individuals struggle to access running water and restroom facilities.”

— Catarina de Albuquerque, U.N. Special Rapporteur

Page 39: The Future of Water

40  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

ACCESS To ClEAn WATER In the United States, homeless individuals 

struggle to access clean running water and 

restroom facilities. A non-profit organization 

based in houston, Texas called the I Am Water 

Foundation offers homeless clean bottled 

water that have words of encouragement on 

them. San Francisco has nine GlobalTap water 

fountain stations that allow the homeless to 

have access to drinking water. In terms of 

facilities, Doniece Sandoval, a Bay Area tech 

entrepreneur plans to convert MUnI buses to 

shower facilities. With her latest project titled 

lava Mae, the MUnI buses will provide 100 

to 200 showers each day. having access to 

clean water for sanitary needs may help many 

homeless individuals to have a brighter and 

safe future. 

“The woman I passed was crying and saying that she would never be clean.”

— Doniece Sandoval, a Bay Area tech entrepreneur

Page 40: The Future of Water

41  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 41: The Future of Water

42  |  The Future of Water  |  SFSU  |  Advanced Graphic Design6 water / entertainment

Page 42: The Future of Water

43  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Water and entertainment affects he amount of 

water that is available to us in the future. We 

may not need to worry about the amount of 

water we have now, but it will become a prob-

lem as the population increases. The amount 

of water that is wasted through entertainment 

could easily be reduced if people were more 

aware of the wasteful nature of their activities. 

Entertainment and water will be discussed 

through three different categories: natural  

water activities, man-made water activities, 

and water nutrient required activities. 

Activities that require no direct interaction 

with water still require excessive water usage. 

Sports such as baseball, soccer, football, and 

golf require gallons of water to maintain the 

fields. These fields range from 90 feet to over 

200 feet of grass.

noT noW, BUT lATER

WATER RElIAnT ACTIVITIES

2.5 billion gallons of water is used per day to feed the world’s golf courses, which is equivalent to the amount of water needed to support 4.7 billion people per day.

Page 43: The Future of Water

44  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

natural water activities include kayaking, surf-

ing, boating, scuba diving, snorkeling, fishing, 

and riving rafting. These are all grouped into 

natural water activities because they do not 

require a water tank that is man made. Instead, 

these activities utilize areas that were already 

created by nature such as the ocean, rivers, 

and lakes. 

people may think that natural water activities 

have no effect on the amount of water that is 

wasted because we are not taking water out 

of the ocean, but instead utilizing the water 

while it is still in the natural water sources. 

These activities have great effect on the ocean 

because they alter the ocean’s ecosystem. 

According to scientific studies, the amount of 

important species is declining in many natural 

water spots. This disables the ocean’s ability 

to provide clean water for the population and  

as a result, may create a scarcity of water for 

the population. 

nATURAl WATER ACTIVITIES

Recent studies have shown that the human impact on oceans are far worse than what scientists predicted. 40% of the world’s oceans are heavily affected by human activities.

Page 44: The Future of Water

45  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

1,960,786 GAL

3,170,064 GAL

Page 45: The Future of Water

46  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Man-made water activities include swimming 

pools, slip and slides, water parks, and 

aquariums. All these activities require that are 

built by man, and gallons of water to fill them. 

San Francisco public swimming pools are 

equal to approximately one fourth of a water 

tower. Water towers typically hold water as an 

emergency storage for towns. Swimming pools 

may be used for our own entertainment and 

health, but the continued waste of water used 

to refill the pools could serve a better purpose. 

There are a total of nine public pools in the San 

Francisco recreation system; perhaps cutting 

back on the amount of swimming pools could 

be a start.

Water parks waste water the most. These parks 

require a continual flow of new clean water 

and the pools and slides are also bigger than 

our typical swimming pool. One water park 

pool can equal up to 350,000 gallons of 

water per fill. Aside from water parks, water 

inflatables that are used at home also take up 

many gallons of water. Inflatables such as  Slip

‘N Slides require the continual run of a water 

hose in order to keep the inflatables wet. kids 

can play with these for hours which also means 

that the hose is running for hours. 

Although many man-made water activities 

wastefully require the use of gallons of water, 

man-made activities like aquariums do not 

waste any water. Instead, there is a system 

created where the water that is within the 

aquarium is circulated through the bay. 

MAn-MADE WATER ACTIVITIES

A water tower can hold up to 3,170,064 gallons, the San Francisco public swimming pools total gallon per one fill is equal to approximately 1,960,786 gallons.

The aquarium circulates water through the bay, but this activity may be gone in the future due to the lack of water.

Page 46: The Future of Water

47  |  The Future of Water  |  SFSU  |  Advanced Graphic Design7

Page 47: The Future of Water

48  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / waste

Page 48: The Future of Water

49  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

An average of seven billion gallons of clean, treated drinking water is lost daily due to poor infrastructure.

-SMART PLANET

Page 49: The Future of Water

50  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATER loSS  DISTRIBUTIonAs drought, population growth and water 

shortages in America become an increasing 

threat, California must confront the biggest 

contributor to water waste, water distribution 

loss. An average of seven billion gallons of 

clean, treated drinking water is lost daily 

because of poor infrastructure. Due to soil 

movements, vibrations, materials used and 

changes in water pressure, underground leaks 

have amounted up to fifty percent of water 

loss rates in California. In order to learn to 

become environmentally responsible with the 

water we do have, its important to see what 

water system works best and to find available 

methods for California.

Japan has one of the lowest levels of water 

distribution losses in the world, consistently 

exceeding its own strict standards for 

consumption. The majority of the country 

receives water from public utilities and 

continues to reduce water loss by the change 

in pipe materials, inspection of pipes and 

system changes. Japan has reached a high 

of ninety-two percent reduction of leakage 

in their public utilities water system. Japan’s 

waterworks technology is highly adaptable 

to water systems worldwide. however, as 

budgets decrease, these major infrastructure 

upgrades become unobtainable, resulting in the 

use of data analysis becoming the most cost 

efficient and effective solution. 

America’s infrastructures are in dire need 

of repairs. The traditional detection system 

that helps identify leaks is large transmission 

testing; which often involves a hydrophone 

that is carried through out the pipe, listening 

for leaks. Though this method is helpful, 

very few utilities in California conduct leak 

detection on their transmission mains.  

American Water is currently evaluating 

several complex methods to listen for leaks 

on large pipes including Continuous Acoustic 

Monitoring. This process utilizes Itron MloG 

technology which equips water service lines 

with a leak detecting sensor that records 

sound vibrations over a four-hour loop of 

time and determines the status of a leak. The 

Continuous Acoustic Monitoring is currently 

being tested within California for potential 

solutions to this withstanding problem. 

Page 50: The Future of Water

51  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Don’T FlUSh DRInkInG WATERFrom source to destination, leaks in the water 

infrastructure can account for a 50 percent 

loss. now that water scarcity is becoming a 

global dilemma, it is critical to carefully use this 

invaluable resource in our homes. of the re-

duced percentage of clean drinking water that 

comes into our home, 26 percent goes to flush-

ing toilets in an average American household. 

Conventional toilets in the U.S. have a standard 

flush of 1.6 gallons, toilets pre-1980 can use 

dramatically more per flush than the modern 

standard. The EpA estimates that average 

families of four can use up to 400 gallons of 

water a day, which means about 100 gallons of 

potable water is flushed into sewers and septic 

tanks each day. The amount of water used in 

flushing conventional toilets, 1.6 gallons, is 

about the recommended daily intake for a man, 

woman and child combined. The 100 gallons 

of water flushed each day in American homes 

could provide drinking water for a family of four 

for nearly two months. 

Commercial structures like office buildings, 

hospitals, hotels and schools also allocate a 

substantial portion of water used to domestic 

and restroom use. Thirty to fifty percent of 

daily usage in these kind of buildings is used in 

sinks, showers and by toilet use. Toilets are by 

far the main source of water use in this catego-

ry, accounting for nearly 30 percent of indoor 

water consumption. high efficiency toilets use 

20% less water than conventional counterparts 

although vacuum toilets are the most efficient 

and use only 1.5 liters per flush, a 75% reduc-

tion in water use. These toilets could save 2 

billion gallons per year, saving residents and 

businesses money and sparing that water for 

other uses. Updating old appliances to high ef-

ficiency toilets and appliances would save the 

country more than three trillion gallons of water 

and more than 18 billion dollars per year. For 

homes without these appliances, lowering the 

consumption of water can be accomplished by 

fixing leaking faucets and plumbing and updat-

ing older appliances dating before 1992.

The water that is diverted through faucets, 

showers and clothes washers all which have 

the potential for reuse, known as greywater. 

Collected greywater removes the need for the 

use of potable water in toilets, residents who 

take advantage of greywater would drastically 

reduce their water consumption. Someday the 

use of potable water for toilet flushing will be-

come a thing of the past and both homes and 

businesses will consider the use of greywater 

and onsite water treatment. high efficiency 

The national standard toilet flush uses six liters of water, which is approximately the recommended daily in-take for a man, woman and child combined.

Page 51: The Future of Water

52  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

toilets minimize the amount of water per flush, 

some of the most efficient being vacuum toilets 

which use only 1.5 liters of water per flush. The 

collection of greywater will substantially reduce 

not only the water bill, but the environmental 

impact. Water from flushing toilets in traditional 

septic tanks are used only once, and use water 

clean enough to drink which is outdated and an 

irresponsible use of an essential resource. Re-

ducing water intake by incorporating greywater 

puts less stress on the water infrastructure 

and allows more water for useful purposes. 

Changing the national system would be costly 

and take years to be implemented, greywater 

use presents a solution which could be put 

into effect quickly in commercial or residential 

spaces.

Page 52: The Future of Water

53  |  The Future of Water  |  SFSU  |  Advanced Graphic Design8

Page 53: The Future of Water

54  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / energy

Page 54: The Future of Water

55  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATT IS ThE ISSUE?The quantity of fresh water consumed for energy 

production is a massive concern for todays 

society. Even more alarming, it is predicted by 

the International Energy Agency (IEA) to double 

within the next 25 years.

It is assumed the worst water consumers for 

energy production would be fracking and 

high-pressure hydraulic fracturing, as these are 

the methods that constantly hit the headlines. 

however, the largest strain on water resources 

according to the IEA’s forecast is coal-powered 

electricity and bio-fuel production. We are 

putting too much energy and money into these 

systems, rather than investing in renewable 

energy methods to ensure a sustainable future  

of fresh water.

Page 55: The Future of Water

56  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Steam driven coal plants have always required 

the most amount of water. “They are the back-

bone fuel for electric generation” (IEA) and are 

responsible for fueling 41% of power around  

the world. The coal power producers are spend-

ing a lot of money improving their technologies, 

although their new methods are consuming more 

fresh water than ever. 

It is clear that coal plants do not ensure a sus-

tainable future for fresh water. They use up too 

much fresh water and damage the environment. 

We need to make the switch to renewable energy 

as quickly as possible. Using technologies such 

as wind and solar photovoltaic power, which 

have minimal water needs, (they account for 

only 1% of fresh water consumption.) natural 

Gas is also a better option. Whilst currently 

responsible for fueling 23% of today’s electricity 

worldwide, it is only responsible for 2% of  

energy water consumption. 

Biofuel is the second largest energy stress of the 

future. The IEA predicts an incredible surge with a 

242% increase in water consumption by the year 

2035. This figure is even more worrisome when 

you compare it with how much energy biofuel is 

actually contributing. It is a very modest amount 

as biofuels such as ethanol and bio-diesel produce 

less energy per gallon than petroleum based fuels. 

Today these biofuels account for more than half 

of the fresh water consumed for primary energy 

production (the production of fuels only and not 

electricity) and provide less that 3% of energy that 

fuels cars, trucks, aircrafts and ships. By the year 

2035, fuel processed from plant material will be 

responsible for using more then 72% of water in 

primary energy production. 

CoAl poWER BIo-FUEl

Bio-fuel

57% 18%

2010

Coal Power

52%Coal Power

31%Bio-fuel

2035

Steam driven coal plants have always required the most amount of water. “They are the backbone fuel for electric generation.”

Energies fresh water consumption.

-International Energy Agency

-International Energy Agency, current policies scenario

Page 56: The Future of Water

57  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

GEoThERMAlheat from the earth can be used as a renewable 

energy source in many ways, from large and 

complex power stations to small and relatively 

simple pumping systems. This heat energy, 

known as Geothermal Energy, can be found 

almost anywhere—as far away as remote deep 

wells in Indonesia and as close as the dir t 

in our backyards.

The most common current way of capturing 

the energy from geothermal sources is to 

tap into naturally occurring “hydrothermal 

convection” systems, where cooler water 

seeps into Earth’s crust, is heated up, and 

then rises to the surface. When the heated water 

is forced to the surface, it is relatively simple 

to capture that steam and use it to drive electric 

generators.

The largest geothermal system now in operation 

is a steam-driven plant in an area called the 

Geysers, just north of San Francisco, California.

Cold waterpumped down

Steam andhot water

Generating Station

Geothermal Energy Plant

Page 57: The Future of Water

58  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

This form of clean power is produced by flowing 

water, from which energy is captured and turned 

into electricity. It is a highly efficient energy 

producer that emits no harmful emissions.

The most common type of hydroelectric power 

plant uses a dam on a river to store water in 

a reservoir. Water released from the reservoir 

flows through a turbine, spinning it, which in turn 

activates a generator to produce electricity.

There are currently three hydro electric power- 

houses within the hetch hetchy power system 

that provide electricity to San Francisco 

municipalities, residents and retail customers, 

as well as additional energy for neighboring 

districts. This system generates 1.6 billion 

kilowatt-hours of clean, greenhouse gas-free 

energy annually; it produces no harmful 

radioactive byproducts, nor does it leave 

any waste behind.

hYDRoElECTRIC poWER

Unlike fossil-fueled power plants, Hydroelectric energy facilities generate electricity without producing any pollutant emissions or green-house gases.

Page 58: The Future of Water

59  |  The Future of Water  |  SFSU  |  Advanced Graphic Design9

Page 59: The Future of Water

60  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / commerce

Page 60: The Future of Water

61  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

pRIVATIzATIon oF WATER

Water privatization is when companies own  

the rights to a body of water. The main water 

providers in the Bay Area are public utilities 

EBMUD and The San Francisco public Utilities 

Commission. ninety percent of water in the United 

States is provided by public utilities while about 

ten percent is served by private companies.  

The most surprising fact about public versus private 

water is that public services are 20% cheaper 

than private ones in California. nationally, public 

is 33% less. private companies are taking over 

water rights of locals who are living above or near 

the water source. Montara and Moss Beach had 

to pay $11.1 million to American Water, one of the 

biggest private utilities, to obtain the rights to their 

water supply. 

If private companies do not make enough money 

charging the public for water, they may abandon the 

area completely. In 2000, the Bolivian people took 

a stand against World Bank, a private company 

who had significantly increased water rates. A 

public utility eventually took back power after 

World Bank left the country because of rioting 

and their profits being too low.

Ownership in California

public

67%private

33%

Utility

public

90%private

10%

Land

With the drought in California getting worse 

every year, the topic of water ownership becomes 

more important as well. The public consumes 

water but doesn’t always know who they are 

purchasing their water from. In addition, the water 

bottle industry is exploiting the natural resources 

which are supposed to be free to the public. 

UTIlITIES

Page 61: The Future of Water

62  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

“Since nature gives water to us free of cost, buying and selling it for profit violates our inherent right to nature’s gift and denies the poor of their human rights.”

—Vandana Shiva,

environmental activist

There are many misconceptions about private 

utility values. people assume that it is cleaner 

since they are dealing with fewer peoples’ needs. 

The private companies care less about quality and 

more about profit because these companies report 

to stockholders not consumers. The same ethical 

code applies to being protective of the environment. 

These companies would rather keep the water for 

manufacturing purposes than sell to the public. 

With little regard for the public or environment, it is 

hard to believe that the population would allow 

water privatization to continue. Many people 

aren’t aware of these water rights issues. The 

major corporations involved have worked very hard 

to keep the public uninformed in order to maintain 

their profits. 

Many people don’t realize that privatization 

also includes the sale of bottled water. The 

largest bottled water brands in the United 

States are surprisingly owned by soda compa-

nies, pepsi and Coca-Cola. Most companies 

bottle tap water directly or filter it before bot-

tling. Selling the public water that they could 

get from their own tap may seem ridiculous, 

but the public spent $21.7 billion on bottled 

water in 2011– perpetuating the profitability of 

this market.

CoMMon MISConCEpTIonS

Page 62: The Future of Water

63  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

“Companies such as Coca-Cola and Nestlé suck up millions of gallons of water, leaving the public to suffer with any shortages.”

—Jeffrey Green

pRIVATE EXploITATIon

The bottled water industry is perhaps one of the 

most lucrative industries. For decades, bottled 

water corporations have exploited groundwater 

and commodified and made a profit from natural 

resources, which are supposed to be accessible 

and free to everyone. 

Bottled water is one form of privatization. In fact, 

it is the most exploitive form of privatization 

according to Ashley powdar, a Research 

Associate for the Council on hemispheric Affairs. 

Multinational water companies usually gain water 

ownership by purchasing water rights from local 

communities in developing countries. “The com- 

panies monopolize water reservoirs, often the 

only locally available potable water resource that 

a community has. They then sell the water back 

to the community at a price too expensive for 

many residents to pay.”

Furthermore, private abuse of groundwater in 

the U.S. has been aided by several common law 

rules such as the English rule of absolute owner- 

ship and the reasonable use rule, allowing the 

bottling companies to excessively extract ground- 

water. The corporations’ large withdrawal of 

groundwater results in over-pumping aquifers, 

exhausting the resources, causing environmental 

damages, and jeopardizing local communities.

In addition, bottled water companies are regu- 

lated by the Food and Drug Administration (FDA) 

which does not require them to publish water 

quality tests, while tap water is strictly regulated 

by the Environmental protection Agency (EpA). 

Also, “large multinational beverage companies 

are usually given water-well privileges (and even 

tax breaks) over citizens because they create 

jobs, which is apparently more important to the 

local governments than water rights to other 

taxpaying citizens.”

Page 63: The Future of Water

64  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

ThE BIG ThREE

Bottled water holds the second largest share of the U.S. beverage market at 14.4% in 2006.

In the United States, the consumption of bottled 

water has increased by 8 to 20 percent annually 

since 1992, despite the fact that bottled water 

is by no means safer than tap water and it is much 

more costly. In fact, bottling companies generate 

about $35 billion per year, and in 2006 bottled 

water represented 14.4% of the U.S. beverage 

market share, making it the number two drink 

in the nation. Due to an increase in consumption, 

bottled water is now the number one drink in 

the nation, surpassing carbonated soft drinks. 

As for the bottled water market share, Coca-Cola, 

pepsiCo and nestle are the largest corporations 

in the industry. Coca-Cola and pepsiCo own 50 

percent of the bottled water market. Water sources 

for these brands are not open to public scrutiny 

and the companies are frequently accused of 

providing misleading and false claims.

U.S. 2006 Beverage Market

Page 64: The Future of Water

65  |  The Future of Water  |  SFSU  |  Advanced Graphic Design10

Page 65: The Future of Water

66  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / governance

Page 66: The Future of Water

67  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

With a wastewater treatment plant underground and an on-site rainwater harvester, the building reduces its monthly bill by almost 30%.

Page 67: The Future of Water

68  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WATER GoVERnAnCE In ThE BAY AREA

Water is a natural resource that may seem like 

it’s going to last forever, but the reality is that 

one day we might not have enough water for 

everyone in our community. This is especially 

worrisome considering our population is 

growing at a rapid pace. So who is taking 

responsibility for making sure that we don’t get 

to this point? Who is governing our water today 

in San Francisco?

The San Francisco public Utilities Commission 

(SFpUC) manages all the water services in the 

San Francisco, Alameda, Santa Clara and 

San Mateo counties and it’s committed to 

shape the future of the Bay Area into a water 

conscious community. The SFpUC’s goal is  

to diversify and expand the city’s water sup-

ply by implementing wastewater recycling 

and harvesting rainwater systems in as many 

buildings and homes in the Bay Area as possible. 

A great example of how these systems work 

and have been successful in saving water is 

the SFpUC headquarters building. located 

in the heart of San Francisco, the building is 

considered one of the most highly efficient 

buildings in the country. With a wastewater 

treatment plant underground and an on-site 

rainwater harvester, the building reduces its 

monthly water bill by almost 30%.  After the 

wastewater has been treated on-site it goes 

back to the plumbing system and is used for 

flushing toilets. The rainwater that has been 

collected is used to irrigate plants and trees 

around the building. 

The SFpUC is also trying to persuade 

homeowner’s to install these systems that 

reduce water usage and waste. Benefits from 

implementing water saving systems at home not 

only include reducing their monthly water bill 

but also means that less energy will be used to 

treat greywater. There will be lower sewer flow 

and more water available for our fast growing 

population. 

Learn how to install a 

rainwater harvester at 

home. Search for “Green 

Dean TV: Install a Rain 

Harvester!” on Youtube.

Page 68: The Future of Water

69  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Resources provided by the San Francisco Green Business Program apply to water conservation within the home as well as a business.

Page 69: The Future of Water

70  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

pRIoRITIzInG WATER

What makes it possible to motivate everyone 

from the largest corporation to the individual at 

home to conserve water, save money, and take 

responsibility for their environmental impact? 

What programs or rules are currently working to 

change the landscape at the intersection of water 

conservation and governance? 

Examining a local government program that 

regulates and rewards ecofriendly business is a 

good place to begin addressing these questions. 

The San Francisco Green Business program 

unites and promotes businesses of all kinds that 

meet the program’s rigid standards for every 

sector of conservation.

Water conservation is one of the focuses of the 

SF Green Business program. Their strategy of 

rewarding and promoting environmentally friendly 

practice provides an effective model of water 

conservation standards that can be applied to 

the business or to the home. As environmental 

consciousness becomes an increasing priority in 

San Francisco, businesses and individuals who 

operate in a “green” way will benefit immensely 

from saving money and saving the environment. 

The movement to make sustainable business 

practice standard is galvanized when people are 

unified through a program or organization such as 

SFGB. This model is effectively ensuring a viable 

future of water and a healthy planet.

Though directed at businesses large and small, 

the SF Green Business program is also beneficial 

to individuals. The resources and standards 

upheld by the SFGB are relevant to water 

conservation within a home as well as within any 

type of business.

1

2

3

45

6

7

8

90

CUBIC FEET

2 8 0 00 0

note every example of how and 

where water is used in your home or 

business

learn to read your water meter

& record trends in water use

Use low-flow toilets, showerheads, 

dishwashers and washing machines

Install water-efficient landscaping

Regularly check for leaks and retain 

records of repairs or plumbing issues

$$

$$

$

Page 70: The Future of Water

71  |  The Future of Water  |  SFSU  |  Advanced Graphic Design11

Page 71: The Future of Water

72  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

water / security

Page 72: The Future of Water

73  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

WhAT SCARES US

As citizens of a free and industrialized country, 

we tend not to think about the safety of our 

water. As long as it is clear, we think it’s 

clean and ready to drink. The possibility of 

contaminating our nation’s water supply is 

very likely. So what are we doing to protect it? 

our water supply is already less regulated and 

monitored compared to our agriculture supply, 

if it were to get contaminated, our source of 

water would diminish and we would need to find 

different ways to access water. Scarcity and 

storage comes into mind. The distribution of 

potable and non-potable water would become 

a heated topic

In the event of a disaster, a reliable backup 

water source would be required. Flooding 

is also a threat to potable water in our 

neighborhoods, as floods from rain can 

destroy a city.  What are we doing to ensure 

San Francisco remains resilient in the face of 

a natural disaster? The safety of our homes is 

also crucial and automatic fire sprinklers are 

one way to ensure this. Residential sprinklers 

are now being implemented into new houses 

that are being built. Safety measures such as 

this could make all the difference. 

“There is ample evidence to suggest that contamination of U.S. water supplies could produce significant public health and economic consequences…”

— Jennifer B. Nuzzo

Biological threats can happen.

Page 73: The Future of Water

74  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

BIoTERRoRISM SCARCITY & SToRAGE

It is possible that drinking water could be 

intentionally contaminated from the origin 

of the supply. It can also be contaminated 

through the pipes and reservoirs it is stored 

in. our water systems can be compromised 

by biological contamination or physically by 

damaging the infrastructure. Additionally 

the water delivery systems and treatment 

centers could be electronically hacked. If 

this were to happen in San Francisco, we 

would have reserves in the current  eight 

reservoirs located throughout the city. 

But that can only last us so long, as we 

use water in our households and business 

everyday. The supply will end up being 

limited and eventually scarce.

Stocking up and storing for an alternative source.

•  Demand for water doubles every 20 years.

•  our current 6 billion population is expected to 

rise to 8 billion by 2050.

•  In less than 20 years, the demand for fresh 

water will exceed the world supply by at least 

50%.

•  Agriculture accounts for more than 70% of 

fresh water use in the United States.

•  A family of four would require 12 gallons of 

water in an emergency

•  30 days supply for fresh water is required.

•  Change the stored water every 6 months.

Page 74: The Future of Water

75  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

RESIDEnTIAl FIRE SpRInklERS

Although damage and injury from fire can

devastate any city, san Francisco is at greater

risk. According to a study done by the new York

Fire Department on fire safety in urban areas,

“In all large cities, especially those of compara-

tively modern construction, the danger of fires is

always greater.” If a fire occurs in san Francisco

whether it be because of a natural disaster,

ruptured gas line, or an accident, the results

could be devastating. the homes and buildings

are close in proximity, making it easier for a fire

to spread from one house to another. Also, the

high population in the city puts a larger number

of people at risk.

While smoke alarms can alert residents of a

home that there’s a fire and they should escape,

residential fire sprinklers can increase the

chance of survival. the national Fire Proetction

Association says that a fire sprinkler system

can reduce death from fire by 83%, by helping

contain or even extinguish fires before there is

any significant damage to property. the quick

response increases the time residents have to

escape to safety.

the Residential Fire sprinkler Initiative, which

passed in 2010 in California, requires one

and two family homes to have a fire sprinklers

installed. But this initiative only applies to newly

constructed homes and not older buildings.

Installing fire sprinklers in an existing home only

costs a few thousand dollars and the security it

provides residents makes it well worth it.

“In all large cities, especially those of comparatively modern construction, the danger of fires is always greater” —NYFD

Page 75: The Future of Water

76  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

FlooDInG AnD SAFETY AT hoME

With the recent climate change and rising sea

levels, California is at a higher risk of flooding.

this especially applies to low-lying urban areas

like san Francisco, where so many homes

are surrounded by water. the sF Bay keeper

estimates that 270,000 people in the Bay Area are

at risk of flooding that would also cause $62 billion

worth of damage to shoreline developments and

associated infrastructure. Flood preparedness

and safety during a flood is an important issue for

citizens of san Francisco. While there are ways

to keep safe during a flood such as making an

emergency kit or haiving an evacuation plan, in

places like the netherlands and Belgium where

floods are a frequent occurrence, architects have

designed a floating homes designed to withstand

flood waters.

one example is the Float House, a collaborative

design by the architecture and urban planning

firm Morphopedia in the netherlands and

students from UCLA. this project was inspired

by the residents of new orleans who lost their

homes after Hurricane Katrina, but this design

can easily be altered for other flood prone areas.

the base of the house is designed like a raft,

which is connected to steel masts and can break

away from the ground. the shape of the concave

roof allows it to collect rainwater which is stored

in a cistern. the house can also generate its own

electricity even during a storm. It not only helps

decrease the damage to the home from flooding,

but allows residents to be able to stay in the

house until they get rescued.

Although other floating houses have been built

in other parts of the United states, none have

been implemented in California. Due to the risks

of rising water levels and storm activity, housing

design in san Francisco would be wise to adapt

elements of new orleans Float House. this

could potentially save significant sums of money,

decrease flooding damage done to the home and

ensure the safety of residents.

Hurricane Katrina victims awaiting rescue after flooding in New Orleans (Aftermath in New Orleans, Wikimedia)

Page 76: The Future of Water

77  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

ConClUSIon

the trends in graphic design are proving that the practice is no longer

limited to simply layout, type, and discrete artifacts. Critical and divergent

thinking, transdisciplinary collaboration, as well as the call to design

working for social good (rather than the expectations of consumption) are

reshaping and expanding the practice. How can graphic design education,

and specifically curriculum, engage students in these new practices as well

as create experiences resulting in real outcomes outside of the idealized

confines of the classroom?

this publication is a result of the collaboration of students in the

Advanced Graphic Design class at san Francisco state University and

a world leader in engineering, design, and planning. students worked with

the engineering firm’s research group, whose work raises awareness

about the major challenges affecting the built environment and to think

more creatively about the long term future. over the course of the semester

students explored the issues and social implications of water in the city

of san Francisco.

Utilizing design research exercises, prompts, and direction, students

created this “thought Piece” for internal distribution to engineers. this

collection of visual narratives articulates for engineers and urban planners,

water’s diverse social and cultural impacts in the urban environment, raising

awareness of important issues that are not typically considered in their dis-

cipline or processes. this publication represents an overview of the project

and it’s incorporation of design research methods, social engagement, and

transdisciplinary collaboration with industry.

Page 77: The Future of Water

78  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Page 78: The Future of Water

79  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

Information

Polaris Institute

http://bit.ly/11voFXd

the U.s. Geological survey

http://water.usgs.gov/

Project Wet

http://projectwet.org/

the California Water Awareness

http://wateraware.org/

san Francisco Water sources

http://bit.ly/18g38cq

Library of Georgetown

http://bit.ly/11xmQ0W

Clean Water Action

http://bit.ly/ZwKnRG

Mobility

Water Power sewer

http://bit.ly/18g3W0I

sierra Club

http://bit.ly/ZMjc6l

C40 Citites Climate Leadership

http://bit.ly/ZMjhqn

environmental Protection Agency

http://1.usa.gov/ZMjlGX

sPUR

http://bit.ly/Znnp4Y

Irrigation and Green Industry

http://bit.ly/10Qgo0b

Governing

http://bit.ly/10QgRJk

Wellness

Brookfalls Water CA

http://bit.ly/12dsmVw

Water First International

http://bit.ly/Zw6uHn

What is ADA?

http://1.usa.gov/Zs0V6g

Global tap

http://globaltap.org/index.php

Drink tap

http://drink.sfwater.org

outdoor tap Water stations

http://bit.ly/108idZU

tap It Water

http://www.tapitwater.com/

Water and stress Reduction

http://bit.ly/ZgxgAx

nourishment Huffington Post

http://huff.to/18g5nfV

toxins In our Drinking Water

http://bit.ly/12dtJDv

Care2: Water Bottled

http://bit.ly/11sBd03

Why Plastics Can Make You sick

http://bit.ly/Zs1sVn

CDC Water treatment

http://1.usa.gov/18dVrX4

Free Drinking Water

http://bit.ly/12YiW2U

Info Wars toxin Consumption

http://bit.ly/161deb2

environmental Protection Agency

http://1.usa.gov/16qo5QH

California Department of Public Health

http://bit.ly/18sbhKn

RePoRt soURCes

Page 79: The Future of Water

80  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

shelter Homeless

http://bit.ly/155oQ2a

I am Waters Foundation

http://bit.ly/11y5AIP

Market Place

http://bit.ly/13HFeFR

Venture Beat

http://bit.ly/1891pIG

Huffington Post

http://huff.to/15VsZF8

entertainment san Francisco Recreation and Parks

http://sfrecpark.org/

Protect Planet ocean

http://bit.ly/ZhwJoA

WaterWorld California

http://bit.ly/155Q1yz

the Water Information Program

http://bit.ly/12etX8L

Waste Water Conservation Methods

http://bit.ly/ZnIkcs

Water Conservation and Water Recycling

http://1.usa.gov/1891tot

transmission Main Leak Detection

http://bit.ly/14LeWqs

smart Planet

http://smrt.io/12McfRx

Water eduction

http://bit.ly/15Vtter

energy

Light Bulb savings Calculator

http://on.natgeo.com/18927pg

energy Challenge

http://on.natgeo.com/10026MX

Water Demand for energy

http://bit.ly/11s4kBZ

Active Coal Mining

http://bit.ly/10oL62F

Geothermal

http://1.usa.gov/104KZKF

Geothermal energy

http://bit.ly/11WRYse

the UsGs

http://on.doi.gov/1619qjv

Hydroelectricity

http://bit.ly/12p4fDe

Boulder Colorado

http://bit.ly/17yAeMs

Hetch Hetchy Power

http://bit.ly/13noGYw

Page 80: The Future of Water

81  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

   Commerce   public and private Water 

     http://bit.ly/10olY7q 

   SF Gate: Water Wars  

     http://bit.ly/11y9xgh 

   The Wall Street Journal 

      http://on.wsj.com/13hkae7 

   Best and worst bottled waters  

      http://usat.ly/14lnr4z 

   Bottled Water Statistics 

       http://bit.ly/Yiheed 

   Water  and Sustainability  

      http://bit.ly/zShF8C 

   Activist post  

      http://bit.ly/YihlXj 

other Sources: 

Water privatization Trends in the United 

States: human Rights, national Security, and 

public Stewardship by Craig Anthony Arnold 

(2009)

   Governance    San Francisco Green Business 

       sfgreenbusiness.org 

   Smart Building 

       http://bit.ly/131ivpE 

  The South Farmingdale Water  

       sfwater.com 

Page 81: The Future of Water

82  |  The Future of Water  |  SFSU  |  Advanced Graphic Design

   Security    FloAT house       http://bit.ly/Ya3XSR   

    Fire Sprinkler Initiative  

       http://bit.ly/16fkzii 

    Enduring lessons 

       http://bit.ly/Ya41lp 

    Climate Change Adaptation  

        http://bit.ly/zwliS1 

   hurricane katrina 

        http://bit.ly/14lpahx 

    The Biological Threat to U.S.  

       http://bit.ly/12W5jSp 

    Food and Water in Emergency 

       http://1.usa.gov/12W5ldx 

    CDC Eathquakes 

       http://1.usa.gov/155Tj4W 

   our Drinkable Water Supply is Vanishing  

       http://bit.ly/zYM1b3 

   Climate and Capitalism 

       http://bit.ly/18964kF 

   Sprinkler System 

        http://bit.ly/13hlmho 

    

  

Page 82: The Future of Water

83  |  The Future of Water  |  SFSU  |  Advanced Graphic Design