FUTUREVIDEO

THE

OF

ABOUT MEA little bit of self-aggrandizing fluff to get this party started

I

THE NEXT THREE YEARSis really all we think about

FUTUREPROOFING IS ALL ABOUTcombining insights, analysis, in-market execution, custom research, and predictive analytics

ABOUT FIREBRANDA NYC-based futureproofing firm

Why You Need a Video Marketing Strategy It’s not an add-on; it’s an essential

II

THE UBIQUITY OF VIDEO

THE AMOUNT OF VIDEO UPLOADED IN ONE MONTH is more than all three primary U.S. TV networks combined have created IN THIRTY YEARS.

RESULTS FROM OUR 2016 STUDYWhat are marketers predicting?

III

Awareness Conversions Sales Customer Loyalty Customer Service

93.3%

60.9%45.9% 43.7%

16.5%

OBJECTIVESHow top marketers are using video

Awareness is by far the single most important marketing objective for top marketers

VAT19Making strange come to life

WHAT: Funky novelty retailer

BUDGET: Intermediate

SOLUTION: Product showcase videos

RESULT: 3m views on this video alone; 31:1 positive sentiment

“Video for the sake of video” is

not a winning strategy.

BECOME GOAL-ORIENTED

Nobody should whip together a thousand videos just because some guy on the Internet said so. Video has to serve a very specific purpose in your strategy.

IF YOU TRY TO CHECK OFF TOO MANY BOXES AT ONCE, chances are you won’t be too successful at any of your objectives.

VIDEO MARKETING ROIa compelling argument for investment

have not

15 %of marketers have seen a positive ROI from their video marketing efforts

85 %

WHAT: Inbound marketing software

BUDGET: Intermediate

SOLUTION: Humblebrag

RESULT: 7k views on this video alone; 26:1 positive sentiment; ample social media fodder & goodwill

HUBSPOTVideo has a bright B2B future

“GOING VIRAL” SHOULD NOT BE

YOUR MAIN GOAL.

A VIDEO THAT TRIES TOO HARD TO GO

VIRAL WILL BE SEEN AS, WELL, TRYING

TOO HARD.

refinery29Building a highly visual lifestyle brand

WHAT: Fashion & lifestyle brand

BUDGET: Not insignificant

SOLUTION: Lifestyle piece

RESULT: 2.3m views on this video alone; 31:7 positive sentiment; establishes thought leadership

Facebook YouTube Instagram Twitter Snapchat Periscope

79.7%

49.6%32.8% 28.2%

11.5% 9.2%

63.2%

20.3%9.0% 3.0% 2.3% 2.3%

SATISFACTORY RETURN vs. FUTURE INVESTMENTDoes ROI lead to budget?

Marketers bullish on Facebook; less so on YouTube & Twitter

Ready; 36.1%Somewhat Ready; 29.3%

Somewhat Unready; 17.3% Unready;

12.0%

Unsure; 5.3%

Manpower

ARE YOU READY?Marketers need budget and manpower

Ready; 45.7%

Somewhat Ready; 20.2%

Somewhat Unready; 16.0% Unready;

12.8%Unsure;

5.3%

Budget

INVESTMENTS WILL MATTER

NOT ALL VIDEO IS CREATED EQUAL. Investment is rewarded, and low-effort attempts will only make you look bad. If you do put enough resources into your video, then you will RISE ABOVE the vast majority of your competitors.

FACEBOOK vs. YOUTUBEA clear ROI winner has emerged going into 2017

Wanted:ROI

75.5%

Facebook

3.2% Periscope

13.8%

YouTube

5.3% Twitter

2.1%

Instagram

Facebook; 77.7%

YouTube; 11.7%

Twitter; 5.3%Periscope; 2.1%

Instagram; 2.1%Snapchat; 1.1%

FACEBOOK VS. YOUTUBEFacebook even more dominant with regards to engagement

THE IMPORTANCE OF SOCIAL

Video as the sole basis for a platform DOESN’T SEEM TO BE ENOUGH to sustain YouTube. The social context of videos on Facebook & Snapchat has led to those platforms’ 2016 growth. And Instagram Stories has the potential to be SIMPLY MASSIVE.

VIDEO MARKETING HIRING TRENDS

HIRING TRENDS

TWO24.1% will be looking to hire Video Editors

THREE22.6% will hire Videographers

ONE53.4% consider it difficult or extremely difficult to find video marketing candidates

FOUR18.8% aiming to hire Motion Graphic Artists

FIVE14.3% will fill a Producer/Video Producer type role

SIX14.2% will hire Production Coordinators or Assistants

PROMOTION OF VIDEO CONTENTOrganic reach? Ha. Good one.

of marketers are promoting their video content on social

68.1%

31.9%do not

Monthly: 37.2%

Every Few Months: 27.7%

Annually: 30.9%

FREQUENCY OF PROMOTIONexpect rate of advertising to increase

36.1%30.1% 28.6% 29.3%

15.8%21.1%

6.0%

POPULAR VIDEO FORMATSTestimonials & customer service = undervalued opportunities?

THE SIZE OF VIDEO TEAMS

15+

11-15

6-10

1-581.7%7.5%5.4%5.4%

QUALITY > QUANTITY

As video grows in popularity and competition, THE DEMAND FOR QUALITY HAS SKYROCKETED. Crackling audio, harsh cuts, and shaky footage from a point-and-shoot camera are not going to do your brand any favors. If you can’t make your video great – or even “good enough” - don’t make it at all.

FOLLOW USsocial links

FACEBOOKfacebook.com/firebrandgrp

TWITTERtwitter.com/firebrandgrp

PINTERESTpinterest.com/firebrandgrp

LINKEDINlinkedin.com/company/firebrand-group

See you soon!

YOUTHANK

FOR CHILLIN’

Go ahead. Ask away. I don’t bite.

QUESTIONSANDANSWERSWhere we hope you’ll find the answer to any question you may have about

If you’re here, you’ve read too far…basically don’t read past this slide Kthxbai

Last slide wasn’t a joke, seriously! All the crap past this is templates

Seriously, stop reading

ADVERTISINGIt is a long established of letters, opposed to fact that a reader sometimes by accident will be distracted by the at its layout.

PUBLIC RELATIONSThe point of using Lorem Ipsum is that it has a distribution of letters, opposed to using 'Content here, content here', making it look like.

WEB DESIGN Many desktop publishing packages and web page editors now use Lorem Ipsum, will uncover many web sites still in their infancy.

SEO ANALYSISVarious versions have evolved over the years, sometimes by accident, sometimes on purpose injected humour and the like.

ABOUT USwhat we do

socialnetwork

⊷

cursor

DIGNITYIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

COLLABORATIONThe point of using Lorem Ipsum is that it has a distribution of letters, opposed to using 'Content here, content here', making it look like.

ABOUT USour vision

plug

ABOUT USour mission

PROJECTINGIt is a long

established fact that a reader will

be distracted.

PROMOTINGContent here, content here,

making it look like fact reader.

PRODUCINGThe point of using

is that it has a distribution of letters, using.

SUPPORTPublishing

packages and you need to be sure

there.

websitebuildereditalt software

IT IS A LONG ESTABLISHED fact that a reader will be distracted by the readable content of a page when looking at its layout.

VARIOUS VERSIONS HAVE EVOLVED over the years, sometimes by accident, sometimes on purpose injected humour and the like.

ABOUT USobjective

ROGER DOEExecutive director

Nam auctor will be distracted by the

readable sites still justo entum.

AMANDA DOEHR manager

A distribution of letters, opposed to using Nam auctor justofermentum.

JOHN DOEService director

Will uncover many web sites still am auctor

fermentum.

JESSICA DOEPR manager

Readable English the point Lorem Ipsum Nam

auctor justof.

OUR TEAM

CEO HR VP PR

OUR SERVICESwhat we are strong

Service led delivery focused on a key ingredient of your organizational mix, a principal asset

Various versions have evolved over,

accident, on purpose injected humour and

the.

Content here,

making it look like readable English the

point of using Lorem.

Ipsum is that it has a more-or-less normal

distribution of letters, as opposed

to using.

algorhythmPublishing packages and you need to be

sure there isn't anything default.

DISCOVERY SERVICES TRANSITION SERVICES MANAGED SERVICES SUPPORT SERVICES

OUR SERVICESservice departments

PUBLICRELATIONS

socialnetworkADVERTISING

⊷SEO

ANALYSIS

WEB

DESIGN

cursor

promoting9

digital17

creative

12

design8

optimizers10

analysts

5coding

25social

10

spin5

government3

SOLUTIONSour workflow 1

501Content here, making it look like readable

130

Lorem dolor, adipiscing

499Lorem Ipsum is that it has a more-or-less normal

385Distribution of letters, as opposed to publishing

184

Established fact and web

276

Consectetr adipiscing

319

Readable content

297packages and you need to be sure there isn't anything

iphone

editalt

copy

vinyl

SOLUTIONSour workflow 2

STARTUP(dialog & tender)

FEEDBACK

PROGRAMMINGlaptop

PRODUCTION system

development

grails

APPROVAL✓

DELIVERY

TESTING quality control

FINAL testing

SOLUTIONSfree sharing

web page

editors

look like readabl

e

editors now

readable

Ipsum is that it has

you need to be sure

the point of using

opposed to

using

content of a page

here making

look

look like readabl

e

web page

editors

you need to be sure

YEARLY QUARTERLY

WE INSPECT THE RESULTSAnd create a control group for each campaign and maintaining a constant, global control group as well

IV

ANALYSISquery words of regional serches

Canada

DESIGN WEB PROMO BRANDINGmagnifiermagnifiermagnifiermagnifier

4000

US

3500

UK

5000

INDIA

2500

AUSTRALIA

4000

ANALYSISonline retail dominance

2009 2010 2011 2012 2013$0

$10$20$30$40$50$60$70

$15 $20

$40 $35

$60

shoppingcart+10%shoppingcart+15%

shoppingcart+35%shoppingcart+30%

shoppingcart+55%

Spending in millions % change shoppingcart

ANALYSISquery words to the search engine

January 2012

2941

1589

3471

2390

February 2012

1560

1234

2448

786

March 2012

2345

1789

3490

989

April 2012

3110

1950

3580

2487

DESIGN WEB PROMO BRANDINGmagnifiermagnifiermagnifiermagnifier

ANALYSISsocial media chart

Demographic shifts transformon Facebookcommunity

Fact that is on Pinterest

Behance activity

The least is in Google Plus

Twitter is most popular

29 %

49 %

11 %

7 %

4 %

75%68%Twitter Google Plus Facebook

2941 1541 2508

1653513409

19364

ANALYSISfollowers grow chart

54%

ANALYSIS TWITTERfollow activity

@typekit

@Grapicriver

@Design

@Envato

@FontFont

@Behance

a following of followers

56

49

81

11

250

56

51

56

211

265

51

11

ANALYSIS FACEBOOKsocial consumer activity

Use Facebook to interact with a

brand

Liked a product on Facebook

Use Facebook to research products

at least once a week

Wrote an online post about a

product

Wrote a product review online

40%

53%

20%

33%editalt

42%

POLLSinterview based

200Lorem dolor, consectetr adipiscing

98Lorem Ipsum established fact that and web

74Page editors now readable content

1Consectetr adipiscing

9Readable content

53Content here, making it look

42Established fact and web

61Publishing packages and you need

59To be sure there isn't anything defaultz

iphone laptop

nexus

piwigo

WE’RE A COMMUNITY LEADERThat supports high-impact opportunities by working closely with organizations and other resources to create positive and lasting change

V

MEET THE COMMUNITYour workflow 3

Series1

25%

75%

36%

REQUEST LEGAL APPROVAL

Lorem Ipsum established fact that

various versions have evolved

by success

APPROVEDContent of a page when looking

VIEW LISTENby over

51 million

shoppingcart20 %

volumeup45 %piwigo

vinyl

THE SIZE OF MARKETSContent of a page

Project nameLorem dolor sit amet it

Project nameMauris tempor vehicula

Project nameAmet consectetr elit

Project nameContent here, making it

Project nameReadable content

Project nameEstablished fact and web

Project nameConsectetr adipiscing

Project nameLook like readable

OUR PROJECTS

Project nameLorem dolor sit amet it

Project nameReadable content

Well 'come back in 20 min

COFFEE BREAK

Let’s have a break now

VIDEO ABOUT USProin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris.

SHOWCASE VIDEOour showreel 2012

BRIEF: Lorem dolor sit amet, consectetr.

BUDGET: $64 000

SOLUTION: mauris tempor vehicula.

RESULT: more then lorem dolor amet.

SHOWCASE WEBgallery one screen

file

✓

BRIEF: Lorem dolor sit amet.

BUDGET: $512 000

SOLUTION: mauris tempor vehicula.

RESULT: consectetr adipiscing elit.

SHOWCASE SEOgallery two

file

✓

JAN FEB MAR APR MAY0

10,00020,00030,00040,00050,00060,00070,000

20,123

40,987

35,654

60,628 VISITORS

BRIEF: Lorem dolor sit amet, consectetr.

BUDGET: $128 000

SOLUTION: mauris tempor vehicula.

RESULT: more then lorem dolor sit elit.

SHOWCASE MOBILEgallery three

file

✓

JAN FEB MAR APR MAY0

20,00040,00060,00080,000

20,123

40,987

35,654

60,628shoppingcartSALES

WE’RE PROFICIENTOur staff are expertly trained in the systems they use

VI

Content here, making it look like readable English the point of using Lorem

Ipsum is that it has a more-or-less normal.

Distribution of letters, as opposed to using.

Publishing packages and you need to be sure there

isn't anything default.

Lorem Ipsum established fact that and web page editors now readable

content of a page when looking at its layout.

PUBLIC EVENTSrecent activities

01 jun

07 feb

02 jan

OUR CLIENTSsome of our partners

JOHN SMITHIndependent Press

JESSICA SMITHNew Times Magazine

TESTIMONIALSquotes

I’TS AMAZING WHAT WE CAN SEE…Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. odio tincidunt auctor a ornare odio. Sed ut imperdiet nisi. Proin condimentum fermentum nunc.

I'VE SEEN A MILLION WORKS OF ART…Nullam ac urna eu felis dapibus condimentum sit amet a augue. Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, velit mauris egestas.

RECOMMENDED MEDIA $ $National TV (incl. virtual TVC) 200 000Outdoor 31 700

Billboards 17 500Ambient outdoor 14 200

Indoor placements 20 000Fitness & beauty centers 9 000Business centers 11 000

Digital 8 000TOTAL 259 700

STATEMENTcalculations

IF YOU WANT TO SEE WHERE WE WORK and find out how we make websites,mobile applications and online campaigns, come on over and meet us!Lorem ipsum how we make websites, mobile applications and online campaigns, come on over and meet us!

CONTACTt 1(123) 456 78 90t 1(123) 456 78 90

SERVICEDESKs 1(123) 456 78 90s 1(123) 456 78 90

VISIT US5454, Company address,Country

CONTACT USwe’re based in Silicon Valley, CA

ANALYSIS MARKETmobile shopping trends

THE SIZE OF LOCAL MARKETS

$51 million

MARKET TRENDS

43%use search

engines

magnifier

31% retail store websites

36% online only

retailer websites

laptop

20% consumer generated

online reviews

ANALYSIS TRENDS

GLOBAL TRENDS

TWOCleantech becomes a competitive advantage

THREEGlobal banking seeks recovery through transformation

ONEEmerging markets increase their global power

FOURCoverments enhance ties with the private sector

FIVERapid technology innovation creates a smart mobile world

SIXDemographic shifts transform the global workforce

PRESENTATION SUMMARY

BEGIN OUR TEAM

OUR SERVICE

SOLU-TIONS

ANALYSIS POLLS

ENDSHOWCASES REVIEW

WE’RE LOCAL

IWE

DELIVERSERVICE

visitorII

WE UNDERSTAND

wizardIII

WE INSPECT THE RESULTS

IV

WE’RE A LEADER

V

WE’RE PROFICIENT

VI

COFFEE BREAK

Update @ end

FUTUREVIDEO

WE’RE LOCALWith local staff and board members who have deep roots in the local business

WE INSPECT THE RESULTSAnd create a control group for each campaign

WE’RE PROFICIENTOur staff are expertly trained in the systemsthey use

WE’RE A COMMUNITY LEADERThat supports high-impact opportunities

WE DELIVER PERSONALIZED SERVICETailored to your charitable and financial interests

visitor

WE UNDERSTANDAnd have a pulse on the ever-changing needs of our clients

wizard

iphone

rawaccesslogs

Let’s come& see

THE

OF

Go ahead. Ask away. Give us your best shot.

QUESTIONSANDANSWERSWhere we hope you’ll find the answer to any question you may have about

• The Future of Video• Quickest introduction about Jeremy & Firebrand• Why You Need a Video Marketing Strategy • Section I: Results from the Firebrand Group Survey & What They Mean• Section II: Summarized Stats• Section III: Noteworthy Articles• AI May Soon Monitor Your Live Videos• Predictions & Actions Needed to Futureproof your Video Marketing

If have time:Include a slide aboutBrowser vs. tablet vs.

Mobile (less interesting)

Is strategy undervalued?ACTIVITY BREAKDOWN

Brainstorming Production Pre-Production Editing

Update @ end