The museum professionin the future

Peter van MenschZagreb

26 May 2010

theory

practiceethics

professionalism

• Professional discourse• “Authorative Heritage Discourse”

Laurajane Smith 2007• Paradigm shifts

heritage

functions

institution

society

basic parameters

heritage

functions

institution

society

conceptualising heritage institutions

heritage

functions

institution

society

constraints

internal external

institutional

historical social

professional

heritage

functions

institution

society

constraints

internal external

institutional

historical social

professional

axis of tradition and renewal

Who decides?

founders

curators users

private collectors

curators users

institutionalisation

private collectors

curators users

institutionalisationprofessionalisation

government

curators users

professional autonomy

foundersboard members

curatorsprofessionals

users

professional autonomy

foundersboard members

professionals users

professional autonomy

foundersboard members

professionals users

ManagersEducatorsConservatorsRegistrarsExhibition designers

Collections based organisation

P R C

C u ra to r 1

P R C

C u ra to r 2

P R C

C u ra to r 3

P R C

C u ra to r 4

P R C

e tc.

d ire c to r

C h a rt T it le

P re serva tionR e se a rch

E xh ib it io ns

C u ra to r 1

P re serva tionR e se a rch

E xh ib it io ns

C u ra to r 2

P re serva tionR e se a rch

E xh ib it io ns

C u ra to r 3

P re serva tionR e se a rch

E xh ib it io ns

e tc E d u ca to r

d ire c to r

Functions based organisation

D ocu m en ta tion C on serva tion

P reserva tion R esearch

C o llec tion s

E xh ib it ion s E d u ca tion

C om m u n ica tion

d irec to r

New professionalism

• specialisation• technical rationalism• standardisation• performance measurement• accreditation schemes

re-conceptualising audiences

foundersboard members

professionals visitorsconsumersguestscustomers

re-conceptualising audiences

• Mission vs market• Disneyfication vs ethical responsibility

New Marketing

• Destinisation• Sustainable tourism• Experience design• Transformational experience

Learning

• Falk & Dierking• Kolb• Hein

constructivist learning theory• Museums, Library and Archives Council

General Learning Outcomes

New museology

• Social activism• Social inclusion

Richard Sandell

social inclusion

• Access• Representation• Participation

Tyne & Wear Museums and Archive

Our mission is to help people determine their place in the world and define their identities, so enhancing their self-respect and their respect for others.

Our vision for the future is for everyone to have access to museum provision in Tyne and Wear, to use this access and to value it for the significant and positive impact that it makes upon their lives. We will provide real or virtual, worldwide access to our museums and their collections.

• We make a positive difference to people's lives

• We inspire and challenge people to explore their world and open up new horizons

• We are a powerful learning resource for people of all ages, needs and backgrounds

• We act as an agent of economic regeneration and help build and develop communities and the aspirations of individuals

• We are fully accountable to our stakeholders and users

• Our resources should be accessible to everyone

re-conceptualising audiences

foundersboard members

professionals usersparticipantsco-creators

• Web 2.0Tim O’Reilly 2004

web 2.0

• Community of connected users• The network as platform• Harnessing collective intelligence• User generated content

• Museum 2.0

participation or involvement?

foundersboard members

professionals communities of users

participatory paradigm

wikipedisation?

Council of Europe 2005Framework Convention on the Value of Cultural Heritage for Society (Faro Convention)

ratified by Croatia 6/6/2007

a heritage community consists of people who value specific aspects of cultural heritage which they wish, within the framework of public action, to sustain and transmit to future generations.

cultural brokerage

Kathy Gee 1995

Who decides?

founders

professionals users