The future of the Adobe Flash platform

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2011 Wintech

The future of the Flash PlatformMichaël Chaize | Platform Evangelist

1© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.


Welcome to Las Vegas

§ Insert your 5 – 8 main Topics

2


What’s the future of the Flash Platform ?


3


Ask the experts

4


What do you think about Flash ?

5


What’s the future of the web ?

6

HTML5FLASH11innovation

SCRIPTED INTERACTIVITY

VECTOR GRAPHICS & ANIMATION

MOVIECLIP

SYMBOLS

ACTIONSCRIPT 1

VIDEO STREAMING

ACTIONSCRIPT 2 FILTERS & BLEND MODES

ACTIONSCRIPT 3

3D EFFECTS

FONTSANTI-ALIASED VECTORS

GRADIENTS

HYPERLINKS

COLOR EFFECTS

MASKING

TRANSPARENCY

BROWSER COMMUNICATION

VARIABLES

DYNAMIC TEXT

EMBEDDED SOUND

SWF LOADING XML / OBJECTS / ARRAYS

HTML TEXT FORMATTING

COLLISION DETECTION

PRINTING

RUNTIME MASKING

COMPRESSION

DRAWING API

WMODE

ACCESSIBILITY

PROGRESSIVE VIDEO

CROSS-DOMAIN SUPPORT

DEPTH MGMT

BITMAP DATA & EFFECTS

TEXT ANTI-ALIASING

SCALE 9 COMPONENT SCALING

TRANSPARENT VIDEO

FULLSCREEN

MULTI-CORE

LOCAL CACHING

HD/H.264

E4X

TEXT LAYOUT FRAMEWORK

PIXEL BENDER

HARDWARE ACCELERATION

DYNAMIC SOUND GENERATION

ENHANCED DRAWING API

DYNAMIC STREAMING

1 2 3 4 5 6 7 8 9 10 10.1

MP3 PLAYBACK TEXT-BASED SOCKETS

WEBCAM & MICROPHONE

BINARY SOCKETS

RADISKULL AND DEVIL DOLLPRAYSTATION V1HOMESTAR RUNNERBROADMOOR HOTELDREAMWORKSYOUTUBEPICNIKAUDIOTOOL

SMARTPHONES

PEER TO PEER

HTTP VIDEO STREAMING

CONTENT PROTECTION

NIKE 10WB MOBILE

FLASH INNOVATION TIMELINE

BEACH BALL BABY


Le lièvre et la tortue (�e Tortoise and the Hare)

8

The famous army of Flash killers


Flash Player 10.1 Penetration in 3 months – Fastest in the World

74%

BUILDING FOR MULTISCREEN

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

The Flash platform will focus on 4 main areas

13

WEB VIDEO ENTERPRISE GAMING

of Alexa top100 websites are using Flash

85%of all video on the web

is Flash

75%§ Health Care

§ Financial Services

§ Consumer Electronics

8 of 10of all games on the web

are Flash games

70%


<WEB>

14



Flash CS 5.5 top priorities

15

Multi-Screenwrite once - run everywheretarget single devicemultiple versionsscreens resolutions and sizes

Designer Logic

Usability

Shinny Pixels


<VIDEO>

16



Consistent Video Experiences

§ Live, VOD,

§ H.264, AAC

§ P2P, HTTP, RTMP

Dynamic Streaming§ Adaptive Bitrate

§ Enhanced Seek, DVR

Protected delivery§ Encrypted protocol, SWF V

Video Performance§ Mobile Hardware Acceleration

§ Optimized Encoding

Powerful Media Framework


Dynamic Streaming on Mobile

Adaptive Bitrate technology§ RTMP + HTTP Protocols

§ CPU + Bandwidth monitoring

Recovery during network outage§ Smart buffering reduces disruptions

Local buffer for dynamic seeking§ Seek back + forward

§ Reduced network calls

§ Pause and Resume quickly

§ Frame stepping + Speed change

Good Bandwidth Bandwidth TroubleGood Bandwidth


Protected Delivery For Mobile

Monetize Video § Pay per view

§ Advertising

RTMPe Encryption§ Real Time encryption for Live + VOD

§ No DRM workflow

§ Used today by all major publishers

SWF Verification§ Protect the video player

§ Protect access

§ Used today by all major publishers

RTMFP (Peer Assisted Networking)§ P2P to optimize your bandwith


Flash Player 10.2 and the StageVideo API

20


What’s next? 3D

21


Google TV

22


<ENTERPRISE>

23


© 2010 Adobe Systems Incorporated. All Rights Reserved.

Enterprise priorities: Performances and Productivity

Code template for AS3 Generate event handler

Override/Implement methods Rename variable / file

Generate a class / fileMetadata code completion

Quick Assists


Multi-Screen Application, a top priority

iOS

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp


Multi-Screen Application, a top priority

iOS

Flex “Hero” framework

AIR 2.5 Flash Player 10.1


Native applications (AIR 2.5)


Top priority - Multi-Screen applications

28

s:TabbedMobileApplication s:MobileApplications:Application

ADOBE FLEX “Hero”


A game changer

29

80%“A big part of that trend will be the rise of tablets, with a

projected 80% of businesses supporting a workforce using tablets by 2013.” Gartner


The best Multi-Screen Enterprise demo - Adobe Connect

Project ownerProject

supervisor

Design

Development

Developers

“Business” “IT”

FLASH CATALYST CS5

the Enterprise love story

With Flash Catalyst

WORKLOW

Design Development

§ Visual Design

§ Interaction Design


<GAMING>

33



Flash and 3D

34

Augmented Reality 3D Stereoscopy API’s

E-commerce, Retailing Rich Media


We are going to change the web, again.

35


A two steps strategy

36

Games and 3D developers

3D for anyone


What’s the future of the Flash Platform ?


37


All external content and images pending approvals.

The Flash Platform is still the engine of the web

MultiscreenContent and Applications

Flex

ColdFusion

Flash Media Server Family

Flash PlatformServices

AIR

Flash Player

Flash Builder

FlashCatalyst

FlashProfessional

Creative Suite Analytics &Optimization

FLA

SH P

LATF

ORM

TOOLS FRAMEWORK CLIENTSSERVICESSERVERS

LiveCycle


The Flash platform will focus on 4 main areas. The team is aligned.

39


[email protected]

The future of the Adobe Flash platform

Technology

Transcript of The future of the Adobe Flash platform