The Future of Social Networking: Chat Apps

8/12/2019 The Future of Social Networking: Chat Apps

1/24

The Future of Social Networking:

Chat appsApril 30, 2014

PresSocial Media 101


2/24

hat is a Chat app? Social Mobile Messag

Messaging Apps or C

Mobile app tat o""ers

calls and $essaging "

SMS eiter tro%g '

plan

Meets te gro*ing de

$obile calling and SM

Sends abo%t +4 M $e

day 'atsApp-
http://personalweb.about.com/od/mobile-messaging/tp/8-Mobile-Messaging-Apps.htmhttp://9to5mac.com/2014/04/02/whatsapp-announces-64-billion-messages-sent-through-its-texting-app-in-just-one-day/http://9to5mac.com/2014/04/02/whatsapp-announces-64-billion-messages-sent-through-its-texting-app-in-just-one-day/http://personalweb.about.com/od/mobile-messaging/tp/8-Mobile-Messaging-Apps.htm


3/24

"They are social networks. You have a socgraph there; a newsfeed; you have profile Many things that are related to social netwy definition. Social chat apps is another wdefine the!"

#rian

Are Chat Apps considered asocial networks?
http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodus


4/24

The likes of WhatsApp, WeChat, Kakand Line - are the future of social netw

They are the next breed of social netwespecially in emerging Asia where the

social networks is highly mobile-Claus Mor

Director of IDC A
http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922


5/24

Rise and growth of Chat App

Messaging and Soc

do$inate app %sag

a 203. gro*t

Cost-effective: SM

"or %sage %nli&e c

can send %nli$ited Offers numerous

sare #ideos, poto

$essages, gro%p c

$essages %sing st

e$oticons
http://appleinsider.com/articles/14/01/13/app-use-surged-115-in-2013-messaging-social-apps-saw-most-growthhttp://www.searchenginejournal.com/12-social-mobile-messaging-apps-replace-sms/69413/http://www.searchenginejournal.com/12-social-mobile-messaging-apps-replace-sms/69413/http://appleinsider.com/articles/14/01/13/app-use-surged-115-in-2013-messaging-social-apps-saw-most-growth


6/24

High growth in user base


7/24

trends

/ecentralied bea#ior

Social net*or& bea#ior is beco$ing $ore

"rag$ented and de(centralied

e"ore: ne social plat"or$ is %sed "or all

needs Facebook-

o*: More sites o""er a "oc%sed ser#ice

5a$ple: ne $ay %se WhatsApp to

$essage teir "riends, Instagram "or poto

saring and Twitter to $onitor te ne*s

A one sie "its all

is no longer te p

coice!
http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922


8/24

"% think the traditional idea of a social netw

likeFacebook&where you have all your stone place, is probably over.$eneration Y don(t have any particular rand loyalty& andthey(re alwayson and !ultiplatfor!& so a

want is the feature thats going to solve tproblem right this moment"

)hristian *ard

Social Media and Market T
http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922


9/24

trends

/esire "or $ore pri#acy

6o%nger generation is see&ing "or

$ore pri#ate social net*or&s to

co$$%nicate *it teir "riends,

*ito%t $onitor "ro$ parents

Allo*s real(ti$e catting *itdi""erent gro%ps o" real(li"e "riends

Allo*s $ore personal! responses

Decrease in dail! users

a#ong teens!

()

$%& of teenagers and !use #obile #essengers #eet-up with frien

($
http://www.cnbc.com/id/101517922http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.cnbc.com/id/101517922


10/24

trends

""ers social net*or&s and oter ser#ices

""ers oter ser#ices s%c as

ga$es, stic&ers, ca$eras and

$%sic saring

Games: People can play ga$es

*it one anoter tro%g te appKakaotalk-

Digital Stickers: Allo*s people to

e5press te$sel#es $ore Line-

Music Sharing: Sare $%sic #ia

Spotify Tango-
http://www.cnbc.com/id/101517922http://www.cnbc.com/id/101517922


11/24

(R)*D+

Western : Si$ple inter"ace Asian: 7nter"ace as $ore #i#id caracters and lettering

8S

Appeals to local taste
http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodushttp://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodus


12/24

,e! InternationalPla!ers inChat Apps


13/24


14/24

!"AT A## $umber of %sers &rigination 'iffe

'atsApp 490M %sers P%rcased by Facebook "or

S/1;

nited States in 200; Ann%

Core se

co$$%n

8iber 300M %sers P%rcased by Rakuten"or

S/;00M

Cypr%s in 2010 )ree$ess

saring

'eCat 490M %sers )o%nded by Tencent

Senen, Cina in2010

""ersopp%ni=%e

as Look

>7 390M %sers Japan in 2010 ""ers 30. o"

p%rca

@a&aoTal& 100M %sers @orea in 2010 otgenerat


15/24

'ecats social "eat%res

>oo& Aro%nd Sa&e

Connect *it rando$ people *o are pysically aro%ndyo%

Meet rando$ people *o are %sing*it option to cat *it te person


16/24

'ecats social "eat%res

/ri"t ottle

Mi$ics $essage in Tro* digital $essa

sea! People can &eep or

$essage be"ore tos

to te sea! Messages are in te

or a%dio clips


17/24


18/24

How brans use chat a!!s

Belease ne*s, prod%ct %pdates, sales pro$otion, e#ents and

Ca$paigns ca$paign in"or$ation an

/istrib%tion o"

Belease o" te$edD%ni=%e stic&ers "or p )l

C%sto$er ser#ice and a


19/24

"#ASH SA#$

WeChat%Xiaomi :Xiaomi Mi-3

7n o# 2013,#iaomi $i%& pones*ere soldon We'hat at te priceo" BM 1,;;; E320- *it a BM

0


20/24

"#ASH SA#$

Line% Maybelline New York (Thailand):Maybelline Lip Polish lipstiks

/ec 1+(20 2013,$aybelline (ew

)ork *Thailan+ sold o%t 900 o" its

$aybelline Lip ,olish lipsticks in

F%st 9 $in%tes
https://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.htmlhttps://sg.finance.yahoo.com/news/yet-more-proof-m-commerce-080004301.html


21/24

C&S'OM$( ASS)S'A*C$

L!"#$ %"#TT!N&

GelloH Tan&s "or "ollo*ing Louis

Vuitton-so""icial cannel< 'e are

ere daily, 10:00 to 1;:30, to

ans*er yo%r =%estions, e5ploreLouis Vuitton

and e$bar& on a *onder"%l

Fo%rneyH!

'eCat 7/: lo%is#%ittono""icial
http://www.digitalintheround.com/marketing-wechat-brand-experience/http://www.digitalintheround.com/marketing-wechat-brand-experience/http://www.digitalintheround.com/marketing-wechat-brand-experience/


22/24

TGM/ D Sponsored ST7C@B

6%an Iai lac&ie(ears )%n in Taipei!

2


23/24

TGM/ D Sponsored ST7C@B

Jollibee 6o% 'o Ca$e "ro$


24/24

Thank You

The Future of Social Networking: Chat Apps

Documents

Transcript of The Future of Social Networking: Chat Apps