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The Future of Social Media in 3 words:

Real, Bold, Defined

Author: Craig MackPresented: 2016 Future of Social Media

in Government Conference. Canberra 21-22 April 2016

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When I talk about “Real” I’m talking about 3 fairly simple ideas.

Real People (audience), Real Stories (influencers),

Real time (live stream, chat live etc)

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21.18M Internet users

14M Social Media users

13M Mobile Social users

We must better understand where our audience is, and what technology they are using.

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The Audience is

King

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brands say they plan on using social media influencers to boost marketing

efforts in the next 12 months

84%

83%consumers trust recommendations from

people they know.

81%brands already using

influencers are satisfied

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Real People

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@craigontoastThe future is about being Bold.

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#whowillyouhelp

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BoldContent and Strategy: Be Bold

and Unique

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We will listen more, and more effectively, to better define our audience, and understand their needs and interests

Being Defined Means

The channels we use, and their purpose, will be better defined

The objectives we set, and how we measure performance, will be better defined

@craigontoast

@craigontoast

The Future of Social Media in 3 words:

Real, Bold, Defined

Craig MackThe 2016 Future of Social Media in Government Conference.

Canberra 21-22 April 2016