The future of Social Media?

#iSentia

The future of social media? #iSentia

Social Media impacts through the value chain

“I am an opinion leader with a robust

knowledge base. I want to demonstrate thought leadership”

Senior Level

“I need channels to market our products

and services”

Marketing

“I want to recruit new employees

and add value for existing ones”

HR

“I want networking tools to create new

business leads”

Sales

“I want to manage expectations and

satisfy our customers”

Customer Service

“I want to know and respond to what the

public is saying about our products and

services”

Public Relations

The future of social media? #iSentia

New Zealand Online Communities

13% of full-time employed

use LinkedIn

24% YouTube users are

in the top AB quintile & 530k are aged

14-24

In the past 6 months the fastest growing

social media platform was Twitter, up

14% 266k visitors

(7.5% of the total population)

36% of smartphone owners

use them for online communities

44% 56% 52% 48% 50% 50% Vs

The future of social media? #iSentia

Hours online in an average day

Source: Internet Trends in New Zealand 2007–2013, Institute of Culture, Discourse & Communication, AUT

0%

20%

40%

60%

80%

100%

2011

Home Work Mobile

2013 2011 2013 2011 2013

< 1

1 to < 2

2 to < 3

3+1419 17

28

03

34

17 8 13

9

04

2122

12

19

15

05

25

42

26

2217

23

18

The future of social media? #iSentia

67% of all active daily users globally are mobile

Globally, there are 699 million active daily Facebook users

469 million of these access Facebook from a mobile device

Mobile devices

are more

important than

desktop access

The future of social media? #iSentia

The future of social media? #iSentia

Photos on social media

1 Facebook, 2 YouTube, 3 MediaBistro, 4 LinkedIn, 5 PinterestInsider, 6 Instagram, 7 Socialbakers.com, 8 Nielsen Online Ratings May 2013, 9 Panasonic via Econsultancy, 10 Digital Media Ramblings (Feb 2013), 11 Tech Crunch (June 2013), 12 Buffer (Oct 2013), 13 Flickr (Y/E 2012), 14 Digital Media Ramblings (Sep 2013) 0 50 100 150 200 250 300 350

350muploaded dailyon Facebook10

200muploaded dailyon Snapchat11

55muploaded dailyon Instagram12

43muploaded dailyon Flickr13

and 5 millionimages are

pinned on

every day14

llllliiooonges aed oe

The future of social media? #iSentia

The future of social media? #iSentia

Organic reach 6%

Source: Social@Ogilvy February 2014

The future of social media? #iSentia

The future of social media? #iSentia

Earned

Owned

Reach

Control

The future of social media? #iSentia

thinkoutsidethe keyword

The future of social media? #iSentia

The future of social media? #iSentia

think courageously

The future of social media? #iSentia