The Future of Social and Digital Ads: 6 Key Trends
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THE FUTURE OF SOCIAL AND DIGITAL ADS Zontee Hou for
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Transcript of The Future of Social and Digital Ads: 6 Key Trends
THE FUTURE OF SOCIAL AND DIGITAL ADS
Zontee Hou for
2017…
Video Content
Native Advertising
Influencer Marketing
@zontee_hou | @innocongress | #innocon
VIDEO CONTENT Live feeds, video podcasts, slideshows, animation
@zontee_hou | @innocongress | #innocon
NATIVE ADVERTISING Sponsored posts, sponsored giveaways, paid promotion
@zontee_hou | @innocongress | #innocon
INFLUENCER MARKETING
From celebrities to micro-influencers to employees
@zontee_hou | @innocongress | #innocon
2017…
Video Content
Native Advertising
Influencer Marketing
@zontee_hou | @innocongress | #innocon
The next generation of ads will respond based on consumers’ needs with ever more nuance, accuracy, and relevancy.
@zontee_hou | @innocongress | #innocon
WHAT’S NEXT? FEEDBACK-DRIVEN ADS
Geo-Targeted and Contextual Ads
Augmented Reality
Visual Analysis
@zontee_hou | @innocongress | #innocon
GEO-TARGETED & CONTEXTUAL ADS 2.0/the next generation
@zontee_hou | @innocongress | #innocon
NOW: GEO-FENCED ADS • Geo-fenced ads on Facebook,
Instagram, and Snapchat
@zontee_hou | @innocongress | #innocon
NOW: BLUETOOTH-BASED ADS • Use Bluetooth data from your
open apps
• Shown in-app in tools like Facebook
@zontee_hou | @innocongress | #innocon
FUTURE: ACTIVITY-DRIVEN ADS
"The perfect utopia that we joke about here... is why show thousands of titles? Why not just show one tremendous gorgeous image of one title because we've read your mind and know what it's going to be?
Could it happen that we have such confidence in what you want to watch that we start autoplaying something? We're working toward that.”
- Todd Yellin VP of Product Innovation, Netflix
@zontee_hou | @innocongress | #innocon
AUGMENTED REALITY Added information
@zontee_hou | @innocongress | #innocon
NOW: INTERACTIVE LENSES • Give the audience an
opportunity to become a part of the story
@zontee_hou | @innocongress | #innocon
NOW: INTERACTIVE APPS • Get customers invest by letting
them create based on their own content
@zontee_hou | @innocongress | #innocon
FUTURE: TRY BEFORE YOU BUY
@zontee_hou | @innocongress | #innocon
VISUAL ANALYSIS Big data comes to images
@zontee_hou | @innocongress | #innocon
NOW: VISUAL SEARCH • Product suggestions based on
visual search
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NOW: VISUAL METRICS • Data mined based on
machine-learning
• Reporting on user-generated content
@zontee_hou | @innocongress | #innocon
FUTURE: CUSTOM IMAGERY FOR YOUR AUDIENCE
@zontee_hou | @innocongress | #innocon
2020…
Geo-Targeted and Contextual Ads
Augmented Reality
Visual Analysis
@zontee_hou | @innocongress | #innocon
KEEP IN TOUCH
• MediaVolery.com
• @MediaVolery
• Copyright © 2017 Media Volery LLC, all rights reserved.
@zontee_hou | @innocongress | #innocon
