The future of sales

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1 The future of sales. THE CPI VISION ON THE FUTURE OF SALES, MARKETING AND CUSTOMER SERVICE.

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This is a brief presentation on how I see the future of sales, marketing and customer service. It is my conviction that in the following years companies will face a lot of challenges in getting their organisational structures and processes adapted to the new selling and to the changing expectations of customers who want answers, service and a good deal when they want it, via the channel they want it and in a form adapted to the device and interfacing tool they are using.

Transcript of The future of sales

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The future of sales. !THE CPI VISION ON THE FUTURE OF SALES, MARKETING AND CUSTOMER SERVICE.

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The world is changing. !

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!Customers talk to each other about you and about your products. !!

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!And about how it is to do business with your company. !!

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Customers explore up to 70% of information about products online before talking to a potential supplier. !!!

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!Your sales reps are no longer in charge of the selling process. !!

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!Unsolicited sales visits and phone calls are experienced as intrusive. !!

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!This is what happens every 60 seconds every day… !!

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!And still some companies are putting sales people on the road. !!

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!Sending them out on a wild goose chase for prospects without any preparation. !!

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!Buying databases of companies to call and harass. !!

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!While most of the selling is now done in the cloud and at a much different pace with completely different rules. !!

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!Time to rethink the way you are selling. !!

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!Welcome to the double funnel sales process. !!

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© Steve Blank

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!Where the marketing department generates the leads. !!

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!By smart use of social and digital media and content marketing. !!

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!Where sales visits are more exception than rule. !!

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!Where customer service is the pivotal point of customer interaction and loyalty. !!

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!Where customers do much of the work your sales people used to do. !!

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!And feel happy about it. !!

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Would you like to find out what the new selling can mean for your business model?

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Consider the first sale as the first step in a long term relation.

Every journey starts with the first step.

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!But no results without effort… !!

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From conception to results an average Sales 3.0 project requires 8 to 18 months.

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And it will require you to rethink your business model, your organisation and the role of your sales, marketing and customer service department.

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Do you see the possibilities? !

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Sales 3.0 !Lead. !Follow. !Or get out of the way.!!

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Turning opportunity into sales results. !Business!remodelling

Organisational consulting

Sales process design

Commercial performance improvement

[email protected] !Twitter @patrick_cpi!www.cpi-consulting.eu

About CPI

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Let’s connect !Mail : [email protected]!Phone : +32 (0) 495 124 126!Twitter : @patrick_cpi

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Thank you for your time !