The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set...

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The Future of Photography Ricardo J. Motta Palo Alto, CA 1 Thursday, February 25, 2010 Ricardo J. Motta - The Future of Photography - EI 2010 View from the Window at Le Gras Niépce 1826 Original 2 Thursday, February 25, 2010 Ricardo J. Motta - The Future of Photography - EI 2010 View from the Window at Le Gras Niépce 1826 Original Kodak Research Laboratory 1952 3 Thursday, February 25, 2010 Ricardo J. Motta - The Future of Photography - EI 2010 View from the Window at Le Gras Niépce 1826 Helmut Gernsheim Version Original Kodak Research Laboratory 1952 4 Thursday, February 25, 2010 Ricardo J. Motta - The Future of Photography - EI 2010 View from the Window at Le Gras Niépce 1826 Helmut Gernsheim Version Original Kodak Research Laboratory 1952 5 Helmut Gernsheim Version Thursday, February 25, 2010 Ricardo J. Motta - The Future of Photography - EI 2010 View from the Window at Le Gras Niépce 1826 Helmut Gernsheim Version Paul Marillier Model Original Kodak Research Laboratory 1952 6 Thursday, February 25, 2010

Transcript of The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set...

Page 1: The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set up in army tents. We’ve recently been working on what we call the “sizzle reel”

The Future of Photography

Ricardo J. MottaPalo Alto, CA

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Original

2

Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Original

Kodak Research Laboratory 1952

3

Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Helmut Gernsheim Version

Original

Kodak Research Laboratory 1952

4

Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Helmut Gernsheim Version

Original

Kodak Research Laboratory 1952

5

Helmut Gernsheim Version

Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Helmut Gernsheim Version

Paul Marillier Model

Original

Kodak Research Laboratory 1952

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Thursday, February 25, 2010

Page 2: The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set up in army tents. We’ve recently been working on what we call the “sizzle reel”

Ricardo J. Motta - The Future of Photography - EI 2010

View from the Window at Le GrasNiépce 1826

Helmut Gernsheim Version

Paul Marillier Model

Original

Kodak Research Laboratory 1952

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Outline

• The Last 15 Years

• The State of Digital Photography

Mature Functions

Emerging Functions

• Post-Digital Photography

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

US Camera Sales

SLR6%

Point and Shoot74%

Instant7%

11013%

1994

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

US Camera Sales

SLR6%

Point and Shoot74%

Instant7%

11013%

1994

Film PS6%

SLR10%

Point and Shoot84%

2007

10PMAI 2009 Data

Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Transition Film to Digital

PMAI 2009 DataExcludes Camera Phones and Single Use Cameras

0

7.5

15.0

22.5

30.0

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

US Camera Sales

Mill

ions

Film Digital

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

0

250

500

750

1000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

US Film Sales

Mill

ions

Transition Film to Digital

PMAI 2009 Data

Film Rolls Single-Use Cameras

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Page 3: The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set up in army tents. We’ve recently been working on what we call the “sizzle reel”

Ricardo J. Motta - The Future of Photography - EI 2010

Transition Film to Digital

PMAI 2009 Data

0

7.5

15.0

22.5

30.0

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

US Camera Sales

Mill

ions

Film Digital

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Why Digital Photo Won

• Instantaneous Feedback

• Automatic Operation

• Non-sequential Operation

• Sharing and Distribution

• Compact cameras

• Low Cost

• Good quality

• Printing and Display

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2009

Now What?

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Why do we Photograph?

• To document and preserve

• To share and communicate

• To understand, analyze

• To enjoy the craft and technology

• For social motivations

• To create

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Ricardo J. Motta - The Future of Photography - EI 2009

My Thesis

Many of the motivations that leads us to photograph will be better served by new and

different technology

In the long term, photography as we know today will continue to exist just as a visual art

Some of the first steps in that direction are observable now

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

The End of the Existing Roadmap Mature Technologies

• Printing

• Resolution

• Compression

• Camera DSP

• Auto-Exposure

• Storage

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Page 4: The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set up in army tents. We’ve recently been working on what we call the “sizzle reel”

Ricardo J. Motta - The Future of Photography - EI 2010

Mature Technologies

• Printing

• Resolution

• Compression

• Camera DSP

• Auto-Exposure

• Storage

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Photo Printing is Decreasing

0

7.5

15.0

22.5

30.0

2002 2003 2004 2005 2006 2007 2008 2009

US Consumer Photo Printing

Bill

ions

of P

rints

AgX Photo Prints Digital Home Digital Retail

PMAI 2009 Data

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Photo Printing is Decreasing

0

7.5

15.0

22.5

30.0

2002 2003 2004 2005 2006 2007 2008 2009

US Consumer Photo Printing

Bill

ions

of P

rints

AgX Photo Prints Digital Home Digital Retail

PMAI 2009 Data

“When you print, the information leaksout of the computer eco-system ...”

Esther Dysontalking at HPLabs in 1993

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Mature Technologies

• Printing

• Resolution

• Compression

• Camera DSP

• Auto-Exposure

• Storage

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Ever Increasing Pixel Density

Feb 18, 2009

0

10.0

20.0

30.0

40.0

50.0

1999 2000 2001 2001 2002 2003 2004 2005 2006 2007 2007 2008 2009

Canon PowerShot/IXUS Line

Pix

el D

ensi

ty (M

P/c

m2)

Date Announced

Source data: dpreview.com

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Ricardo J. Motta - The Future of Photography - EI 2010

Limits to Resolution

• Diffraction Limit

• Lens Cost

• Motion and Blur

• SNR

• Manufacturing Precision

• Operating Precision (AF)

• Array Size

• Dynamic Range

• Flare

• Artifacts

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Ricardo J. Motta - The Future of Photography - EI 2010

Evolution of Canon G Line

0

10

20

30

40

2000 2001 2001 2002 2003 2004 2005 2006 2007 2007 2008 2009

Canon G Series Pixel Density

MP

/cm

2

Year

Source data: dpreview.com

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Ricardo J. Motta - The Future of Photography - EI 2010

Mature Technologies

• Printing

• Resolution

• Compression

• Camera DSP

• Image Pipeline/AE

• Storage

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

The Age of the Camera Phone

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Ricardo J. Motta - The Future of Photography - EI 2010

Why Camera Phones?

• Quality approaching DSC

Low res OK - printing not required

Sensitivity high enough for most situations

• Large display for review and sharing

• Well integrated with metadata (GPS, date time, voice anotations)

• Well integrated with communications

• Small, low cost, always available

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Ricardo J. Motta - The Future of Photography - EI 2010

Current Image Quality Limitations for Camera Phones

• Low SNR and Dynamic Range

Small well capacity makes exposure critical

• Low quality Optics and limited AF

High F#, aberrations, vignetting, cross talk, flare

• Rolling exposure

Motion and lighting artifacts, no regular flash

• Poor IR filtering

Hot mirror causes IR contamination and purple spot

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Ricardo J. Motta - The Future of Photography - EI 2010

Poor IR Filtering

http://pocketnow.com/thought/clarification-the-pink-spot-syndrome

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Page 6: The Future of Photography - VISGRAF Lab · ria, a conference room, and “production offices” set up in army tents. We’ve recently been working on what we call the “sizzle reel”

Ricardo J. Motta - The Future of Photography - EI 2010

Emerging Functionality

• Metadata

• Smart Light

• Raw/Post Workflow

• Augmented Reality

• High Speed

• Advanced CMOS Sensors

• Photo/Video Convergence

• Robotic Capture

• Total Recall

• Motion Flow Computing

• Browsing and Searching

• DIY Cameras

• HDR

• 3D Capture

• Stereo and range

• Reflectance Field Capture

• Plenoptic Capture

• Biometrics

• Machine Vision

• Segmentation and matting

• Compositing

• Image Based Rendering

• Photo-Sharing

• Computational Photography

• Compressive Sensing

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Emerging Functionality

• Capture all of reality - decide what to see and how to render it later

HDR

Smart Light

Photo/Video Convergence

Reflectance Field Capture

Plenoptic Capture

Total Recall

Robotic Capture

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

HDR Video Capture

• Pixim built the first video rate HDR capture CMOS sensor and DSP

• Per pixel ADC allows multiple reads with a single reset

• On-board memory allows very high frame rate

• Image is read hundreds of times during each video frame exposure

• Only the highest SNR data is saved to memory

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Smart Light• Spatial and/or temporal modulation

of the light enables many new modes of capture, some examples:

Flashes from multiple angles allow better image segmentation and picture enhancement (Raskar, et al, SIGGRAPH 2004)

Combining micro-projectors with structured light enables 3D capture

Pulsing LED illumination on-off with fast capture allows subtraction of the ambient light illumination

Pulsing the LED illumination at random intervals allows motion deblurring (Raskar, et al, SIGGRAPH 2006)

……

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

• Key factors driving the convergence:

CMOS sensors do not require mechanical shutter

Solid state storage instead of tape

Increases in bandwidth for RAM, DSP and flash memory

• Choice between stream low res and high res stills disappears with semiconductor progress

• Difference may remain on the industrial design and usage

Convergence Video-Photo

looked like he was keyed.Shooting with still lenses, I was

seeing about 5! stops below key andabout 3! stops over. When we went tothe Primos, the latitude increased byabout 1! stops in both directions. Afterseeing the Primo glass combined with the5D’s sensor, we’ve decided to shoot theremainder of Easy Day — even thesequences we’d planned to shoot with35mm — with a combination of the 5Dand 7D.

Bandito Brothers is the Los Ange-les-based production company I’veworked with on all of these 5D projects. Ilike to think of the company as a one-stopshop from prep through post, and itsmodus operandi is in keeping with thesmall-footprint mentality the 5D encour-ages. Everyone wears multiple hats on aBandito production, and the company’sfacility gathers everything you need tomake a movie under one roof: three edit-ing bays, an Inferno bay, a screeningtheater, a full color-timing suite, a cafete-ria, a conference room, and “productionoffices” set up in army tents.

We’ve recently been working onwhat we call the “sizzle reel” for The OnlyEasy Day Was Yesterday, an extendedtrailer that the producers can show topotential distributors. Honestly, every timeI watch it, I well up because of what we’vebeen through to get to this point. The 5Dand 7D are at the cutting edge, andthey’ve thrown me plenty of curveballs,but I’m convinced that riding this wavewill take us into whatever the future para-digm of moviemaking might be. Fallingoff the board is part of the ride. We getback up and keep going. We embrace thecameras’ quirks, and we push the camerasto be better, even as they push us.

To see footage shot with the Canon EOS 5D Mark II, visit www.hurlbutvisuals.com. !

Top andmiddle:

Working withPanavision

Hollywood,Hurlbut has

taken tomounting

Primo primesand zooms on

the camera.“I’m sure this

is a glimpseof the

future ofmoviemaking,

when we’llliterally

mount a chipon the back

of a high-quality

motion-picture lens,”

he writes.Bottom:

Hurlbut andcamera

assistant MikeSvitak (left)

set up a shotfor a U.S.

Navyrecruitment

video.

92 January 2010 American Cinematographer

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Ricardo J. Motta - The Future of Photography - EI 2010

Light Field Capture

• Array of cameras can do much more than any element

Stereo or 3D from parallax

HDR from multiple exposures across sensors

High speed from exposure phase

Better color and multispectral by having different channel per sensor

Higher resolution by stitching or super-resolution methods

Selective focus and FOV

Higher resolution by overcoming diffraction limit of single lens

• Several different configurations have been proposed

Behind the in blocks (Keith Fife at Stanford)

Behind the lens with microlenses (Ren Ng, Stanford), or apertures (Adelson and Wang, MIT)

In parallel (Levoy et al, Stanford)

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Ricardo J. Motta - The Future of Photography - EI 2010

Reflectance Field Capture• For a given scene, the

hemisphere of ambient illumination is captured in HDR

• Real objects are captured with multiple lights at high speed so that any complex illumination can be synthesized by a combination of base images

• Real and artificial geometry can be inserted into any scene by this method

http://www.debevec.org/

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2009

Photo Events

• Weddings

• Birthdays

• Yearbooks

• Family Reunions

• Performing Arts

• Sports/Team

• Cruise Ships

• High School Proms

• Nursery/Day Care

• Graduations

• Church Events

• Tourism

• Nature

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Ricardo J. Motta - The Future of Photography - EI 2010

Total Recall

• Sense-Cam

Work at Microsoft Research originated by Gordon Bell

Capture 100% of ones daily life

Use to aid memory or as a form of note taking

• Alternative camera from Johan Frossen

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Robotic Capture

• Most elements are already in place

Sony Party-shot - Automatic Photographer

GigaPan Epic imager

Tessera FotoNation face recognition for cameras and cell phones

Existing CCTV equipment combined with existing tracking software

• Visit London and ask for the tapes where you appear as a trip memento

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2010

Why do we Photograph?

• To document and preserve

• To share and communicate

• To understand, analyze

• To enjoy the craft and technology

• For social motivations

• To create

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Thursday, February 25, 2010

Ricardo J. Motta - The Future of Photography - EI 2009

Plenoptic Capture

(Reuters/Kevin Lamarque)

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