The Future of Payroll Giving:Creating a Culture of Philanthropy

2012 Payroll Giving Conference

June 27, 2012

AFP Largest community of fundraisers in the world 28,000 members 230 Chapters in the United States, Canada, Mexico, Egypt,

Hong Kong, Jakarta and Singapore

AFP Partnerships and Alliances Institute of Fundraising Fundraising Institute of Australia Indira Ghandi National Open University (IGNOU) Tec de Monterrey in Mexico

History of Payroll Giving 1887: Religious leaders in Denver create first comprehensive,

community-wide campaign 1913: First Community Chest organization formed 1950: More than 1000 Community Chests across the US 1960: Modern United Way takes shape; work place giving

takes off

Giving in the US Total giving hovering around $300 billion annually over the

past several years

Payroll giving remaining at less than two percent of overall giving: about $4 billion annually

Participation Rates 1960s and 1970s: 70 – 90 percent not uncommon

2005 - 2010: 30 – 40 percent on average

Decreasing Participation More ways to engage More choices of charities More opportunities to engage in the workplace Lack of technology

IOF Principles Universality Connectivity Portability

A Fourth Principle Universality Connectivity Portability Corporate Buy-In and Empowerment

Benefits of Workplace Giving Harvard Business Review Study

199 studies, covering 152 organizations in 26 countries Profitability increased by 16% Productivity increased by 18% Customer Loyalty increased by 12% Quality increased by 60%

Best Practices and Trends Corporate branding Choice Technology Engagement Benchmarking

UK Payroll Giving Unique opportunity that the US does not have Bring together government, charities and donors Foundation has been built—new and existing pieces need to

put together Focus on creating a culture of philanthropy