The future of online marketplaces...November 2018 The future of online marketplaces How the next...

38
November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create seamless experiences for European consumers Sponsored by: 12 December 2018

Transcript of The future of online marketplaces...November 2018 The future of online marketplaces How the next...

Page 1: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

November 2018

The future of online marketplacesHow the next generation of marketplaces are pushing boundaries and removing

remaining barriers, to create seamless experiences for European consumers

Sponsored by:

12 December 2018

Page 2: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

2 Sponsored by

• This report (hereinafter referred to as the ”report") has been prepared by Dealroom.co

• The information in this report and all associated material, including but not limited to video, blog posts and any other form of content that may be created based on the information included herein, was created by Dealroom.co. The information herein reflects prevailing conditions and Dealroom.co's views as of this date, all of which are accordingly subject to change. Dealroom.co's opinions and estimates contitute Dealroom.co's judgment and should be regarded in such context. In preparing this Report, Dealroom.co has relied upon and assumed, without independent verification, the acuracy and completeness of all information available from public sources or which was provided to us by our partners. Dealroom.co's analyses are not and do not purport to be appraisals of the assets, stock or business of the companies mentioned herein. Neither Dealroom.co or any of its partners who have provided information or have otherwise been involved in the preparation of this report, makes no representation as to the opinions and estimates set forth herein.

• The report has been developed based based on Dealroom’s own research, expectations, estimates and projections where relevant, and does not express the opinions of any other entities mentioned herein, either as partners, sponsors, contributors or otherwise.

Disclaimer

Page 3: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

3 Sponsored by

Schibsted: a tangible track-record in building and scaling

marketplaces and digital services globally

Our brands

22 countries

30M+ daily users

€880M revenues

Our reach

Source: Schibsted Group

Page 4: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

4 Sponsored by

Schibsted’s venture arm supports entrepreneurs beyond

money

Minimize CAC,Maximize LTV

Support with data and tools

ScaleKnowledgeable partner and

advisor

How we contribute

What we look for

Core verticals(real-estate, mobility, jobs) Sign of product market-fit and

tangible traction Solid teams

Source: Schibsted Group

Page 5: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

1. Evolution of marketplaces

2. Consumer trends and innovators

3. Corporate strategic landscape

4. Segment deep-dives

Contents

Page 6: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

6 Sponsored by

Emergence of global marketplaces, creating more value

than ever before

2000-2005 2005-2010 2010-2015 2015-2020

$150B

$100B

$50B

$25B

$10B

$5B

Online % Classifieds, yellow pages Vertical marketplaces On-demand & location based New models: iBuying, AI, …

Each valued $5-8B

Source: Dealroom.co

Vertical focus leads to better user experience (payments, engagement, logistics),

which has led to more value being created

Page 7: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

7 Sponsored by

The unbundling continues: smaller markets, greater value

Image by David Haber, SupplyDemanded.com

Unbundling of the OLD:Huge addressable market

Inefficient matchingSupply-driven

The NEW:Vertical focus (superior UX)

More efficient matchingGreater convenience (transactional)

Example: Vinted

Page 8: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

8 Sponsored by

Greater transaction ownership: reduced friction, greater

convenience but also greater operational complexity

DemandCustomer

acquisition ListingTransaction incl.

paymentLogistics

& admin tools Inventory Supply

ClassifiedsHomes, cars,

jobs, products

Transactional marketplaces

Travel, delivery, gigs

“Full-stack” Food, on-demand

Inventory riskHomes, cars,

jobs, products

✓ Asset light, profitable

Low revenue per user

✓ Still asset light, higher take-rate

Possible long-term strategic disadvantage

✓ Expand in ancillary markets

✓ Economies of scale vs. merchant

High operational risk, requires market density

✓ Ability to control own destiny

High capital intensity

Source: Dealroom.co. Inspired by this Point Nine article.

Page 9: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

9 Sponsored by

70%

60%

50%

40%

30%

20%

15%

10%

5%

<5%

Online classifieds Transactional marketplaces Full-stack marketplace

Greater transaction ownership = higher % commission

(but market power is also an important factor)

Source: Dealroom.co. Inspired by Point Nine article.1. Typical eCommerce gross product margin.

Example of very high commission are stock photo marketplaces. Explained by zero marginal cost and opaque pricing.

Fragmented supply

Concentrated supply

% commission

Page 10: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

10 Sponsored by

✓ High order valuex Low order frequency

✓ High order frequency✓ High order value

Challenging for supply & for customer acquisition

x Low order value✓ High order frequency

Order value x order frequency = customer life-time value:

another key success factor

Order frequency

Ave

rage

Ord

er

Val

ue

Source: Fabrice Grinda (adapted by Dealroom).

Hotels ($200+)

Real Estate

Handyman

Mobility($8)

Grocery ($100)

Food Delivery

($20)

Cars

Meal kits ($40)

Jobs

Wellness & Beauty

Doctor’s appointment

Wellness & Beauty

Car pooling

Possible solution to low order frequency problem: bundle low-

frequency into one?

Page 11: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

11 Sponsored by

To summarise, Bill Gurley’s 10 factors: a robust framework

for evaluating marketplaces

From Bill Gurley’s All Markets Are Not Created Equal with adaptation by Dealroom. Excludes #5: Friction of Supplier Sign-Up as it is an initial disadvantage but also barrier to entry.

#1 #2 #3 #4 #5 #6 #7 #8 #9

Enhanced user experience

Economic incentive

Technology unlocking value

Fragmentation of supply

Size of market Expand market Order frequency Payment flow Network effects

Creating a “wow” moment with an

entirely new consumer experience

Strong economic gains by joining

platforme.g. better utilization

Buyer and supplier fragmentation is a

huge positive for an online marketplace

Important but can be misleading e.g. food

delivery, Airbnb

Opening up previously unavailable market

High frequency is good for supplier

Being part of payment flow brings

more influence in value-chain

The marketplace becomes stronger as it grows and matures

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ (booking) ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ (regulated) ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓ ✓ ✓ / ✓ (coming) ✓

✓ ✓ ✓ (airlines) ✓ ✓ ✓ ✓ ✓

= major success

factor

= neutral or

positive

= major hurdle

to growth

Page 12: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

1. Evolution of marketplaces

2. Consumer trends and innovators

3. Corporate strategic landscape

4. Segment deep-dives

Contents

Page 13: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

13 Sponsored by

Housing Food Mobility ServicesRecreation,

hobbies & cultureHealthcare &

insuranceHolidays Clothing Communication Education

$2.8tn $2.1tn $1.1tn $0.8tn $0.6tn $0.6t + $1.1tn $0.5tn $0.5tn $0.2tn $0.2tn + $0.7tn

Rent & mortgage65% ($1.8tn)

Home interior & maintenance16% ($0.5tn)

Energy18% ($0.5tn)

Groceries53% ($1.1tn)

Alcohol & tobacco30% ($0.6tn)

Restaurants17% ($0.4tn)

Car purchase34% ($0.4tn)

Fuel & maintenance56% ($0.6tn)

Bus, train other10% ($0.1tn)

Personal care(n.a.)

Financial services (n.a.)

Other(n.a.)

Private healthcare40% ($0.2tn)

Insurancepremiums

60% ($0.4tn)s

Government funded($1.1tn)

Flights2% ($0.2tn)

Packaged travel

2% ($0.2tn)

Hotel2% ($0.2tn)

Total household spend of $9.4tn

= roughly 56% of GDP of $17tn

$9 trillion in consumer household spending: two-thirds is

spent on housing, food and transportation

Source: Eurostat data and Dealroom analysis.

Plus $1.1tn government

funding

Plus $0.7n government

funding

30%

23%

11%

9% 7%

6% 5%

5% 3% 1% 100%

Housing Food Transport Services Recreation,hobbies & culture

Healthcare andinsurancepremiums

Holidays Clothing Communication Education Total

Page 14: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

14 Sponsored by

Real estate is the largest consumer market, but the furthest

away from being digitally unlocked

Source: Dealroom.co

INCUMBENTS INNOVATORS THEMES

Rent & mortgage

✓ Home ownership becoming financially out of reach

✓ iBuying (Opendoor)

✓ Crowd-investing

Interior & maintenance

✓ Smart & connected home

✓ IKEA is a bit lost? Opportunity for startups

Energy

✓ Push for sustainability

✓ Sustainable energy nears economic viability

Ownership Marketplaces

Investing and landlord

Interior Maintenance

Solutions MarketplacesEfficiency

$1.8trillion

$0.5trillion

$0.5trillion

Page 15: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

15 Sponsored by

INCUMBENTS INNOVATORS THEMES

Mobility

✓ IPOs for Uber ($150B) and Lyft ($15B)

✓ Uber and Lyft moving into micro-mobility & logistics

✓ Lyft and Uber launched subscription service

Car purchase

✓ iBuying (“Auto1” model)

✓ Car giants transforming into Mobility-as-a-service

✓ AI-assisted driving

Fuel & maintenance

✓ Electric cars gaining traction

✓ Push for cleaner cities

✓ BP investing in subscription model

Anticipated shift from ownership to mobility-as-a-service is

still in early stage: still only a fraction of consumer spending

Source: Dealroom.co

Short Medium Long

Subscription Marketplaces Hardware/software

Fueling Maintenance

$100billion

$0.4trillion

$0.6trillion

Page 16: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

16 Sponsored by

SHORT (0-5km) MEDIUM (5-20km) LONG (20km+)

Trains, busses & shuttle busses

Subscription

Scooters & eBikes

Hailing

Renting & sharing

Pooling

Consumers want more options; meanwhile cities are looking

to reduce congestion and create cleaner cities

Source: Dealroom.co

AI-assisted driving:

Page 17: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

17 Sponsored by

Food delivery, groceries and dining are converging, driven

by innovators setting new consumer expectationsINCUMBENTS INNOVATORS THEMES

Groceries

✓ Big brands are doing direct-to-consumer via delivery platforms (Ben & Jerry’s)

✓ Online penetration is around 6% (10%+ in London, Beijing, Shanghai) (1)

✓ Services like Amazon Prime and Glovo are re-setting consumer expectations

Delivery

✓ Delivery is still just a fraction of total market

✓ More and more restaurants accept online orders

✓ Groceries are another huge market for delivery

Restaurants

✓ Dark kitchens may redefine restaurant industry

✓ Point-of-sale software and booking apps

Alcohol & Tobacco

✓ Still a huge market, as evidenced by Juul ($16B!)

✓ Brewdog: innovated mass-market brand building

✓ Consumer focusing on health

✓ $0.4tn still does not include cannabis!

Source: Eurostat data and Dealroom analysis.1. KANTAR.

$1.1trillion

$50billion

$0.6trillion

$0.4trillion

Page 18: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

1. Evolution of marketplaces

2. Consumer trends and innovators

3. Corporate strategic landscape

4. Segment deep-dives

Contents

Page 19: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

19 Sponsored bySource: Dealroom.co

Leading investment themes by investor type: corporates and

venture capital firms are both betting on fundamental shifts

Venture capital Corporate

Investment focus: frictionless marketplaces, unbundling, full-stack, fundamental changes in

consumer behavior (mobility, food)

Investment focus: second-hand goods, real estate, cars

(less in jobs)

Private equity

Page 20: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

20 Sponsored by

Venture capital investment in marketplaces has been

focused on mobility and food

Mobility Food Fintech Real estate Jobs

Source: Dealroom.co

$ 16.0B $ 13.1B

$ 20.0B $ 17.5B

$ 7.2B

$ 13.3B

$ 18.8B

$ 13.9B

$ 5.8B $ 3.7B $ 3.8B

$ 7.3B

$ 2.9B $ 2.3B $ 1.8B $ 2.9B $ 0.6B $ 1.2B $ 0.4B $ 0.6B

2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E

Global venture capital investment ($B)

Page 21: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

21 Sponsored by

$400M

Corporates are making big strategic bets in fintech, cars & mobility, food, and jobs & recruitment

Source: Dealroom.co

Mobility Food Jobs & Education Homes

Transaction value (’16-’18E)

$ 27B $ 30B $ 5B $ 2B

Notable corporate deals in recent years

(2016-2018E)

€70M £125M

$335M

$250M

$866M

$159M

$300M

$200M

£ 5.5M

$1.2B

$429M

$18.5M

€335M

£175M

€115M

$10M

€1.0B

$200M

$300M

$1.1B

$26B

$60M

$15.3B

£20M

$14B

£30M

Page 22: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

22 Sponsored by

The smart money: selected top-tier Venture Capital firms

Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces.Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.

Cars & Mobility Homes Jobs & Reschooling Fintech Health Food

Movinga (moving booking)CarSpring (iBuying)

Happycar (search & book rentals)

Evtiko (online agent)Proprioo (online agent)

Lamudi (online aggregator)

Iziwork (aggregator)Koru Kids (nanny hiring)

Helpling (on-demand hire)theGuarantors

Spotcap

Humanoo (wellness tracking)Vaniday (wellness booking)

Lemoncat (catering marketplace)Petsdeli (pet food market)

EatFirst (delivery)

Cowboy (e-bike)Bird (scooter)

JustParkMovinga (moving booking)

BlaBlaCar (ridesharing)Drivy (p2p rental)

Property Partner(investing)

Culture Amp (HR software)Beamery (HR software)

Adzuna (search)Justworks (HR software)Wayup (part-time hire)Qapa (on-demand hire)

CoverWallet (Insurance)Revolut (banking)Alan (Insurance)

Robinhood (Stock marketplace)Wealthfront

Raisin(savings marketplace)

KRY (video consultations)Petsdeli (pet food market)

Good Eggs

BirdCogoport (freight search)

Carwow (car Search)BlaBlaCar (ridesharing)

Job TodayCheckr (HR software)

Grovo (online learning)Knewton (online learning)

Deserve (banking)Wonga (online lending)

CoverFox (online insurance)Power2SME (online lending)

The Zebra (Insurance comparison)

KRY (video consultations)Doctolib (doctor booking)

MeinAuto.de (iBuying)Carmudi (iBuying)

Wind Mobility (e-scooter)

Exporo (crowdinvesting)Lamudi (online aggregator)

STUDITEMPS (temporary hiring)Lecturio (teaching platform)

Wonga (online lending)Lendico (p2p loan)

BUX (trading)Spotcap (online lending)

Ottonova (insurance)Care.com (care services)

MoodpathEatFirst (delivery)

Wunder (ride sharing)Caroobi (maintenance)

Drover (car rental)Auto1 Group

FreightHub (logistics marketplace)

Homelike (iBuying)Medwing (on-demand hire)

Joblift (aggregator)Enmacc (trading)

Tier Mobility (e-scooter)Cargo One (freight search and

booking)OnTruck (trucking)

Preply (teaching platform)Helpling (on-demand hire)

Brainly.com (teaching platform)

Revolut (banking)Finiata (online lending)

docplanner (doctor booking)Zentist (insurance)

Lemoncat (catering marketplace)Green Blender

Tier Mobility (e-scooter) Kodit Sunlight (online learning)Wefox (insurance comparison)

wikifolio

ParkJockeyGrab (ride sharing)Ola (ride sharing)

Auto1 GroupGetAround (ride sharing)

OpendoorCompass

Solaris BankPolicyBazaar (insurance

comparison)Kabbage (online lending)

TalkSpace (online therapy)DoorDash (delivery)

Ele.me (delivery)

Page 23: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

23 Sponsored by

The smart money: selected top-tier Venture Capital firms (2)

Cars & Mobility Homes Jobs & Reschooling Fintech Health Food

Lime (escooter)OnTruck (trucking)Ofo (bike sharing)

GoEuro (bus booking)

LendInvestHabito (mortgage broker)

Uniplaces (search)

Jobandtalent (on-demand hiring)MasterClass (online learning)

Knewton (online learning)Quipper (online learning)

ZocDoc (doctor booking)FarmDrop (online marketplace)

Wolt (delivery)

OnTruck (trucking)JustPark (parking booking)

CitymapperMotorway.co.uk (iBuying)

Drivy (p2p car rental)

Adzuna (search)Trussle (motgages)

Bricklane (investing)Beamery (HR software)

Jobbatical (on-demand hire) Robinhood (trading)

Verifly (on demand insurance)Beautystack (wellness

booking)Zego.com (on demand

insurance)

Taster (delivery)

Tier Mobility (escooters)FreightHub (logistics marketplace)

StepStone (search)Aevy (job search)

Personio (HR software)

Crosslend (investing)Zopa (p2p loan)

Matsmart (delivery)Lemoncat (catering marketplace)

SpotHero (parking booking)BlaBlaCar (ridesharing)

Udemy (online Learning)SmartRecruiters (HR software)

Harver (HR software)

Ritual.coFreshly (delivery)

GoEuro (bus booking)Auto1 Group

McMakler (online agent) HeavenHR (HR software)

Wefox (insurance comparison)Clark (insurance)

Prosper (p2p loan)

Missbeez (on-demand wellness)

docplanner (doctor booking)MediQuo (online help)

Lemoncat (catering marketplace)

Caroobi (maintenance)Auto1 Group

PurpleBricks (online broker)McMakler (online agent)

Joblift (aggregator)HeavenHR (HR software)

Finiata (online lending)VouchedFor (comparison)

Raisin (savings marketplace)

Vint (gym instructors marketplace)

Voi Technology (escooter)Frontier Car Group

CarwowCars45Virtuo

NestedPeakon (HR software)

Jobbio (job search)Workable (HR software)

Zopa (p2p loan)Wonga(online lending)

Revolut (banking)Prodigy Finance

Zego.com (on demand insurance)

Simple Feast (meal kit delivery)Vivino (online wine marketplace)

Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces.Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.

Page 24: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

1. Evolution of marketplaces

2. Consumer trends and innovators

3. Corporate strategic landscape

4. Segment deep-dives

Contents

Page 25: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

25 Sponsored by

SELECTED COMPANIES 2018 ROUND

Auto1 GroupProvides consumers with access to thousands of used and new cars

Jan€ 460M

GROWTH EQUITY

TaxifyLeading ride-hailing app in Europe and Africa

May$ 175M LATE VC

CabifyCar booking web and mobile app

Jan$ 160M SERIES E

BlaBlaCarConnecting drivers with empty seats to people looking for a ride

Nov€ 101M

GROWTH EQUITY

Frontier Car GroupBuilds and runs marketplaces focused on emerging markets

May$ 89.0M SERIES C

Voi TechnologySharing service for electric vehicles

Nov$ 50.0M SERIES A

CityscootElectric scooters rental

Feb€ 40.0M

EARLY VC

BlacklaneDriver booking platform

Jan$ 40.0MSERIES D

OnTruckConnects businesses with freight carriers

May€ 25.0M SERIES B

Tier MobilityElectric scooters that can be rented on demand

Oct€ 25.0M SERIES A

Click here to explore similar funding rounds on Dealroom.co

Cars and mobility marketplaces – Investment in Europe

Source: Dealroom.coNote: Data from Europe. 2018 is based on Jan – Nov annualized

$422M

$800M$761M

$618M

$1.6B

0

5

10

15

20

25

30

35

40

45

50

$ 200M

$ 400M

$ 600M

$ 800M

$ 1,000M

$ 1,200M

$ 1,400M

$ 1,600M

$ 1,800M

2014 2015 2016 2017 2018E

Invested capital Rounds $2M+

$ 1.8B

$ 1.6B

$ 1.2B

$ 1.0B

$ 1.4B

Page 26: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

26 Sponsored by

Cars and mobility marketplaces to watch (1/2)

CATEGORY LEADERS RISING STARS AND ENTRANTS

Marketplace /Search Autoscout24, CarGurus (US), Vroom (US)

Cazoo.co.uk, ReezoCar, CarPrice, Kyump, GoodBuyAuto, Valuecar, Autovisual, BrumBrum, GarajSepeti, Carizy,Carsnip, Carnovo, Motorway, CarSpring

New car MeinAuto.de, Autospot, Valuecar

Auto1 ModelFrontier Car Group, Tootle, Etachki

Fallen angel: Dealer Direct

Car subscription Tusker

Drover, Bipi, Cluno, Amber

Car sharingWunder, SnappCar, TravelCar, Koolicar, Drivy, Nabobil, SocialCar, Green Wheels, ecov, Share your Bicar, Carlili,

BelkaCar, Bzzt

Ride sharingGoMore

BeeRides, Get My Car, iGoOn, CityGo, Zify, Karos

Parking marketplaces Spot Hero

JustPark, llollo, ParkBee, Parkpnp, ParkCloud, ZenPark, ApParkingSpot, Parkimeter, Letmespace, Parclick

Fuel / maintenance

Zebra Fuel, EO Charging, Caroobi, Fixico, Who Can Fix My Car, ClickMechanic, TALLERATOR, Daparto, Tyres on the Drive, POMP

Source: Dealroom.co

Page 27: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

27 Sponsored by

Cars and mobility marketplaces to watch (2/2)

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

Short distance /Scooter / eBike

VanMoof, Superpedestrian, Donkey Republic, Cowboy, Swapfiets, Cityscoot, Voi Technology, unu, ElectricMolo, Silence, Etergo, Felyx, Yugo, Urbee, Sigo, Emmy, TIER Mobility, Wind Mobility, YEGO

Medium distance

Cabify, Taxify, Lyft

Blacklane, Whim (MaaS Global), Talixo, Citymobil, inDriver, Citymapper, heetch, JoinUp, voltlines, Liftago, Eurecab,Mivai, My Sam, Cab Guru

Long /Aggregators

GoEuro

Busfor, Obilet, ComparaBUS, Bookingabus.com

Trucking Everoad, InstaFreight.de, OnTruck, Quicargo, PackBud, Shipvio, Utily.fr, Truckin, Deliver.ru

Shipping

ShipServ

iContainers, FreightHub, Flexport, ParcelParcel.com, Zencargo, Cargo One, Chronotruck

Last milelogistics

On the dot, Dostavista, Seven Senders, Packlink, Homerr, Eliport, Brenger, Koiki,

Moving services Trusk, Movinga, Furgo

Page 28: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

28 Sponsored by

SELECTED COMPANIES 2018 ROUND

SpotahomeMedium-to-long term rentals for expats such as students and professionals

Jun$ 40.0M SERIES B

YopaThe affordable, quick & simple way to sell your home

Aug£ 20.0M SERIES D

NestedPlatform for homeowners to sell their homes within 90 days

Nov£ 20.0M SERIES C

HomedayFinds the best real estate agent to sell your property

Oct€ 20.0M SERIES B

TrussleOnline mortgage broker

May£ 13.6M SERIES B

LendInvestOnline peer-to-peer lending platform for mortgages

Jan£ 12.5MLATE VC

HomelikeMarketplace for long-term furnished apartments

Aug$ 14.0M SERIES B

AdzunaThe UK's search engine for Jobs, Property & Cars

May£ 8.0M

SERIES C

Housing AnywhereAllows students to sublet their rooms to exchange students

May€ 6.0MSERIES B

HomepalHelps you to find a home

Sep€ 2.3M

EARLY VC

Click here to explore similar funding rounds on Dealroom.co

Real Estate marketplaces – Investment in Europe

$205M

$444M

$253M

$276M$255M

0

5

10

15

20

25

30

$ 50M

$ 100M

$ 150M

$ 200M

$ 250M

$ 300M

$ 350M

$ 400M

$ 450M

$ 500M

2014 2015 2016 2017 2018E

Invested capital Rounds $2M+

Source: Dealroom.coNote: Data from Europe. 2018 is based on Jan – Nov annualized

Page 29: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

29 Sponsored by

Real Estate marketplaces to watch

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

iBuyers Nested, Homeloop, Dili, Evtiko, Kodit, ProntoPiso, We Buy Any Home

Home search

Adzuna, Spotahome, Zoopla, Zillow

Homelike, Student.com, Uniplaces, Appear here, Sturents.com, Italianway, Flatlooker, Lyvly, Housy, Habiteo, homie.rent, Home HT, Wunderflats, Movebubble, Howsy (No Agent)

Online brokers

Yopa

easyProperty, emoov, McMakler, Blueground, Homeday, Proprioo, Hemverket, Mon Chasseur Immo, Housfy,Hosman, Ouistock, Home Made

Ownership Lamudi, Ikimo9, Homepal, Vesta Property, Unmortgage, Realbest, Blok, thirdfort, Flatfox, Green-Acres.fr

InvestingLendInvest, Property Partner, Housers, Atlant.io, CapitalRise, iFunded, BrickVest, Exporo, geoblink, Tessin, Brickshare,

Bricklane

Financing / Mortgages

Trussle, Habito, MortgageGym, StoEr, Jungo

Page 30: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

30 Sponsored by

SELECTED COMPANIES 2018 ROUND

OpenClassRoomsOnline education platform in Europe

May$ 60.0M SERIES B

Area9Personalized, adaptive online learning modules

Jan$ 30.0M LATE VC

UnicafOnline education platform

Nov$ 28.0M SERIES B

CoopleOn-demand marketplace for temporary staffing

Oct$ 21.0M LATE VC

GojobDigital temporary work operations in Europe

Jan€ 17.0M

EARLY VC

ZenJobAutomated, data-driven, full-service staffing platform

Nov€ 15.0M SERIES B

Job TodayOnline mobile centric recruitment marketplace

Sep$ 16.0M SERIES B

cometMarketplace for freelancer

May€ 11.0M SERIES A

GoodwallProfessional social network for students and graduates

Jul$ 10.8M SERIES A

ComatchMatching companies looking for consultants with freelancers

Apr€ 8.0M

SERIES B

Click here to explore similar funding rounds on Dealroom.co

Jobs & reschooling – Investment in Europe

$ 110M

$ 162M

$ 314M

$ 255M

$ 206M

0

5

10

15

20

25

30

$ 50M

$ 100M

$ 150M

$ 200M

$ 250M

$ 300M

$ 350M

2014 2015 2016 2017 2018E

Invested capital Rounds $2M+

Source: Dealroom.coNote: Data from Europe. 2018 is based on Jan – Nov annualized

Page 31: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

31 Sponsored by

Jobs & reschooling companies to watch

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

Job search

Monster, PeoplePerHour, StepStone, Jobandtalent

Hosco, Adzuna, Graduateland, Joblift, Welcome to jungle, job.com, Debut, Techloop, Isivi, Truffls, BeWanted

Reschooling

Udacity, OpenClassRooms, Coursera, Udemy

Ornikar, SpeachMe, A Cloud Guru, Invivox, Imusic School, Nimbles, Obby, Area9, Lambda School

Gig-EconomyFiverr, Shiftgig

ZenJob, Brigad, Job Today, StaffMe, Side, Hopwork, Comatch, Gojob, Comet, Syft App, Helpling, YouDo, Coople, The Dots, Jobbatical, Medwing, Travauxlib

Page 32: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

32 Sponsored by

SELECTED COMPANIES 2018 ROUND

RevolutPlatform to use and manage money around the world

Apr$ 250MSERIES C

Number26Bank account that can be managed entirely from a smartphone

Mar$ 160MSERIES C

MonzoLondon-based digital-only bank platform

Oct£ 85.0M SERIES E

Prima.itAn insurance intermediary selling car insurance online

Oct€ 100M

GROWTH EQUITY

Starling BankMobile-app based bank

May£ 80.0M

EARLY VC

eToroTrading network with easy access to the currency, commodity, and equity markets

Mar$ 100M SERIES E

SmavaGermany's largest online credit market

Jan$ 65.0M LATE VC

October (Lendix)P2P lending platform for SMEs

Jun€ 32.0M SERIES C

CoyaSimple, transparent, and personalized insurance cover

Jun$ 30.0M SERIES A

ClarkInsurance robo-advisor

Apr$ 29.0M SERIES B

Click here to explore similar funding rounds on Dealroom.co

Finance marketplaces and platforms investment in Europe

$ 320M

$ 709M

$ 544M

$ 918M

$1.3B

0

10

20

30

40

50

60

$ 200M

$ 400M

$ 600M

$ 800M

$ 1,000M

$ 1,200M

$ 1,400M

2014 2015 2016 2017 2018E

Invested capital Rounds $2M+

Source: Dealroom.coNote: Data from Europe. 2018 is based on Jan – Nov annualized

$ 1.2B

$ 1.0B

$ 1.4B

Page 33: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

33 Sponsored by

Finance marketplaces and platforms to watch

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

Challenger banks

Monzo, N26, Atom, Starling Bank

Solaris Bank, Monese, Tandem, Qonto, Meniga, bunq, goHenry, Fiinu, Shine, Margo Bank

Lending Hypoteket, Spotcap, Future Finance, SalaryFinance, Bynk, Aprila Bank, WeShareBonds

Insurance Alan, Coya, Clark, Hellas Direct, Prima.it, Ottonova, Simple.fr, Honcho, Wrisk, Simplis, Cuvva, Zego

Product comparison smava

Lendo, Moneyexpert, TotallyMoney, Bankimia, Wefox, Funding Options, Topcompare.be, Fincompare, Samlino,Finanzchef24, Helpmycash, BNEXT

TradingeToro, DEGIRO

BUX, Bitstamp (acquired), Coinify, Raisin, Coinfloor, Pelican Trading, Lykke

Peer-to-peerZopa

October (Lendix), Lendinvest, CurrencyFair, Lendico (acquired), Auxmoney, RateSetter, Lendify, Bondora, LendingCrowd, Savelend, Lending Works

Page 34: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

34 Sponsored by

SELECTED COMPANIES 2018 ROUND

KryConnecting patients with doctors for video consultations

Jun$ 66.0M SERIES B

Min DoktorMake appointments and consult with doctors online

Sep€ 33.5M

GROWTH EQUITY

Cera CareProfessional home care for elderly people

May$ 17.0M SERIES A

Doktor.seDigital healthcare

May$ 14.7MEARLY VC

Care SourcerPlatform that connects those seeking care with those providing it

Jul£ 8.5M

SERIES A

Doc PlusOn-demand doctor services

Aug$ 9.0M

SERIES B

DoctenaMedical booking platform for doctors

Sep€ 8.0M

EARLY VC

TeleClinicDigital health advice for individuals and employees

Nov€ 7.0M

SERIES A

CareshipPlatform to find caregivers for seniors

Apr€ 6.0M

SERIES B

QuredA doctor or physio to your door in under two hours

Aug£ 750K

SEED

Click here to explore similar funding rounds on Dealroom.co

Healthcare marketplaces – Investment in Europe

$ 114M

$ 249M

$ 161M

$ 217M

$ 247M

0

2

4

6

8

10

12

14

16

18

20

$ 50M

$ 100M

$ 150M

$ 200M

$ 250M

$ 300M

2014 2015 2016 2017 2018E

Invested capital Rounds $2M+

Source: Dealroom.coNote: Data from Europe. 2018 is based on Jan – Nov annualized

Page 35: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

35 Sponsored by

Healthcare marketplaces to watch

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

Doctors appointments Practo

Doc Plus, Doctolib, docplanner, Top Doctors, Doctena, Doktor.se, FINDoC, Qunomedical, Now Healthcare Group,Doctoranytime, Doctify, Dottori

AI help Your.MD, Ada Health, Boost Thyroid, Emteq

Online help

Ping An Good Doctor

Kry, PushDoctor, Min Doktor, BlueCall, Telemedi.co, MedicSpot, Competencer, Doctoconsult, Veyo Care, VideoDoc, MediQuo, Moodpath, Selfapy

Care servicesCareSource

Careship, Medigo, Cera Care, Noon Care, Qured, Pflege.de, Care Sourcer, Holm, SuperCarers

Online pharmacy Jianke, NetMeds, Pharmacy2U (Chemist Direct)

Echo, Farmaconfianza, Pharmasimple

Wellness booking

Vaniday , Booksy, Blow, Planity, Ruuby, Beautystack, Vint, Urban Massage

Sports Entrenarme, Eversports, Urban Sports Club, Gymlib, Fitnessant, PayasUgym, Fitprime

Page 36: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

36 Sponsored by

Other consumer marketplaces to watch

Source: Dealroom.co

CATEGORY LEADERS RISING STARS AND ENTRANTS

Horizontal & collectibles Jumia Market, ShopClues, 1stdibs, Catawiki

Sellpy, Trouva, LoveCrafts, Barnebys, Fyndiq, Used By, Gebraucht.de, Yroo

FashionZappos, Poshmark

GOAT, Videdressing, Watchmaster, Lesara, 21 Buttons, Lyst, Chronext, United Wardrobe, KupiVIP, SecretSales, Vestiaire Collective, Vinted, Depop, Swap.com, Salery, Atterley, Lidyana.com, Rebelle, Seezona, The Next Closet,

Zadaa, Thrift+, Armadio Verde, Miller & Marc, Otrium, Findur, Trendday, StyleLounge, Gardrops

FurnitureHome24, made.com

Home24, made.com, Swoon Editions, Selency, Beleco, Deesup, Hallfy, Auctionet.com

PetsBarkbox

ePetworld, Barkibu, Tailwise, Mascoteros, PetMe, HouseMyDog, Snau, Dogley

Page 37: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

37 Sponsored by

Identify promising companies before everyone else does

Source: Dealroom.co1. Verified rounds excluding secondary, ICOs, debt and other non-equity rounds.

Intelligence, trusted by world-leading clients

■ Dealroom is a global company information database & research firm

■ Its software, database and bespoke research enable its clients to stay at

the forefront of innovation, discover promising companies and identify

strategic opportunities

■ Among its clients are world-leading strategy consulting firms, investment

banks, multinationals, technology firms, venture capital & buyout firms and

governments

Selected publishers of Dealroom data

Selected Dealroom clients

The most comprehensive European data source

Number of European VC rounds tracked in 2017 (1)

Europe’s most comprehensive database of promising companies and investment

Growth metrics like product usage, funding and valuation momentum (web, iOS, Android)

Track team size, background, composition and growth

Discover potential unicorns, long before others do

Industry taxonomy and database structure designed for innovative technology startups & scaleups

Stay at forefront of innovation and investment trends

Not disclosed in official report

Page 38: The future of online marketplaces...November 2018 The future of online marketplaces How the next generation of marketplaces are pushing boundaries and removing remaining barriers,

blog.dealroom.co

Yoram Wijngaarde

Founder & CEO

[email protected]

Ivan Draganov

Research Analyst

[email protected]

Identify promising companies before everyone else does.