IMAGINATION HAS NO LIMITHOW MOBILE TECHNOLOGY IS CHANGING OUR LIFE FOREVER

Harris Thajeb, CEO Dentsu Group Indonesia, Jan 24, 2014

YESTERDAY

1973 MOTOROLLA DYNATAC

1,1 kg23 cm long

13 cm deep4,45 cm wide

30 minutes talk time10 hours recharge time

1992 Orbitel 901

“MERRY CHRISTMAS”

1996 AT&T PocketNet Phone

INTERNET ENABLED PHONE

1997 Nokia 9000i Communicator

Q W E R T Y

1999 RIM 850

The first integration of internet based services, including push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services

A N D H E R E C O M E S T H E E R A O F U S E R G E N E R AT E D A P P S

RECENTDAY

7,1 B

Number of PEOPLE

in the world today

2,4 B

Number of INTERNET

USERSin the world

today

3,4 B

Number of PEOPLE

WITH MOBILE DEVICE

in the world today

worldinternetstats.com

250M users 50% access via mobile

90M monthly users *91% of mobile phones have photo/video capability

1.1B users68% access via mobile

10M users100% access via mobile(35,000 new users daily)

Over 2B views each dayOver 100M mobile views

50M registered users50% access via mobile

M O B I L E T E C H N O L O G Y = M O R E E N V I R O N M E N T S

M O B I L E T E C H N O L O G Y = M O R E C H O I C E S

We literally can create apps for everything!

Imagine this:

M O B I L E T E C H N O L O G Y = M O R E P O S S I B I L I T I E S

20px 40px 80px 160px 320px 640px

MOUSE FINGERVS

OUR MOBILE COMMUNICATION PROVIDES A WORLD OF POSSIBILITIES. BUT IF WE'RE NOT CAREFUL, THEY CAN PULL US AWAY FROM THE REAL ONE

Average person looks at their phone 150 times a day, or once every six-and-half-minute of every waking hour

(Nokia Research)

“WHERE IS MY PHONE?”

How do you feel when you misplaced your phone?

Panicked 73%Desperate 14%Sick

7%Relieved 6%

FUTUREDAY

M O B I L E C O M M U N I C AT I O N I S O U R R E L I A B L E A S S I S TA N T

9 out of 10 mobile searches lead to action

36%

Continue search

25%

Visit retailer website

18%

Shared information

17% Visited store

17%

Made a purchase

7% Called the store

TO M O R R O W, I T W I L L B E C O M E O U R B R A I N TO M A K E A D E C I S I O N

T O M O R R O W, U S I N G O U R I M A G I N AT I O N , W E C A N C R E AT E M O R E A P P S T O H E L P U S M A K I N G E V E N B E T T E R D E C I S I O N

I R O N I C A L LY, T H E M O B I L E D E V I C E , W H I C H R E P R E S E N T O U R F R E E D O M , I S T H E O N E T H AT I S L I M I T I N G O U R M O B I L I T Y

T H E F U T U R E O F M O B I L E T E C H N O L O G Y I S A T O TA L F R E E D O M T O A C C E S S O U R A P P S F R O M A N Y W H E R E !

W E L C O M E T O T H E F U T U R E

T h a n k y o u