Magnetic measurement systems for future high performance magnets
The Future of Measurement
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Transcript of The Future of Measurement
Measurement HourSeptember 29th, 2016 Katie Delahaye Paine, CEOPaine Publishing
www.painepublishing.com | @queenofmetrics | [email protected]
The Future of Measurement
What the Future Holds for Measurement More of:
Insight Social & Digital SEO Individual Influencers Paid & Owned Trust & Relationships Integration Lobbying Cause marketing Visuals & video
Less emphasis on: Automated
distribution Automated
sentiment Print Placements
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The Digital Takeover 63.2%of social media teams live within
marketing, 6 points higher than last year Only 4.5% assign social media to PR
anymore Press releases are for SEO, not at “the
press”
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The Lines are Blurring Social/traditional Digital/Social Marketing/Comms Internal/External CSR/PR Issues Management/PR
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Six Steps to Help you Cope
1) Focus on your target audience, not the delivery mechanism
2) Understand what you’re actually measuring 3) Make sure your data is valid and clean4) Learn to love small numbers5) Expect to fail 6) Analyze results and draw conclusions
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Step 1. Focus on your target audience, not the delivery mechanism Be clear about whom you’re trying to reach &
why Know what matters to them Know what will influence them or make them
act
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Step 2: Understand what you’re actually measuring Paid/Owned Earned/Shared Other marketing activities? The competition?
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Step 3: Make sure your data is valid and clean Trust nothing Verify everything
Dates UVM/Impressions/Engagement Sentiment Tags
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Step 4: Learn to love small numbers Your target is not trillions, billions or even
millions Engagement matters more than impressions Conversions matter more than clicks Orders matter more than opens Trust matters more than sentiment Influence matters more than reach
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Step 5: Expect to fail
Experiment and A/B test constantly Not everything succeeds Rank order everything best to worst Correlate and connect Look at trends not moments
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Step 6: Analyze results & draw conclusions
What worked, what didn’t? Engagement vs. Resource Use:
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Budgets Free
Google Analytics Social Analytics Excel
$5,000-$20K annually gets you: Monitoring Automated analytics
$20K-$50K annually gets you: Meaningful Analysis Competitive Share of Voice
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Tools Monitoring & Analytics
CyberAlert Social Studio TrendKite Talkwalker
Engagement, Analysis, and Insight CyberAlert Prime Research
Influence Little Bird Trackr
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Thank You! Click here to explore the newest articles from
The Measurement Advisor Reminder: As a paid subscriber you have 24/7 access
to all of TMA’s articles…just visit TMA’s homepage! Follow me on Twitter: @queenofmetrics Follow Paine Publishing on Facebook and
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Special thanks to Montclair State University's Graduate Program for sponsoring this month's Measurement Hour!