The Future of Management

and Social Media

2011Academy of

Management Meeting Panel

Our PanelModerator: Gordon B. Schmidt,

Indiana University Purdue University Fort Wayne

Panelists

Barton H. Halpern, U.S. Army ARDECRichard N. Landers, Old Dominion

UniversityJulia A. Teahen, Baker College

What is Social Media?

“a group of Internet-based applications… that allow the creation and exchange of user-generated content” (Kaplan & Hainlein, 2010)

Means of sharing information, content & opinions

General StatisticsUnique visitors worldwide per monthData from Doubleclick Ad Planner for June

2011Facebook: 870 million (71% of US adults

on)Twitter: 160 million (17% of US adults

on)Linkedin: 81 million (18% of US adults on)Blogger: 37 millionGoogle+ (13% of US adults on)

Organizational Uses of Social Media

Today’s PanelToday’s panel is made up of

individuals who have experience using social media in their professional lives and/or do related research

We will now talk about social media with a focus on the potential future roles it will play in the practice of management and education

Introduction

Please introduce yourself and discuss your own experiences with social media and organizations

Discussion Area #1: Employee RelationsHow do you see social media

changing the nature of recruiting?In the future, how will employer-

employee relations change due to social media?

What type of policies will organizations use to restrict employee use of social media? Can strict polices truly be effective?

Discussion Area #2:Customer Service

How do you see customer service through social media growing and changing over time?

What balance will organizations have between social media based customer service and traditional customer service? Will this cause a digital divide in the customer base?

Discussion Area #3:Education How integrated do you see social

media into online courses?Are blended classes the future norm

of education?Do you see the nature and structure

of secondary education changing due to social media?

Discussion Area #4:The Future of Social MediaHow do you think social media will

change in the future?Is Facebook the future, a base for the

future, or will the future social media site leaders be radically different?

If future generations grow up with social media does that change their expectations for interacting with organizations?

Q & A

Any questions for our panel?What do you think?What do you see in the future for

management and social media?