The future of luxury hotels

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    14-Nov-2014
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What is luxury? What are the luxury hospitality specifications? Insights, trends... in order to conceive a new type of luxury hospitality products. If you would like to go further.... send me an email thibaut@hush-hush.fr!

Transcript of The future of luxury hotels

  • 1. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE WORKSHOP THE FUTURE OF LUXURY HOTELS

2. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AGENDA I. WHAT IS THE LUXURY? II. A DEFINITION FOR LUXURY HOTELS? III. NEW INSIGHTS IV. TRENDS V. IDEA FOR NEW PRODUCTS 3. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ?WHAT IS THE LUXURY I. 4. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. COCO CHANEL 5. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE I think the older I get, the more I realize that the ultimate luxury is time.MICHAEL KORS 6. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Luxury is the ease of a t-shirt in a very expensive dress. KARL LAGERFELD 7. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Consuming luxury is consuming both a product, a legend or a myth, a tradition, savoir-faire and a rite of use. GILLES LIPOVESTSKY 8. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Any clear definition of luxury is not possible in so far as each perceives its luxury differently.MICHEL GOETSCHMANN 9. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY ICONIC PRODUCTS 10. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS 11. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY 12. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY UNIQUE EXPERIENCE NOTION OF DREAM 13. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM 14. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM 15. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS AESTETHICS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM 16. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS AESTETHICS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM 17. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS AESTETHICS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM 18. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORYI.1 19. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY 20. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY 21. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY 22. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY 23. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY 24. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTSI.2 25. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 26. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 27. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 28. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 29. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 30. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS 31. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC COLORS 32. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY I.3 33. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE 34. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE 35. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE 36. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE 37. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE 38. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS 39. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS 40. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS 41. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS 42. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS 43. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY I.4 44. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 45. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 46. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 47. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 48. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 49. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY 50. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION I.5 51. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 52. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 53. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 54. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 55. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 56. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION 57. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AESTHETICSI.6 58. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AESTHETICS 59. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AESTHETICS 60. THIBAUT THOUZERY thibaut@hush-hush.fr / @thu