The Future of eBook Distribution
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THE FUTURE OF DIGITAL DISTRIBUTION & SUPPLY CHAIN MANAGEMENT
• Ten years marketing experience in the publishing industry.
• Responsible for managing strategic partners to grow business, develop new markets and create effective marketing strategies.
• Development of relationships between international retailers and client publishers, collaborating with customers to maximize ROI within each channel.
• Contact Patrick: [email protected]
Patrick CrowleyDigital Marketing Manager
Publishers
Retailers
Challenge• Access to multiple
channels
• Sales reporting
• File storage
• Conversion
• Marketing
• Resources
• Margins
Simplicity in a World of Complexity
Downstream
Processes Structure Technology
Digital Supply Chain
1. Cost Containment — Rapid, constant digital change is changing this traditional area of strength and outstripping publishers ability to adapt.
2. Visibility — Flooded with more information than ever, publishers struggle to “see” and act on the right information.
3. Risk — Asset Management, Rights, DRM, Margins. Finance, IT and sales are concerned about risk and dependency.
4. Customer Insight — Despite demand-driven mantras, publisher's are better connected to their suppliers than their customers.
5. Globalization — How to take advantage of the new revenue growth opportunities available in the digital world.
5 Area’s of Focus
1. Technology — Visibility empowering decisions. Dashboards will display the real-time status of titles, territories, prices, margins, sales increases, sales deceases, inventories and consumer requirements.
2. Inter-connectivity — A holistic view of the disparate supply chain elements will enable worldwide networks of supply chains to plan and make decisions together.
3. Intelligence — Advanced eBooks analytics and modelling will help decision makers evaluate alternatives against a complex and dynamic set of risks and constraints.
The Supply Chain of the Future
Revenue
Growth
Asset
Utilization
Cost
Reduction