The Future of Customer Experience in Energy A4...Customer Communications, E.ON (MW Interview)...
Transcript of The Future of Customer Experience in Energy A4...Customer Communications, E.ON (MW Interview)...
KasparRoos January2018
Whitepaper
TheFutureofCustomerExperienceintheEnergyIndustry
SponsoredBy
01|Aspire|January2018
ThefutureofcustomerexperienceintheenergyindustryFOREWORD
Arecentsurvey1byDimensionData,aUSD$7.4Bglobalsystems
integrator,revealedan‘uncomfortable’truth:Whiletheoverwhelming
majority(89%)oforganizationsclaimthatcustomerexperience(CX),
underpinnedbydigitaltransformation,iscriticaltotheirsurvivalanda
topstrategicpriority,overhalf(51%)ofrespondentsarefailingtoact.
Thistensionisparticularlyvisibleintheenergyindustry.Drivenby
technologicalchange,risingcompetition,evolvinglegislative
frameworks,andtheneedtodeploymorecustomer-centric
technologies,manypowercompanieshaverecognizedtheneedfor
digitaltransformationtofundamentallyrethinktheirbusinessmodels
andredefinehowtheycanbetterserveandinteractwiththeir
customers.
Atthesametime,energyisaparticularlyslow-movingindustry.
Investmentstendtobehighlycapital-intensive,therearecomplex
regulatoryrequirements,andutilitiescannotofteneasilyinnovate
withoutinvolvingotherplayersintheoverallvaluechain.
BasedoninsightsfromQuadient’senergyexpertsandutilities
customers,aswellasourdealingswiththeenergysector,thispaper
presentsanoverviewofkeytrendsinCXthatareimpactingtheenergy
market.Whilerecognizingthatdigitaltransformationwillplayoutover
longtimeframes,thispaperaimstoprovidepracticaladvicethatcanbe
usedtodaytobuildsuperiorcustomerexperience.Withsomuch
disruptionimpactingtheindustry,thereisnotimetowait.
12017GlobalCustomerExperienceBenchmarkingReport,DimensionData.N=1,351respondentsacross80countries.
ByKasparRoos
CEOofAspire
02|Aspire|January2018
ABSTRACT
Digitaltransformation,changingregulations,andnewindustrystructures
areallimpactingthetraditionalutilitymodel.Withthenewworld
unfolding,digitalopportunitiesareopeningforutilitycompaniesto
redefineproductsandservices,supportdecentralizedenergy
production,andbuilddeepercustomerrelationshipsbymovingfroman
energyasset-basedfocusedtoamorecustomer-centricfocus.
KEYRECOMMENDATIONS
§ Usescenarioplanningtoaligncustomerexperienceinitiatives
withstrategictransformationdirections.Omni-channel,product
differentiation,virtualcustomers,andhomeautomationare
areaswhereCXtechnologymakesabigdifferenceinhowutilities
communicateandinteractwiththeircustomers.
§ Refiningcustomercommunicationstrategies,modernizing
customerexperiencetechnology,usingjourneymapping
techniques,andotherbestpracticesaresomeofthemany
actionsthatcompaniesintheenergysectorcanadaptinorderto
buildcompetitiveadvantagesthroughcustomerexperience.
§ Tosupporttheshifttowarddecentralizedpowerprovisioningand
customer-centricity,itisimportantthatcompaniesdonotdelay
butfindwaysnowtousethelatesttechnologytobuildbetter
customerexperiences.Variousstudies2suggestthatleading
companiesrespondfasterthantheircompetitionwhenfaced
withdisruptivechangesintheircoremarkets.
2SuchasManagingUncertainty,PAConsultingGroup,2017
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“Themajorityofconsumers(62%)arepreparedtopaymoreforasimpleexperience,while61%wouldrecommendabrandifithasaclearpropositionthatsavesthemtime.”-Source:Siegel+Gale,2017
1. INTRODUCTION
Theenergysectorisatapointoffundamentalchange.New
technologicaldevelopments,changesinpoliciesandregulations,and
structuralchangesleadingtotheriseofnewcompetitionareforcing
companiestoredefinetheiroperatingmodelsaswellastherelationship
thattheyhavewiththeircustomers.Ontopofthat,changingconsumer
behaviormakestheneedforusingcustomer-centrictechnologyfor
directengagementmorecritical.Environmentalconcernsandclimate
changeareexpectedtofurtherimpacttherelationshipthatcustomers
havewiththeirenergyproviders.
Asaresult,energycompaniesarefacinganuncertainfuture.Various
industryexpertsarguethatthenewelectricpowerindustrywillrevolve
arounddigitalplatformsand‘smart’gridsthatdealefficientlywith
decentralizedpowergeneration,supportlowcarbonsupplies,andfinda
businessmodelthatpromotesefficiency3.Thelatterespeciallyisakey
concern—asmoreandmoreconsumersaremovingawayfromthe
traditionalutilitiesmodel,theremainingcustomersarechargedmorefor
generationanddistribution.ThisisespeciallyproblematicfortheUSwith
itsvastexpanseoflandareaandsprawlingpopulations.
Asaresult,energycompanieswillhavetodigitallytransformusingthose
newlyfoundtechnologicalstrengthstobuildbettervaluepropositionsto
counterthechangesdescribedabove.Asfundamentaltransformation
andbusinessmodelinnovationsmaytakeyearstocomplete,afocuson
customerexperiencetoestablishnewwaysofdeliveringsuperior
customervalueshouldbethelowhangingfruit.
Theobjectiveofthispaperistoexplorehowpowercompaniescanuse
digitaltechnologytoimprovethecustomerexperienceandbuildmore
profitablecustomerrelationships.Forthis,itishelpfultounderstandthe
pertinenttechnologyaswellasbusinessandconsumertrendsthatare
impactingtheenergysectorsintheUSandEurope.Thiswhitepaperwill
thenassessitsimplicationsandproviderelevantrecommendationsand
tacticsthatCXprofessionalsshouldconsidertodrivemorevaluable
engagement.
3SmartPower,PeterFox-Penner,2010
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2.TECHNOLOGYTRENDS
Technologicalchangeisbyfarthebiggestdriverofchangewithinthe
energymarket.Whileregionaldifferencesaffecthowcompaniesoperate
andarestructured,technologytendstobeborderless.Thefollowing
trends,relatedtocustomerexperience,impacttoavaryingdegreeevery
energyproviderintoday’smarketplace.
2.1DECENTRALIZEDPOWERGENERATION,STORAGE,ANDCONTROL
a. Decentralizedgenerationtechnologies,includingthequest
toexploitmorerenewableenergyresourcestofightclimate
change,willhavemajorimplications.Advancesinsolarwill
soonensurepriceparitywithgrid-generatedpower.
b. Solarandotherrenewablesourcessuchaswindturbines
havefluctuatingoutputcapacity.Advancementsinbattery
storage,suchastheTeslaPowerwall,orbytappingintothe
sparecapacityofelectriccarsthroughvehicle-to-grid
technology,willreduceconsumers’dependencieson
centralizedpowergeneration.
c. Smartgridsareevolvingfrom‘simply’dealingwithtwo-way
energyandcommunicationsflow,tointelligentand
interoperabledistributedenergysystems.Thesesystems
supportmodernconceptssuchascloud-based‘virtual
energyplants’whichaggregatethecapacitiesofconsumers’
energyassets.
2.2THECONNECTEDHOME
a. Homeautomationtechnologyisgaininggroundrapidlyin
themodernhome.Modernappliancesarebeingconnected
totheInternetandincreasinglycontrolledthroughvirtual
customerassistance(VCA)voicetechnologysuchasAmazon
Alexa,GoogleHome,orvirtualprivateassistant(VPA)
technologysuchasAppleSiriorMicrosoftCortana.
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“ThelatestEnergyUKelectricityswitchingdata,publishedtoday,revealstheoverallnumberofelectricityswitchesin2016reached4.8million.Thisisarecordhighsince2013whenEnergyUKstartedpublishingdata,andupbyaquarter(26percent)on2015.”–EnergyUK,Jan2017
b. Hightechhomemonitoringsystemsareintegratedwith
sensorsforhouseholdstoknowwhichappliancesconsume
themostenergy.Smartlightbulbsequippedwithsensors
turnthemselvesonoroff.
c. TheriseofInternetofThings(IoT)andsmartappliances
enhancedwithscreenswilloffertheopportunityforutilities
toprovideanintegrated,digitalexperiencethatconnects
energyconservationinsightswithbillpaymentandcustomer
serviceengagementopportunities.
Figure3:SamsungSmartFridge,AmazonEchoShow
2.3CUSTOMER-CENTRICTECHNOLOGY
a. Consumerstodaydemandeasyexperiencesfromtheirutility
providers,especiallyfrompremiumbrands.Withonline
comparisonwebsitesmakingtheswitchbetweenenergy
suppliersextremelysimple,energyprovidersareforcedto
investincustomer-centricitysuchaspersonalizationand
omni-channelcommunicationsforbetterretentionand
loyalty.
b. Thecontinuedriseofmobilecapabilitiesisamajortrendthat
energyproviderscannotignore.CompaniessuchasHivein
theUK,partofBritishGas,providemobileexperiencesto
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“Utilitiesalreadyhaveaccesstodataandtoolsthattheycanusetobegindeployingproductionanalyticsandgeneratinginsightsthatcreatevalue.Forexample,somehavealreadysharpenedtheiraccuracyinpredictingequipmentfailuresandpower-outagedurations—resultsthatcanreduce
“Utilitiesalreadyhaveaccesstodataandtoolsthattheycanusetobegindeployingproductionanalyticsandgeneratinginsightsthatcreatevalue.Forexample,somehavealreadysharpenedtheiraccuracyinpredictingequipmentfailuresandpower-outagedurations—resultsthatcanreducecostsandincreasecustomersatisfaction.”Source:Guille&Zech,BainandMckinsey2016
understandenergyconsumptionandusesmartthermostats
tocontrolheatingbasedonmeasured(i.e.geolocation)and
predictivebehavior(knowingwhenapersonislikelytocome
home).
2.4SERVICEIMPROVEMENTSTHROUGHBIGDATAANALYTICS
a. Bigdataanalyticswilldrivefutureengagementsandservice
offerings.Forinstance,understandingdatathatrelatesto
consumerpreferencesonpricesortypesofenergy
consumedwillbehelpfulforbusinessestounderstandwhen
engagingwithacustomer.Infact,BritishGasprovidesiPads
toitsserviceengineersthatalreadycontainpertinent
informationaboutissuesraisedbyacustomerpriorto
visitingtheirhomes.
b. Geolocationanalyticshelpcompaniesunderstandweather
patternsandpotentialservicedisruptionsandhowthese
mayaffectitscustomers.Thisanalysisprovides
opportunitiesfordeliveringabettercustomerexperienceby
usingadvanceddataanalyticsandgeolocationdatato
predictlocalimpactanddevelopnotificationmessagingto
preparecustomers.
c. Lastly,bigdataanalyticshelpenergyandutilitycompanies
toimprovesegmentationofcustomersanddevelopproduct
andservicesofferingsthatbettermatchcustomers’
preferences.InEurope,dedicatedenergyproductshave
emergedbasedoncustomer’svalueinrelationtorenewable
energies,nuclear,orcommunicationpreferences.For
instance,adigitalenergypackageisofferedatmuchlower
costthanatraditionalcontractthatincludesprint-based
communications.
07|Aspire|January2018
“Customerexperienceisourdifferentiator;weprovideanomni-channelbillingexperiencecenteredonmobileanddynamiccommunications.Thisiswhatourend-userswant.”-JohnHayden,SeniorBillingTeamLead,Conservice(US-based3rdpartyutilitymanagementproviderspecializinginmulti-familyrealestate)
“Customerexperienceisourdifferentiator;weprovideanomni-channelbillingexperiencecenteredonmobileanddynamiccommunications.Thisiswhatourend-userswant.”-JohnHayden,SeniorBillingTeamLead,Conservice(US-based3rdpartyutilitymanagementproviderspecializinginmulti-familyrealestate)
3. IMPLICATIONS
Withsomuchuncertainty,itishelpfultothinkthroughvariousscenarios
ofhowtheutilitiesmarketplacewillevolveintheyearstocome.A
helpfuloverviewisprovidedinFigure4,whichplotsfourdifferent
scenariosbasedontwomegatrends:1)fromcentralizedtodecentralized
energyproductionand2)fromasset-centrictobecomingcustomer-
centric.
Figure4:Strategicdirectionsbasedonindustryevolution
Thesetwomegatrendsleadtofourscenariosthatutility
companiesneedtoplanforinthefuture.Eachstepisagradual
evolution.
1. Omni-channelscenario
Inthisscenario,theutilitycompanywillusenewtechnology,
especiallyaroundmobiletoredesignthecurrentcustomer
experienceandbuilddeeperdigitalengagement.Legacy
communicationswillstillplayamajorrole,butprinted
communicationsshouldberedesignedtomakethemeasierto
3.VirtualCustomer
2.ProductDifferentiation
1.Omni-Channel
4.AutomatedHome
CustomerExperienceDirections
Decentralized
Customer
Centralized
EnergyGeneration
Asset
StrategicFocus
CurrentState
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“Energyischanging,peoplehavemuchmorechoiceaboutwhereitcomesfromandhowtheyuseit.This[newcampaigntopromoteE.ON’snew‘solarandstorage’offering]isusbeingapurpose-ledbrandandshowingwestrivefornewdevelopmentsinenergy,whetherthat’ssolarorelectricvehiclecharging”–EmmaInston,HeadofGlobalBrandandCustomerCommunications,E.ON(MWInterview)
understandandbetteralignedwithdigitalcommunications.CX
tacticsshouldbedeployedtoimprovecustomersatisfactionand
retention.Forexample,ifanewcustomer’sfirstbillishigher
thanthecontractvalue,apersonalizedvideocanbesentto
explainthehigherbillthusreducingcallcentervolume.Dynamic
communicationsallowtherecipienttointeractwiththecontent
forrichanddynamicmobileexperiences.E-mailsthatcontain
actualusageinformationshouldpullthelatestdatafromthe
serverwhiletheyarebeingopened,therebyprovidingalways
up-to-dateusageinformationtocustomers.
2. Productdifferentiation
Inthisscenario,theutilitycompanyrecognizesthatitshould
fundamentallyoverhaulitsinteractionswithcustomers.Through
dataanalyticsandjourneymapping,thecompanywillidentify
customersegmentsandpersonasthatsharedifferent
characteristicsandshouldbeaddresseddifferently.
Armedwiththisknowledge,thecompanywillthendevelopnew
productsorpotentiallyformnewdistributionpartnershipsto
reachthosecustomers.Forexample,somecustomersmayonly
wanttheirpower-mixtocontaincarbon-neutralpower,while
othersareagainstnuclear.Thistypeofproductdifferentiation
requiressomelevelofsupplychainintegrationandthe
developmentofmoreadvancedpricingtactics.
Anotherrecentlymorepopularofferingistodifferentiateby
communicationtype;forexampletoofferlowercostto
customerswhosignupfora‘digital’account.Thisrequiresthe
customertorecordtheirmeterreadingsonlineandtoreceive
communicationsthataresentelectronically.
Lastly,byprovidingwhite-labelproductsformajorretailers,
energycompaniescanexpandtheirreach.However,incertain
countriestheregulatorprohibitstoomuchpricedifferentiation
throughwhite-labeling,orforcesretailerstoinformtheir
customersiftherearelower-costplansavailable.
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“InastudydonebyDeloitte,82%ofconsumersconsulttheirmobiledevicespriortopurchase.Inaddition,33%ofconsumersmadepurchasedecisionsuponreceivinginformationinamicromomentoruponavailabilityoftheinformationneeded.”
“It’sclearthatdespiteallthebuildingblocksbeingthere–betterbroadband,decreasinghardwarecostsandconsumerappetiteforconnectivity–westillhaven’tcrackedhowtomaketheconnectedhomeapplicabletoamassaudience”–TomGuy,Commercial&ProductDirector,Hive(CampaignInterview)
Personalized,omni-channelcommunicationsareessentialfor
productdifferentiation,andprovidersneedtocarefullyconsider
howtoovercomesiloesforcoherentofferings,andensurethat
theircommunicationsarebrandedsoitlookstheycomefrom
theirchannelpartner.
3. VirtualCustomers
Thisscenarioisbasedonthefactthatcustomersareincreasingly
becomingpowergeneratorsthemselves.Bypartneringwiththeir
customers,utilitycompaniescanbuildstrongerrelationships.
E.ONintheUK,forinstance,activelymarketstheirVirtualPower
Plant(VPP),whichincludescontrolsoftwaretohelpcustomers
monitorandmanagetheirenergyassetsandconnectthemto
E.ON’scloud-basedVPP.Fromacustomerexperience
perspective,conservationandeducationcanbepartofthe
strategy.
Conservationtohelpcustomersactivelysaveenergyandprovide
educationonhowthechangesintheenergymarketoffers
opportunitiesforcustomerstobenefitfromnewdevelopments.
4. Homeautomation
Theautomated,servicedhomeisthemostadvancedscenarioin
whichtheutilitycompanycombinesallthreescenariosabove
anddramaticallytransformshowitengageswithitscustomers.A
fundamentalpartofthenewengagementisbasedonanalytics,
thecloud,andIoT.Smartmeters,thermostats,andsmart
appliancesshouldallbesupported;infact,thecustomerislikely
tousetechnologythatispartofawiderecosystem.Forutility
providers,theremayevenbeopportunitiestopartnerwith
providerssuchasTeslaforhomebatterystorage,ortodevelop
innovativeenergystorageservicesintheelectricvehicle-to-grid
space.
Additionally,anotherfactorthatdrivesinterestinredefiningCX
istheriseofanewwaveofconsumers—themillennials.Often
thoughttobeveryadeptinthedigitalworld,millennialsmay
wanttouseinstantdigitaltechnologyatmuchhigherscaleand
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arelookingforinstantengagement,i.e.throughsocialmediaor
mobilemessagingautomation,suchaschatbots,orbyusing
mobilestomakepurchasedecisions.
4. IMPERATIVES
Withcustomerexperiencereceivingmorefocus,energycompaniesneed
totakeacloselookattheiravailabletechnology,people,andprocesses
andassessiftheircapabilitiesaresufficientforadigitalfuture.In
additiontoarapidlyevolvingtechnologylandscape,regulatory
challengesoftenimpactsdecision-makingaswell.Itis,therefore,
essentialtoensurethatmodernCXtechnologyisbeingused,including
technologythatisoptimizedforworkinginhighly-regulated
environments.
4.1 DEVELOPACOMPELLINGCXSTRATEGY,INCLUDINGCUSTOMERCOMMUNICATIONS
Digitaltransformationisthedigitizationofprocessesandusingthose
newlyfounddigitalcapabilitiestoredefinebusinessmodelsandimprove
customerexperience.SinceCXisthesumofallinteractionsthatabrand
haswithitscustomers,itmakessensetostartanalyzingthose
interactionsandlookforanybrokenexperiences.
Withinregulatedindustries,changingproductsandpricesaredifficult
andgenerallyslow-movingprocesses.Quickwinscantypicallybefound
byfocusingoncustomercommunications—makinginteractionseasier
tounderstand,morerelevant,orbyensuringimprovedempathyand
tone-of-voicethatbuildsmorepositiveemotions.
Regardless,companiesareadvisedtoreviewtheircurrent
communicationprocesses,understandhowtheyimpactcustomer
experience(throughcustomerinsightsresearch),anddevelopan
optimizationstrategytoaddressthosequickwins.
4.2 MODERNIZINGYOURCXTECHNOLOGYSTACK
Animportantelementintoday’srapidlyevolvingworldistounderpin
yourCXstrategywithmoderntechnology.Movingtoflexible,future-
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proofarchitecturesallowsbusinessestoeasilyswaporupgrade
componentswithouthavingtomigrateorredesignentiresystems.While
eachbusinessisunique,therearesomecharacteristicsthatnext-
generationCXsystemsshare:
a. Decouplingoforchestrationanddelivery.Ensuringthe
deliveryofcommunicationsisperformedbysystemsthatare
conceptuallyseparatedfromtheanalyticsandengagement
systems.Thisconceptprovidesthemostflexibility;inthe
future,wecanexpectdelivery—whetherbyamarketing
campaigntool,CustomerRelationshipManagement(CRM)
system,BusinessProcessManagement(BPM))tool,or
CustomerCommunicationsManagement(CCM)toolto
becomecentralized,basedonashared-deliverycomponent
thatintegrateswithallthevarioussystems.Havingbusiness
rulesandcommunicationdeliverybehaviorprogrammed
withinthosesiloeswill,therefore,ultimatelybeaninhibitor
tofutureroadmaps.Definingbusinessoutcomes,linking
capabilitiestoit,andthenensuringloosely-coupled
integrationbetweencomponentsbasedonmodern,cloud-
basedarchitecturesisthewayforward,especiallynowthat
boundariesseemtobeblurringbetweensoftwareareas.
b. Usingdedicatedmiddlewareforquickintegrationand
configuration.Digitaltransformationisalmostneverarip-
and-replaceactivity.Inreality,transformationhappensby
takingsmallstepsthatoftenrequirecontinuedrefinement
oroptimization.Havingarchitecturesthatcanbeeasily
reconfiguredareessential,forexamplebyusingservicebus
technologywithpredevelopedconnectorsforcloud-to-cloud
integration.
c. Enablingbusinessuserstoowntheinteractionexperience
Usinglow-code/no-codeframeworksforrapidmobile
deployment,oronlinetoolsforbusinessuserstocontrolthe
communicationsorinteractionexperiencewithoutIT
involvementisakeyrequirementforanyenergycompany
thatwantstoimprovecustomerexperience.Gonearethe
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daysthatbusinessescanaffordtotakemonthstomake
communicationchanges.
4.3ENSURINGAGILITYTOMEETREGULATORYCHANGESANDEVOLVINGMARKETNEEDS
Anothermajoritemforbusinessesintheenergyspaceistocomplywith
regulatoryrequirements.Archiving,changemanagement,audittrails,
GeneralDataProtectionRegulation(GDPR)intheEU,andsimilardata
protectionrequirementsintheUSandrestofworld—thelistof
requirementsisalongone.Havingtechnologythatisdesignedto
operatewithintheboundariessetbylegalregulatorsisamust-havefor
anyutilityprovider.
4.4USINGJOURNEYMAPPINGANDOTHERCXBESTPRACTICESTOBUILDSUPERIOREXPERIENCES
Asenergyprovidersarebecomingmorecustomer-centric,theneed
arisestodeploycustomer-centrictechnologyinamoreeffectiveway.
Journeymapping—thepracticetounderstandhowcustomersinteract
withthebrandoveraperiodoftimeforthecompletionofspecifictasks
—rapidlyisbecominganessentialtoolforCXoptimization.Journey
mapshelpcustomerexperienceprofessionalstounderstandthe
touchpoints,seewhatexperiencesarebroken,andthenworkwiththeir
counterpartsinthebusiness,IT,anddesignteamstoprioritizewhat
occurrenceneedsrenovation.
4.5INVESTINGINCXSHAREDSERVICESORCXSTEERINGCOMMITTEESFORCONSISTENTENGAGEMENT
Customerexperienceimpactseverytouchpointthatacustomerhaswith
thebrand—rangingfrommarketing,toonboarding,tocustomer
service,andeventheleavingprocess.Ensuringthatinteractionsare
managedholisticallyacrosstheentireorganizationoftenrequires
organizationalalignments.Forexample,investinginadedicated
executivetaskedwithcustomerexperience,settingupaCXshared
servicesteam,orensuringaCXsteeringcommitteewiththeauthorityto
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coordinatebetweenorganizationalfunctionsandensureconsistencyin
brandlook-and-feel,messaging,andinteractionexperienceacrossthe
entireorganizationareessentialtosuccess.
5 CLOSINGTHOUGHTS
Theenergymarketfacesanuncertainfuturebasedondisruptive
technology,policy,andbusinesstrendsthatareimpactingtheindustry.
Despitethis,focusingoncustomerexperienceisasafebet—customers
arechangingtheirbehaviorsanddemandingmorerelevantinteractions.
Rememberthatbettercustomercommunicationssuchasrelevant,data-
driven,omni-channelcommunicationsareoftentheeasiestwayof
improvingcustomerexperience,especiallyinregulatedindustries.
IfyouareinterestedinlearningmoreaboutusinginnovativeCX
technology,Quadientisaleadingcustomerexperienceproviderwitha
strongheritageinthecustomercommunicationsspace.
Ifyouareinterestedinhavingadedicatedstrategyspecialistassisting
youwithastrategicreviewofyourinteractionandcommunications
operations,thenAspireisacompanyyoumaywanttotalkwith.
ABOUTQUADIENT
Quadient,aNeopostDigitalCompany,providestechnologythatenables
organizationstocreatebetterexperiencesfortheircustomersthrough
timely,optimized,contextual,highlyindividualized,andaccurate
communicationsforallchannels.Oursolutionsareusedbythousandsof
clientsandpartnersworldwidetoactivatetheirorganizationsinthe
nameofcustomerexperience.
ABOUTASPIRE
AspireCustomerCommunicationsServices(Aspire),isaLondon-based
CCM/CXstrategyfirmthatworkswithenterpriseleadersacrossthe
globetorealizehigh-impactcustomercommunicationstransformation.