THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

download THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

of 138

  • date post

    11-Aug-2014
  • Category

    Business

  • view

    171.087
  • download

    0

Embed Size (px)

description

This presentation aims to explain how the digital world change the commerce forever. Digital, mobile, collaboration have changed forever the way we will do business in the future. Contact : gregory [.] pouy [at]gmail [.] com

Transcript of THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE

  • THE FUTURE OF COMMERCE" REAL R.O.I. INSIDE WANNA CONTINUE DOING BUSINESS?"Gregory Pouy / @gregfromparis"
  • 1! 7!I HATE THROWING FIGURESAROUND BUT JUST TO GETTHIS STARTED!
  • A GLANCE AT EUROPE." THE LARGEST E-COMMERCE MARKET WORDWIDE WITH 202 BILLION IN 2010" " 5.9% of the global retail market" 40% of Europeans buy online" 70% of European online buyers are from the U.K., Germany and France" Fastest growing countries: Poland (33,5%), France (24%), Sweden (22,1%)" Emerging countries: Italy, Spain and Poland"Source : Eurostat"
  • A GLANCE AT THE U.S." A GROWING MARKET (+12.6% IN 2010) OF $ 176.2 BILLION! " 8% of the global retail market" 51% of Americans buy online" Scheduled to represent $279 billion in 2015" "Source : Fevad"
  • A GLANCE AT THE BRIC." WHERE THE FUTURE OF ECOMMERCE LIES" " BRAZIL : $7.4 B in 2010 in e-commerce (40% increase from 2009)1" RUSSIA : $20 B IN 2010 in e-commerce2" INDIA : $6.8 B in 2010 (70% increase from 2009)3" CHINA : $80 B in 2010 in e-commerce (87% increase from 2009)4 expected to grow by 400% by 2015"1 source : e-bit consultoria I 2 Citibank and Google I 3 Mobile association of india I 4
  • UNDERSTANDING THE RISE OF 1! E-COMMERCE! 2 "WHAT DOES IT MEAN FOR CONSUMERS?"" 3 "WHAT DOES IT MEAN FOR YOUR BUSINESS?"" 4 "HOW CAN YOU MAKE THE MOST OF IT?"" 5 "WHAT DOES IT MEAN FOR THE FUTURE OF RETAIL?"" 6 "WHERE DOES M-COMMERCE COME IN ?"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" WHY HAS E-COMMERCE TAKEN OFF??"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" YEAH !! E-COMMERCE MAKES LIFE EASY.! BUYING ONLINE MEANS :" Quick & easy shopping" Access to otherwise unattainable products" More choice & better prices" 24/7" Recommendations from peers & experts"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" OMG ! WE ARE CANNIBALIZING BRICK & MORTAR SHOPS" The endless debate that took place [and sometimes still does] in most companies. Both shop owners and wholesalers fear cannibalization." The impact of this debate?" Postponed e-commerce projects."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" IT MAY BE PARTLY TRUE BUT"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" WELCOME TO 2011" WELCOME WHERE 40% OF BEST BUYS ONLINE SALES ARE UNRELATED TO THE THE POINT OF SALE" Consumers expect exibility from brands." Some companies like Lowes have shown that 1/3 of buyers purchase an additional, unrelated product when shopping online. This requires breaking silos."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" PEOPLE WILL [SOON] BUY MORE WITH THEIR CELL PHONES! MOBILE COMMERCE IS NOT MAINSTREAM YET ($6 B IN THE U.S. MARKET IN 2011)" People will not begin making all purchases with their " cell phones tomorrow. " However, Forrester predicts that the U.S. market will amount to $31 Billion in 2016 (1% of the global retail market)" Nevertheless, mobile technology cannot be ignored in todays commerce. Particularly in the BRIC countries."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" WALLETS ARE BECOMING AS UNNECESSARY AS WATCHES ! Denise Lee Yohn" SMARTPHONES ARE EASIER : DISCOVER SQUARE & IZETTLE" " Salespeople in the Apple store now cash out customers directly from their iPads or iPhones. " Square is a credit card reader that plugs into your Iphone, so anyone can pay anyone very easily. (Visa has since taken nancial interest in the company)." In Europe, iZettle is a similar device."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" ONLINE COMMERCE IS DEAD !" E-COMMERCE WILL BE AN EXPERIENCE FULLY INTEGRATED INTO DAILY LIFE" " People are not only online or ofine, and neither are you" People switch seamlessly among (your) channels" Increased mobile web access and application markets increase exibility" "
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" OFFLINE WILL EXPLODE" RETAILERS MUST CHANGE THE WAY THEY THINK" " Smartphones have not been the only catalyst to breaking the online/ofine divide; physical stores have also changed. " Stores must be more than distribution centers to provide experiences and service (people can nd broader offers more quickly, 24/7, online)." Going shopping has been replaced by taking a moment to shop"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" HOW DID THAT HAPPEN ?"
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" SMALL IS BEAUTIFUL ONLINE COMMERCE HELPED SMALL BUSINESSES GROW" The web has allowed numerous platforms like Amazon and Ebay to create customized spaces easily. This allowed small businesses to grow exponentially and create much wider offers."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" MEET ETSY" $40 MILLION TURNOVER IN MAY 2011" " " ETSY: BUY, SELL AND ENJOY HOMEMADE ITEMS! Etsy is a website whose mission is to allow artisans to make a living out of their crafts and anyone can sell It has become a vibrant community In only a very few years "
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" THE WEB HAS EVOLVED TO BECOME SOCIAL, MEANING..!
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" THE RISE OF SOCIAL COMMERCE !! BUY WHERE YOU CONNECT AND CONNECT WHERE YOU BUY !" " Social commerce connects social media and commerce to enable consumers to shop with their friends." Shoppers can access fellow buyer recommendations at any time and buy with more peace of mind."
  • # 1! UNDERSTANDING THE RISE OF E-COMMERCE! # 2" # 3" # 4" #5" # 6" A SLOW (R)EVOLUTION! Social commerce hasnt grown overnight." When a change comes around, marketers have a tendency to announce the trend as a revolution, but this change has come from different behavior and the way people shop. " Even though changes, they are happening and still are quicker than the companies can adapt."
  • 1 "UNDERSTANDING THE RISE OF E-COMMERCE" 2! WHAT DOES IT MEAN FOR CONSUMERS ?" 3 "WHAT DOES IT MEAN FOR YOUR BUSINESS?"" 4 "HOW CAN YOU MAKE THE MOST OF IT?"" 5 "WHAT DOES IT MEAN FOR THE FUTURE OF RETAIL?"" 6 "WHERE DOES M-COMMERCE COME IN ?"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" GIVING CUSTOMERS A BETTER EXPERIENCE" 1 Better knowledge before buying" 2 Better prices " 3 Fun and interactive experiences " 4 Better customer service" 5 Personalized experiences"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" BETTER KNOWLEDGE 1! BEFORE BUYING"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" 1 BETTER KNOWLEDGE BEFORE BUYING" 82% OF ONLINE BUYERS CONSIDER OTHER BUYERS OPINIONS*" The social web allows users to comment extensively on their purchases on forums, blogs, review sites ... Search engines love to push these opinions up in search results Websites allow users to nd a prole like you as opposed to the 4 traditional proles (friends, experts, heavy users, superpanda334)" * source Performics Social Highlight 3"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" 2! BETTER PRICES"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" 2 BETTER PRICES" THE WEB ALLOWS PURE PLAYERS TO OFFER BETTER DEALS" Private sales" Insider tips (MylittleParis is a newsletter with a database 150 000 strong)" Group purchasing (Groupon, brands themselves)" Reverse auctions"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" 2 BETTER PRICES" MEET THE UNIQLO LUCKY COUNTER" WHEN TWEETS LOWER PRICES On groups of 10 select products, more tweets means more discount " (up to a minimum price, of course)"
  • # 1" # 2! GIVING CUSTOMERS A BETTER EXPERIENCE ! # 3" # 4" #5" # 6" 2 BETTER PRICES" FIND THE BEST DEALS NO MATTER WHERE YOU ARE"