The Future of Business Analysis

October 2013

Discussion Points

!  Why have Roles?

!  Why do Business Analysis?

!  History of Business Analysis

!  Changing Business Realities

!  Business Analysis in the Organization

!  Market Opportunities

!  What’s Next?

Why do Organizations have Roles?

Process

Role

Tool

Information

Why Business Analysis

Transforms organizational

needs

into solutions through

controlled organizational

change

Business Analysis V2* Definition

!  “..the set of tasks and techniques used to work as

a liaison among stakeholders to understand the

structure, policies, and operations of an

organization & recommend solutions that

enable the organization to achieve its goals.”

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International Institute of Business Analysis © Guide to the Business Analysis Body of Knowledge ®

Business Analysis V3 Draft* Definition !  “The practice of

enabling change in an

organizational context

by defining needs

and recommending

solutions that

deliver value to

stakeholders”

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IIBA Business Analysis Core Concept Model

International Institute of Business Analysis © BABOK® Guide v3 Draft

8"

History Lesson

Business Analysis

9"

Shifting World

Evolving Capabilities

!  Tools & Methodologies & Standards

–  Cloud Computing

–  Business Process

Management

–  Agile Development

–  Enterprise Architecture

–  Business Analytics

–  Business Rules & Decision Engines

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Business Analysis is the 1st step in effective organizational

Business Analysis Activities Level Change System Operational System

Enterprise Create Business Architecture Develop Measurement Systems Align business activities

Manage Enterprise Monitor & Report on performance

Portfolio Understand current situation Define future situation Analyze uncertainty Create change strategy

Manage & execute specific work activities against components of the entire operational system

Project Implement projects to deliver change!

Manage & execute specific work activities against components !

Operations Support Operations

Define & prioritize changes

Define & prioritize change Institute & align continuous improvement

Business Analysis in the Organization

!  Job

!  Role

!  Discipline

!  Operates at Different Levels –  Identifies need for

change

–  Formalizes change

–  Implements change

!  May be only a piece of someone’s job

!  May have different titles

Business Analysis in the Organization

Business Analysis in the Organization

Defines, Aligns & Informs Strategy

Optimizes Business Capability

Delivers Change

Supports Operations

Enterprise

Business Unit or Portfolio

Project

Production

Business Analysis in the Organization Level Business Analyst Jobs

(examples) Business Analyst Roles

Enterprise Business Architect Management Consultant Strategic Planner

Enterprise Business Analyst Business Process Analyst

Portfolio Portfolio Manager Process Architect IT Strategist

Enterprise Business Analyst Business Process Analyst Decision Support Analyst

Project Business Analyst Business Systems / IT Analyst Business Consultant Product Owner Project Manager!

Business Analyst Business Systems Analyst Agile Analyst Decision Support Analyst!

Operations IT Analyst Service Request Analyst Application Analyst

Business Analyst

Career Options

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Business Systems Analyst

!  Resides in Information

Technology

!  Works primarily on

projects

Agile Analyst

!  Resides in

Information

Technology

!  Works in sprints or

iterations

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Business Process Analyst

!  Different Approaches

–  Reengineering vs.

driving efficiencies

!  Focus is organizational

capability

Enterprise Business Analyst !  Situational analysis

–  Different scope than the organization

–  Strategy development

!  Portfolio Management

–  Executing the strategy

©"Interna.onal"Ins.tute"of"Business"Analysis"

21"

22"

Business Decision Analyst

! Big Data

– Create rich,

powerful

customer

interactions

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What’s Ahead?

What’s Next

!  Greater awareness & understanding of the Business Analyst role & its value

!  Common & consistent BA language & practices across organizations – The BABOK Guide will continue to be the standard

!  More formal recognition – PMI’s introduction of its own BA certification with increase awareness

!  Companies will continue to struggle & fail & will keep searching for the answer to improve their competitive performance & position

Your Role

!  Figure out what you want from your profession –  Do you want it to grow & mature into a recognized profession?

–  Do you want it to relegated to a component of Project management?

!  Educate your stakeholders on Business Analysis

!  Demonstrate the benefits of business analysis & share your successes

!  Encourage your leaders to apply business analysis on the change system within your organizations

!  Push yourself - continue to change & grow

Think differently about the opportunities presented in change!

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