The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond

GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION

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G L O B A L T R E N D B R I E F I N G

THE FUTURE OF BETTERMENTSix trends shaping the evolution of health and wellness in 2016 and beyond!


Health and wellbeing in 2016: a constant stream of new apps, connected devices,

eating fads, wannabe lifestyle movements, and more.


Health and wellness WILL only become a more important part of how

consumers live their lives in the coming years. Why? Keep reading…


Once in a lifetime has become another Saturday afternoon.

That's the Experience Economy for you ;)


This isn't about visiting the doctor.

It's about health as self-enrichment. Health as achievement.

Health as STATUS.


1. AMBIENT WELLNESS

2. CALIBRATED HEALTH

3. VIRTUAL ACTUALIZATION

4. IMPACT INDICATORS

5. DISTRIBUTED DIAGNOSIS

6. POST-DEMOGRAPHIC BETTERMENT

Six trends defining the future of BETTERMENT.


AMBIENT WELLNESSHealth boosting features – embedded into

the environment.

N U M B E R O N E


W H Y N O W ?

Everybody wants to be healthy.

Ain't nobody who wants to go for a run, eat salad and get

a good night's sleep* ;)


Fewer than 3% of Americans meet the basic criteria for a healthy lifestyle,

which include regular exercise and not smoking.

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Café chain helps boost energy levels with daylight lamps

AMBIENT WELLNESS FEATURED INNOVATIONS

Starbucks & Philips


Pods bring meditation to public spaces


Headspace


Candy brand’s billboard offers free massages


Kit-Kat


Passenger plane interior designed to combat jet lag


Qatar Airways


Want to deliver your own slice of AMBIENT WELLNESS?

N E X T


http://trendwatching.com/premium/content/


CALIBRATED HEALTHGet ready for the age of individualization when

it comes to health and wellness.

N U M B E R T W O


True genetic personalization grows ever closer, but the

expectations it is helping to create are already here.

W H Y N O W ?

Where is my DNA-personalized salad?


Genetic tech startup 23andme now has FDA approval to provide health information based on DNA analysis of a saliva sample.

S I G N O F T H E T I M E S


Salad restaurant lets patrons choose personal mix of ingredients

CALIBRATED HEALTH FEATURED INNOVATIONS

Vita Mojo


App lets users design a wellness-promoting daily schedule


Design My Day


3D-printed insoles are customized via smartphone pictures of wearer's feet


Wiivv Insoles


Service analyzes gut bacteria


uBiome


Platform to accelerate development of personalized medicine


Food and Drug Administration


How can you help customers manage their health by CALIBRATING what you offer?

N E X T


VIRTUAL ACTUALIZATIONVirtual realities, real (physical, cognitive, emotional)

improvements.

N U M B E R T H R E E


W H Y N O W ?

Digital tech hasn't turned us into superhumans.

Yet ;)


Consumer spending on VR will increase from USD 108 million in 2014 to

USD 22 billion in 2020.

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Exercise bike facilitates VR workouts

VIRTUAL ACTUALIZATION FEATURED INNOVATIONS

VirZoom


VR experiences help participants face real-life fears

SamsungVIRTUAL ACTUALIZATION FEATURED INNOVATIONS


VR brain training games improve cognitive abilities

CerevrumVIRTUAL ACTUALIZATION FEATURED INNOVATIONS


VR experiences make users more resilient in a natural disaster

Aichi University of Technology

VIRTUAL ACTUALIZATION FEATURED INNOVATIONS


A zillion brands will ride the VR wave in 2016. How can your VR campaign help make people better?

N E X T


IMPACT INDICATORSInstant and useful real-time feedback on health

and wellness impacts.

N U M B E R F O U R


W H Y N O W ?

Any feedback?

Consumers primed on the quantified self know that more information can play a crucial

role in MOTIVATION.


UV-sensitive doll highlights the danger of sun exposure

Nivea BrazilIMPACT INDICATORS FEATURED INNOVATIONS


Lightweight UV patch monitors sun exposure

La Roche-PosayIMPACT INDICATORS FEATURED INNOVATIONS


Toothbrush uses location-tracking technology to provide real-time feedback

Oral-BIMPACT INDICATORS FEATURED INNOVATIONS


App lets users track body changes via selfies

ProgressIMPACT INDICATORS FEATURED INNOVATIONS


Smart mirror helps gym-goers improve their form

SmartSpotIMPACT INDICATORS FEATURED INNOVATIONS


A challenge for your team's next innovation meeting: what are the health impacts of our offering?

N E X T


http://trendwatching.com/premium/


DISTRIBUTED DIAGNOSIS

New, innovative and seamless ways to access health and wellness services.

N U M B E R F I V E


Traditional health services and processes are

becoming available via innovative new channels.

Please bite here for an appointment.


70% of people say they'd rather have a virtual consultation than an office visit to

obtain a doctor's prescription.

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Eating an apple sets up free dental consultation

Matsumoto Apple Association

DISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS


Hearing test via smartphone

VodacomDISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS


Bus handles measure key health metrics

YiliDISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS


How can you use new information about consumers to be there when they need you?

N E X T


POST-DEMOGRAPHIC HEALTH

Throw out old thinking and embrace POST-DEMOGRAPHIC diversity!

N U M B E R S I X


A big idea to end on ;)

Time for a new health and wellness paradigm.


The popular #liftlikeagirl hashtag was inspired by a February 2015 video by the women's weightlifting team at Oxford University.

S I G N O F T H E T I M E S


Stylish yogawear for men

Moon & SonPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS


App teaches people to dance like Chinese grannies

Public Dance Classics

POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS


Luxury holiday package designed for marathon runners

Mandarin Oriental Barcelona

POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS


Yoga brand launches craft lager

LululemonPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS


Employee benefits include gender reassignment

NetflixPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS


Get ready to launch your own play – by reading POST-DEMOGRAPHIC IMPERATIVES.

N E X T


THE BIGGER PICTURETo understand where this trend comes from – and where it's going – it pays to see it in the

context of our Trend Framework.

C O N C L U S I O N


16 mega-trends that provide context and structure when

tracking the evolution of consumerism.

The Trend Framework


GET GOING!

The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond

Healthcare

Transcript of The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond