The future of awesome is you + c kirk media group
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Transcript of The future of awesome is you + c kirk media group
The future of awesome is you.How innovation, #social listening, #social media, & #strategy power 21st century business.http://ckirkmedia.com
Live Inspired. C Kirk Media
A customer seeks answers.
My chest hurts, which hospital
will fix this?Where can I find
an answer?
Live Inspired. C Kirk Media
A customer looks online.
Chest hurts, which hospital
will fix it?
I clicked the pictureto learn about this specialist. Nothing happened!!!
Live Inspired. C Kirk Media
A customer is confused.
Chest hurts, which hospital
will fix it?
On Physicians page, I could not get a list of specialty areas. Who can help me?
Live Inspired. C Kirk Media
A customer seeks answers.
Where can I get an
IPhone?
Live Inspired. C Kirk Media
A customer finds answers.
When can I get a Verizon
IPhone?
Sign up for email alerts here
Click the IPhone to get info
Live Inspired. C Kirk Media
When business cares online...
Customer value in focus
Customerrelationshipsin focus
Web conversations and web tools, multi-platform
Customerneeds in focus
Live Inspired. C Kirk Media
It's not just new channels...Value Proposition
CustomerRelationshp.
Channels
CustomerBuckets
● You can use the web as a channel where you market (web 1.0)
● Facebook, YouTube, and Amazon.com dosomething different...
Live Inspired. C Kirk Media
It's a new business approachValue Proposition
CustomerRelationshp.
Channels
CustomerSegments
● You can use the web as a channel where you market (web 1.0)
● Leading companies do something different...
● They build platforms to empower business revenue and growth (web 3.0)
Live Inspired. C Kirk Media
Empowering businessservices professionals
customers
businessexecutives
vendors, service partners, referral sources
Who can guide mybusiness decisions?
Live Inspired. C Kirk Media
How passionate are you?Evaluate your site, platforms, channels.● What is clear to your customers about
your passion?● Are you inspiring, motivating, and
connecting with your customers? ● Are you solving your customers
challenges functionally?● How are you listening, learning, and
measuring customer engagement?● What is your strategy to grow w/ social
media and web analytics?
Live Inspired. C Kirk Media
Be the ESPN of your market
Live Inspired. C Kirk Media
Be the worldwide leader...
1. Engage customer passion on every platform incl. video, #social, web
2. Deliver hot, viral, in-demand content, commenting, sharing
3. Point customers to other great web content from your channels
4. Listen, learn, respond, inspire customers to share insights w/ you
Live Inspired. C Kirk Media
Learn from the worldwide leader.Ignite Passion. Build Fire. Create Possibility. Live Inspired.
C Kirk MediaLive Inspired!http://ckirkmedia.comIndianapolis, INUSA
Live Inspired. C Kirk Media