The future of awesome is you + c kirk media group

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The future of awesome is you. How innovation, #social listening, #social media, & #strategy power 21st century business. http://ckirkmedia.com Live Inspired. C Kirk Media

Transcript of The future of awesome is you + c kirk media group

Page 1: The future of awesome is you + c kirk media group

The future of awesome is you.How innovation, #social listening, #social media, & #strategy power 21st century business.http://ckirkmedia.com

Live Inspired.     C Kirk Media

Page 2: The future of awesome is you + c kirk media group

A customer seeks answers.

My chest hurts, which hospital

will fix this?Where can I find

an answer?

Live Inspired.     C Kirk Media

Page 3: The future of awesome is you + c kirk media group

A customer looks online.

Chest hurts, which hospital

will fix it?

I clicked the pictureto learn about this specialist. Nothing happened!!!

Live Inspired.     C Kirk Media

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A customer is confused.

Chest hurts, which hospital

will fix it?

On Physicians page, I could not get a list of specialty areas. Who can help me?

Live Inspired.     C Kirk Media

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A customer seeks answers.

Where can I get an

IPhone?

Live Inspired.     C Kirk Media

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A customer finds answers.

When can I get a Verizon

IPhone?

Sign up for email alerts here

Click the IPhone to get info

Live Inspired.     C Kirk Media

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When business cares online...

Customer value in focus

Customerrelationshipsin focus

Web conversations and web tools, multi-platform

Customerneeds in focus

Live Inspired.     C Kirk Media

Page 8: The future of awesome is you + c kirk media group

It's not just new channels...Value Proposition

CustomerRelationshp.

Channels

CustomerBuckets

● You can use the web as a channel where you market (web 1.0)

● Facebook, YouTube, and Amazon.com dosomething different...

Live Inspired.     C Kirk Media

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It's a new business approachValue Proposition

CustomerRelationshp.

Channels

CustomerSegments

● You can use the web as a channel where you market (web 1.0)

● Leading companies do something different...

● They build platforms to empower business revenue and growth (web 3.0)

Live Inspired.     C Kirk Media

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Empowering businessservices professionals

customers

businessexecutives

vendors, service partners, referral sources

Who can guide mybusiness decisions?

Live Inspired.     C Kirk Media

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How passionate are you?Evaluate your site, platforms, channels.● What is clear to your customers about

your passion?● Are you inspiring, motivating, and

connecting with your customers? ● Are you solving your customers

challenges functionally?● How are you listening, learning, and

measuring customer engagement?● What is your strategy to grow w/ social

media and web analytics?

Live Inspired.     C Kirk Media

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Be the ESPN of your market

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Be the worldwide leader...

1. Engage customer passion on every platform incl. video, #social, web

2. Deliver hot, viral, in-demand content, commenting, sharing

3. Point customers to other great web content from your channels

4. Listen, learn, respond, inspire customers to share insights w/ you

Live Inspired.     C Kirk Media

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Learn from the worldwide leader.Ignite Passion. Build Fire. Create Possibility. Live Inspired.

C Kirk MediaLive Inspired!http://ckirkmedia.comIndianapolis, INUSA

Live Inspired.     C Kirk Media