Product Rights:

[YES] Can be edited.

[YES] Can put your name as the author.

[YES] Can be broken down into articles.

[YES] Can be used as web content.

[YES] Can be given away free.

[NO] Can be added to membership sites.

[NO] Can be sold.

Terms of Use You can use this material as described in the Product Rights listed above.

Should you substantially change the content of this eBook and claim yourself as author, than you are entitled to Sell or Use it on Membership Site or do

anything else you wish with this material. If you change 30 percent of this content, than the eBook is essentially yours! You must also change the Title

and Subtitle as appropriate!

You assume all responsibility in implementing any of the techniques listed in

this eBook. The techniques and programs covered in this eBook are susceptible to change. You are solely responsible for any changes that

might impact your business. You also agree, by using this eBook, that the

original author, Richard (Rick) Samara, cannot be held liable in any way for the success or failure of any aspect of your business.

Microsoft Word Version

If you would like a MS Word version to edit and brand, please send you

request via email to: ims.awnpromo@gmail.com .

Introduction

The future of affiliate marketing is not in building websites to promote

someone else's products or programs. There is simply too much competition,

which means too much time and effort on your part with very little return.

Establishing Your Business Credentials

The very first thing you want to consider is establishing yourself as a

business entity. This is a rather easy process, but it does entail some

expense depending on how serious you are about your business. These are

the things you will need:

1. A Business Name

2. Business Cards

3. Business Website

While this is not critical when you first get started, it will help you establish

your credibility with a business owner. I would highly recommend that you

carefully consider a business name, and that you focus on the services that

you will be providing. I recommend as well that you choose this name

within the framework of creating a future business website.

Business Name: Therefore you want to pick a 3-4 word keyword

string for your Business Name. Here are some examples:

Business Marketing Services

Internet Marketing for Business

Internet Marketing for Small Business

Small Business Internet Marketing

Website Design Services for Small Business

Online Marketing for Small Business

Local Listing Services for Small Business

Small Business Local Listing Services

Small Business Online Marketing

Once you have selected your Business Name, you are ready to order your

business cards. But, if you are going to build a Business Website, make

sure that you can purchase the domain name for your business!

Business Cards. I always use

Overnight Prints. In fact, you can try

them out before you buy anything.

You can order your first 100 business

cards frees. This great deal is only

available to new users!

You can design your own business

cards online. They have more than

enough templates to get you started.

Plus, you can upload your own logo.

It‟s fast! It‟s easy? And, I think it‟s

fun!

Below, you will find the business card that I designed at Overnight Prints.

You will also see how I integrated my domain/business name into my

Business Card.

Pass these cards out on a regular basis and start letting people know that

you are now in the business of helping local businesses grow their business.

Business Website: This is your virtual business office! Is it critical

to have a business website; probably not. However, I highly recommend

you get one. I have one and I have claimed it on Google Places. I get phone

calls all the time from local businesses desiring my services.

The first thing you need is a domain name. If you have picked one of the

sample Business Names above or if you have chosen a different 3-4

keyword string, then you need to check to see if it‟s available.

Here I am doing a search at NameCheap.com, and I am looking for the

second possible business/domain name on the above list: Internet Marketing

for Business (without spaces). Just type the domain name into the box and

hit search.

My Business Card

Internet Marketing for Business was not available in .COM or .NET, but it

was available as a .ORG. It is generally accepted that if you want to

promote your business via the major search engines (Google, Yahoo & Bing)

that .COM, .NET & .ORG are the most effective extensions to use.

Go to Name Cheap to register your Domain!

How to Transfer Your Domain to HostGator for Hosting. There is one

other thing that you need to do at this point. It‟s rather simple, but it may

seem complicated the first time you do it. This is transferring your domain

to HostGator, so that you can load your WordPress theme on your new

domain in your HostGator account.

Once you purchase your domain at NameCheap, the domain is still on their

servers. You need to transfer your domain to your HostGator servers. It‟s

really easy once you have done it once or twice. But, let me show you how

to do it.

This is my Name Cheap account. You can see that I have about 10 domains

listed. If you are just getting started, then you will just have one at this

time. But, I‟m going to do an actual transfer for you. I‟m going to do it on

my domain called PlumbersInWaldorfMD.com. So, I simply click on the

domain name.

I will then be taken to a new page. I‟ve highlighted my domain name in

yellow and this page contains my registration data at Name Cheap. Keep in

mind that your domain will still be registered with Name Cheap. So, you will

receive notifications from them when you need to renew your registration.

Since I want to transfer my domain to HostGator, the link I want is “Transfer

DNS to Webhost.” DNS means domain name servers.

All I need to do now is add my HostGator domain servers and click „Save.‟

Your HostGator name servers are easy to find! Just go to your CPanel or

back office account. You will find them in the left column at the bottom.

They will look something like NS1853.hostgator.com and

NS1854.hostgator.com. These may or may not be your HostGator name

servicers. So, make sure you use your own!

Your Cpanel is easily found by typing it to the end of you domain name

preceded by a forward slash. For example: mydomainname.com/cpanel.

HostGator and Fantastico De Luxe

With the HostGator “Baby” account you get unlimited

hosting. As you business grows, this will prove to be a very

valuable business asset. If you pay for three years in

advance, you will pay $7.95/month. If you just want to

pay monthly, then it will cost $9.95/month. I have used

HostGator for quite some time now and simply love it.

Customer service is excellent!!

Use this coupon code to save $9.94 on your first month hosting:

acmephoneleads

But, the biggest advantage of having your own personal HostGator account

is that you get access to Fantastico Deluxe.

With Fantastico De Luxe you get one-

step installation for WordPress

blog(s). And, WordPress is the

premier blogging software available

today.

Note: There is one additional recommendation that I would like to make at

this time. You should register your business name with your state as a DBA

(Doing Business As) or Business Alias. You might consider establishing a

Limited Liability Company (LLC) to do this. An LLC helps you separate and

protect your personal assets from business debts and liabilities. You'll also

enjoy the pass-through taxation and flexibility of ownership that make LLCs

so popular among small business owners. Additionally, you will be able to

establish a business checking account which will enhance the credibility of

your business.

You can set up an LLC at Rocket Lawyer for free. You just have to pay the

state filing fees!

Congratulations!...

You have Just Established Your Business

Credentials

The future of internet marketing is in helping local businesses grow their

business. Internet marketing presents significant opportunity. There is

virtually no competition in this market! There are two major components

associated with Establishing Your Business Credentials. You are not going to

be in business long or you will lose interest in your business if you do not

start to build relationships with local businesses

Furthermore, you are not going to have to wait to start generating this

consistent residual income. You do not need to know how to create websites

to do this. You do not need any special skills. All you really need is the

dedication and determination to start building a real business.

I say this based on the following assumptions.

1. Local Businesses Face Competition

2. Local Businesses Understand they Need to Advertise

3. Local Businesses Already Have Advertising Budgets

4. The Internet is Changing the Advertising Landscape

Let‟s take a look of some of the older forms of advertising. Traditional

methods of advertising are losing their effectiveness because of the impact that the

internet is having on people:

Newspapers: People do not read newspapers anymore! They get the

majority of their information on the Internet.

Phone Directories: The have been declining rapidly. Where is Yours? I

dread the day my phone directories are delivered. They go right into the

recycle bin. I have despised this waste for years.

TV: Along comes the DVR & TiVo. It used to be that we had to sit through

every commercial. Every notice how the audio on commercials rises?

Advertisers realize that people are leaving the room during their

commercials. Nice try! Now, we don't have to watch the commercials

Telemarketing: This was virtually destroyed with the "Do Not Call List!" I

know, I was in the life insurance industry when these laws were passed.

Now, telemarketers have to have permission to call a home phone number.

Direct Mail: I have used it extensively. At best, I only realized a 1-2

percent yield. That is not very effective.

Print Ad: Just too expensive

Yellow Pages (yp.com): Even the phone directory companies are taking

their advertising online. But this still costs $75/monthly in my zip code.

Valpak: These still appear in my mailbox monthly. I usually toss them in

the recycle bin. However, I finally decided to do some research. I found the

cost to advertise with Valpak and I learned what types of small businesses

were advertising in Valpak.

Valpak Advertising Costs: There are 50,000 homes that they send

their advertisements to. The basic cost is $350-$450 for a one time

mailing to 10,000 homes. Conceivably, these small businesses are

paying $1,700-$2,200 per month for the full package.

Small Businesses Have the Advertising

Budget! They Simply Lack the Knowledge

of How Best to Use it!

Companies Advertising with Valpak:

Contractors:

o Windows and Siding

o Replacement Windows

o Roofing and Siding

o Air Duct Cleaning

o Heating and Air Conditioning

o Fencing and Deck

o Carpet Cleaning

o Restaurants

But, this is the way that most small businesses still advertise. They simply

do not know any better. Plus, it is extremely difficult to track their Return-

on-Investment (ROI). In other words, are they making $5 for every $3 they

spend on this type of advertising? Or, are they wasting their money?

What if you had a way to simply show them some alternatives that could

significantly raise their ROI. You do not have to try to sell them anything.

All you really need to do is show them some options. We already covered

one in Part I. The ACME Phone Lead platform is a great way for them to

receive a hot phone lead. In review, here are the basic facts again.

Pay-Per-Call Local Lead Generation fills the gap between national and local businesses!!

Furthermore, small business owners might very well receive this performance based advertising as something that will significantly increase their return on investment and have a positive impact on their advertising efforts. And, why wouldn't they? Since this is performance based advertising,

the marketer assumes the risk, not the business owner.

But, now I want to show you another great advertising

method that is entirely free to the small business owner. And, this brought to use from our good friends

at Google; and to a lesser extent Yahoo and Bing. It‟s

called Local Search listings. This was already introduced in Part I to some extent, but now I want to

show you how to use it to start building relationships with local business and to start putting some money into your business.

The simple fact is that Google will allow a business to establish a listing on

Google Places and it does not cost the business a dime. It‟s estimated that

there are almost 50 million small businesses in the US, but only 2-3 percent

of these businesses have established and verified their local listing. The market is huge and it‟s virtually untapped. Plus, while 34 percent of people

use Google to find a local business today, this number is sure to grow with the ever increasing growth of not only personal computers, but also Smart

Phones.

The large teardrop locations

are Google Places verified local

business listings (at least 90

percent of the time) SEE Next

Screenshot).

The small red dots are the

unverified businesses. Google

still lists these businesses.

They have aggregated or

collected information about

these businesses from a lot of

different sources. For

example, the Yellow Pages, US

Yellow Pages, City Search,

SuperPages, Yelp, and

Merchant Circle… just to name

a few.

HOLD THIS THOUGHT!!! These

other listing sources are know

as Citations in Google language. The more a local business has, the higher

their ranking on Google Places.

Not one of top five neurologists on Google Places had claimed or registered

their page… even though they had the red teardrop symbol that usually

denotes a registered business! So, be careful! Click on „Place Page,‟ and

this is what you will see:

This is an unclaimed Place Page! If it says „Business owner?‟… then it is

unclaimed. If it‟s claimed or registered, it will read: ‘ Owner-verified listing.’

But, these businesses that do not have verified Google Places listings are

losing business to those businesses that do!

These small businesses owners simply do not know any better. They

probably heard of Google Places, but they do not know how to get their

business listed; nor do they know how to do it properly. They think it‟s too

complicated. Or, they do not complete all the elements of their registration.

Plus, there are definite steps to take to keep a business on the top of Google

Places. Google Place registration involves many different elements.

This is where you come in. You can target these businesses and become

their Local Listing Representative. You can do it for them and charge them

anywhere between $250-500 for the basic set-up; plus a monthly retainer of

$300-$500 per month. This is how you start to build a consistent residual

income and establish your relationship with a local business at the same

time! However, if you are receiving a monthly retainer of $300-$500 a

month, you better learn how to provide some value added services!

But, when you do, you will become a valuable resource to the small business

owner. All Google search results are based primarily on relevance, and

Google Maps listings are no different. Google Maps ranks business listings

based on their relevance to the search terms entered, along with geographic

distance and other factors. Sometimes their search technology decides that

a business that's farther away from your location is more likely to have what

you're looking for than a business that's closer.

I mentioned above that Google Places involves many different elements.

This is where you can really “make your money” or “earn your stripes” with

a local business. If you understand these elements and Google‟s search

criteria, you can effectively help a small business get ranked at the top of

Google Places for a local search. And, this will help you not only build a

strong relationship with a business; but maintain that relationship as well.

If you couple this with an ability to provide a business performance based

leads, you are well on your way to helping local businesses grow their

business, and in the process your Internet marketing business will grow as

well!

Join our Team Today!!

…More Coming Your Way in Part III

Google Place Elements: Complete Details on How

to Upsell and Keep Your Business Clients!

o More on Citations!

o More on Categories!

o More on Optimizing Your Google Place

Listings

Mobile Marketing is Exploding: How You Can Gain

a Competitive Advantage!

Using Social Media Marketing to Grow Your LIST

and Business!

Plus Much More!

We will be conducting regular webcasts in 2011. If you

want to stay current, I highly recommend you sign-up for

my e-mail notifications on webcast topics and dates.

If you do not have a Facebook account, get one! You will

need it for your business! Then, join the ACME Phone

Leads Group/Tribe ASAP. This is where we will be

publishing all our webcast topics and dates.

You do not have to be a member of ACME Phone Leads to

participate!

Regards,

Rick Samara

Rick Samara

ACME People Search News

How to Build an Internet Home Business

e-Internet Marketing Services

Join me on Facebook: www.facebook.com/rick.samara

Skype ID: rick.samara

Join our Team Today!!