The future looks bright (and blue)

Chuck Sabin

Senior Director, Market Development

Bluetooth SIG

The future looks bright (and blue)

Chuck Sabin

Senior Director, Market Development

Bluetooth SIG

Our Vision:

A connected world,

free from wires.

Our Vision:

A connected world,

free from wires.

SpecificationWe expand the capabilities

of Bluetooth technology

QualificationWe drive

Bluetooth interoperability

PromotionWe grow the

Bluetooth Brand

Bluetooth SIG, Inc.

SpecificationWe expand the capabilities

of Bluetooth technology

QualificationWe drive

Bluetooth interoperability

PromotionWe grow the

Bluetooth Brand

Bluetooth SIG, Inc.

SpecificationWe expand the capabilities

of Bluetooth technology

QualificationWe drive

Bluetooth interoperability

PromotionWe grow the

Bluetooth Brand

Bluetooth SIG, Inc.

A community the best

want to be a part of

A technology the best

want to build with

A Growing Community

A Diverse Community

A Diverse Community

Working Groups are the backbone of the

Bluetooth SIG, bringing specifications to life

15Working Groups

2,012New group and committee members

in 2018

70Active Specification

Projects

A Collaborative Community

Working Groups are the backbone of the

Bluetooth SIG, bringing specifications to life

15Working Groups

2,012New group and committee members

in 2018

70Active Specification

Projects

A Collaborative Community

A Successful Community

4 billionannual device shipments

numbers in billions

A Successful Community

4 billionannual device shipments

numbers in billions

A community the best

want to be a part of

A technology the best

want to build with

A community the best

want to be a part of

A technology the best

want to build with

Audio Streaming

wireless headsets

wireless speakers

in-car infotainment

Data Transfer

sports & fitness devices

health & wellness devices

peripherals & accessories

point of interest information

navigation & way finding

item & asset tracking

Location Services

control systems

monitoring systems

automation systems

Device Networks

Bluetooth is a Solution Oriented Technology

Audio Streaming

wireless headsets

wireless speakers

in-car infotainment

Data Transfer

sports & fitness devices

health & wellness devices

peripherals & accessories

point of interest information

navigation & way finding

item & asset tracking

Location Services

control systems

monitoring systems

automation systems

Device Networks

Bluetooth is a Solution Oriented Technology

numbers in billions

1.27 billionannual device shipments

Audio Streamingis blue.

90%of all speakers

include Bluetooth

by 2023

93%of all new cars,

trucks and SUVs

by 2023

>50%of all headphones

purchased are

wireless

numbers in billions

1.27 billionannual device shipments

Audio Streamingis blue.

Audio Streamingis blue.

Coming soon

• New audio codec

• Multiple audio streams

• Broadcast audio

• Audio on LE

Audio Streamingis blue.

Coming soon

• New audio codec

• Multiple audio streams

• Broadcast audio

• Audio on LE

Audio Streamingis blue.

Coming soon

• New audio codec

• Multiple audio streams

• Broadcast audio

• Audio on LE

numbers in billions

1.35 billionannual device shipments

Data Transferis blue.

#1 solution

area in 2023

numbers in billions

1.35 billionannual device shipments

Data Transferis blue.

14% outside traditional

device categories

#1 solution

area in 2023

numbers in billions

1.35 billionannual device shipments

Data Transferis blue.

Data Transferis blue.

Recent Advancements

• 4x Longer range

• 2x Higher speed

• And more coming…

Data Transferis blue.

Recent Advancements

• 4x Longer range

• 2x Higher speed

• And more coming…

Location Servicesare blue.

numbers in millions

431 millionannual device shipments

Location Servicesare blue.

numbers in millions

431 millionannual device shipments

1.7billion handsets

engaged in location

services by 2023

6xgrowth in annual

shipments between

now and 2023

Location Servicesare blue.

numbers in millions

431 millionannual device shipments

1.7billion handsets

engaged in location

services by 2023

6xgrowth in annual

shipments between

now and 2023

Fastest growing

solution area for

Bluetooth, today

Location Servicesare blue.

Recent Advancements

• Bigger broadcasts

• Direction Finding

• Lighting as a platform

• And more coming…

Location Servicesare blue.

Recent Advancements

• Bigger broadcasts

• Direction Finding

• Lighting as a platform

• And more coming…

Location Servicesare blue.

Recent Advancements

• Bigger broadcasts

• Direction Finding

• Lighting as a platform

• And more coming…

Location Servicesare blue.

Recent Advancements

• Bigger broadcasts

• Direction Finding

• Lighting as a platform

• And more coming…

Device Networksare blue.

numbers in millions

360 millionannual device shipments

Device Networksare blue.

numbers in millions

360 millionannual device shipments

Device Networksare blue.

numbers in millions

360 millionannual device shipments

3xgrowth in annual

shipments between

now and 2023

4.5xgrowth in

residential smart

lighting by 2023

Device Networksare blue.

Driven by mesh networking

• True industrial grade solution

• Significant market traction

• And getting even better soon…

Device Networksare blue.

Driven by mesh networking

• True industrial grade solution

• Significant market traction

• And getting even better soon…

Audio Streaming

wireless headsets

wireless speakers

in-car infotainment

Data Transfer

sports & fitness devices

health & wellness devices

peripherals & accessories

point of interest information

navigation & way finding

item & asset tracking

Location Services

control systems

monitoring systems

automation systems

Device Networks

Bluetooth is a Solution Oriented Technology

Audio & Entertainment

Automotive

Connected Device

Phone, Tablet & PC

Established Markets

Audio & Entertainment

Automotive

Connected Device

Phone, Tablet & PC

Established Markets

Smart City

Smart Home

Smart Industry

Smart Building

Emerging Markets

Audio & Entertainment

Automotive

Connected Device

Phone, Tablet & PC

Established Markets

Smart City

Smart Home

Smart Industry

Smart Building

Emerging Markets

A connected world, free from wires.

• New 2019 Bluetooth market

update and infographics

• Comprehensive view of

bluetooth technology solutions

and markets

• Shipment forecast to 2023 for

key vertical markets

Now available at

Bluetooth.com/markets

Market Data for Everyone

• New 2019 Bluetooth market

update and infographics

• Comprehensive view of

bluetooth technology solutions

and markets

• Shipment forecast to 2023 for

key vertical markets

Now available at

Bluetooth.com/markets

Market Data for Everyone

Thank you!