THE FUTURE IS HERE - Be Better at Email Marketing Workshop
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Transcript of THE FUTURE IS HERE - Be Better at Email Marketing Workshop
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Tweet us at@norfolkchamber#FutureOfNorfolk15
Sponsored by:
Be Better at Email MarketingHolly Stibbon
Director 101 Website Design & Email Marketing
@ hollystibbon @101webdev
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The Objective of Email Marketing• Open• Engage • Click
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What Influences an Open• 1• 2• 3• 4
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What Influences an Open• Subject line • Friendly from• Pre-header• Preview
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Summary• Subject line • Friendly from• Pre-header• Preview
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Who Reads Your email?• You• Recipient• Who else?
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Increase Your Reach• Shareable content• Provide the tools• Call to action• Sign up on website
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Measure & Improve• What is happening?• Small improvements• Monitor behaviour• Increase relevancy• Segment & Target
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Track – Measure - Improve
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Evaluate Performance• Opens• Clicks• Forwards• Replies• Views, traditional and social • Bounces & unsubscribes
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Final Thoughts• Objective• Subject – from – pre-header • Preview pane• Increase your reach• Measure & improve
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