The future is about attitute, not technology sharing is caring 2012

60

description

In this presentation I summarize good practices for museums to remain relevant in the 21st century, drawing from my international experience as a consultant for cultural institutions. The presentation presents actionable lessons you can take home and apply in your institution, based on touring the world with the Digital Engagement Framework. Presentation delivered at Sharing is Caring 2012 in Copenhagen.

Transcript of The future is about attitute, not technology sharing is caring 2012

Page 1: The future is about attitute, not technology   sharing is caring 2012
Page 2: The future is about attitute, not technology   sharing is caring 2012
Page 3: The future is about attitute, not technology   sharing is caring 2012

#FreeTheATM

Page 4: The future is about attitute, not technology   sharing is caring 2012

The future is about attitude,not technology

Page 5: The future is about attitute, not technology   sharing is caring 2012

Doha, Qatar

Page 6: The future is about attitute, not technology   sharing is caring 2012

Brussels, Belgium

Page 7: The future is about attitute, not technology   sharing is caring 2012

Sydney, Australia

Page 8: The future is about attitute, not technology   sharing is caring 2012

Copenhagen, Denmark

Page 9: The future is about attitute, not technology   sharing is caring 2012
Page 10: The future is about attitute, not technology   sharing is caring 2012

stories(that engage, immerse, resonate)1

Page 11: The future is about attitute, not technology   sharing is caring 2012

Notable quote:

“Our job is about storytelling [...] and the best stories are

told by people.”

Page 14: The future is about attitute, not technology   sharing is caring 2012

Kevin Allocca:

“Tastemakers, creative participating communities, complete unexpectedness; these are characteristics of a new kind of media and a new kind of culture.”

Page 15: The future is about attitute, not technology   sharing is caring 2012

Photo: Ruxandraale

museum of broken relationships

Page 16: The future is about attitute, not technology   sharing is caring 2012

Photo: Ruxandraalemy favourite:-)

Page 17: The future is about attitute, not technology   sharing is caring 2012
Page 18: The future is about attitute, not technology   sharing is caring 2012

bit.ly/brokenships

Page 19: The future is about attitute, not technology   sharing is caring 2012

Using digital media and technology, we can tell immersive stories that

resonate with our audience.

Page 20: The future is about attitute, not technology   sharing is caring 2012
Page 22: The future is about attitute, not technology   sharing is caring 2012

vangoghexhibition.com

Page 23: The future is about attitute, not technology   sharing is caring 2012
Page 25: The future is about attitute, not technology   sharing is caring 2012

curators“the hottest job of the future”2

Page 27: The future is about attitute, not technology   sharing is caring 2012
Page 29: The future is about attitute, not technology   sharing is caring 2012

In the future (as always?) curators will hold the most

important and influential jobs, and not only in museums.

Page 30: The future is about attitute, not technology   sharing is caring 2012

tangible(not in your pocket, in your hand!)3

Page 31: The future is about attitute, not technology   sharing is caring 2012

Photo: Johan Larsson

Page 32: The future is about attitute, not technology   sharing is caring 2012

Photo: Chris JL

Page 33: The future is about attitute, not technology   sharing is caring 2012

http://vimeo.com/42992853

Page 34: The future is about attitute, not technology   sharing is caring 2012

Thanks for the photo, Seb Chan

Page 35: The future is about attitute, not technology   sharing is caring 2012

Photo: Keith Kissel

Page 36: The future is about attitute, not technology   sharing is caring 2012

Photo: Makerbot Industries

Page 37: The future is about attitute, not technology   sharing is caring 2012
Page 38: The future is about attitute, not technology   sharing is caring 2012

Via: http://www.freshandnew.org/

Page 39: The future is about attitute, not technology   sharing is caring 2012

organisation“this is a whole-of-organisation thing”4

Page 40: The future is about attitute, not technology   sharing is caring 2012
Page 41: The future is about attitute, not technology   sharing is caring 2012
Page 43: The future is about attitute, not technology   sharing is caring 2012

For the lunch break:

If we do this well, museums in the digital age can help people

live better and longer lives.

Page 44: The future is about attitute, not technology   sharing is caring 2012

money5

Page 45: The future is about attitute, not technology   sharing is caring 2012

Notable quote:

“Money should be part of the discussion.”

Page 46: The future is about attitute, not technology   sharing is caring 2012
Page 47: The future is about attitute, not technology   sharing is caring 2012
Page 48: The future is about attitute, not technology   sharing is caring 2012
Page 49: The future is about attitute, not technology   sharing is caring 2012

If an innovation isn’t meant to add some real value to

the visitor’s experience, [...] it’s just a crazy idea getting

too much attention.

Page 50: The future is about attitute, not technology   sharing is caring 2012

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

Day Month Year

No.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Page 51: The future is about attitute, not technology   sharing is caring 2012
Page 52: The future is about attitute, not technology   sharing is caring 2012
Page 53: The future is about attitute, not technology   sharing is caring 2012

Photo: Esther Simpson

Page 54: The future is about attitute, not technology   sharing is caring 2012

DEF 2.0metrics guidelines

business models

Page 55: The future is about attitute, not technology   sharing is caring 2012

bit.ly/DEFbooklet(Free PDF with work sheets, tips and tricks.)

Page 56: The future is about attitute, not technology   sharing is caring 2012
Page 57: The future is about attitute, not technology   sharing is caring 2012

The future is about attitude,not technology

Page 58: The future is about attitute, not technology   sharing is caring 2012

Tell stories,that make sense,and are tangible.-Radically change,and make some money.

Page 59: The future is about attitute, not technology   sharing is caring 2012

good luck

Page 60: The future is about attitute, not technology   sharing is caring 2012

Thank [email protected]

@jaspervisser

Slides licenced under CC By-SA, Jasper Visser