The Future - April 2011 Edition

April 2011

Now Available

p01_cover_Layout 1 10/03/2011 17:11

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Use of the enclosed software is subject to a related license agreement. Avid, the Avid logo, Fast Track, KeyStudio, M-Audio, Pro Tools, and Pro Tools M-Powered are trademarks or registered trademarks of Avid Technology, Inc. in the U.S. and other countries. All other trademarks contained herein are the property of their respective owners.

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Avid_PTSE-ad_225x297_GEM.indd 1 1/11/11 10:25 AM

Managing Editor

Danielle Govier

DesignSophie Hammond

Production SupportJohn Dunn

Matt AndrewsPeter Cox

Gaming FeatureKristan Reed

PublisherGem Creative

Printed in the UK byCadmium Multimedia

www.cadmiummultimedia.co.uk

To place an order pleasecall 01279 822822between 9am-6pm

Monday to Friday, or visitwww.gem.co.uk to buy online*.

To open an accountplease visit

www.gem.co.uk or callour new accounts team

on 01279 822800.

*Trade account needed

Gem Distribution LtdSt. George House,

ParkwayHarlow Business Park

Harlow, Essex, CM19 5QF

Telephone numbersOffice:

+44 01279 822800Sales:

+44 01279 822822

Facsimile numbersOffice:

+44 01279 416228Sales:

+44 01279 412604

CONTENTS FEATURES

11 MICROSOFT When a video is worth a thousand

texts – Microsoft LifeCam

14 LOGITECHReinvent your desktop and laptop with the

latest technology from Logitech

17 KASPERSKY Complete PC protection with Kaspersky

Internet Security 2011

18 EXSPECT Exspect parties with Ministry of Sound &

Hed Kandi

20 PLANTRONICS A look at the new GameCom range of

headsets for Xbox 360

05 WE WANT ONEBe truly handsfree in the car with

BlueAnt S4

24 GAMES FOCUSTaking a look at the hottest titles available

for the launch of Nintendo 3DS and other

up and coming titles including the latest

offering from Take Two and Codemasters

REGULARS

07 GEM CREATIVERebrand and Restructure for double

awarding winning Gem Creative

09 BLUEANTGem are pleased to announce their

recent partnership with BlueAnt Wireless,

the global technology company providing

the most innovative Bluetooth peripheral

devices and accessories on the market

12 D-LINKCreate your own digital space with D-Link

and start connecting, protecting and

sharing today

22 NINTENDONintendo 3DS – Watch entertainment come

to life in the palm of your hand

ALSO THIS MONTH

03

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Hear the game.Like never before. Wireless.

SPECTRUM 7XB

Gaming Headset

compatible with

IN THE GAME ZONE AT THE GADGET SHOWFIND

WIRELESS HEADSETOperates with wireless 4Mbit/s

bandwidth for true “lossless”

digital audio.

CROSS PLATFORMEnjoy great sound on both PC

and Xbox 360 systems.

STEELSERIES LIVEMIXHear what matters, when it matters,

get the competitive advantage.

SUPERIOR SOUNDSCAPE50mm drivers and pre-set

features provide a clean,

detailed audio experience.

STEELSERIES EXACTSNDSwitch between 3 sound settings

for gaming and entertainment.

TRAVEL FRIENDLYEasy dismantling into 4

separate pieces for easy and

safe transportation.

INDEPENDENT VOLUMESSeparate audio controls for Xbox

LIVE chat and in-game audio.

INTERCHANGEABLE EAR-CUSHIONSDampening leather for passive

noise isolation, or cloth for

hear-through.

Contact Us!For more information on Steelseries Spectrum7XB Gaming Headset contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

13TH-17TH APRIL 2011STAND GZ141

p04_steelseries_ad_Layout 1 11/03/2011 09:06 Page 1

05TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

True Handsfree is Here

there is no longer any need for a user to touch

their phone or car speakerphone while driving.

Just say the hands-free trigger phrase “BlueAnt

speak to me” and the S4 will be ready for

voice commands.

With BlueAnt’s S4 Speakerphone, users can use

their voice to make and receive calls, access

information on the go and control the

speakerphone without touching a single button

or device.

feaTures:

• Voice dial, voice answer and redial

• Voice commands for access to information

like traffic and Weather

• text-to-Speech caller name announce-stores

over 2000 names

• Vlingo SafeReader interface reads out

text messages

• A2DP audio streaming of music, podcast and

GPS directions from smartphones

• no installation required, clips to any sun visor

• 2 year replacement warranty

now available from Gem

WeBCOde usen-BaW-s4

srP £69.99

BlueAnt S4

For more information about BlueAnt and the product range contact your Gem

account manager on 01279 822822 or go online at www.gem.co.uk i

p05_wwo_blueant_Gem layout 10/03/2011 17:16 Page 1

St George HouseHarlow Business ParkParkwayHarlow, EssexCM19 5QF

(T) +44 (0)1279 822800(W) www.gem.co.uk/gemcreative(E) [email protected]

PART OF THE GEM GROUP OF COMPANIES

get c

reat

ive.

media buying.

trade marketing.

pr.retail marketing.

print + digital design services.

flexible display solutions.

customised bundles.

bespoke packaging.

point of sale.

planograms

the future.

gc_ads-022.indd 1 09/03/2011 17:08

our in-house publication ‘the future’ The Future is a monthly industry only magazine which is

produced internally for our partners and covers all the

major sectors of Gem’s product offering, focusing on key

product launches, special offers and features extensive

editorial on key products and market trends.

Total Circulation 25,000 Online Readership 1,000

Print design services Gem Creative has an undeniable wealth of experience in

the design and print of effective campaigns for many

leading businesses. Our understanding of all our

customer needs is second to none.

By using Gem Creative to plan and complete a launch

plan, product promotion or simply raise brand awareness

you can have peace of mind that you are getting the best

from any level of budget, we give you options.

online design services By working with Gem Creative, you will benefit from us

having established relationships with most digital media

companies thus getting you competitive rates and

premium positions. We will also record and report on

statistics, giving you comprehensive ROI. With an array of

different online advertising options, we have something

to suit all needs and budgets – we can also design your

online artwork for you, all you need to do is tell us what

you’re objective is and we’ll do the rest.

media buying We can work with the trade press, and even consumer if

you want us to, to work out an advertising schedule that

is tailored to your key objectives. We already work closely

with industry leading titles such as MCV, PCR, Microscope,

Channel-Pro, Cue Entertainment, Music Week, ToyNews

and many more. Our widespread advertising presence

and media buying capability also allows us to provide our

partners with discounted advertising rates for campaigns,

as well as extensive editorial and PR coverage.

PoS SolutionsOur comprehensive list of services means that we can

take care of external sourcing on specific campaigns

which includes printing of products such as FSDUs,

counter top displays or bespoke design concepts,

providing you with peace of mind when it comes to

quality and turnaround speeds.

Gem Creative has the ability to source a wide range of

substrates including papers, boards, plastics, vinyl’s,

polyprops and PVCs, all varying in size and thickness

which will provide you with a complete solution.

Packaging design and solutions If you need a brand new concept, tweaks to your original

design or shelf saving solutions let Gem and the Gem Creative

team use their in-depth knowledge and experience in the

retail sector to create something bespoke for you. Whether it’s

a bundle offer or a complete redesign of packaging – we’ll

design it, we’ll manufacture it and we’ll deliver it!


GEM CREATIVE

Gem CreativeUnique. Bespoke. Flexible.

This month sees the rebrand of Gem Creative, with plansfor further expansion as the demand for creative andbespoke solutions increases.

The double awarding-winning Gem Creative teamcontinues going from strength to strength, working withleading brands such as Nintendo, Microsoft, Netgear,Webroot and McAfee, and retail giants that include JohnLewis and Sainsbury’s . Gem Creative continues to createand develop a diverse range of campaigns, tailored to fitany needs.

Katie Rawlings, Head of Marketing, comments on the re-brand “Gem Creative is a much respected, tenacious andagile in-house creative agency that produces bespokesolutions for many of our valued partners. The need to

diversify and evolve was apparent as we enter into our 4thyear, and the demand for our creative capabilitiesintensifies. By rebranding and restructuring the team, itallows us to tailor our services even further to the individualneeds of our partners”

As well as supporting the core sales and logistic functionsof Gem UK, Gem Creative also works a design and PRagency offering our partners the service of a top tiercreative agency creating solutions for any objective, andwelcome the opportunity to demonstrate our creativetalents to businesses that might not yet be working with ourprimary sales and logistics functions.

For further information regarding Gem Creative pleasecontact Katie Rawlings, Head ofMarketing, on 01279 459072 oremail [email protected] W

hat G

em

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Finally. Internet Security that no longer slows down your PC!No more annual renewals!

For more information on VIPRE products available from Gem contact your account manager on 01279 822822 or go online at www.gem.co.uk*This trial entitles the user to a 90 day free trial of Vipre 2011

Give it a try for FREE!

Let us know what you think by emailing us at [email protected]

*

p08_vipre_ad_Layout 1 10/03/2011 17:21 Page 1


BLUE ANT

Q2

newtous

With rich audio, unsurpassed call clarity and industry best wind noise reduction,the BlueAnt Q2 is the best sounding Bluetooth headset ever built. This smartBluetooth headset comes packed with more advanced features than any otherheadset on the market today. The Q2 also includes a comprehensive voicerecognition command set, text to speech technology that announces thenames of incoming callers, voice access to a world of information and incomingSMS readout.

WEBCODE UKEN-BAW-Q2 SRP £69.99

For more information on BlueAnt and the products now

available from Gem contact your Gem account manager on

01279 822822 or go online at www.gem.co.uk

BlueAnt WirelessSimply Connect

Gem are pleased to announce their recent partnership with BlueAnt Wireless,the global technology company that provides the most innovative Bluetoothperipheral devices and accessories on the market. The company’s productportfolio includes hands-free, stereo audio streaming and wirelesscommunications products with cutting-edge technology, design and features.BlueAnt’s products have been recognised for advancements in hands-freecommunications by receiving numerous prestigious industry awards.

Based in Melbourne, Australia, with U.S. headquarters in Santa Clara, California, and offices in Chicago and London, BlueAnt are a truly globalcorporation. They pride themselves on developing high-performance productsthat are easy-to-use and work straight out of the box. With a BlueAnt deviceyou simply connect.

The current product range includes the world’s first true handsfree Bluetoothcar speakerphone, and a Bluetooth headset with the best wind noise reductionof any headset on the market. The devices also feature advanced multipointand text to speech technology, seamless integration with information servicesand A2DP streaming of audio from compatible devices.

BlueAnt aim to simplify every aspect of the mobile communications experience,offering the user best-in-class noise cancellation and voice isolation, as well asinnovative voice control features.

S4

With BlueAnt’s S4 Speakerphone users are truly hands-free. Using their voice tomake and receive calls, access information on the go and control thespeakerphone without touching a single button or device.

Text to speech technology reads out the name of the incoming callers, whichstores up to 2,000 phonebook entries per paired device. Users are also able toconnect 2 phones, and use Multipoint to answer the one that rings.

With a full duplex, high volume speaker for rich booming audio, the BlueAnt S4also features outstanding wind, road, and background noise reduction for clearcalls no matter how noisy it is.

WEBCODE UKEN-BAW-S4 SRP £69.99

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Microsoft®Hardware

Microsoft®

Arc KeyboardJ5D-00007

• Lightweight and compact• Sleek, stylish design • 2.4GHz Wireless

Take advantage of some great savings on innovative Microsoft Hardware

www.microsoft.com/uk/hardware© 2009 Microsoft Corporation. All rights reserved.

Microsoft®

Arc Mouse ZJA-00006

• 2.4GHz – 30ft Wireless range • Folds for portability • Scroll wheel

Microsoft®

LifeCam Cinema H5D-00003

• Full 1080p HD widescreen sensor• Sharp, detailed auto focus• Digital microphone with noise-cancelling technology

UP TO

16%OFF

UP TO

20%OFF

UP TO

29%OFF

Offers available on these products throughout April.Independent offer only. Terms and conditions apply.

For more information and to take advantage of these great offers, contact your Gemaccount manager on 01279 822822 or go online at www.gem.co.uk/promotions

Microsoft®

Arc Touch RVF-00003

• Flexible design • BlueTrack Technology • Curve for comfort• Flatten to pack• Touch to control - Flick to zip down the page

• Tap to stay at your destination. • Feel the speed and responsiveness to your touch

TMTECHNOLOGY

UP TO

28%OFF

p10 microsoft SDA_Layout 1 11/03/2011 13:26 Page 1


LifeCam HD-3000

Giving the user bright and colourful video, the LifeCam HD-3000 offerscinematic video recording thanks to a 16:9 widescreen aspect ratio, that makesfamily and friends feel closer than ever. Featuring a 720p-capable HD sensorthe LifeCam HD-3000 also records true HD-quality video at up to 30 fps, andnoise-cancelling microphone ensures that family and friends can hear the userwith perfect clarity.

Compatible with a number of IM-clients including Windows Live Messenger, theLifeCam HD-300 has been optimised to include Windows Live Movie Makerand Windows Live Photo Gallery which enables the user to easily uploadphotos and videos to share with friends and family, and the Windows Live Callbutton which lets users start a video call with the touch of one button.

Webcode T3H-00003 SRP £29.99

LifeCam Studio

With advanced high-precision optics, the LifeCam Studio is equipped witheverything needed to ensure that video remains in focus no matter how far the distance from the LifeCam. And for more detailed and natural audio, thebuilt-in high fidelity microphone ensures that users hear every word.

Designed to compensate for the lack of light, TrueColour™ technology alsoprovides users with best-in-class video quality by increasing the luminosity ofcontent and boosting colour saturation.

The design of the LifeCam Studio further enhances the list of features with anelongated hood which prevents excess light from outside the frame hitting thecamera sensor and washing out colours, whilst the flexible base allows thecamera to be tilted and adjusted, and the 360-degree rotation allows thecamera to be adjusted to shoot anything.

Webcode Q2F-00003 SRP £99.99

.....................

MICROSOFT

Microsoft LifeCamWhen a video is worth a thousand textsOffering users amazing clarity and ease of use, the new LifeCam products from Microsoft let users bring far-away friends and family closer than ever before

For more information on the range of Microsoft Webcams availablefrom Gem contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk Microsoft

®Hardware

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12

Create your very own digital spacewith D-Link and start connecting,protecting and sharing today

Digital Home Welcome to the

With D-Link's Digital Home users can enjoy advanced technology,

designed to meet all of their needs. If users want to enjoy a fast, wireless

Internet connection, back up their precious files, monitor their house

while they’re away, or even play content from the internet on their TV;

they’ll find D-Link’s home solutions out of this world.

Here we take a look at the products that can be used within the home,and where they are most likely to be used.

The DPR-1040 Wireless G Print Server letsusers share a USB printer across a network,while also providing scan and fax functions tothose who use multifunction equipment. Usethe WPS button neatly located on the side ofthe device to set up a secure wirelessconnection to the router or access a software-based print server at a fraction of the cost. The DPR-1040 also supports the Internet Printing Protocol (IPP), enablingremote users to output files to their officeprinter even when they are away from the site.

Webcode DPR-1040/B SRP £78.63

OfficeWireless G Multifunction Print Server

The D-Link DCS-930 Wireless IP Camera is aunique and versatile surveillance solution foryour home or small office. Unlike atraditional webcam, the D-Link DCS-930 is acomplete system with a built-in CPU and webserver that transmits high quality videoimages for security and surveillance. Simpleinstallation and an intuitive web-basedinterface offer easy integration with yourEthernet or 802.11n wireless network. The D-Link DCS-930 IP Camera also comes withremote monitoring and motion detectionfeatures for a complete and cost-effectivehome security solution.

Webcode DCS-930/B SRP £89.99

DCS-930 Wireless-N Network IP Camera

p12_13_dlinK_Layout 1 10/03/2011 17:43 Page 1

13

DLINK

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

D-Link’s DSL-2680 Wireless N 150 ADSL2+Modem Router is the ideal Internet gateway forADSL subscribers with basic internetrequirements. The DSL-2680 connects directlyinto the phone line to provide up to 24 Mbpsdownload speed, firewall protection, Quality ofService (QoS), Wireless N 150 and 2 Ethernetswitch ports. Providing all the functions that ahome needs to establish a secure and high-speedremote link to the outside world, making itsuitable for light Internet usage like browsing,emailing, banking and shopping.

Webcode DSL-2680 SRP 47.99

KitchenWireless N 150 ADSL2+ Modem Router

Consisting of two PowerLine Homeplug AVnetwork adapters, the AV Starter Kit allows usersto distribute Ethernet over standard AC wiringwithin the home. By simply plugging onePowerLine adapter into an existing electricalsocket, users can turn every power outlet into apotential network connection, making the DHP-307AV an ideal solution for sharing a highspeed internet connection or for connectingcomputers, HD media players, game consoles andNetwork Attached Storage to the home network.

Webcode DHP-307AV/B SRP £81.69

Powerline 200M Homeplug AVStarter Kit

Suitable for online gaming, media streaming orvideo conferencing D-Link’s Wireless N QuadbandFirewall Router allows user to get the most out oftheir Internet subscription by providing twosimultaneous wireless networks.

The DIR-815 uses Quadband technology tosupport 2.4GHz and 5.0GHz wireless signals at thesame time allowing users to check e-mails andbrowse the internet using the 2.4GHz band whilesimultaneously streaming movies and othermedia on the 5.0 GHz band.

Webcode DIR-815/B SRP £112.33

Gaming RoomWireless N Quadband Firewall Router

The Boxee Box by D-Link brings all the things thatusers would normally watch on a computer totheir TV; movies and TV programmes streamedfrom the Internet, 400 different apps that letthem access content from most popular websites,and a full web browser. The Boxee Box will alsohelp users rediscover their own media collectionby automatically identifying all the files on a harddrive or home network and then building astunning media library for them. All this, plus aunique QWERTY remote so users can search, loginand browse with ease.

Webcode DSM-380 SRP £199.99

Living room The Boxee Box

The ShareCenter Pulse Network Storagedevice enables users to share documents and media content such as photos, musicand videos on a home network or over the Internet.

While the built-in UPnP media server will stream the media content on theShareCenter Pulse to any compatible mediaplayer – such as the Microsoft Xbox 360, D-Link Boxee Box and PlayStation 3- over the local network.

The confidentiality and integrity of all files isalso guaranteed as users give rights tospecific users or groups and assign them tofolders with read/write permissions.

Webcode DNS-320 SRP £86.08

BedroomShareCenter Pulse 2-Bay Network Storage

p12_13_dlinK_Layout 1 10/03/2011 17:43 Page 2

14

Logitech Wireless

Mouse M505 SRP £34.99

Webcode Black 910-001324

Silver 910-001319

The Logitech Wireless Mouse M505understands that life is a marathonand not sprint, which is why it has a15 month battery life! In fact, userswould be easily forgiven forforgetting it runs on batteries.

Precise laser tracking also makesthe Wireless Mouse M505incredibly responsive and easy touse. Unifying technology alsoenables to the users to plug in thetiny Logitech Unifying Receiver andforget it’s even there. From this tinydevice the users can run otherwireless device including their wireless keyboard, numberpad or trackball.

Reinvent your desktop or laptop with the latest technology from Logitech

For keyboards and mice that allow

comfort and productivity to go

hand in hand

Logitech Wireless Mouse M235SRP £19.99 Webcode 910-002201

The Logitech Wireless Mouse M235 allows users to visittheir favourite websites and use the programs they needon their laptop or PC with ease and comfort. With areliable 2.4 GHz wireless users can expect no delays orproblems. In conjunction with this the very impressivebattery life lasts for 12 months on average, dependingon user and computing conditions.

Whether users are at their desk, in bed or outdoors the Wireless Mouse M235 works smoothly and comes in handy for those whose laptops tend to travelalongside them.

The Wireless Mouse M235 has such an ease of use thatit will leave users taking its technical features for granted.This also makes it an impressive and essential product tohelp surfing the web and general laptop use.

Logitech Wireless

Mouse M305

Designed to naturally fit in the user’s hand,the Logitech Wireless Mouse M305 featurescurves and soft rubber grips that make usingcomputers and laptops comfortable.However, the Wireless Mouse M305 does not sacrifice style for comfort. It comes inseven unique designs ranging from plain totribal artwork, and it will be difficult choosinga favourite.

Supporting advanced 2.4GHz wirelesstechnology and high definition opticaltracking users can be reassured that they will not be let down. The cordless USB Nano receiver is constantly at work which means users can plug it in, get to work and they won’t ever have to worryabout it again.

SRP £29.99

Webcode

910-002001 Citron-Yellow 910-000937 Dark Silver 910-001938 Forest Green910-002003 Gold Tendrils 910-002052 Ice Droplets 910-000936 Light Silver 910-002015 Midnight Garden910-002053 Plum Current910-002023 Red Tendrils

p1415_logitech_Layout 1 11/03/2011 09:00 Page 1

15

LOGITECH


To find out more about the enhanced features on Logitech products contact your Gem account manager on 01279 822822 orgo online at www.gem.co.uk/logitech

Logitech Ultra-Flat Keyboard SRP £12.99 Webcode 967653-0120

Designed to complement today’s flat screen monitors andstylish PCs, the Logitech Ultra-Flat Keyboard has a thin,ultra-low profile that incorporates flat full-size keys,including number pad, in a compact, space-saving layout.Users can also enhance their workspace and style, withoutsacrificing comfort, which makes doing work and surfingthe web effortless.

Setup is completely intuitive and the Ultra-Flat keyboardalso comes with audio or video playback controls that letusers enjoy their media selections more conveniently. Twoprogrammable controls also let users launch their Internethome page or email program with one touch.

Logitech Wireless Solar

Keyboard K750 SRP £69.99Webcode 920-002929

Physically reducing the product and keeping the greatperformance and ease of use is what makes the LogitechWireless Solar Keyboard K750 incredible. Users will have noneed to worry about wires and mobility or battery life asregarding there’s light they will have power… even indoors.Its solar powered technology keeps their keyboard ready touse all day and all night and its wireless technology meansthat they can take it with them anywhere, anytime. Thisextraordinary keyboard can also stay charged for at leastthree months in total darkness, allowing users to saygoodbye to power bricks and charging cables.

The Logitech Wireless Solar Keyboard K750 also has otherpracticality inspired features such as its slim design whichkeeps the user’s desk looking neat and tidy. Or if they areusing it on their lap it will feel light and comfortable. Userscan trust that they will be truly impressed by the LogitechWireless Solar Keyboard K750.

Logitech Wireless Keyboard K340SRP £34.99

Webcode 920-001979

A compact little keyboard the Logitech Wireless KeyboardK340 is extremely mobile and very good for saving space,without comprising on the full size layout and a number padfor all of its user’s needs. The impressive battery life of theWireless Keyboard K340 also ensures that users won’t belooking for batteries for 3 years – a similar lifespan to somelaptops – making this a very practical choice of keyboard.

The Logitech Wireless Keyboard K340 comes with theLogitech Unifying Receiver which is so small it’s easy toforget it’s even there. This incredible piece of technology canact as a receiver for the user’s other wireless products such astheir mouse or trackball.

p1415_logitech_Layout 1 10/03/2011 17:56 Page 2

Complete PC protection with great savings onKaspersky Internet Security 2011 (3 User)

Offer available 14th April – 29th April 2011Independent offer only. Terms and conditions apply.

To take advantage of these great savings contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/promotions

p16_kaspersky ad_Layout 1 10/03/2011 18:02 Page 1


Complete PCprotection

KasPersKy

Kaspersky InternetSecurity 2011

Other Key Features incLude:

safe runProvides added security for online banking and other similaractivities where a high risk of identity theft exists

system watcher technologyTracks, records and analyses suspicious activity and lets usersroll back any dangerous actions

easy-access desktop gadgetMakes it easier than ever for users to check their PC’sprotection status and quickly access their preferred securityfeatures and settings

advanced anti-malware technologiesTools to treat even the most complex infections. The installationCD can also be used as a bootable rescue disk, that will helpthe user restore their system should they ever need to

Webcode

3 User DVD KL1837UXCFS SRP £49.99

3 User Retail box KL1837UBCFS SRP £49.99 For more information on Kaspersky Lab products contact your Gem account

manager on 01279 822822 or go online at www.gem.co.uk/kaspersky

Providing everything users need for a safe and secure internetexperience, Kaspersky Internet Security 2011 offers userscomplete reassurance when surfing the web, with new andenhanced features that work to combat viruses and other ITthreats, as well as pre-empting trends in malware development.

Recommended by Kaspersky Lab as the Complete PCprotection suite, Kaspersky Internet Security 2011 protects allusers who use the Internet everyday and browse a wide varietyof websites. Spam controls and child restrictions are alsoavailable, Kaspersky has everything covered.

The unique Safe Surf technology also prevents the user fromvisiting harmful or offensive websites, while Virtual Keyboardand Anti-Phishing tools will keep their digital identity secure.

p17_kaspersky feature_Layout 1 10/03/2011 19:21 Page 1

MINISTRY OF SOUND

Exspect Parties with Ministry of Sound & Hed KandiExspect, a leading technology accessories company based in the UK, have announced a three-year partnership with the world famous dance music lifestyle group, Ministry of Sound.

The accessories company will produce an exclusive range of Ministry of Sound and Hed Kandi products, including speakers, headphones, skins and cases. The range will be available in the UK from April 2011.

The partnership allows both companies to extend their reach to new audiences in 2011. Exspect will be able to draw upon the phenomenal following that the Ministry of Sound and Hed Kandi brands have cultivated on the global dance music scene. In turn, Ministry of Sound Group will be able to utilise Exspect’s extensive distribution channel to further expand its brand to consumers across the globe.

Iain Hagger, Group Manager Director, Ministry of Sound Group Ltd, commented: “Ministry of Sound celebrates its 20th Anniversary in 2011 and as such it seemed a fitting time to re-launch our previously very successful audio business. Excellence in audio is in our DNA having long been famous for having the world’s best club sound system. The addition of the fun and fabulous character of Hed Kandi brings an extra dimension to the offering. We’re thrilled to be working with Exspect who have already demonstrated themselves to be a dynamic and forward thinking partner.”

EX074-B

EX676

EX684

EX074-C

EX677

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EX678

EX688

EX078-BO

EX679

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EX106-W EX106-BY EX106-BB EX106-WGEX106-W EX106-BY EX106-BB EX106-WG

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EX913-BL EX913-SB EX913-GB EX913-GO

EX674 EX675EX687 EX688 EX689

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MOSHK 2 Page advert for Future.indd 2 9/3/11 11:23:24

MINISTRY OF SOUND

Exspect Parties with Ministry of Sound & Hed Kandi

“Exspect” and the “Exspect logos” are registered trademarks of GEM Distribution Ltd. Due to the company’s policy of constant improvement and refinement, the company reserves the right to alter specification. www.hedkandi.com is operated by Ministry of Sound Group Limited (MOS) and adheres to the MOS privacy policy. Ministry of Sound Group Limited (“MOS”) a company registered in England and Wales with registration number 3299668 and registered office at 103 Gaunt Street, London, SE1 6DP.

EX077-BL

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EX717/EX662 EX718/EX663 EX719/EX664 EX729/EX681 EX730/EX682 EX661/EX716EX717/EX662 EX718/EX663 EX719/EX664

EX159 EX158EX158

More models and colours are available for both brands. Please contact Exspect on:UK - 01782 74 87 00or Non UK 0044 1782 74 87 21

EX073-BLEX061-BL

EX073-REX061-R

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EX073-WCEX061-WC

EX073-BPEX061-BP

EX073-PUEX061-PU

MOSHK 2 Page advert for Future.indd 3 9/3/11 11:23:42

20

GameCom X95 GameCom X40

Here we take a look at the new GameCom range and what these headsets have to offer Xbox 360 users

All products are available from late April

Plantronics® has recently expanded its award-winning family of wireless

and corded GameCom® headsets for the Xbox 360®. Designed to

enhance gaming experiences through rich, vibrant audio, the new lineup

is headlined by the GameCom X95 Wireless Stereo headset and

GameCom X40 Stereo headset for Xbox 360 users.

“We engineered the new GameCom products to give gamers what

they value most in a great headset; outstanding audio performance,

plug-and-play simplicity and comfortable designs,” said Matt Miller,

Senior Director, Entertainment Products, Plantronics. “The mix of wireless

stereo, Bluetooth and corded products also gives consumers more

choices, so they can find a solution that meets their individual preference

and style.”

The Plantronics GameCom X95 is a wireless gaming headset that deliversfull stereo sound from 40mm speakers. With a closed-ear design andintuitive on-ear controls for changing volume and audio levels, users canimmerse themselves in games, music and movies without disturbing others.The GameCom X95 has a sleek and modern design with a concealable micthat easily tucks into the headband when not in use. Perfect for longgaming sessions, the GameCom X95 can be used for more than 20 hoursbefore replacing the included AAA batteries.

• Enjoy immersive gaming, thanks to a closed-ear design and 40 mm speakers

• Tuck away the adjustable microphone when not in use• Stay comfortable with the specially designed

earpods and headband• Adjust the volume using convenient on-ear controls• Play in style thanks to the sleek, contemporary design• Connect easily to the Xbox 360® console and TV

Webcode 83604-05 SRP £79.99

The new Plantronics GameCom X40 is a corded headset that features thesame 40mm speakers as the GameCom X95 for exceptional stereo sound.The GameCom X40 eliminates cumbersome in-line controls by placingseparate volume and audio control buttons on the ear pods. The headset isextremely lightweight and features specially designed cushioned earpodsand headband that redistribute pressure for a great fit.

• 40 mm speakers lets the user get the best sound from their Xbox

• Communicate clearly with the adjustable microphone• Tuck the microphone away when not in use• Stay comfortable during long sessions with the

specially designed earpods• Adjust voice and audio volumes, using on-ear controls• Play in style, thanks to a sleek, modern, close-ear design

Webcode 83603-05 SRP £49.99

For more informationcontact your Gem account manager on 01279 822822

or go online atwww.gem.co.uk

®

®

® ® ™™

Get the most out of yourXbox 360® experiencewith the wireless Plantronics GameCom X95

Play games, listen tomusic andwatch movieswith this comfortablestereo headset for theXbox 360®

p2021_Plantronics_Layout 1 11/03/2011 09:28 Page 1

21

PLANTRONICS


GameCom X30 GameCom X10

Stay engaged, yet alert, with the GameCom X30 headset for Xbox 360. Withan in-ear design that ensures extreme comfort, the GameCom X30 isperfect for extended gaming sessions and has a microphone boom thatreaches down for the perfect range to pick-up the users voice clearly. Theheadset can also be plugged straight into the control pad of the Xbox 360for use straight out of the box.

• Communicate clearly with other players with the noise-cancelling microphone

• Repositionable microphone for crisp communication• Ergonomic design and shake-proof fit• Adjust the volume and mute the microphone, using the

convenient inline controls• Industrial-strength construction• Use with your Xbox 360® or Xbox (requires Xbox

Communicator, not included)

Webcode 72483-15 SRP £19.99

Go the distance with gaming. The GameCom® X10 headset for Xbox andXbox 360® sports inline controls and a comfortable, over-the-head designwith plush cushioning for longer gaming sessions. Stay focused on themission and free from distracting background noise thanks to the headset’sadjustable microphone, too.

• Noise-cancelling extended microphone reduce ambient sound• Single earpiece design keeps the player aware of their

immediate surroundings.• Adjust the volume and mute the microphone

with the convenient inline controls• Plush cushioning keeps the user comfortable for long

gaming sessions• Use with the Xbox or Xbox 360® (requires Xbox

Communicator, not included)

Webcode 72481-05 SRP £14.99

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Come visit us at theGadget Show!13th-17th April 2011

Game Zone (Hall 8)Stand 263

Shift Xbox into overdrivewith theGameCom X30headset for Xbox 360®

Fire up your Xbox gamingexperience with thePlantronics GameCom X10for Xbox 360®

p2021_Plantronics_Layout 1 11/03/2011 09:53 Page 2

22

Pre-installed software Enjoy games right out of the box including:

AR Games: Augmented Reality: Watch games come to life in three dimensions right before your eyes!

Nintendo 3DS camera: Take photos of friends and family in 3D thanks to 3 built-in cameras

Mii Maker: Create your own Mii character from a photo or from scratch and transfer to a friend’s Nintendo 3DS!

Activity Log: Track your walking activity during the day and check out your gaming history and stats

Face Raiders: Collect photos of your friends’ faces and then battle them in this fast-paced action game!

Nintendo 3DS Sound: Edit and

play sounds

The Nintendo 3DSThe Future of Gaming

3D depth sliderWatch entertainment come to life in the palm of your hand with the Nintendo 3DS. For an experience that must been seen to be believed,the large top screen of the Nintendo 3DS features the latest technology to produce vividand convincing 3D effects without the need for special glasses. The 3D depth slider also allowsyou to increase or decrease the 3D effect to find

a level of 3D that’s comfortable for your eyes.

Nintendo eShopWith the upcoming Nintendo eShop you’ll gain

access to more handheld games than ever before!!

Virtual console

Relive your memories of gaming classics by downloadingGame Boy and Game Boy Colour titles to play on your

Nintendo 3DS

Nintendo 3DS download softwareDiscover exclusive content for your Nintendo 3DS and save it to an SDMemory Card which comes with

the console

Nintendo DSiWare

Your Nintendo 3DS system also

plays Nintendo DSi Ware games

Out of the boxWith everything needed to get started in the box,users will have no problem jumping straight intothe action. Included in the box is a charging cradle which allows players to charge up theirNintendo 3DS so they are always ready to discover new things. A 2GB SD Memory Card lets users keep all their music, downloadedgames and software at hand. A brand new telescopic stylus also comes with the system thatfits snugly inside. There are also six augmented

reality cards

For more information on Nintendo 3DS and software titles available contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/nintendo

p2223 Nintendo dps_Layout 1 10/03/2011 18:14 Page 1

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK 23Nintendo 3DS is a trademark of Nintendo. © 2011 Nintendo.

Stay connected and be surprised! StreetPass – Interact with other players as youpass by them in the street or stand next to themin a queue. Your Nintendo 3DS will seek outand exchange data with other Nintendo 3DSconsoles, even when in sleep mode.

SpotPass – With SpotPass, Nintendo 3DS can detect wireless hotspots or wireless LAN access points and obtain various types of dataon the spot. Free software, notifications and 3Dcontent are just some of the things that might

surprise you!

Utilising the capabilities of the Nintendo3DS to its fullest, Super Street Fighter IV 3Dmakes a terrific first impression in three keyways: it retains the look and feel of the original extremely well; the 3D effect adds asense of immersion unique to the series;

and its subtleties are handled with ease in a convincingdemonstration of the system’s excellent analogue control nub.

With a beautiful stylised look, Super Street Fighter IV 3D Edition boasts 35 stunning rendered playable characters aswell as old favourites like Guile, Ryu and Chun Li, playerscan get to grips with newcomers Hakan and Juri.

Adding drama to the bouts, you can also enjoy the extradepth of new over-the-shoulder viewpoint. In addition, newbonus stages and cinematic Ultra combos have beenadded, while you can take on challengers from all over theworld, using the Nintendo Wi-Fi Connection service.

Super Street Fighter IV 3D Edition

RELEASE DATE 25th March

PilotwingsResort puts theplayers inthe pilot’sseat as

never before in this long-awaited 3D update tothe Pilotwings series.

Import your Mii charactersfrom the Nintendo 3DS MiiMaker and explore WuhuIsland by plane, by hangglider and by rocket belt.Each vehicle type featuresunique controls that offer a different challenge.

Complete around 40 flight missions in MissionMode to earn stars, orscour Wuhu Island for hundreds of collectible extras in Free Flight Modeas you unlock interactive 3D Dioramas of various aircraft and famous islandmonuments. You can evenshare your experiences with friends and familymembers by taking in-game photos and savingthem to the Nintendo 3DSphoto album.

Pilotwings Resort RELEASE DATE 25th March

With evenmore expressivepuppiesand, for the first

time, Kittens, Nintendogspuppies are back in thepalm of your hand on theNintendo 3DS.

The fun from the originalnintendogs game returns,with multiple breeds tochoose from from, accessories for your puppies and kittens to wear,and the ability to let your

cute pets train and compete in different challenges and activities.

The built-in camera and facial-recognition technology also enablesyour puppies and kittens to react to your real-lifemovements, mimickingyour head tilts and jumping up to lick you asyou lean in.

Three editions available- French Bulldog, Toy Poodle and Golden Retriever

Nintendogs & Cats 3D


Confirmed games in development include Pilotwings Resort™, Nintendogs™ + Cats, Steel Diver™, The Legend Of Zelda™:Ocarina Of Time™ 3D, Star Fox 64™ 3D, Kid Icarus™: Uprising, Mario Kart™, Paper Mario™, Super Street Fighter® IV 3D Edition, Resident Evil®: The Mercenaries 3D Edition, PES 2011 3D – Pro Evolution Soccer, Ridge Racer™ 3D, Super Monkey Ball™ 3D

Not all the Nintendo 3DS features and software mentioned here will be available at launch

p2223 Nintendo dps_Layout 1 10/03/2011 18:17 Page 2

24

Discover the Ubisoft

Nintendo 3DS

One of the most

popular franchises of

all time lands on

Nintendo 3DS™ with

an outstanding

platform experience that will take

advantage of the Nintendo 3DS™

specifications with impressive

graphics, stunning 3D effects and full

use of the Circle Pad. An adaptation

of the acclaimed Rayman 2 The

Great Escape® (original game on

Dreamcast), Rayman 3D will feature

major updates on key game play

elements such as accessibility,

progression and learning curve.

Rediscover the incredible adventures

of Rayman in a beautiful 3D world full

of surprises, puzzles and magical

creatures. Run, climb, jump, swim, fly,

loop-the-loop and even water-ski to

navigate Rayman’s world! Even

Rayman’s famous ability to fly using

his hair has been remastered!

Progress in 45 areas set across 13

regions of Rayman’s world, to

uncover the whole universe in 3D

during around 15 hours of fun, and

face old characters including

Admiral Razorbeard, the Henchman

who will be trying to stand in the way

of you completing your adventures.

Rayman 3D

release date 25th March

Sam Fisher, the

renowned secret

agent is back in this

redesigned version of

Tom Clancy’s Splinter

Cell Chaos Theory. Experience one of

the most acclaimed games in the

Splinter Cell franchise for the first

time in 3D.

In Tom Clancy's Splinter Cell 3D, Sam

Fisher is sent behind enemy lines in

the Korean Peninsula to prevent

WWIII, by investigating the

responsible party that sunk the USS

Clarence E Walsh, U.S.’s most

advanced cruiser. Through his

investigation, Sam learns that the key

parties who are planning to use the

Masse Kernels and launch WWIII are

war comrade Douglas Shetland,

Displace International, and Admiral

Otomo, the Third Echelon

Information Self Defense Force

(I-SDF) contact. His goal will be to

infiltrate their lines and expose their

deeds before they manage to launch

a new and deadly worldwide conflict.

The cutting edge hardware of the

new Nintendo 3DS allows Splinter

Cell fans and all stealth/action

addicts to experience an immersive

3D adventure, interacting with the

game like never before.

Tom Clancy’s Splinter Cell 3D

release date 25th March

Game-lineup

............................................................................................................

A recognised pioneer on new platforms,Ubisoft is taking advantage of the stereoscopic 3D and other innovativefeatures of Nintendo’s new handheldconsole to develop a diverse line-up ofgames. Ubisoft’s Nintendo 3DS™ line-up includes new intellectual properties aswell as original renditions of some of itsmost popular franchises such as TomClancy’s Splinter Cell®, Tom Clancy’sGhost Recon® and Rayman®

p2425_Ubisoft 3DS_Layout 1 10/03/2011 18:28 Page 1

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK 25Nintendo 3DS is a trademark of Nintendo. © 2011 Nintendo.

GAMESFOCUS

Rabbids are back, and this

time they have an infallible

plan! To invade the human

world: Conquering history

through the Nintendo 3DS.

When they stumble into a history museum

and discover time travel through their Time

Washing Machine, you can bet that human

history is about to become a major mess.

Get ready to explore and play with time

travel in their first platform adventure

game, exclusively on 3DS.

Rabbids 3D

RELEASE DATE 1st April

The renowned racing

franchise returns

with higher-quality

graphics than ever

and for the first time

3D features that create the most

realistic, immersive racing experience

yet. In Asphalt 3D, you'll power a wide

range of high-performance cars and

race through 17 exotic locations with

the Nintendo 3DS' accelerometer.

Experience surging down the road as

you swerve to avoid oncoming traffic

in full 3D.

Uncover new racing circuits and

vehicles, customise your hot rod,

and play against up to 6 friends

using the Local Play feature of the

Nintendo 3DS system.

Enable StreetPass by sending and

receiving game data to see how you

compare with your friends and just

about everyone else who plays the

game. Race against the viral ghost of

top-ranked players to reach the top

of the charts and earn in-game cash.

Asphalt 3D is racing as you've never

experienced before!

Asphalt 3D


As the commander

of the Ghosts, the

most elite special

operations fighting

force in the world,

your mission is to stop the Russian

ultranationalist Yuri Treskayev from

coming to power. From the hot

deserts of Kazakhstan to the towns

and villages of Ukraine and the frozen

lands of Siberia, you must discover

and disable the secret Soviet-era

“Dead Hand” bases which Treskayev is

using to build an army of drones to

seize power. You will have access to

full resources to build, train, and

equip your team, using increasingly

high -tech weapons and armor.

Ghost Recon: Shadow Wars is the

first tactical, turn-based Ghost Recon

game, featuring eye-popping 3D

cut scenes and in-game effects,

deep team management options and

a 1-vs-1 multiplayer mode on the

same console

Tom Clancy’s Ghost Recon:Shadow Wars


............................................................................................................

Coming Soon.....

Combat of Giants:

Dinosaurs 3D pushes the

thrill of battling giants to

bigger heights by

immersing the player in an

immersive 3D cataclysmic Jurassic world!

Players will discover new exclusive combat

features and impressive environments.

They will enjoy roaming breathtaking

environments and have a great time

customising, controlling, and battling

giant dinosaurs!

Combat of GiantDinosaurs

RELEASE DATE 1st April

Live the thrill of mastering

tailor-made mind games

and become the obsession

of a criminal mastermind

in the first interactive 3D

movie. James Noir ’s Hollywood Crimes

for Nintendo 3DS makes you the main

character in a mind-twisting

puzzle adventure!

Jame’s NoirHollywood Crimes

RELEASE DATE TBC

Jump back behind the

wheel! Driver Renegade is

an action-packed driving

game made exclusively for

Nintendo 3DS that lets you

experience the intensity and brutality of

urban car chases in 3D. Drive recklessly,

perform jumps to fill your Rage bar and

unleash devastating takedowns on your

enemy cars!

Driver Renegade

RELEASE DATE TBC

p2425_Ubisoft 3DS_Layout 1 10/03/2011 18:30 Page 2

Samurai WarriorChronicles 3D

The samurai lives on in

this exciting sequel to

the famous Samurai

Warriors series! A step

out of the comfort zone

puts Samurai Warriors

Chronicles in 3D and with improved

gameplay, which shows off the mains

qualities that the game boasts.

Providing tactical action like you’ve never

seen, Samurai Warriors Chronicles takes

you through deep combat, multiple

branching storylines and a living 3D

battlefield, the legend of samurai lives on.

While the 3D element of battle makes

being the hero even more exciting than

the previous Samurai Warrior titles as a

great view is imperative when you are

taking on 20 enemies at once! The

visuals included in the special attacks of

your favourite characters also look

fantastic in 3D.

In the game, you are also able to change

control between four different warriors

on the fly, easily switching between

characters by touching the Nintendo 3DS

touch panel. Mid-fight you can change

between your favourite characters, each

with different moves and styles of

fighting. Teamwork is also a key focal

point of the game, as the secret of

success lies in positioning your team on

the battlefield wisely.

There are 40 characters and 400 events

that take you through a spellbinding

story mode that seems infinite. You will

become absorbed in the story which will

change each time you play the game.

This is due to the fact that the story takes

a unique direction depending on the

actions you decide to take, which gives a

great amount of gameplay and keeps

you interested in the game for a very

long time.

Reasons To Stock

• 40 characters and 400 events making a

game you couldn’t possibly tire of

• The intelligent storyline which changes

depending on how you play it

• The all new 3D visuals which makes

battle even more intense

FORMAT 3DSRELEASE DATE 25th March 2011 PUBLISHER Tecmo Koei Europe

Pro Evolution Soccer 2011 3D

Whether you’re a Fifa or a

PES person, anyone who

enjoys football games will

be highly anticipating the

chance to play Pro

Evolution Soccer 2011 3D.

You can expect involuntary jolting of leg

muscles while you are experiencing the

power of the all new 3D technology.

Getting into the game couldn’t be easier

considering the fact that it is the first ever

football game to feature in 3D. Its release

date coinciding with the Nintendo 3DS

itself means that you can get involved as

soon as the 3D technology reaches Britain.

The 3D feature allows an astounding sense

of space around the pitch allowing you

more options then past versions of the Pro

Evolution Soccer series. The new ‘Players

View’ only enhances the effect of the 3D

dramatically; improving your consciousness

of the opposition, as well as awareness of

gaps, for sneaky through balls and of

course, watching your striker slot one in the

goal in 3D will have you cheering. There are

some significant changes to the game to

help the player to adjust to the new style

and 3D views. An arrow lies at the feet of

player with possession, which will always

guide you toward the opposition’s goal;

stopping you getting lost in your

surroundings. The camera will also swoop

down and guide you through any runs

allowing great sight.

The Wi-Fi multiplayer complements the

reason most people play football games –

to get bragging rights over your friends.

The realism and vast view of the action will

create a truly intense match and when you

score you can watch your striker and the

crowd celebrate around your hands –

priceless! Get ready for the next dimension.

“The most visually impressive

experience of the system's launch

line-up. As a showcase of 3D it's

phenomenal”

Eurogamer

Reasons To Stock

• The first ever 3D football game

• The new Players View that puts you in

the boots of your favourite players

• Wi-Fi multiplayer to challenge

your friends

FORMAT 3DSRELEASE DATE 25th March 2011PUBLISHER Konami

26

p26_gh_Gem layout 10/03/2011 18:32 Page 1

Alongside a Nintendo Microsite login customers without a Gem online login will also receive details of their Online Account* where you can view latest Gem news, pricing, promos andonline ordering. You will also be alerted to any announcements straight away via our e-shot system.*All submitted forms must allow up to 48 hours to process and an active Gem trade account is required to activate. Please email [email protected] for any registering issues.Please note: To identify your account, your account number must be provided alongside a signature from a Director/Owner of the company to allow access to trade pricing and online ordering.

Nintendo Microsite registration form*Application information

Please address your completed registration form to the ʻE-commerce teamʼ and post to:Gem Distribution Ltd, St. George House, Parkway, Harlow Business Park, Harlow, Essex, CM19 5QFAlternatively you can email it to [email protected] or fax to 01279 421979 or sign up online at www.gem.co.uk/nintendo

Email Address: Account Number:

Company Name:

Nintendo Microsite.

Job Title:

Telephone: ( ) Name (print):

Authorised Signature: Date:

**One lucky registered customer will win a brand new Nintendo 3DS courtesy of Nintendo. All applications received before the 8th April will be entered into a prize draw. The winner will be announced on the Gem website on the 11th April. Terms and conditions apply.

Go to www.gem.co.uk to find out about the latest Nintendo Microsite news and features! SIGN UP!For your chance to win

a Nintendo 3DS**Live from 25th March 2011

wii page:Layout 1 10/03/2011 16:32 Page 1

Duke Nukem ForeverForMAt Xbox 360, PS3, PCrELEASE dAtE 6th May 2011PuBLISHEr 2K Games

Most first-person shootersstart with a massive battleto get the player’s heartracing, something that sets the tone for what’s to come. However, DukeNukem Forever opens withthe main character relieving

himself in a urinal setting the tone for therest of the game.

Duke Nukem Forever is the story of asteroid-popping, booze guzzling misogynist who saves the world from analien invasion. It is also the most infamousunreleased videogame in the history of the medium.

In a world of fast-paced shooters that brake for nobody, Duke Nukem Foreverstands out as it takes its sweet time, deploysplenty of puzzles, goofy mini-games andsegments that ask the player to do nothing but walk along and soak up the atmosphere admiring the paintings on thewalls of Duke’s mansion.

So before you start blowing things up, youlive the life, wandering as Duke through the 69th-floor penthouse of this Vegascomplex; play his pool table and pinballmachine; bench-press 600 pounds; andsign autographs for a young fan.

Now put on your shades and prepare tostep into the boots of Duke Nukem, whose legend has reached epic proportions in theyears since his last adventure. The alienhordes are invading and only Duke cansave the world. Pig Cops, alien shrink raysand enormous alien bosses can’t stop ourhero from accomplishing his one and onlygoal: to save the world, save the babes andto be a bad-ass while doing it.

Putting the pedal to the metal and tonguefirmly in cheek, Duke Nukem Forever wasand will forever be a gaming icon, and this is his legend, so don’t miss out on theopportunity to be involved in making gaming history.

28

IntroducIng the Duke Nukem Forever Balls oF steel eDitioN

arriving alongside the standard editions of Duke Nukem Forever onmay 6th, the Balls of steel edition represents a must-have for those whohave been awaiting the return of the king and will be available for Xbox360, Playstation 3 and Windows PC.

in addition to a copy of the legendary shooter, the Duke Nukem ForeverBalls of steel edition includes: • Collectible bust of the greatest alien ass-kicker of all-time• Numbered, limited-edition certificate of authenticity • 100-page hardcover book: the history, legacy & legend:

Duke Nukem Forever art from the vault• Duke Nukem Forever postcard series; radioactive emblem sticker;

collectible comic book; foldable paper craft; poker chips; mini-card deck and radioactive emblem dice

Stock is limited, so make sure you pre-order as soon as you can!

p28_duke forever_Layout 1 10/03/2011 18:37 Page 1

L.A. NoireForMaT X360, Ps3 releaSe DaTe 20th May 2011pUBliSHer Rockstar games

Prepare to be transportedback in time in this authentic 1940s violentcrime thriller that blendsbreath-taking action withtrue detective work to deliver an unprecedentedinteractive experience.

Just as L.a. was a mix of beauty and brutality in 1947, so too is the world thatRockstar and team Bondi have constructed.the men are fresh from saving the world,and women who had to step up and fill traditionally male roles during the war, weresuddenly asked to go back into the kitchen.World War ii had changed america, but theLaPd was doing its best to cram the populace back into its old form.

amid the post-war boom of Hollywood’sgolden age, cole Phelps (voiced by andbearing a terrifying resemblance to aaronstaton, who plays Ken cosgrove in MadMen), is an LaPd detective thrown headfirstinto a city drowning in its own success.

Playing as cole Phelps you will solve yourway through two dozen cases within the

city of angels; and while this may seem likewell-trodden ground to Rockstar fans, L.a. noire is about investigation and interrogation, not brawls or shootouts.

Well no detective story would be completewithout a variety of seedy witnesses, andL.a. noire is full of them. so how do you tellwho’s lying and who’s telling the truth; byfacial expression of course.

Using groundbreaking new animation technology, Motionscan, every actor’s faceis conveyed with near-perfect accuracy, allowing for a level of facial acting that feelsvery close to real life. after hearing a statement, you must choose one of threeoptions: believe the witness and coax himinto unveiling more information, doubt himand force out the truth or contradict thewitness’ lies with a piece of evidence.

in his fight to climb the ranks and do what’sright, you must unravel the truth behind astring of arson attacks, racketeering conspiracies and brutal murders, battlingthe L.a. underworld and even members ofhis own department to uncover a secretthat could shake the city to its rotten core.

Developer Diary

Locations and set design

the team on Bondi travelled to L.a. to tour all sorts of historical locations -relics of old Los angeles still standing more or less as they were over 60years ago – collecting countless reference photos, that you will seethroughout the game. a great example is of the rundown apartment building that is an almost perfect replica of the Barclay Hotel in L.a. (whichhas been used in many Hollywood films), “sometimes there’s no better substitute than real life,” says simon Wood (Production designer) “We photographed every square inch of that hotel.”

"We created ‘Production Bibles’ which are like production design styleguides for all the locations in the game,” said Wood, “the bibles have floorplans, material, dressing, graphics and signage, lighting details, and anyother reference images that are needed to create the locations in the game.We made over 140 of them altogether.”

this was particularly challenging considering the sheer amount of locationsand the need to keep each one unique, yet accessible to explore and investigate. "i had a checklist of which styles of architecture and colourpalettes would work well with the characters Brendan was writing, so thattheir persona was reflected in their personal surroundings."

GAMESFOCUS

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK 29

GAME INFORMER

PRESSBUZZRockstar resets the bar with its upcoming crime thriller

G4TVSay hello to my most anticipated game of 2011

GAMES TMRockstar’s detective thriller is the new face of gaming

p29 la noire_Layout 1 10/03/2011 18:43 Page 1

Operation Flashpoint RedRiver is intense, exciting,brutal, and will have everybody on the edge oftheir seat with sweatypalms. Its authenticity outstretches those of othermilitary simulation games;

yes-even that of Call of Duty. What RedRiver offers is impartial to straight shoot ‘emups; it is more strategic and is purposefullydifficult considering war is not exactly awalk in the park!

Those that have played Operation Flashpoint Dragon Rising, may know whatto expect – or may think they know what to expect. Red River is reliant more so on its cooperative modes than its ‘team deathmatch’ competitive modes. This allows you to focus on strategy and stealththat you can complete with your friends asoppose to a chaotic free for all. Some willprefer this side to military gaming as it’s a true test of skill and team work; factors in which are important in real battlefield situations.

The production has had a large cinematicinfluence regarding the games story mode relating to award winning films andtelevision productions such as ‘Jarhead’ and ‘Generation Kill’. This means that thereis an authentic and emotional portrayal tothe captivating events that unfold in RedRiver’s storyline.

The authenticity of the gameplay is echoedin the construction of the backdrops andthe characters. Red River uses voices ofpast marines including Al Matthews, famous for his role in award winning movie ‘Aliens’ as well as his service with distinction for the United States MarineCorps in Vietnam. Therefore the emotionyou hear from characters throughout thegripping story mode is genuinely from theexperts. As well as this, the backdrop ofTajikistan is convincing and detailed helpingthe player witness lifelike battle scenarios inthe Middle East. So if you are looking forrealism and excitement alongside an emotional story mode, instead of your average shoot ‘em up, all fingers are pointing towards Operation flashpoint Red River.

Operation Flashpoint Red River is the closest most people would like to get to areal battlefield experience. Our advice atGem? Pre-order your copies now!!

reasons to stock:

• Realism of the characters, backdrop and battle scenarios

• Choose from four classes of Marines, all different in weaponry and skill

• A compelling story mode which unlocks additional weapons, attachments and perks.

Operation Flashpoint Red RiverFOrMat Xbox 360, PS3release Date 21st April 2011pUBlisher Codemasterssrp £49.99

Operation Flashpoint has been astrong growing series of first persontactical military games. They teachthe hellish struggle of war better thanany other game in its field, payingclose attention to realism as opposedto the fast pace arcade games thatcurrently dominate its market.

Codemasters target the experiencedwar gamer with their OperationFlashpoint titles; offering them gamesthat some may find it difficult to adjust to. However, those searchingfor a more accurate representation intheir war games will love Dragon Rising and Red River as well as those

that fancy a challenge because unlikeother military games such as Call ofDuty, one shot is usually all it takes toend your mission.

Considering the success of Operation Flashpoint’s previous title(Dragon Rising) Red River has high expectations and is greatly anticipated.

Dragon Rising was a huge success;managing to score a very impressivenumber two in the UK charts; despitebeing releases in an end-of-year period renowned for being busy.

History of OperatiOn FlashpOint

30

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Dirt 3 is going to deliver‘mud, sweat and gears’ inthis latest of the excitingColin McRae series. Morecars, more tracks, more locations and more routes.Dirt 3 builds extremely well on the previously

brilliant Dirt 2 which scored an outstandingMetascore of 87.

Compete in Rally events across a hundredroutes in the sun, snow or rain; either in theday or at night. Speed is of essence andlearning the circuits is imperative to shaveoff the seconds of your lap which will makeor break your career as a rally driver.

There are also a number of playful aspectsto the game that differ from the intensity ofstrategic circuit racing. The all newGymkhana mode lets drivers go nuts andpractise some impressive tricks. Doughnutyour way around lampposts, put your footdown across the tops of cargo containersand powerslide into sewer pipes.

The realism of the gameplay is somethingthat the developers have paid special attention to. They have even gone as far asto spend their time rally driving themselvesto get a feel for the experience first-hand!Developers have also spent a lot of time liaising with rally car manufacturers duringthe construction of Dirt 3. The result of this

is massively intricate detail to the physics of weight shifting, which determines thequality of how your vehicle responds tosharp movements, especially with corners.There has also been focus on how weather conditions have an effect on thehandling; so you better think twice aboutpowersliding on the ice and snow.

As we all know rally driving is dangerousand unpredictable, therefore another resultof the production’s attention to detailmeans that your vehicles performance willdetriment differently depending on whatpart of your car is damaged; and let’s faceit, your vehicle WILL get damaged! Thismeans that those who have the ability todrive like a bat out of hell without inflictingdamage to their vehicle will be the onesthat come out on top.

Overall Dirt 3 reflects the strategy and skill yet also demonstrates the exciting insanity of rally driving in such a realisticmanner it’s uncanny.

Reasons to Stock

• All new challenging Gymkhana mode • 50 rally cars spanning from 5 decades of

the sport• Unbelievable attention to detail making

for a very realistic experience

Dirt 3FORMAT Xbox 360, PS3RELEASE DATE 24th May 2011PUBLISHER CodemastersSRP £49.99

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK 31

GAMESFOCUS

p33_Dirt 3_Layout 1 10/03/2011 18:54 Page 1

Phil ‘The Power’ Taylor has,

again, hit the bulls-eye with

his all new Nintendo DS

Power Darts game.

Phil Taylor’s Power Darts

makes full use of the touch screen using the

DS to its full potential. Darts are thrown by

touching the number you wish to aim for,

pulling the stylus back and then pushing it

forward to release the dart. Your finger’s

motion determines the speed and angle of

the throw and the dart’s accuracy, much like

the real thing! Therefore you must make a

fluid, smooth motion otherwise your dart

will miss your target.

If you want to get some practise in visit the

travelling Carnival where you can play crazy

games such as, 'Balloon Bust Up', 'Krayzee

Quackers' and 'Target Practise', all addictive

mini-games to improve your skill. Also take

advantage of the chance to unlock more

mini-games along your career.

Do you think you have the hand-eye

coordination it takes to beat the pros?

Reasons To Stock

• Uses the touch screen to simulate playing

darts brilliantly

• Good fun for all ages

• Fun mini-games to improve your

throwing skills with more unlockable

mini-games available

Phil Taylor Power Darts

Dynasty Warriors 7

Follow the climb and

descent of Heroes as four

kingdoms battle for rule

of China.

The story is based on a key

point of Chinese history

and the scale of the story behind each

individual kingdom is vast, which makes

for an almost everlasting gameplay.

Completing the story across four

kingdoms allows you get multiple views

on the unfolding events and you will

immerse yourself with each new character

and what their kingdom witnesses.

Improve the strength of your warrior by

using items, getting better weapons,

improving skill and understanding your

character and their brand new Musou

attack. Musou attacks are gauged which

requires good timing. Players can

perform multiple hard-hitting attacks

consecutively or use just one smaller

Musou to help with any threatening

situations. Attacks differ from character to

character and this versatility means that

you must understand which character is

suitable for the type of battle or

opponent. Thus if the endearing story

that is based on true events doesn’t get

you hooked mastering the art of battle

certainly will!

Reasons To Stock

• Stimulating story mode spread across

four kingdoms

• All-new Musou attacks

• An unbiased account of factual events

FORMAT DSRELEASE DATE 15th April 2011PUBLISHER Funbox Media SRP £16.99

FORMAT Xbox 360, PS3RELEASE DATE 1st April 2011PUBLISHER Tecmo Koei EuropeSRP £49.99

My Fitness Coach: Club

is the ultimate workout

which separates overall

fitness routines into six

core elements…

• core body

• upper body

• lower body

• cardio

• balance

• flexibility

This makes setting, and reaching, fitness

targets easy to understand. It also means

that you can appreciate which workout

is improving which element and part of

your body.

Ubisoft have produced the game with help

from experienced fitness professionals,

which means that each movement is

performed in a precise and effective

manner. Feedback from your personal

coach also gives you the chance to make

the most of your training and improve your

weaker areas.

Included with the Wii version of Fitness

Coach: Club is a USB camera which

provides an in-picture view enabling you to

compare your workout movements to your

game coach’s helping you replicate the

perfect workout!

Reasons To Stock

• Uses workout designed by experienced

fitness professionals

• Separates workouts into 6 elements

helping you understand your workout

• Wii version includes USB camera to

ensure you imitate your coach perfectly

Fitness Coach: Club FORMAT PS3, Wii with Camera RELEASE DATE 18th March 2011 PUBLISHER Ubisoft SRP £29.99

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p32_gh_Gem layout 10/03/2011 18:58 Page 1

Game Captureroxio

For more information and to stock today contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

Capture, edit and share Xbox360 and PS3 gameplayShow off your skills by capturingyour best moves• Capture real-time game play from your Xbox 360

or PS3 while still playing in full HD• Perfect for bragging rights, showing high scores or

posting your own game reviews• Add voice-over or webcam commentary; share on

sites like WeGame and YouTube™• Save to your PC for easy editing with Game Capture’s

powerful video editing software.• Gain the best performance from NVIDIA® CUDA, ATI

Stream™ and Intel® Enhanced for Core™• Small and portable, easy to set up

®

®

p33 Roxio_Layout 1 10/03/2011 19:01 Page 1

Carnival Games in Action

Only playable with

Kinect, the game is

developed by the

studio behind the

original Wii hit.

Promising plenty of new

Kinect features, including

The Amazing Wodin, a

wizard capable of predicting your future

through use of Kinect’s voice recognition

abilities; and Monkey Barker, a smartly

dressed dancing monkey, who’ll

challenge the players to dance-offs

throughout the game.

Get ready for a dip in the Shark Tank, a

raucous ride on Coin Coaster Mountain

or a Cotton-Eyed Joe dance-off with the

Monkey Barker. Classic games like Alley

Ball, Milk Bottle Throw and Wheel of

Chance add to the family fun, and all

manner of interactive prizes and surprises

are abound, including pet dragons, robot

cowboys, flying bears and ninja masks.

The game also features five theme-park

style alleyways – from Coaster Corner to

Whirligig Way – set the stage for gamers

to swing away in the batting cage, avoid

twisting tornadoes in the Hot Air Balloon

Race, take a galactic journey to the red

planet in Rocket to Mars and much more.

Designed for all ages and skill levels,

Carnival Games In Action is perfect for

the Kinect, and offers hours of fun

and enjoyment with 20 games

and attractions.

Reasons To Stock

• Over 40 pets and costumes to win

• More than 7 million fans of the Carnival

Games franchise

• Lets players ‘step right into’ the

Carnival Games experience thanks to

Kinect for Xbox 360

FORMAT Kinect for Xbox 360RELEASE DATE 15th April 2011PUBLISHER Take Two

Michael Jackson: The Experience

Designed to be one of the

most exciting performance

videogames of all time,

Michael Jackson: The

Experience allows you to

experience the magic of

the King of Pop by

performing dance steps

that were inspired by the choreography of

Michael Jackson in environments that were

drawn from his world; and all while listening

to and singing along with the music that

continues to excite and move people today.

The Kinect for Xbox 360 and PlayStation3

versions also include exclusive features that

greatly enrich the players experience. In the

Xbox 360 version, Ubisoft’s proprietary

player projection technology projects the

player on-screen and into the game itself.

The player’s body is then tracked, allowing

them to see their true movements and

steps reproduced in the game. This level of

immersion allows players to be surrounded

by environments inspired by the music

videos and live performances of each

Michael Jackson song.

Unique to the PlayStation Move version is

an automatic Facebook feed that allows the

player to instantly post his/her progress and

pictures of themselves playing the game to

their facebook page, showcasing their

Michael Jackson skills for friends to admire.

The game play also adapts to the available

hardware and offers dancing and singing.

Innovative co-op and battle multiplayer

modes also allow up to four players to

collaborate or compete for the best

performer prize with the Kinect for Xbox

360 version.

Reasons To Stock

• Features all the classic hits including Billy

Jean and Beat It

• Re-enact the King of Pop’s most

iconic performances

• Utilises the unique features of Kinect for

Xbox 360 and PS3 Move

FORMAT Kinect for Xbox 360, PS3 RELEASE DATE 15th April 2011 (Wii, DS and PSP available now) PUBLISHER UbisoftSRP £49.99 X360/PS3, £34.99 Wii, £29.99 PSP/DS

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p34_gh kinect_Gem layout 10/03/2011 19:47 Page 1

kit your console xb:Layout 1 08/03/2011 10:33 Page 1

© 2010-2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid and Pinnacle Studio are trademarks or registered trademarks of AvidTechnology, Inc. or its subsidiaries in the United States and/or other countries. QuickTime and the QuickTime logo are trademarks used under license from Apple Inc. Apple, iPod, FireWire and he QuickTime logo are trademarks of AppleInc.. Windows, the Windows logo, Windows Vista, XBOX, and DirectX are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. DivX and the associated DivX logos are registeredtrademarks of DivX, Inc. Manufactured under license from Dolby Laboratories. © 1993-2005 Dolby Labororatories. All rights reserved. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Manufactured under license from Dolby Laboratories. Mpegable DS 2.2 © 2004 Dicas Digital GmbH. MPEG layer 2 audio by QDesign Corporation. MPEG layer-3 audio coding technology licensed from Fraunhofer IIS and Thomson Multimedia. All other trademarks are the property of their respective owners. Made in United States. Respect Copyright. This product is intended for use with content that you own, license or obtain from the public domain. You are not licensed to use this product to violate any law, including copyright laws. Please respect the rights of copyright owners when using this product.

studiohdv15:Layout 1 07/03/2011 17:15 Page 1

The Future - April 2011 Edition

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Transcript of The Future - April 2011 Edition