The Fundraiser’s Toolkit:

Using Social Media as aProspect Cultivation Tool

andLeveraging Apps to Assist your

Fundraising Efforts

Fastest Growing Demographic on Twitter 55 – 64 Year Age Bracket

(79% since 2012)

Fastest Growing Demographic on Facebook and Google+45 – 54 Year Age Bracket

Every Second Two New Members Join LinkedIn

93% of Marketers Use Social Media for Business

Social Media Has Overtaken Porn as the No.1 Activity on the Web

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

, buffer, Belle Beth Cooper, 7/16/13

Social Media Impact

Artwork Media http://www.artworkmedia.com.au/social-media-strategy/

Your Strategic Social Presence!

What is your Social Narrative?How do you want your prospects to see you?

Not a good idea.

Keep it on Facebook and

Keep your prospects out!

Clean-up your social presence (Google yourself)

Build your searchable presence

Leverage your strengths

Show you are multi-dimensional, but be careful

Believe in what your selling and talk about

Educate your prospect with relevant content

Think “Social Selling”

LinkedIn Tips

Put yourself in the shoes of the alumni/friend/prospect who is receiving your call. After the call they are going to go on Google or LinkedIn to see who you are! Knowing this….what do you want them to see?

• Your background information• Volunteer experience and causes• Projects—what have your worked on lately• Skills• Education

Groups are great, but don’t go crazy with recommendations. You never know how people are connected. What if you write a recommendation for someone on LinkedIn and the person you’re trying to cultivate had a terrible interaction with that individual!!

Personally—I think less is more when it comes to social media. You should be in control of your own narrative. Once you post something in a social media channel it is out of your control – FOREVER!

Explore the Prospects Profile (especially skills and expertise)

Explore “How You’re Connected”Request Introductions

Send In Mail

DO NOT SEND A REQUEST TO CONNECT

Use the Power of Social!

Twitter

Follow prospects you know well Post cautiously, especially if prospects are

following Great way to post college/university

activity as it happens! Use Twitter Lists to organize your feeds Monitor Twitter Hashtags through

HootSuite

@CherylCcerny

Please contact me with questions:

What apps are in your toolbox?

The Fundraiser’s Guide to the App Store

An Ever True eBook

The Basic Tools

Pinterest foursquare

Search for ideas Create your own post 69% of users have found an item

they’ve bought or wanted so it likely will work for fundraising

Keep up with content posted on your institution’s board

Donor Stewardshiphttps://foursquare.com/v/rubin-campus-center/4b8f483df964a520495033e3

On-Campus Tool for Users and Visitors

Use during Reunion/Homecoming with a tour building option

Off-Campus Resource Use for Trip Planning Purposes

The Basic Tools

Instagram YouTube

Cornell University

Simple way to capture and share

Use to engage alumni Scroll through photostream to

show donors what’s been go-ing on around campus

Follow your organization’s ac-count and specific hashtags

Vast possibilities: students, staff, faculty, alumni and more

Monitor views and share Share videos via Google+, E-

mail, Facebook and Twitter

Guidebook

Fundraising Apps

Organized Agenda Create Your Own Schedule Searchable exhibitor directory

and speaker profiles Interactive venue and maps Messaging and Attendee

Feedback

Event Management Tools

Eventbrite

EDF Conference

Organize Events of all kinds

Easily collect money with credit card processing, PayPal, and more

CheckInEasy

Sync invited guests with donor-record databases

Streamlines and simplifies event check-in and management and significantly increases the speed of check-in

Sends a text to alert gift officers when a key donor has checked in to an event

Event Management Tools

Square

Accept credit cards from an iPhone, iPad, or Android with Square

Square Register is a free app that works with Square Reader to turn a smartphone or iPad into a mobile point of sale

Square pricing is simple: one flat rate per swipe and access your funds quickly. No monthly fees

Organizational Tools

Trello Mynd

Intelligent mobile calendar designed for busy people on the go

Acts like a virtual assistant, making your life easier – both at home and at work

One of the “Ten Best iOS Calendar Apps”

Ideal for road warriors

Keeps track of everything from big picture projects to small details like “To Do’ lists by orga-nizing individual cards

Can be used for personal tasks or collabora-tively with a group

Scan BizCards

Organizational Toolssin

Only business card app scanner with cloud backup and sync across multiple devices with access to cards from any browser

Works with Evernote, LinkedIn, Salesforce and other CRMs

Trip Advisor

Browse millions of reviews, opin-ions, videos and candid photos by travelers

Find the best hotel including TravelersChoice award winners

Explore restaurants by food type, price range, and rating

Discover cool things to do in any destination

Compare airfares and find great deals

Kayak

Travel Tools

TripIt | A trip to Syracuse, NY in June 2014

Organize your travel plans in one place with TripIt, your all-in-one travel itinerary and trip organizer

Simply forward your confirma-tion emails and automatically creates a detailed daily itin-erary for every trip

My Favorite GO TO app

Tripit

The smart travel search en-gine

Comparison shop Hotel, flight, and car search

and booking, flight tracker and itinerary management

Search one and done

Budget Tools

Expensify Free WiFi

Instantly find FREE Wi-Fi Internet hotspots wherever you are in the world online or offline

Makes capturing receipts, tracking time or mileage, business travel and creating ex-pense reports quick and easy

”The Best Business Travel App” - Business Insider

Navigation Tools

UberGoogle Maps or

MapQuest

Go-to app for live maps, GPS and live traffic updates

Guide you with voice naviga-tion

Route you around accidents Help you find cheap gas and

other amenities

Request a ride using the app and get picked up within minutes

On-demand service means so reservations required and no waiting in taxi lines

ParkMobile

Navigation Tools

Pay for parking meters using your cell phone

Quickly change the license number and activate your parking session

Track parking expenses, change account settings or print a report

Find Parkmobile in private and public parking lots, on city streets, at airports, stadiums

Best Parking

Find the cheapest and most con-venient parking facilities in 105 cities & 115 airports throughout North America

Featured in the NY Times, Wall Street Journal, New York Maga-zine, ABC, FOX CBS, NBC, etc.

Offers a $5 Starbucks eGift to any user who reports inaccurate in-formation

Travel tools

Comprehensive guide with in terminal navigation so you can orient yourself to make sure you'll get to your next gate on time.

Assess your ground transportation and book a car ahead of time

Flight-tracking feature to keep you updated on delays or cancellations.

Sync with your Tripit account to access your itineraries

Travel Tools

FlySmart or iFly AAA

Combines maps, directions and roadside service fea-tures with member dis-count information

Allows you to book with no cancellation or change fees!

Very often the best price or includes features like breakfast or free parking

Hotel Tonight

Travel tools

Matches unsold hotel inventory with last minute travelers

Searches for open rooms in 61 US cities

Users get deep discounts. Shows you the day's best values

Last Minute Tools

OpenTable

Find restaurants closest to your current location and see real-time table avail-ability

View restaurant menus and diner reviews

What’s in My iPhone?

Last Word on Social Media

Social Media Stalking