The Frictionless Internet of Glass and Wearables
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Transcript of The Frictionless Internet of Glass and Wearables
G L A S S E F F E C T
Tweet me: @rhymo
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G L A S S E F F E C T
June 2014 raimo van der klein
The frictionless internet of Glass and wearables
#marcom14
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NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein
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Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services.
Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons.
App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world
Our Services
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Glass Apps
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Glass Apps
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Customers
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TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank !
Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen
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The frictionless internet of Glass and wearables
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Past Present Future
Here be dragons..
entering uncharted territory
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The future
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Let’s zoom out!
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four periods of eight years
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four fundamental technological infrastructure layers
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PEOPLE
2000 2008 2016 20241992
STARTAnalog to Digital PEOPLE
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GSM voice distribution
Software: Hardware: Behaviour:
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PEOPLE
INTERNET
“Voice to Data”
PEOPLE
INTERNET
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital SOCIAL
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App Store content distribution
Software: Hardware: Behaviour:
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24http://weneverlookup.tumblr.com/
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25G L A S S E F F E C T
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The world of destinations
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G L A S S E F F E C T
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
G L A S S E F F E C T
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GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,
2008-2013: sensor storm
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fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..
2014
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ENVIRONMENT SOCIAL (WHO?)
FRIENDS STRANGERS
ACTIVITIES
AGENDA VERBS
PHYSIOLOGICAL
BODY QUANTIFIED SELF
ME
BELIEFS INTENTIONS INTERESTS
VIRTUAL PRESENCE
FACEBOOK TWITTER
SPATIO TEMPORAL
LOCATION TIME
seven context domains
WEATHER SOUND LEVELS
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capture our intentions
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third layer: hardware revolution second layer: content revolution
first layer: communication revolution
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Gearfit 2 Samsung
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Nymi band by Bionym
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Ring by Logbar Inc
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G L A S S E F F E C T
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TellSpec
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Intel Mimo
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Amazon Dash
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Google Glass
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Android Wear
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NEST
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Driverless Cars Google
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Boston Dynamics
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Hardware mutants get born They have a body, a mind and a voice
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G L A S S E F F E C T
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Brands are getting born into the physical world
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G L A S S E F F E C T
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G L A S S E F F E C T
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These new entities are not about consuming content
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G L A S S E F F E C T
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They are here to make our lives easier..
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G L A S S E F F E C T
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removing friction between intention and action
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G L A S S E F F E C T
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52
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
G L A S S E F F E C T
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53
?
Software: Hardware: Behaviour:
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54
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
G L A S S E F F E C T
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G L A S S E F F E C T
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56
G L A S S E F F E C T
Tweet me: @rhymo
57
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
G L A S S E F F E C T
Tweet me: @rhymo
58
G L A S S E F F E C T
Tweet me: @rhymo
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!to A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Apps!to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!to Agents
G L A S S E F F E C T
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brands?
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are you able to maintain a customer relationship in this world?
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G L A S S E F F E C T
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are you allowed to operate in the context of your customer
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G L A S S E F F E C T
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time to claim your contextual domain
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G L A S S E F F E C T
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64
ENVIRONMENT SOCIAL (WHO?)
FRIENDS STRANGERS
ACTIVITIES
AGENDA VERBS
PHYSIOLOGICAL
BODY QUANTIFIED SELF
ME
BELIEFS INTENTIONS INTERESTS
VIRTUAL PRESENCE
FACEBOOK TWITTER
SPATIO TEMPORAL
LOCATION TIME
Which part of context is your „cup of tea”?
WEATHER SOUND LEVELS
G L A S S E F F E C T
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intimacy, trust, personal data, intelligence, tone of voice,
physical manifestation of your brand
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G L A S S E F F E C T
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„Show up, Wise up, Speed up”
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Peter Fitzgerald, Sales Director, Google UK
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Time to build your worst nightmare! A brand with a body, mind and voice
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