The French Riviera: A Gateway to Europe Knowledge, flexibility & adaptability: lessons learned &...
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Transcript of The French Riviera: A Gateway to Europe Knowledge, flexibility & adaptability: lessons learned &...
The French Riviera:
A Gateway to Europe
Knowledge, flexibility & adaptability: lessons learned &
perspectives 2010
1
Serge Lambert - McKenzie
Team Cote d’Azur
PRESENTATION OVERVIEW
• Part I : Background Information
• Part II : Our business & technology offer
• Part III : Creativity and innovation
• Part IV : The competitive advantage of a region
• Conclusions
- Marketing pitch: 5 reasons to invest
- Lessons learned & perspectives
- Partnering with Team Cote d’Azur
2
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Serge Lambert - McKenzie
Team Cote d’Azur
Part I :
3 Serge Lambert - McKenzie
Team Cote d’Azur
Background information From a traditional economyto new technologies
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LOCATIONLOCATION
4 Serge Lambert - McKenzie
Team Cote d’Azur
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5 Serge Lambert - McKenzie
Team Cote d’Azur
Old ClichesTourist region (resorts, beaches, casinos..)
Agriculture based economy
Senior population
Government passiveness
New Reality and ‘rationalisation’European region
A younger population : migration
Global business ambitions
Technology & services innovation are the new driving forces
Active Gvt involvement and private initiatives contribution ‘decentralisation’
THE FRENCH RIVIERA “OLD AND NEW”THE FRENCH RIVIERA “OLD AND NEW”
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6 Serge Lambert - McKenzie
Team Cote d’Azur
Population : 1.5 million
Employment : 600 000
80 000 jobs created since 2000
12 % pop. International residents (160 nat.)
100.331 companies : 500 foreign capitals
35 000 students
300 events : 600 000 trade visitors/year
8.5 million visitors/ year
10 millions air passengers / year
THE FRENCH RIVIERA “FACTS & FIGURES”THE FRENCH RIVIERA “FACTS & FIGURES”
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7 Serge Lambert - McKenzie
Team Cote d’Azur
Business with lifestyleBusiness with lifestyle
Call it home !Call it home !
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8 Serge Lambert - McKenzie
Team Cote d’Azur
Part II :
Our business
& Technology offer
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9 Serge Lambert - McKenzie
Team Cote d’Azur
THE FRENCH RIVIERA BUSINESS OFFER
• Quality infrastructures : business parks,
int’l business centers
• Sophia-Antipolis technology & science park
• Business offices - Industrial parks & logistics areas
• New projects and perspectives
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INFORMATION TECHNOLOGIES
10 Serge Lambert - McKenzie
Team Cote d’Azur
• World Class corporations : IBM, TI, Thales
• 981 companies, 33 % involved in R&D, 20 000 Jobs
• Telecom, microelectronics, optics, optronics, internet, robotics, multimedia, imaging, software,aeronautics, semiconductors, space industry, new energies, ITS…
• Events: Imagina, Midem, Milia, Gartner group
• Int’l organisations : European Telecom Standards Institute, W3C (world web Consortium), AMI-C (Automotive Multimedia Interface Collaboration)
• Some companies: Alcatel Alena, Amadeus, Cable & Wireless, Centile, Kaspersky lab, Metasolv, Philips …
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11 Serge Lambert - McKenzie
Team Cote d’Azur
HEALTHCARE & LIFESCIENCES
• A wide range of industrial applications
• 320 companies, 12 000 jobs, 46 % R&D Nestle/L’Oréal JV world largest dermatology lab
• Excellent medical infrastructures
• Medical equipment, dermatology, oncology, rare pathologies, pharmaceutics, ophtamology, flavoring and fine chemistry, environment & veterinary
• Events : Int’l hospital congress, Aroma, 2nd destination medical conventions
• Int’l organisations : European Heart House,
• Some companies : Agilent, Allergan, Arkopharma, Mane, Integra Neurosciences, Stryker, Virbac , Genactis, Dow…
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12 Serge Lambert - McKenzie
Team Cote d’Azur
Part III :
Boosting Creativity
& Innovation
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13 Serge Lambert - McKenzie
Team Cote d’Azur
• 130 state-of-the-art research laboratories : 3000 Scientists covering major sectors
• The university of Nice-Sophia-Antipolis 1600 Scientists (mathematics, physics, IT, life sciences…)
• Public and private technology, industrial & business schools : Polytechnic school, Eurecom, Mines, Ceram • National, regional & international projects : ITER…and the technology clusters of excellence
• Some laboratories : CNRS, Nat. Telecom, Inra, Inria, Inserm; Hitachi …
BOOSTING CREATIVITY & INNOVATION
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14 Serge Lambert - McKenzie
Team Cote d’Azur
7 High tech. Clusters of excellence grown out of the French Riviera :
• Secured Communicating Solutions • Photonics & Optoelectronics
• Marine & Sea sciences & technologies
• Risk management & Homeland industry
• Emerging pathologies & orphan diseases
• Perfumes & fragrances, flavoring
• Non greenhouse gas emitting energies
BOOSTING CREATIVITY & INNOVATION
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15 Serge Lambert - McKenzie
Team Cote d’Azur
BOOSTING CREATIVITY & INNOVATION
7 High tech. Clusters of excellence :
Benefits to new investors
• Being introduced to industry leaders
• Access to highly qualified researchers and staff
• Best of govt support and financial assistance package
• 2006-2008: State financial assistance = 1.5 billion Euro,
loans,tax credits, marketing & promotion for companies
and research labs.
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16 Serge Lambert - McKenzie
Team Cote d’Azur
HIGH ATTRACTION, HIGH RETENTION …
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17 Serge Lambert - McKenzie
Team Cote d’Azur
Part IV :
The competitiveAdvantageof a European region :
Sophia-Antipolis
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18 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Europe’s leading scienceand technology park
• +/- 5.700 acres(two-third protected area)
• 1300 COMPANIES (40 % R&D)
• 27 000 Jobs –54% engineers
• 5000 students
• 4000 scientists
• Multicultural environment
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19 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Network & cross fertilization
SOURCE: COMPETITIVE ADVANTAGE OF NATIONS by Michael E. Porter, June 1998
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20 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Main objectives
• To create a favorable environment for business,
• To promote the competitiveness of firms,
• To generate opportunities for new businesses,
be they external investors or local entrepreneurs
• To inspire a favorable and opportunistic
environment for people
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21 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
How do we fare internationally ?How do we measure competitiveness ?
• Geographic : An open borderless space
• Content : Diversification vs high specialisation
• Social : Open Multiculturalism vs a strong regional
identity
• Means : Continuing learning and education,
resources sharing…
• People : Communication, synergies & associations
• Increasing Co-operation Vs core competition
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22 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
What do we have to offer ?
• SME Development : Large companies help small ones
(several international models: eg: NL…)
• Micro-business development : favorises innovation, creativeness,
competition, economy of scale, flexibility, adaptability and development
• Community development : Local and regional govt intervention allowing
extra flows of resources and information:example PACA and for county‘ Integrated rural development initiatives’
• Professional and key qualifications pool spread knowledge
and knowhow, skills development / vocational training
• Public administration sensitive to decentralization issues :
ex : Overall Urban / regional planning: changed from top-down, government-driven to more incrementalist and participatory approaches generating efficiency in contribution to business issues and company’s developments
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23 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Marketing results 2005
• 34 Companies located in Sophia Antipolis: IT, Bio, Services, Education…
• + 900 Companies contacted
• 163 Companies have declared their interest in relocating or expanding into Sophia Antipolis
• +1000 Electronic information requests processed
• 301 Visits of international companies, institutions
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24 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Lessons learned?
• Decreasing Strength and vision: management & perception (Myopia)
• Aging organisations & networks multiplication for «business as usual»
• Anticipation: Failure to anticipate can be dramatic (Internet, real estate…)
• Aging Infrastructures
• Mono demographics
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25 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Lessons learned?
• Adaptation: internal/ external environment, competition and people
• Review vision, management & perception (Myopia)
• Welcome new creative projects
• International Benchmarking
• Attract new demographics
• Promote expertise but engage in diversification within innovation
• Review education content and framework (Open university)
• Focus on «clients & publics »
• Body shape your location
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26 Serge Lambert - McKenzie
Team Cote d’Azur
SOPHIA-ANTIPOLIS :
Keeping up with changing times
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• Vision shaping: «Spirit »
• One direction one banner
• Body shaping: «Physical: a convention center »
• New industries: «sustainable development & innovation»
• New Territories: «a bridge between Europe and Middle East/ North Africa»
27 Serge Lambert - McKenzie
Team Cote d’Azur
CONCLUSIONS
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28 Serge Lambert - McKenzie
Team Cote d’Azur
CONCLUSIONS
Need 5 reasons to Invest
In the French Riviera ?
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29 Serge Lambert - McKenzie
Team Cote d’Azur
REASONS TO MOVE TO THE FRENCH RIVIERA
#1: A great place to live in Europe
• One of the fastest growing regions in Europe
• Rated in the top 8 main places in Europe to live “Time” (2005)
• Efforts made towards reducing local tax rates across the county• Excellent hospitals and health facilities• Large network of bilingual educational schools• Family minded territory
• New metro tram transit system • Great natural environment and recreation facilities
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30 Serge Lambert - McKenzie
Team Cote d’Azur
REASONS TO MOVE TO THE FRENCH RIVIERA
#2 : Endless entrepreneurial opportunities• An open territory with international horizons
and perspectives• Welcoming international business
• Local initiatives against unemployment
• Favoring export and international trade
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31 Serge Lambert - McKenzie
Team Cote d’Azur
REASONS TO MOVE TO THE FRENCH RIVIERA
#3 : Global spirit
• One of the largest multicultural communities in France
• Favoring contacts and exchanges
• Among the most attractive locations for North American
investors in Europe (Amcham 2005)
• Great base for a company growing its european market, Southern European and Middle East markets
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32Serge Lambert - McKenzie
Team Cote d’Azur
REASONS TO MOVE TO THE FRENCH RIVIERA
#4 : Open for business
• Dynamic economic climate
• One of the highest concentrations of R&D centers in France
• Large community of international entrepreneur
• High concentration of trade shows in Europe
• Access to a large consumer market: 460 millions
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33 Serge Lambert - McKenzie
Team Cote d’Azur
REASONS TO MOVE TO THE FRENCH RIVIERA
#5 : Expand your mind with innovation
• One of the highest percentage of post secondary educated
citizens in Europe
• Vast range of bi-lingual educational choices from pre-school
to post-graduate program• A crossroad of cultures and traditions
• Continuing education opportunities
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35 Serge Lambert - McKenzie
Team Cote d’Azur
CONCLUSIONS
The essence of lessons learned…
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34 Serge Lambert - McKenzie
Team Cote d’Azur
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« We must reinvent a future free of blinders so that we can choose from real options »
David Susuki (Canadian Scientist)
35 Serge Lambert - McKenzie
Team Cote d’Azur
Team Côte d’AzurTeam Côte d’Azur
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Partnering with
36Serge Lambert - McKenzie
Team Cote d’Azur
TEAM COTE D’AZUR
• Who : A 22 players team
• What : Providing assistance and a wide range of resources
to international companies relocating to the region
• Where : Headquartered in Nice with representatives in the US,
Japan, supported by a global network.
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37Serge Lambert - McKenzie
Team Cote d’Azur
Further Information
Team Cote d’AzurSerge Lambert Mc KenzieInternational Project Manager 400, Promenade des AnglaisBP 3185 - 06204 NICE Cedex 3 – FrancePhone: + 33 0 4 92 17 51 67Email:[email protected]://www.investincotedazur.comhttp://www.sophia-antipolis.netCôte d'Azur, Creativity in ActionSophia Antipolis, Intelligent by Nature
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38Serge Lambert - McKenzie
Team Cote d’Azur
• THANK YOU •
WWW.INVESTINCOTEDAZUR.COM
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