The Franchise Show 2011 Social Media Slides
description
Transcript of The Franchise Show 2011 Social Media Slides
Four golden rules
1. KNOW what you want to achieve
2. GIVE to get
3. LISTEN before you speak
4. ENGAGE and add value
5. START conversations & movements
What is social media?
http://www.youtube.com/watch?v=6a_KF7TYKVc
Social trends
What’s relevant?
Gartner Hype Cycle
LinkedIn 90,000,000 users
Twitter – 50,000,000 tweets per day
Facebook – 500,000,000
http://www.youtube.com/watch?v=HmNCBqAoIV0
Facebook adoption
Field of influence
Rivers of information
PC vs. Smart phone EXPLOSION
• Google stats
• Smartphone shipment up 22%
• Euro access to mobile internet 150m by close 2114
• 39% total audience
• Be ready for Smart phone demand
Rules for success
1. Converse and be helpful
2. Don’t push sales
3. Give to get
4. Keep your promises - You are accountable
BLOG power
Video power
http://www.youtube.com/watch?v=5YGc4zOqozo
Reputation management
LISTEN – ENGAGE and be RELEVANT
Start a movement
http://www.youtube.com/watch?v=GA8z7f7a2Pk&NR=1
Training
• Don’t be techie dependent
• Be empowered with knowledge
• Call the shots
• Direct with confidence
Things NOT to do
• Proceed without a solid strategy
• Fail to measure progress
• Ignore your online reputation
• Blatant self promotion in social media
• Think this is just a fad!
Ten step Action process
1. Analysis of current internet adoption of status2. Identify key goals3. Coordination of personnel and tasks4. Internal governance and policies (Staff and
franchisees)5. Construction measurement systems6. Online reputation management strategy (Staff and
franchisees)7. Crowd sourcing strategy (Staff and franchisees)8. Assemble social tech tools9. Security and regulations10. Pilot project with expert planning and coaching
Identify your goalDevelop your web strategy
Your business card for these slides
Nick Strong
Web marketing for franchise growth
Web marketing solutions Franchise Recruitment solutions
Contact - [email protected]