The Four Service Marketing Myths: Remnants of a …The Four Service Marketing Myths: Remnants of a...
Transcript of The Four Service Marketing Myths: Remnants of a …The Four Service Marketing Myths: Remnants of a...
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The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing ModelStephen L Vargo; Robert F LuschJournal of Service Research : JSR; May 2004; 6, 4; ABI/INFORM Globalpg. 324
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