The Four M’s of Effective Affiliate Marketing Management
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Presented by Sylvia Cintrón
description
Sylvia Cintrón, Digital Media Director at AREA203 Digital, shares her experiences and accomplishments in the implementation of the core 4 M’s of effective affiliate marketing management values. Experience level: Beginner, Intermediate Target audience: Merchant/Advertiser Niche/vertical: Affiliate Management Sylvia Cintrón, Digital Media Director, AREA203 Digital
Transcript of The Four M’s of Effective Affiliate Marketing Management
Presented by Sylvia Cintrón
Building strong, mutually beneficial relationships with networks, affiliates and strategic partners
• Situation: Affiliate struggling to increase earning
• Objective: Increase conversions
• Solution: Create a strategically, special placement and content campaign with a leading online shopping and coupon site
• Result: Increase conversion by 37% within the first 9 months
“You Can't Manage What You Don't Measure.” — F. John Reh
Recruitment Activation Implementation
Optimization Compliance Customization
Think outside of the box and provide affiliates with customized solutions and increase
loyalty to improve earning potential.
• Objective: Increase qualified phone-in traffic
• Solution: Set up a customized phone-in traffic filter campaign
• Result: Increase volume by 24% and conversions by 12%
Creating a unique campaign with strategic, successful affiliate mentoring
• Objective: Increase qualified Web traffic • Solution: Set up an affiliate ping-posting hybrid to drive better-qualified
customer campaign • Result: Increased volume by 55% and conversions by 34% YOY
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” — Babe Ruth
