THE ROYALPOINCIANA PL A Z A

INTRODUCTION

Discover a spot on the island where style and spirit collide, an artful destination for

indulgence, inspiration, and retreat

THE ROYAL POINCIANA PL A Z A

In 1957, famed architect John Volk designed the European Regency style

property to compliment the architectural landscape of Palm Beach.

Inspired by the courtyards of Paris’s Palais-Royal, the Royal Poinciana Plaza

stood as the premier shopping locale for luxury and glamour.

Today, UpMarkets is restoring The Royal’s former beauty and re-tenanting the property,

creating a dynamic shopping and dining destination for the new Palm Beach.

LOCATION

Located at the corner of the Flagler Bridge, Royal Poinciana Way, and Cocoanut Row,

the property could not have a better location.

It stands as welcoming gateway to the heart of Palm Beach Island.

Adjacent to the property is the renowned Breakers Hotel,

which boasts a 93% occupancy rate year-round.

This positions the Royal Poinciana Plaza as a

destination for retail, dining, and all-around entertainment.

AERIAL VIEWS

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PALM BEACH INTERNATIONAL AIRPORT

FLORIDA TURNPIKE

THE ROYALPOI N CIA N A PL A Z A

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PALM BEACH

IMMOKALEE BOCA RATON

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WORTH AVENUE

THE GARDENS MALL

BOCA TOWN CENTER

NAPLES

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THE ROYAL POINCIANA PLAZA

PRE-DEVELOPMENT PHOTOS

THE CENTRAL COURTYARDS INVOKE A FEELING OF

WARMTH AND CHARM.

REGENCY-STYLE ARCHITECTURE

PALM BEACH GRILL

COVERED TERRAZZO WALKWAYS ALLOW GUESTS TO SHOP AND STROLL

IN ANY WEATHER.

REDEVELOPMENT RENDERINGS

THE ROYAL’S REACTIVATED COURTYARDS WILL FEATURE INVITING PATIOS,

LUSH LANDSCAPING, AND PREMIER VALET SERVICE.

THE ROYAL WILL REMAIN TRUE TO ITS RETAIL ROOTS, OFFERING AN ECLECTIC BLEND OF HIGH-END FASHION,

LIVELY DINING AND ENTERTAINMENT, AND AMENITIES PERFECTLY SUITED TO THE PALM BEACH MARKET.

THE INSTALLATION OF SCENIC OUTDOOR PATIOS CREATES A RELAXING RESPITE FOR SHOPPERS,

FURTHER ACTIVATING THE SPECTACULAR COURTYARDS.

THE BLENDED INDOOR-OUTDOOR DESIGN ALLOWS PEDESTRIAN-FRIENDLY

ACCESS AND VALUABLE FOOT TRAFFIC.

GUESTS RECEIVE A LUXURIOUS WELCOME PASSING THROUGH THE RESTORED BREEZEWAYS

OF THE ROYAL POINCIANA PLAZA.

SLAT HOUSE

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RENDERINGOF AERIAL VIEW

FLAGLER BRIDGE

RENDERINGOF FUTURE COURTYARD

MARKET INFORMATION

PALM BEACH FACTS

30 people from the 2016 Forbes Billionaire List

own homes on Palm Beach Island

·

Several Palm Beach residents are ranked

as the wealthiest individuals in the entire country

·

World’s 4th busiest private jet route

New York City to Palm Beach

SOURCES: “THE WORLD’S BILLIONAIRES: 2016 RANKING.” FORBES. FORBES MEDIA, 2016. WEB. 1 MAY 2016.

LOPEZ, ANDRES DAVID. “SEVERAL PALM BEACHERS LISTED AS RICHEST IN LARGEST US CITIES.” PALM BEACH DAILY NEWS. COX MEDIA GROUP, 31 MARCH 2016. WEB. 1 MAY 2016.

FOX, EMILY JANE. “HERE’S WHERE PEOPLE ARE FLYING PRIVATE JETS.” CNN MONEY. CABLE NEWS NETWORK/TIME WARNER, 5 MARCH 2015. WEB. 26 APRIL 2016.

PALM BEACH COUNT Y FACTS

38 neighboring cities make up Palm Beach County·

Over one million residents in total·

Third most populated county in Florida

COUNT Y TOURISM

More than two million people visit Palm Beach County annually ·

Over 53,000 jobs in tourism-related businesses·

Approximately $3 billion spent during visitors’ trips·

$80 million in revenue from lodging sales·

$353 million in revenue from food and beverage sales·

Palm Beach voted as Travel Channel’s most stunning beach locale

SOURCE: “PALM BEACH COUNTY INTERESTING FACTS AND FIGURES.” PALM BEACH COUNTY GOVERNMENT. PALM BEACH COUNTY, FLORIDA, JUNE 2013. WEB. 26 APRIL

““PALM BEACH COUNTY INTERESTING FACTS AND FIGURES.” PALM BEACH COUNTY GOVERNMENT. PALM BEACH COUNTY, FLORIDA, JUNE 2013. WEB. 1 MAY 2016.

“TOP 10 FLORIDA BEACHES.” TRAVEL CHANNEL. THE TRAVEL CHANNEL, LLC. 2016, WEB. 1 MAY 2016.

B E YO N D T H E B R I DG E

In West Palm Beach, real estate is a valuable asset. two recent condo

purchases netted $14.99 million and $14.7 million respectively.

·

The town of Palm Beach Gardens is home to the PGA National Resort & Spa.

The venue features five PGA tournament greens.

·

Jupiter plays host to MLB’s Roger Dean Stadium.

Over 330,000 fans come every year to catch our nation’s best talent.

·

Equestrian culture is so prominent in Wellington, it is now recognized

as the world capital of international polo play and equestrian sports.

SOURCES: TAYLOR, CANDACE. “TWO CONDO SALES SMASH RECORD FOR WEST PALM BEACH, FLORIDA.” WALL STREET JOURNAL. DOW JONES & COMPANY, 15 OCTOBER 2015. WEB. 26 APRIL 2016.

PGA NATIONAL RESORT & SPA. N.P. N.D. WEB. 26 APRIL 2016.

ROGER DEAN STADIUM. MLB ADVANCED MEDIA, LLP, 2016. WEB. 26 APRIL 2016.

PALM BEACH INTERNATIONAL EQUESTRIAN CENTER. SHOWGROUNDS, LLC, 2105. WEB. 26 APRIL 2016.

R ES I DEN T IA L R E A L ESTAT E STAT I ST I CS

SINGLE FAMILY HOMES

AVERAGE SALES PRICE $7,220,655.00

AVERAGE PRICE PER SQUARE FOOT $1,535.00

MEDIAN SALES PRICE $4,800,000.00

CONDOS AND TOWNHOUSES

AVERAGE SALES PRICE $1,124,432.00

AVERAGE PRICE PER SQUARE FOOT $712.00

MEDIAN SALES PRICE $455,000.00

SOURCE: MILLER, JONATHAN. ELLIMAN REPORT 4Q 2015 PALM BEACH SALES: QUARTERLY SURVEY OF PALM BEACH RESIDENTIAL SALES.

PALM BEACH/NEW YORK: DOUGLAS ELLIMAN LLC AND MILLER SAMUEL INC., 2016. PRINT.

Royal Poinciana Plaza

44 APRIL 2016, No. 4 WWD.COM

Up Markets, the high-end retail division for WS Development, plans to restore Palm Beach’s long neglected Royal Poinciana Plaza to its midcen-tury modern heyday when Gucci, FAO Schwartz and Schrafft’s held court, literally, around two open green spaces. Dating from 1957, architect John Volk’s still-innovative layout hides abundant parking (a scarcity on the island) behind exte-riors for convenience meets European charm. There’s even talk of replanting the courtyard’s historic orange trees, and the on-site playhouse will reopen as a cultural center.

“You need not be overly familiar with Palm Beach to recognize the marked disparity be-tween the beautifully manicured areas and this abandoned corner,” said Up Markets head Sa-mantha David, of the prime location aside the Flagler Memorial Bridge en route to the Breakers. “It’s poised to become ‘the meeting place.’”

Some of the 180,000-square-foot mixed-use property’s existing tenants, such as the season-ally packed Palm Beach Grill, will remain. Retail occupies the ground floor and part of the second along with offices. Sant Ambroeus, whose first location outside New York opens in October, is among new tenants, most of whom will make their island debut over the next two years.

“When you say Palm Beach to retailers, their eyes light up. Everyone wants their brand in front of this customer if they can find the right spot,” said David, who’s selecting tenants for the center based on quality versus price point. “The biggest challenge is picking the perfect mix for the peo-ple who have traveled the world and seen and purchased everything. It must be like nothing ever done before, but at the same time inviting and friendly.”

Palm Beach retail hasn’t caught up with younger demographics regarding tourism and part- and full-time residents who don’t want to shop in their mothers’ or grandmothers’ stores, according to David; they prefer skinny jeans with an ATM T-shirt over cocktail dresses and tweed suits. Coupled with regular events — whether yoga or family movie screenings — lifestyle con-cepts, from bookstores to surf and bike shops, create community and eventually hook shoppers to buy that $800 pair of shoes.

“Retailers can no longer afford to be pas-sive. There’s no such thing as putting out lovely merchandise and waiting for the customer to come. Customers care about where they want to spend their days — [where it’s] going to be fun and interesting.”Up Markets is restoring Royal

Poinciana Plaza in Palm Beach to its midcentury-modern heyday.

InFocus

1,043 Weight of the largest alligator captured in Florida.

WWD.COM APRIL 2016, No. 4 45

Florida Stats and FactsAll about the Sunshine State.Compiled by DEBRA BORCHARDT

825 Miles of Florida

beaches.

$450 million: The largest sunken treasure recovered off the coast of Florida, from the ship Nuestra Señora de Atocha.

7,700Lakes in the state.

370,000: Hotel rooms in Florida.

Florida is the largest producer of citrus fruits in the U.S.

111: Episodes of “Miami Vice.”

25%of all the Rolls Royce cars bought in America are in Florida.

3,028

People who participated in a mass duck-call in Estero, Fla.

1,000People moving to Florida every day.

1.5�millionAnnual boat sales in Florida, making it the

number-one boating state.

1,250

Golf courses in the state, the most in the U.S.

13,000:Employees at the Kennedy Space Center.

105 million: Visitors to Florida in 2015.

SANT AMBROEUS PALM BEACH

OPENED IN MILAN IN 1936

REFINED ITALIAN CUISINE

SA N T AM B RO EU S FACTS

Sant Ambroeus opened in Milan in 1936, serving refined Italian cuisine, pastries, and perfectly poured cappuccino.

A devout following quickly emerged, and word of the restaurant’s delicious reputation spread.

The restaurant has since expanded overseas, satiating New York’s fashionable crowds

in the West Village, Upper East Side, and Southampton.

Since its 2014 opening, the Soho location has become one of Manhattan’s hottest restaurants,

socialites and celebrities come in droves. It-girl Olivia Palermo, actor Jake Gyllenhaal, and models

Gigi Hadid and Naomi Campbell are some of the eatery’s chic clientele.

With the brand’s culinary savvy and modern appeal,

there’s no doubt Sant Ambroeus is the perfect addition to The Royal Poinciana Plaza.

A D IV I S I O N O F WS D E V ELO PM EN T

UPMARKETS focuses exclusively on the acquisition, development, leasing,

and management of unique, high-end retail opportunities throughout the country.

Projects follow a luxury standard, and all aspects of design, merchandising,

and operations adhere to this high-touch philosophy.

The UpMarkets division is recognized for its authenticity, beauty, and charm,

and these pieces come together in high barrier-to-entry markets.

Perhaps most important, the members of the UpMarkets team love what they do,

and they’re passionate about fostering special opportunities.

Our UpMarkets portfolio includes:

H IG H L A N D V I LL AG E, JACKSO N, M S

H Y D E PA R K V I LL AG E, TAM PA , FL

T H E R OYA L PO I N CI A N A PL A Z A , PA LM B E ACH, FL

T H E ST R EE T, CH EST N U T H I LL, M A

THEROYAL.COM

LE ASING INQUIR IES

FRANCIS X. SCIRE JR.

VICE PR ESIDENT

617.797.7013

F XS@UPMAR KE TS.COM

ALEC TARBERRY

SENIOR LE ASING R EPR ESENTATIVE

603.387.8053

ALEC@UPMAR KE TS.COM

LORI BERG

GENERAL MANAGER

561.440.5441

LORI.BERG@UPMARKETS.COM