The Food Lover’s Tomato

IT’S ABOUT COOKING

“Tesoro is the best tomato used in a recipe as an ingredient – salsas, sauces, sandwiches, baking and grilling”

- Scientific Certification Systems, Research Study, 2011

The World’s Best Cooking Tomato!The World’s Best Cooking Tomato!

Solid meaty center No more soggy sandwiches or burgers

Low acid taste Perfect for grilling or pizzas

Deep red color Thicker, richer sauces & sautes

Award winning Tesoro tomatoes

bring deep rich tomato flavor that is

unequaled and a freshness you can taste.

With dark red solid meat throughout and no

gel, Tesoros are never watery. When cooked,

they make thick sauces and sautés. When

diced, there is no watery mess;

great for salsa or bruschettas!

Tesoros slice like a dream and

don’t leak; each slice retains its shape,

whether on a sandwich, burger or baked.

The Food Lover’s Tomato

In Italian, Tesoro Means Treasure!

HOTHOUSEGROWN!

The Food Lover’s Tomato

Recommending TesoroTesoros the perfect ingredient tomato and can be used in many ways including:• Sauces and Sautes• Replacement for canned

tomatoes• Sandwiches and burgers• Baked and Grilled• Pizza and Kabobs• Salsa and GuacamoleThe possibilities are endless!

Displaying TesoroPlacement of Tesoros is an important part of creating differenteation and value for consumers. Here are our recommendations:• Place adjacent to avacados,

onions or garlic• Place with other packaged

tomatoes• Do not place next to bulk

tomatoes or romas

• Store in a cool dry place at 55F.

TIPS

SPECIFICATIONS

Produce Manager Tip Sheet

UPC Code Description Pack Tie & High Number Per Pallet0 44419 26003 7 Tesoro™ Tomatoes US #1 10x22oz Bags 8 x 13 104

Box Weight Box Dimensions Pallet Size Pallet Height Pallet Weight13.75 lbs 16 7/8” X 12 1/2” X 5 15/16” 48” x 40” 86” (including pallet) 1392 lbs (including pallet)

Cube Label Size Range Color Stage Shelf Life0.73 Victory Garden 70g-125g 4-6 14 days (From US border entry)

0 44419 26003 7

22oz (624g) Zipper Bags

HOTHOUSEGROWN!

Watch A Special Introduction to Tesoro for Produce Managers! Go to:http://bit.ly/tesorovid

UPC

The Food Lover’s Tomato

Tesoro is an exciting new award winning tomato that is the best ingredient for cooking, slicing and dicing. Tesoro is an all meat tomato with no gel. Whether it’s cooking fresh tomato sauce, preparing a tasty salsa or bruschetta or simply making a delicious sandwich, Tesoro tomatoes are perfect for a wide variety of uses. In Italian, Tesoro Means Treasure!

Proven “best tomato when used in a recipe” by Scientific Certification Systems.

Usage Examples

• Thick and robust sauces and sautés

• Chunky and never watery salsa and bruschetta

• Sandwiches that don’t get soggy

• Baked or grilled halves or slices hold their shape

• Store as you would any other tomato - in a cool dry place at 55F.

THE TOMATO THAT COOKS!HERITAGE

USAGE

Product Information

STORAGE / HANDLING

10 / 22oz Zipper Bags

UPC CODE

Experience Tesoros for yourself, call or email Marty Mazzanti @ (925) 454-8700 - mmazzanti@tpemail.comExperience Tesoros for yourself, call or email Marty Mazzanti @ (925) 454-8700 - mmazzanti@tpemail.com

044

419

2600

37

•Tesoro began in Italy as a seed variety named Intense se-lected by Nunhems Vegetable Seeds

• Intense Variety won Fruit Logistica’s In-novation Award and the PMA’s Buyer’s Choice Award in 2008

•The Produce Ex-change brought Intense to North America in 2007 and the brand Tesoro was born with our firstretailtestin2010

•Today, Tesoro toma-toes are hot house grown in Michoacan and Culiacan, Mexi-co and are available year round

SAY GOODBYE TO

•Wagon wheel slices

•Watery salsa

•Soggy sandwiches

The Food Lover’s Tomato

Visit us on the web at

for recipes and more!

The Food Lovers Tomato

• 100%ofconsumerspreferredTesoros color to regular tomatoes

• 9outof10statedTesoromadethicker recipes than traditional tomatoes;56%reportedanoticeably higher yield in cooked recipes

• Insidebysidetests,60%ofconsumers preferred Tesoro over traditional tomatoes

• In cooking tests for salsa and sauces, Tesoro was preferred 100%ofthetimeovertraditional tomatoes

Consumers Love Tesoro!

Survey conducted May 2008 to TPE Friends and Family respondents

SCS was contracted to determine the quality attributes of the Intense 1 Roma tomato and compare these attributes against three other standard Roma tomatoes harvested in the same region of Mexico and with the same maturity and time from harvest. There were five primary objectives in this evaluation process: 1. Slice recovery (% Yield, Color), SCS evaluated 4 labels of roma tomatoes, Rene, Kingdom Fresh, Green Point, and Hilde’s Choice which is the Intense variety , (10 units each) looking at slice recovery (% by weight), and color quality per slice. We sliced the tomatoes using a graduated rotary slicer and reported the results by thickness. Color was measured using the USDA OCED Color numbers and the respective Hunter Color was also run. Based on the test results we determined that 5mm was the most efficient slice (range of 90.3 and 94.58% yield and 7.2 OCED color for all labels) and that would be used in the remaining shelf life studies, and cooking attribute studies

2. Shelf life of Sliced and diced tomatoes (looking at Sensory quality, seed and juice loss, microbiological activity, and pressure/soluble solids for up to 14 days)

Using the same labels as the tomato slice study, SCS evaluated these labels for quality, piece integrity, seed separation and juice separation. Overall Intense (HC label) maintained the highest integrity, appearance, overall accpetance, texture, and pressure while having the lowest seed separation during the 14 day study. Brix levels for all four varieties were very close and did not change during this experiment. For both the piece integrity and overall quality, Intense held up the best throughout the study with scores going from over 14 and down to 10, while the RN and GP labels went down to 4 for integrity, and from 14 to 7 for overall quality where RN and GP went down to 4. In seed separation and juice separation, Intense also was the best in that the products had the least amount of seed separation and juice separation (from 1 gm to 1 gm as compared to 1 gm to 15 gm for KF label and 9 gm for GP & RN labels) 3. Shelf life of tomato as an ingredient (kabob, Caprese salad, and a sandwich) for 5 days. SCS evaluated three food items that the Intense roma tomato would be used by consumers. The Intense performed well in maintaining its shape, integrity, color and quality for kabobs and with only a drop of barely a point (starting at 13 on day 0 and 12 on day 5) on our 1-15 scale. In Caprese salad while Intense started out the highest at 13 on integrity and quality, most of the labels dropped down to 6.5.-7 on these same attributes. As an ingredient in a sandwich, Intense held up well starting off at the highest for integrity at 12 and going to 9. The Intense also was the slowest in loosing juice to the bread over the 5 day period.

4. Quality as used in sauce. SCS evaluated two store bands of tomato sauce as compared from a homemade sauce that met similar industry standards for solids and soluble solids. The sauce made from Intense was the highest overall quality including aroma, sweet/balance taste, appearance, and texture. In looking at color, both the Safeway and Intense were the same OCED value of 12. The soluble solids were also the same for Intense and Hunts, however Hunts had more salt which offset the sweetness and brought the flavor acceptance scores down for this label while raising the soluble solids. 5. Cooking quality (baked and grilled, half and sliced tomato sensory quality). SCS evaluated Intense (or HC) label compared to three other labels in both the physical and sensory attributes when baked and grilled at the same temp and time on a simple baking sheet. In the baking process all four labels as tomato halves were pretty similar in shape retention, weight retention and quality attributes with Intense slightly better in overall quality, sweetness taste, and red color retention. However as a tomato slice, the Intense retained more of its shape, integrity, color, taste, aroma and weight (63%) as compared to the other labels.

Scientific Certification Systems, Inc. 2000 Powell Street, Suite 600

Emeryville, CA 94608 Tel: +1.510.452.8000

www.SCScertified.com

The Food Lover’s Tomato

Thick and Rich Sauces!

• Packaged SKUs outpace bulk in the tomato category, representing 33%ofdollarswith23%ofvolume

• Packaged Roma segment has significant dollar growth potential, with lack of premium or convenience Roma packs

• Tesoro has potential for a higher ring than traditional bulk Roma tomatoes

• Sales potential is incremental – retail tests indicate little to no cannibalization due to unique product attributes

• Nationally, other than grape tomatoes, the top selling packaged tomatoSKUaveragesroughly$150&48unitsperweekinstoreswherethey are sold

• Tesorosaveraged$175&45unitsperweek,perstoreat$3.99

• Tesorosaveraged$240&85unitsperweek,perstoreat$2.99

• A projected $2300 additional category dollars per store per quarter

• Retail testing also indicates little to no cannibalization of regular toma-toes or other packaged items

CATEGORY GROWTH

SALES PERFORMANCE

Retail Performance

No More Soggy Sandwiches!

Thick and Chunky Salsas!

Volume

Packaged

23%

Bulk

77%

Dollars

Bulk

67%

Packaged

33%

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Improved eating experience willdrive repeat purchases and build category sales.

The Food Lover’s Tomato

Tesoro is an exciting new award winning tomato that is the best ingredient for cooking, slicing and dicing. Tesoro is an all meat tomato with no gel. Whether it’s cooking fresh tomato sauce, preparing a tasty salsa or bruschetta or simply making a delicious sandwich, Tesoro tomatoes are perfect for a wide variety of uses. In Italian, Tesoro Means Treasure!

• 22oz zipper grab-n-go bag for convenience

• Recipes on bag with call out on front

• 10bagspermastercarton

• High impact graphics promoting unique attributes

THE FOOD LOVER’S TOMATO

SPECIFICATIONS

Retail Packaging

UPC Code Description Pack Tie & High Number Per Pallet0 44419 26003 7 Tesoro™ Tomatoes US #1 10x22oz Bags 8 x 13 104

Box Weight Box Dimensions Pallet Size Pallet Height Pallet Weight13.75 lbs 16 7/8” X 12 1/2” X 5 15/16” 48” x 40” 86” (including pallet) 1392 lbs (including pallet)

Cube Label Size Range Color Stage Shelf Life0.73 Victory Garden 70g-125g 4-6 14 days (From US border entry)

0 44419 26003 7

UPC22oz (624g) Zipper Bags

The Food Lover’s Tomato

Point of Sale

7” x 11” Themed Signs

The Food Lover’s Tomato

• 1(22oz.)packageTesoro tomatoes, quartered

• ¼ cup olive oil

• 3-6 cloves garlic, minced

Begin heating the water for the pasta. Heat olive oilina12”skillet.Addgarlictohotoilandsautéfor1minute.StirinTesorotomatoes,saltandpepper.Simmerfor15minutesoruntilthesaucebeginstoform. Place pasta into boiling water and cook to your liking. Add basil to sauté in the last moment and cook just until wilted. Strain pasta, add to the skillet and toss with ½ cup of cheese. Plate and sprinklewithmorecheeseandpepper.Serves4.

Buon Appetito!

You hold in your hand a tomato that excels in the kitchen and is the best slicing, dicing, saucing and grilling tomato today. With old Italian roots, this tomato delivers great flavor, meaty slices, thick sauces and succulent grilled tomatoes. A true treasure indeed.

The absolute best way to experience the amazing qualities that Tesoro has to offer is to prepare and cook them yourself. You’ve got everything you need to get started!

• ½ cup fresh basil, coarsely chopped

• 1cupParmigianoReggiano cheese

• 8 oz. angel hair pasta

• Kosher salt and fresh ground pepper to taste

Tesoro Sauté with Angel Hair Pasta

Ingredients

Preparation

Try It Yourself Recipe!