The Floating House
-
Upload
clementine-marot -
Category
Documents
-
view
222 -
download
0
description
Transcript of The Floating House
![Page 1: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/1.jpg)
THE FLOATING HOUSE 1
TRENDS & DESigN pRopoSalS foR iKEa iN CHiNa(fiCTivE pRojECT)
THE FLOATING HOUSE
Clémentine Marot presents :
![Page 2: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/2.jpg)
summary
2
![Page 3: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/3.jpg)
THE FLOATING HOUSE 3
![Page 4: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/4.jpg)
RELAX !
4
A JOURNEY TO CHINA
![Page 5: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/5.jpg)
THE FLOATING HOUSE 5
A JOURNEY TO CHINA
![Page 6: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/6.jpg)
A JOURNEY TO CHINA
6
![Page 7: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/7.jpg)
THE FLOATING HOUSE 7
In 2010, I discovered one of the most inspiring places I have ever been : China. I stayed in Shanghai four months,working there and travelling around. Four months, just enough to feed up my mind with colors, observations, fee-lings and to understand a bit the com-plexity of this fascinating fast-chan-ging culture.China is a country of contrasts, where modernity doesn’t break up with tradi-tions, where nature and cities know how to get along, where you can see a man taking a nap in the middle of a super crowded and noisy street, or practice Tai Chi at the feet of a skyscraper.
![Page 8: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/8.jpg)
A JOURNEY TO CHINA
8
As a good european designer (and consu-mer!), i was really curious to dis-cover the Ikea shop in Shanghai, and see how the famous swedish brand was taking care of the chinese market. Li-ving in China is living in a constant change of scenary, and sometimes it’s good to feel home. That’s what I felt at Ikea. Everything was the same, same products, same spaces, same weird na-mes, («EKTORP», «SOLSTA»...). Only the chinese crowd, the people sleeping in sofas or playing cards in the kitchen were different. I noticed that chinese consumers were coming to Ikea to taste the occidental way of life, to pick up ideas to rearrange their living roon, without necessarily buying goods, still a bit expensive for them.
EKToRp Sofa
![Page 9: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/9.jpg)
THE FLOATING HOUSE 9
As I said before, what is good with Ikea is that wherever you go in the world the place is the same and you feel home. Products are universal, practi-cal. However, it has been interesting to observe that chinese consumers were more attracted to an «EKTORP» sofa with flower patterns than the simplicity of Billy, the famous shelve. This brou-ght me to wonder how we could rethink, adapt, invent some products to fit more chinese expectations and culture wi-thout losing the soul of the brand.
This book is the result of my reflection about Ikea in China,I identified 3 main directions, 3 do-mestic landscapes starting from 3 main trends : RELAX! , FOLLOW THE FLOW, BE WILD!
Let’s go !BillY shelve
![Page 10: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/10.jpg)
A JOURNEY TO CHINA
10
CONTENTS
p.10 RELAX !P.18 Relax ! design proposals
P. 34 FOLLOW THE FLOWP. 42 FOLLOW THE FLOW design proposals`
P. 56 BE WILD !P. 64 BE WILD ! design proposals
P. 78 SUMMARY
![Page 11: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/11.jpg)
THE FLOATING HOUSE 11
![Page 12: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/12.jpg)
RELAX !
12
RELAX !
![Page 13: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/13.jpg)
THE FLOATING HOUSE 13
![Page 14: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/14.jpg)
RELAX !
14
inspirations // floating worlds, Ukiyo-e, woodblock printing art
Sea Hyun Lee, Between Red
![Page 15: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/15.jpg)
THE FLOATING HOUSE 15
Sea Hyun Lee, Between Red
![Page 16: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/16.jpg)
RELAX !
16
inspirations // suspended cities
![Page 17: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/17.jpg)
THE FLOATING HOUSE 17
![Page 18: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/18.jpg)
RELAX !
18
inspirations // sleeping & relaxing at ikea in shanghai
![Page 19: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/19.jpg)
THE FLOATING HOUSE 19
![Page 20: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/20.jpg)
RELAX !
20
![Page 21: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/21.jpg)
THE FLOATING HOUSE 21
RELAX !DESIGN PROPOSALS
![Page 22: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/22.jpg)
RELAX !
22
COLOR PALETTE
![Page 23: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/23.jpg)
THE FLOATING HOUSE 23
![Page 24: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/24.jpg)
RELAX !
24
DESIGN PROPOSALS // OVERVIEW
![Page 25: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/25.jpg)
THE FLOATING HOUSE 25
![Page 26: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/26.jpg)
RELAX !
26
RELAX !floating patterns
DESIGN PROPOSAL
![Page 27: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/27.jpg)
THE FLOATING HOUSE 27
Dyeings on cotton, and silk-printed patterns
![Page 28: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/28.jpg)
RELAX !
28
FLOATING PATTERNS // GRAPHIC RESEARCH, DyEING TESTS ON COTTON
![Page 29: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/29.jpg)
THE FLOATING HOUSE 29
![Page 30: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/30.jpg)
RELAX !
30
FLOATING PATTERNS // GRAPHIC RESEARCH, DyEING TESTS ON COTTON
![Page 31: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/31.jpg)
THE FLOATING HOUSE 31
![Page 32: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/32.jpg)
RELAX !
32
RELAX !Flying side table
DESIGN PROPOSAL
![Page 33: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/33.jpg)
THE FLOATING HOUSE 33
Ultra-light side table, foam & plastic vinyl
![Page 34: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/34.jpg)
RELAX !
34
RELAX !Soft side table
DESIGN PROPOSAL
![Page 35: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/35.jpg)
THE FLOATING HOUSE 35
Soft side table knitted half by hand and half on machine
![Page 36: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/36.jpg)
RELAX !
36
FOLLOW THE FLOW
![Page 37: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/37.jpg)
THE FLOATING HOUSE 37
![Page 38: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/38.jpg)
FOLLOW THE FLOW
38
INSPIRATIONS // PAPER CUTTING ART,PAPER RyTHM, HAND PRECISION
Paperself
![Page 39: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/39.jpg)
THE FLOATING HOUSE 39
Ingrid Siliakus, paper architecture
![Page 40: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/40.jpg)
FOLLOW THE FLOW
40
INSPIRATIONS // CITy PATTERNS, STACKING UP, GEOMETRIC RyTHM
![Page 41: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/41.jpg)
THE FLOATING HOUSE 41
![Page 42: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/42.jpg)
FOLLOW THE FLOW
42
INSPIRATIONS // WAVES OF GADGETS, ACCUMULATIONS, GENEROSITy
![Page 43: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/43.jpg)
THE FLOATING HOUSE 43
![Page 44: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/44.jpg)
FOLLOW THE FLOW
44
![Page 45: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/45.jpg)
THE FLOATING HOUSE 45
FOLLOW THE FLOW DESIGN PROPOSALS
![Page 46: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/46.jpg)
FOLLOW THE FLOW
46
COLOR PALETTE
![Page 47: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/47.jpg)
THE FLOATING HOUSE 47
![Page 48: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/48.jpg)
FOLLOW THE FLOW
48
DESIGN PROPOSALS // OVERVIEW
![Page 49: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/49.jpg)
THE FLOATING HOUSE 49
![Page 50: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/50.jpg)
FOLLOW THE FLOW
50
FOLLOW THE FLOWRyTHMIC WALLPAPER
DESIGN PROPOSAL
![Page 51: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/51.jpg)
THE FLOATING HOUSE 51
FOLLOW THE FLOWRyTHMIC WALLPAPER
![Page 52: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/52.jpg)
FOLLOW THE FLOW
52
FOLLOW THE FLOWgenerous Bookcase
DESIGN PROPOSAL
![Page 53: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/53.jpg)
THE FLOATING HOUSE 53
FOLLOW THE FLOWgenerous Bookcase
![Page 54: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/54.jpg)
FOLLOW THE FLOW
54
GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
Generous bookcase, Prototype,hand cut paper and cardboard boxes
![Page 55: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/55.jpg)
THE FLOATING HOUSE 55
GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
![Page 56: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/56.jpg)
FOLLOW THE FLOW
56
GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
Generous bookcase, Prototype, hand cut paper and cardboard
![Page 57: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/57.jpg)
THE FLOATING HOUSE 57
GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
![Page 58: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/58.jpg)
BE WILD !
58
BE WILD !
![Page 59: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/59.jpg)
THE FLOATING HOUSE 59
![Page 60: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/60.jpg)
BE WILD !
60
INSPIRATIONS // SHADOW THEATRE, BLACK FIGURES
![Page 61: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/61.jpg)
THE FLOATING HOUSE 61
![Page 62: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/62.jpg)
BE WILD !
62
INSPIRATIONS // GROWING SHAPES, MUTATIONS, OUTGROWTH
![Page 63: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/63.jpg)
THE FLOATING HOUSE 63
![Page 64: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/64.jpg)
BE WILD !
64
INSPIRATIONS // COMMUNION WITH NATURE, WELL-BEING, HARMONy
![Page 65: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/65.jpg)
THE FLOATING HOUSE 65
![Page 66: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/66.jpg)
BE WILD !
66
![Page 67: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/67.jpg)
THE FLOATING HOUSE 67
BE WILD !DESIGN PROPOSALS
![Page 68: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/68.jpg)
BE WILD !
68
COLOR PALETTE
![Page 69: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/69.jpg)
THE FLOATING HOUSE 69
![Page 70: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/70.jpg)
BE WILD !
70
DESIGN PROPOSALS // OVERVIEW
![Page 71: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/71.jpg)
THE FLOATING HOUSE 71
![Page 72: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/72.jpg)
BE WILD !
72
BE WILD !Wild home stickers
DESIGN PROPOSAL
![Page 73: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/73.jpg)
THE FLOATING HOUSE 73
Shadow play behind a red piece of paper
![Page 74: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/74.jpg)
BE WILD !
74
WILD HOME STICKERS // GRAPHIC RESEARCH
![Page 75: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/75.jpg)
THE FLOATING HOUSE 75
WILD HOME STICKERS // GRAPHIC RESEARCH
Shadow play behind a red piece of paper
![Page 76: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/76.jpg)
BE WILD !
76
BE WILD !Growing Shelve
DESIGN PROPOSAL
![Page 77: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/77.jpg)
THE FLOATING HOUSE 77
Growing shelve, prototype,cardboard and paper model
![Page 78: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/78.jpg)
BE WILD !
78
GROWING SHELVE // Graphic research
![Page 79: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/79.jpg)
THE FLOATING HOUSE 79
![Page 80: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/80.jpg)
RELAX !
80
SUMMARY
![Page 81: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/81.jpg)
THE FLOATING HOUSE 81
SUMMARY
![Page 82: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/82.jpg)
summary
82
RELAX !
FOLLOW THE FLOW
BE WILD !
![Page 83: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/83.jpg)
THE FLOATING HOUSE 83
![Page 84: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/84.jpg)
summary
84
![Page 85: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/85.jpg)
THE FLOATING HOUSE 85
![Page 86: The Floating House](https://reader031.fdocuments.net/reader031/viewer/2022020210/568c4b2b1a28ab49169b246b/html5/thumbnails/86.jpg)
summary
86 The Floating House - Clémentine Marot - All rights reserved ©