THE FIRST GOOGLE MAPS CAMPAIGN IN THE WORLD
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Transcript of THE FIRST GOOGLE MAPS CAMPAIGN IN THE WORLD
![Page 1: THE FIRST GOOGLE MAPS CAMPAIGN IN THE WORLD](https://reader030.fdocuments.net/reader030/viewer/2022032619/55c1f321bb61ebfe038b46bc/html5/thumbnails/1.jpg)
the first google maps campaign in the world
Jorge Teixeira
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If Google Maps takes you to all the places what if we use it in a way that
all paths would take you to Brazil?
Se o Google Maps te leva para todos os caminhos, que tal uma ação que faça todos os caminhos te levarem para o Brasil?
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For the first time, a brand uses as advertising format something that until now was only used as a research tool
Pela primeira vez, uma marca usa de forma publicitária o que até então era utilizado apenas como ferramenta de pesquisa:
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Aven
This action is segmented by country - target countries for Brazilian tourism office. For example: a campaign for Embratur on Google Maps Argentina. People who access Google Maps from Argentina , will be impacted by the campaign.
Essa ação será segmentada por país (países-alvo do turismo brasileiro). Por exemplo: podemos fazer uma campanha para a Embratur no Google Maps da Argentina. Pessoas que acessam o Google Maps a partir da Argentina, vão ser impactados pela campanha.
Ar
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Aven When the user starts typing a search, the first search result will always suggest an experience in Brazil .
Example : starting to type Avenue, the result is shown Adventure and the link points to adventure places in Brazil.
Quando o usuário começa digitando sua busca, o primeiro resultado da pesquisa sugere sempre uma experiência no Brasil. Exemplo: digitando Avenida, o resultado mostrado é Aventura e o link aponta para lugares de aventura no Brasil.
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Aven
if the user doesn’t click in the sponsored result (Aventura), he’ll proceede with his normal search.
Se o usuário não clica no Resultado Patrocinado (Aventura), prossegue com sua busca normal.
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Aven Ar
Chapada dos ViadeirosJalapão Bonito Lagoa do Cauípe Natal
if the user clicks in the sponsored result (Aventura), some adventure suggestions in Brazil appear: Se o usuário clica no Resultado Patrocinado
(Aventura), aparecem algumas sugestões de lugares Aventura no Brasil:
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Chapada dos ViadeirosJalapão Bonito Lagoa do Cauípe Natal
those sponsored Results direct the user to the embratur website:
Esses Resultados Patrocinados dirigem o usuário para o site da Embratur:
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Obrigado por assistir.thanks for watching.
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Jorge Teixeira, Creative Director
the first google maps campaign in the world