TFC INSIGHTSApril 2015

© 2015 - TFC International Ltd

LOYALTY PROGRAM CHALLENGES

• Attract new members• Keep members active• Re-activate members• Liability on unredeemed points• Improve retention and engagement

RE-ACTIVATION OF MEMBERSon average

74%open mailer

38%use their

points

$18spent in points

$100projection

spent in pointsper year

SPEND PER MEMBERSon average

$3spent in pointsper transaction

$27spent in points

per year

ENGAGEMENT

ENGAGEMENTon average

+28%Facebook Likes

+34%Twitter Follows

ENGAGEMENTvia direct chat

21%of member base is engaged with chat

PROMOTIONS

• Keep members active• Re-activate members• Gain new members• Sell more product / services• Product / service launch

PROMOTIONSaverage based on aggregate Client data

• Cost reduction

• Speed of delivery

• Take up

-30%

300%

+40%

TOP PROMOTIONS

1. Recurring promotion i.e. eMag subscription

2. Content associationi.e. travel guide with destination

3. Content bundle –discounts for purchase of multiple items

PREFERRED TFC FEATURES

1. Instant delivery2. Large choice of content3. Low Price/High Value

impression of rewards

© 2015 - TFC International Ltd