The Fern Resort
description
Transcript of The Fern Resort
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The Fern Resort
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CONCEPT
• An eco-tourism resort on the foothills of
Kanchenjunga.• A mix of luxury &
environment friendly atmosphere.
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Content 1. Pricing Strategies
2. Distributing Channels
3. Advertisement
4. Public Relations
5. Direct & Online Marketing
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Pricing Strategies & Distributing Channels
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Pricing Strategies Unique concept
Himalayan experience with eco tourism concept
Guest budget
Operating cost
Seasonal pricing
Packages
Discounts
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Distributing Channels Call Center
Travel Agent
Tour Operators and Wholesalers
Affiliations
Representation Companies
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Advertisement
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Advertisement Developing our own website.
Banner holdings across highways & in nearby cities.
Creating web page on social network websites. (Twitter & Facebook)
Advertising on travel & tourism websites. (makemytrip.com)
Become member of FHRAI. (Federation of Hotel & Restaurant Associations of India)
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Public Relations & Direct and Online Marketing
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Public Relations
Publicizing & promoting resort by meeting newspaper and magazines owners.
Conducting press release (press kit) and media kit.
Hire efficient employees to carry out PR.
Sales team promoting PR to in house guests.
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Direct & Online Marketing
Marketing through text messages on cellular phones.
Distributing flyers to tourist attractions & local cities nearby.
“Call for action”.
Promoting resort packages on our website.
Display advertisement on websites like sifyfood.com and yelp.com.
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Cont. Sending e-mails which include details
of the resort and its packages
“ Pay per click” where people can get information about our resort through pop-ups and with every click our resort generates revenue
Register ourselves on consumer interactive websites where sales team and PR team can communicate.
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Our Resort Flyer Sample
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Thank YouSubmitted by:
Harmanraj Singh Sidhu
Nikhil Pradhan
Jaffar Rastegar