Presented byWilliam Fox Munroe

New Dynamics inMarketing to Kids

SOURCE IDENTIFIER

This document lists sources of examples and data mentioned in the “The Family Brand”presentation. This document does not list sources or names of books, movies or mediashown unless they are not visually or otherwise identified. Pages not requiring sourcing

are not included in this version. Please contact Tom with any questions at 610-775-4521 or at tnewmaster@wfoxm.com

Enjoli Perfume shown. 3-woman image is a freeze frame from Enjoli TVcommercial in mid-seventies.

Publicity shot from “The Cosby Show”

Publicity shot from “Murphy Brown”

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Julianne Moore in Vanity Fair magazine

Julia Roberts on the cover of People Magazine

Angelina Jolie in Vanity Fair magazine

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

70% of moms saythey spend more time with

their children than theirmoms spent with them.

Source: Spring 2003 ClubMom Survey

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Source of quote: Trillion Dollar Moms by Maria t. Bailey andBonnie W. Ulman, Dearborn Trade Publishing, 2005

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

31% of moms with kids under 17 attended some college

27% of moms with kids under 17 graduated from college

Source: Date is attributed to Simmons, and published in“Marketing to the New Superconsumer: Mom & Kid” bySiegal, Coffey & Livingston, Paramount Market Publishing2006

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

60% of moms with kids under 18 hold down paying jobs

85% still also maintain primary child-care responsibilities in the family

Source: Date is attributed to Simmons, and published in“Marketing to the New Superconsumer: Mom & Kid” bySiegal, Coffey & Livingston, Paramount Market Publishing2006

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Epicurious.com

Stainless Steel Grill from Gateway Grills

Stainless Steel utensils from Viking

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Subzero Pro 48 Model Fridge/Freezer

Copper Cookware by Calphalon

Bobby Flay Poster

Four Monks Cooking Wine

Krups Gusto Espresso Machine

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Dim Sum set from Small World Living

Tea Bag set, wooden proscuitto ham and sardines from HABA

Bread basket and Hispanic food sets from Learning Resources

Wooden sushi et from Doug and Melissa

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Gift basket and homemade baby foods shots from marthastewart.com

So Easy Baby Food kit from Fresh Baby

Food Mill from KidCo

Organic Rice Cereal from Earth’s Best

Organic Soy Formula from Baby’s Only

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Little Chefs, A Culinary Place for Kids based out of Port Washington, NY(www.littlechefs.com)

Chefs Gadgets by Bella Bistro

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Wooden stool from Museum of Modern Art online store

Fruit Bowl from Modernadult.com

Fan by Fanimation

Sink by Villeroy & Boch

Modern table unattributed

Billow Pillows by Intro NYCThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Photos of Disney Hall, Los Angeles, designed by Frank Gehry

Watch by Dolce & Gabbana

High heels by Pucci

Vodka by Bong Vodka

Green Soap by Method

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

All items shown from IKEA

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Bozart Kaleidoscope Dollhouse

Brio contemporary dollhouse

Woddy Click Holiday Home

Modern outdoor shed by Velocity Art and Design

Chelt dollhouseThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Mini Mies chair

Ducduc dining table

Cassandra crib by Miguel

Play table by P’kolino

Nesting bassinet by Ooba

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Fashion challenge from Project Runway

Burberry pet line & Louis Vitton dog collar

Photography by The Henry Studio, Boston, MA

Dog bed from Victorian Trading Company

Bella & Daisy dog biscuits logo

Fur collar from milliondollarmutts.com

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: pet stroller from Happy Trails Plus

Santa Claws photo from PetSmart.com

Pink bling dog collars and leashes from milliondollarmutts.com

Greeting card is computer simulation

Dog crown from Swarovski

Pet bowls from Ritzy Rover

Pet pavillion from pamperedpets.comThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Bratz pets

Doggie Dqaycare Playset Nursery from Hasbro

Coconut and Licorice from American Girl

Littlest Petshop from Hasbro

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Perfect Petzzz by Distributoys

Rescue Pets by MGA Entertainment

Showdog.com and Meowmix.com

Giga Pets by Hasbro

Littlest Pet Shop Cat Clip Virtual Pet from Hasbro

I-Cybie robotic dog in center from Outrageous InternationalThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: World Wildlife Fund

Fun with Your cat kit by Scientific Explorer

Animal Kingdom Lodge at Disney World

Swimming with Dolphins, unattributed

Thomson Safaris from Thomsonsafaris.com

Adopt-an-Animal logo from the Indianapolis ZooThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Chrome Hearts jewelry

Tiffany’s silver jewelry

Nordstrom’s

Bed from And So To Bed

Spencers gift shop logo

Nordstrom’s boots

Sconce and candles unattributed.This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Hop Topic stores logo

Dragon table unattributed

Dinnerware from Pier One

Dress from Nordstrom’s

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Image from the movie Lemony Snicket

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

High Seas Buccaneer Pirate costume from spotlightmagic.com

Pirate onesie from Jeeto

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Onsie unattributed

Image from Bill and Mandy’s Grim Adventures on the Cartoon Network

Ruby Gloom, property of Nelvana

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: You Tattoo from California Creations

Sith from Star Wars Properties

Image of characters from Fosters Home for Imaginary Friends on the Cartoon Network

Teddy Scares from Applehead Factory

House of Villains, Maleficent statue and Malificent doll from Disney

Ugly Dolls from Pretty Ugly

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Dustpan from Michael Graves for TargetHandheld vacuum from Museum of Modern Art online storeI-Robot from movie of same nameGPS from PharosI-Pod speakers from ZipconnectRazr phone from MotorolaMac OSX by AppleWatch from Nike

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Showerheads from Trendir.com

Television from Sharp

Vacuum from Hoover

I-Pod ad from Apple

Vacuum from Roomba

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Kitty hard drive from kidscomputers.com

Disney DVD player

Walkie Talkies by Motorola

Firefly by Cingular

One Laptop Per Child by Linux

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Frog bath caddy by Boon

Rabbit radio by Plastica

Trike by Oko

M9 Sports van by Automoblox

Black streamliner car by PlaySam

I-Dog by HasbroThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Nightlights by Candloo

Wall stickers by Wall Candy Factory

Piggy bank by Coink/Scott Henderson

Diaper caddy by Boon

Toddler book by Dr. Brett Kuhn and Joe Borgenicht (on modernnursery.com)

Humidifier by Crane, available at Target

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Baby cam and monitor by MOBI

Robot cup and spoon available on moderntots.com

Potty chair, Flo faucet cover and high chair all from Boon

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Flowergirls photo (and yarn photo) fromMarthastewart.com

Sewing machines from Brother

Quilt and pillow photos from Flickr.com

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Card photo unattributed

Scrapbook page from The Scrapbook Gallery.com

Cake photo from Flickr.com

Scrapbook supplies from 7 Gypsies

Digital camera and printer set is the C530 Series 3 from Kodak

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

All images from Martha Stewart Kids magazine and website

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Build-A-Bear Workshop

Barbie from Mattel

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Clockwise from upper left: Carving kit from Pumpkin Masters

Black pumpkins and monster cupcake photos from Marthastewart.com

George Bush and ghost pumpkins from Flickr.com

Pumpkin Paints from EZ Halloween

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.

Home Depot photo from HomeDepot.com

Potter, bead girl and stained glass workshop from Flickr.com

Scrapbook kit from Creativity for Kids

This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.