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Transcript of The EU current and future framework for Tourism Policy: challenges and opportunities Mathieu...
The EU current and future framework for Tourism Policy: challenges and opportunities
Mathieu HoeberigsIRU 20 October 2011
Summary presentation
1. Introduction
2. Legal basis and policy framework
3. New Communication on Tourism
4. Tourism unit’s preparatory actions
Introduction - 1
Tourism is more than an economic activity.It contributes to a wide range of other key EU
objectives:sustainable developmenteconomic growth job creationsocial and regional cohesionprotection of natural and cultural heritageEU citizenshippeaceful relationships etc.
Introduction - 2• Tourism is a cross-cutting sector• It involves a big diversity of services and professions• It impacts on a variety of sectors • It is mainly dominated by SMEs• Socio-economic importance of tourism:
• 5% of the EU GDP• 5.2% of the total labour force• 9.7 million jobs
But with the related sectors:
• 10% of the EU GDP• 12% of the total labour force• 24 million jobs
Strategies for a Competitive and Sustainable Tourism at EU level (1/2)
• 2001 – Communication on « Working together for the future of European Tourism »
• 2003 – Communication on « Basic orientations for the sustainability of European tourism »
• 2006 – Communication on a « renewed EU Tourism Policy »
Strategies for a Competitive and Sustainable Tourism at EU level (2/2)
• 2007 – Communication on « an agenda for a competitive and sustainable European tourism »
• 2010 – Communication on « Europe, the world’s No 1 tourist destination - a new political framework for tourism in Europe »
A new political framework for Tourism in A new political framework for Tourism in Europe in line with the Lisbon Treaty and the Europe in line with the Lisbon Treaty and the Europe 2020Europe 2020 Strategy for growth and Strategy for growth and employmentemployment
Lisbon Treaty – a new competence for tourism (1/2)
• Title I, Article 6(d) TFEU
The Union shall have competence to carry out to carry out actions to support, coordinate or supplement the actions to support, coordinate or supplement the actions of the Member Statesactions of the Member States.. The areas of such action shall, at European level, be: (…) (d) tourism
• Title XXII, Article 195 TFEU
1. The Union shall complement the action of the Member States in the tourism sector, in particular by promoting the competitivenesspromoting the competitiveness of Union undertakings in that sector. To that end, Union action shall be aimed at:
Lisbon Treaty – a new competence for tourism (2/2)
encouraging the creation of a favourable environmentfavourable environment for the development of undertakings in this sector;
promoting cooperation between the Member Statescooperation between the Member States, particularly by the exchange of good practice.
2. The European Parliament and the Council, acting in accordance with the ordinary legislative procedure, shall establish specific measures to complement actions within the Member States to achieve the objectives referred to in this Article, excluding any excluding any harmonisation of the laws and regulations of the harmonisation of the laws and regulations of the Member States.Member States.
Key principles
1. European or multinationalmultinational dimension
2. European added valueadded value
3. Principles of subsidiarity and proportionalitysubsidiarity and proportionality
4. Commitment from and involvement of all all stakeholdersstakeholders of the EU Tourism Industry to cooperate and jointly ensure a successful implementation
Four axes of action
• Stimulate competitiveness in the European Tourism sector
• Promote the development of sustainable, responsible and high quality tourism
• Consolidate the image and profile of Europe as home to sustainable and high-quality destinations
• Maximise the potential of EU policies and financial instruments
Stimulate competitiveness of the European Tourism sector (1/2)
Develop a coherent strategy for diversifying the promotion of tourist diversifying the promotion of tourist servicesservices and capitalise on Europe's common cultural and natural common cultural and natural heritageheritage
Launch an 'ICT and tourism' platform 'ICT and tourism' platform for stakeholders to facilitate the adaptation of the tourism sector and its businesses to market developments in new information technologies
Improve professional skillsImprove professional skills by supporting training in the tourism sector (promote opportunities offered by various EU programmes)
In the short term, support networking of research institutes, networking of research institutes, universitiesuniversities, public and private observatories, regional and national authorities and national tourism offices
Stimulate competitiveness of the European Tourism sector (2/2)
In the medium term, promote the implementation of a “Virtual “Virtual Observatory for Tourism”Observatory for Tourism” to support and coordinate research activities by the various national research institutes and provide socioeconomic data on tourism at European level
Provide a voluntary tourism exchange mechanismProvide a voluntary tourism exchange mechanism between Member States, enabling in particular certain key groups such as young or elderly people, people with reduced mobility and low-income families to travel, particularly during the low season
Develop a voluntary online information exchange mechanism Develop a voluntary online information exchange mechanism to improve the coordination of school holidaysto improve the coordination of school holidays in the Member States, without prejudice to their cultural traditions
Promote the development of sustainable, responsible and high-quality tourism
Develop a system of indicatorssystem of indicators for a sustainable management of tourist destinations
Develop a European “Quality Tourism” brandEuropean “Quality Tourism” brand, based on existing national experience, to increase consumer security and confidence in tourism products and reward rigorous efforts by tourism professionals whose aim is quality of tourism service for customer satisfaction
Propose a charter for a sustainable and responsible tourisma charter for a sustainable and responsible tourism
Establish or strengthen cooperationstrengthen cooperation with main emerging and with main emerging and Mediterranean countriesMediterranean countries to promote sustainable and responsible tourism development models
Consolidate the image and profile of Europe as a collection of sustainable and high-quality
tourist destinations
Creation of a 'Europe brand''Europe brand' in cooperation with the Member States to complement promotional efforts at national and regional level and enable European destinations to distinguish themselves from other international destinations
Promotion of the portal “visiteurope.com” in order to increase the attractiveness of Europeincrease the attractiveness of Europe as a collection of sustainable and high-quality tourist destinations
Encourage joint promotional actionsEncourage joint promotional actions at major international events or large-scale tourism fairs and exhibitions
Maximise the potential of EU policies and financial instruments
Mainstream tourism in the different policiesMainstream tourism in the different policies which have a direct or indirect impact on it
Step up coordination of the various policiescoordination of the various policies concerned, with the aim of ensuring that the interests and needs of the tourism industry are fully taken into account when formulating and implementing EU policies
Promote and mobilise Union support instrumentsmobilise Union support instruments and programmes and reinforce support and coordination actions in favour of tourism
These actions complement the policies of the Member States and aim to coordinate efforts by determining measures which provide a real European added valuereal European added value.
The success of this strategy will depend on the commitment of all stakeholderscommitment of all stakeholders and on their capacity to work together to implement it:
• Priorities and implementation modes to be agreed on
• Workshops and meetings with all stakeholders
• Time horizon: 2010 – 2014
• Scope for more initiatives beyond the Communication!
Implementation
Preparatory action « Sustainable tourism » Iron Curtain Trail
Objectives:
• Highlight the increasing importance of cycling tourism, its benefits and regional economic impacts
• Promote a trans-border cycle-tourism trail, which follows the former iron curtain.
http://ec.europa.eu/enterprise/sectors/tourism/iron-curtain-trail/index_en.htm
Preparatory action « CALYPSO »
Objectives:
• Encourage tourism activity during the off-peak seasonoff-peak season
• Facilitate the elaboration of a mechanism enabling particular particular target groupstarget groups (senior citizens, young people and families facing difficult social circumstances) to go on holiday on the basis of themed programmes and accommodation offers recommended by public authorities (national, regional or local) and, if possible, during the low season
http://ec.europa.eu/enterprise/sectors/tourism/calypso/index_en.htm
Preparatory action European Destinations of Excellence
“EDEN”
Objectives:
• Enhance visibilityvisibility of the emerging, non traditional European tourist destinations of excellence
• Award sustainable formsAward sustainable forms of tourism
• Create a platform for the exchange of good practices at European level, promote networkingpromote networking between awarded destinations which could persuade other destinations to adopt sustainable tourism development mode
http://ec.europa.eu/eden
EDEN Editions
• EDEN 2007 “best emerging rural destinations”
• EDEN 2008 “tourism and local intangible heritage”
• EDEN 2009 “tourism and protected areas”
• EDEN 2010 “aquatic tourism”
• EDEN 2011 « tourism and regeneration of physical sites »
Preparatory action Launch of an ICT and Tourism
PlatformObjectives:
• facilitate the adaptation facilitate the adaptation of the tourism sector and of the tourism sector and its businesses to market developments in new its businesses to market developments in new information technologiesinformation technologies
• create a favourable environmentfavourable environment for the European tourism industry that stimulates and enables the uptake of ICT and e-Business technologies.
Preparatory action Launch of an ICT and Tourism
Platform
In practice:
• possible launch of a large-scale pilot action to help SMEs participate in the global digital supply chain and become fully integrated international business partners (ongoing similar actions: textile, transport, automotive sectors)
• harmonise business processes, data exchange architectures and standards, for the Tourism sector, at European or international level.
Preparatory action Virtual Observatory for Tourism
• Objective: support and coordinate research activities by the various national research institutes and provide socioeconomic data on tourism at European level
• In practice: launch of a feasibility study leading to the creation of a state-of-the-art observatory which should become a central source of information for policy makers, tourism stakeholders, researchers, etc in need of reliable information, analysis of the performance and trends of the sector.
Preparatory action Improving professional skills
• Objective: Improve professional skillsImprove professional skills by supporting training in the tourism sector in order to facilitate adaptation of the workers to new technologies and new market expectations
Preparatory action Improving professional skills
In practice:
• link-up with and promote opportunities offered by other policies and programmes (eg. New skills for new jobs, Leonardo, Erasmus, etc)
• draft a Tourism Competences Framework in close cooperation with the sector: mapping needs and requirements, check available solutions, close the gaps through policy recommendations
TRAVEL and TOURISMCOM(2011) 144 final
WHITE PAPERRoadmap to a Single European Transport Area – Towards a competitive and resource
efficient transport system
• 1. "A fully functional and EU-wide multimodal TEN-T ‘core network’ by 2030, with a high quality and capacity network by 2050 and a corresponding set of information services."
• 2. "By 2050, complete a European high-speed rail network. Triple the length of the existing high-speed rail network by 2030 and maintain a dense railway network in all Member States. By 2050 the majority of medium-distance passenger transport should go by rail."
• 3. "Deployment of the modernised air traffic management infrastructure (SESAR) in Europe by 2020 and completion of the European Common Aviation Area. Deployment of equivalent land and waterborne transport management systems (ERTMS, ITS, SSN and LRIT, RIS1). Deployment of the European Global Navigation Satellite System (Galileo)."
Travel and Tourism(2)
• Concerning emergency situations, the White Paper sets out Action 23 ("Mobility Continuity Plans") as follows:
• "Ensure the definition of mobility plans to ensure service continuity in case of disruptive events. The plans should address the issue of prioritisation in the use of working facilities, the cooperation of infrastructure managers, operators, national authorities and neighbouring countries, and the temporary adoption or relaxation of specific rules."
• Action 27 of the White Paper on Transport ("Travel information") is as follows:
• "Promote awareness of the availability of alternatives to individual conventional transport (drive less, walk and cycle, car sharing, park & ride, intelligent ticketing etc.)"
Travel and Tourism (3)
• Creating a Single European Transport is the principal objective of the White Paper. In addition to the completion of the Single European Sky, already in 2011 the Commission will address the capacity and quality of airports. The area where bottlenecks are still most evident is the internal market for rail services, which must be completed as a priority in order to achieve a Single European Railway Area. This includes the abolishment of technical, administrative and legal obstacles which still impede entry to national railway markets. For maritime transport, a “Blue Belt” in the seas around Europe shall simplify the formalities for ships travelling between EU ports.
•
Travel and Tourism (4)
• Action 21 ("Passengers’ rights") of the White Paper is as follows:
• "• Develop a uniform interpretation of EU Law on passenger rights and a harmonised and effective enforcement, to ensure both a level playing field for the industry and a European standard of protection for the citizens.
• • Assemble common principles applicable to passengers’ rights in all transport modes (Charter of basic rights), notably the ‘right to be informed’, and further clarify existing rights. At a later stage, consider the adoption of a single EU framework Regulation covering passenger rights for all modes of transports (EU Codex).
Travel and Tourism (5)
• • Improve the quality of transport for elderly people, Passengers with Reduced Mobility and for disabled passengers, including better accessibility of infrastructure.
• • Complete the established legislative framework on passenger rights with measures covering passengers on multimodal journeys with integrated tickets under a single purchase contract as well as in the event of transport operator’s bankruptcy.
• • Improve the level playing field at international level through the inclusion of care quality standards in bilateral and multilateral agreements for all modes of transport, with a view to further passengers’ rights also in the international context."
Coordination at EU Level
• Stakeholders • EU MS• EU institutions• Institutional cooperation and
coordination ( internal and external)
« Working Together for the Sustainable Future of Tourism in Europe »
major recent tourism events
• 27 September 2011 – European Tourism Day in Brussels organised by the Commission. EDEN 2011 Awards ceremony.
• 5-7 October 2011 – European Tourism Forum in Krakow, Poland (Presidency event).
Thank you
EC Tourism website:
http://ec.europa.eu/enterprise/tourism/