The Entrepreneurs Guide To Attracting Your Ideal Client … · • Real estate agents • Anyone...

The Entrepreneurs Guide To Attracting Your Ideal Client

1 | P a g e w w w . S u c c e s s A n d W e a l t h C o a c h i n g . c o m

Copyright- Paul Nettleton 2011 -2016

http://www.successandwealthcoaching.com/




If you have any of these problems that

keep you awake at night.

No leads

Paying people to generate leads – yet

you get none (ouch)

You’re a newbie and scared &

confused

Your confused

or keep getting sold on get rich

solutions

Then you must read this book.





Foreword

This book is a list of over 47 ways you can use to generate

leads for your business. They have helped me, and I hope they

will help you, too. The ideas vary from very simple concepts- you

would only have to do them once- to advanced strategies that

may take some doing in order to see real results

No Magic Blue Pill

There is NO magic blue pill. Do something and you will get

a result. As you read you will see what has worked for me.

Getting the most from these ideas:

I have deliberately left out paid advertising, such as Google

or Facebook ads.

When I illustrate an example, such as putting on an event,

I’m assuming that you are borrowing everything you can from

friends, family, and your cousin Larry, who still owes you from

back when you were kids.

There is no need to go into debt when you first begin; in

fact, you should be working part-time. Until you become

established, don’t worry: all good businesses begin on your

kitchen table or in your mother’s garage.





Who this book is for:

• Entrepreneurs

• Coaches

• Healers

• Business owners strapped for time

• Marketers

• Real estate agents

• Anyone who wants to grow their business and find ultimate

success.

This book is not for:

• Multi-level marketing schemes

• Business owners with all the clients they need

• Whiners

• Know-it-alls( Sorry if that offends, I’m old and wise enough to

say it)

• Someone looking for that magic pill for everything. – It doesn’t

exist.





I work with time-poor and frustrated entrepreneurs, coaches, and business owners. To Automate and systematise their marketing and businesses. Allowing them to stop selling time for money and begin getting paid what they are worth.

Using my proven five-step process.

Postal Po Box 30 Moffatt Beach QLD 4551 Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire, and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.





Hi, I'm Paul. Let me tell you my story, I’m sure you can relate. It goes back to when I bought and renovated 13 Houses in 18 Months, The reason I did was that my wife at the time and I were having trouble having children. I knew I needed money to pay for IVF. That was my WHY From that People would ask me to show them how to buy and renovate houses.

I would help people, it got ridiculous I was running workshops for 100 people, I was teaching people at houses I was renovating on the weekend. Coaching till midnight and I had a full time job. (I actually liked my job)

After a while I got drained and I wasn’t even getting paid – YEP ZERO To add insult to injury these same people were signing up for $5,000 - $10,000 courses, then still doing nothing or worse they were getting very bad coaching.

I told this to my Mentor (I have always had a coach) and she laughed at me and said “I should be charging for my coaching as I had the proof and I was a good coach” – DAMM Why didn’t I think of that.





From that I offered to coach people for a fee and guess what they said. YES. At first I only charged $500, I then soon went to $5,000 to $10,000 for 12 Months mentoring. I learnt very soon that people need a full program with support.

Sue one of my Success Full Property Coaching Clients (5 Houses Later)

Cut a long story short after a while I had people approaching and asking me how I was running my coaching program part time. When they were struggling full time? That leads me to why I have written this book. As this is probably the number one question people ask for help on “Low or No Cost marketing to attract their ideal client. I teach many more in my coaching programs, this will get you going and start to build your confidence.





47 + FREE (or Low) Cost Ways to Promote

your business to attract Your Ideal Client

• Facebook: Your business page, groups, and headers

• Blogging

• YouTube

• Twitter

• LinkedIn

• Signature Blocks

• Joint Ventures

• Flyers

• Offer to Help

• SEO

• Fiverr





● Free Book – Your Give-Away

• Work for Free

• Ask to be Part of Promotions or Packages

• Pinterest

• Vimeo

• Write a book

• Instagram

• Become a Guest Blogger

• Referrals – Clients and Friends

• Newspaper Articles

• News / TV

• Attending Seminars

• Back of Business Cards





• Lunchtime Briefings

• Networking Events

• Christmas Parties

• Help A Guru

• Offer a Commission

• Two-for-One

• Public Speaking

• DVD

• Groupon

• Free Ad Sites

• Guarantee It

• Charity

• Local Visits





• Lumpy Mail

• Raving Fans

• Do You Know Your Clients?

• Competitors

• Article Sites

• Goals and Vision Board

• Client Appreciation Night

• Mastermind Groups

• Periscope





#1 Facebook – Business Page

Set up a Facebook page and post interesting articles; share it,

and encourage people to 'like' your page.

At the same time, put out a call to action: ask your followers to

sign up for a free offer so that you can gather their names and

email addresses.

• Set up discussions with your prospects.

• Ask questions.

• Post links to your videos.

One great and simple way to engage your audience and get a lot

of discussion is by simply posting,

"Where are you from?"

I have seen these posts go on for days.





#2 Facebook – Groups

Set up your own Facebook group, so that you may control the

content. It can be an open or closed group. I have one for my

personal coaching clients, and I’ve just started a new one called

“Coach’s Couch”. You could have a “theme of the day” to help

guide the discussion.

Join5 Face book groups in your niche and contribute

Add value – not spam.

Share your story people buy from people

Comments back from some ideas I gave on a business

Facebook Group





#3 Facebook - Header

In your header (“cover page”), put up a banner saying “Click here

for my FREE book”, or anything else to grab their attention- it’s

quite inexpensive.

An example of one of my Facebook headers with a “call to action”- as always, test and

measure to find what works for you.

#4 Blogging

Start your own blog and invite people to view your content. I say

“start your own blog” because it is yours- remember that the

other sites (Facebook or YouTube, for instance) can shut you

down for whatever reason they’d like.

On your blog, post:

Events

Updates

Facebook tips

Offers

How to articles





#5 YouTube

Set up your own YouTube channel. Post videos dealing with your

prospects’ pain and include advice on how to fix it. Embed links to

your website.

Use your prospects’ language in the title and description of the

video, making it easily searchable in the YouTube search bar.

Choose great keywords and utilize them; two of my videos are

ranked 3rd on page one because of the keywords I have chosen.

#6 Twitter

Create a twitter account; post interesting content and tweet

useful tips and tricks. Personally I had 4500 + Followers after

three months.

• Link to other sites such as Facebook and your blog

• Have one-on-one conversations.

• Offer more info from your sales funnel.

• Complete your profile

• Use pictures whenever possible

• Use hashtags mine is #askpaulnett

• Look for influencers in your niche





#7 LinkedIn

This is aimed at businesses and professionals.

Complete your profile,

Join different relevant groups, and start the conversation.

Along the away, get your skills endorsed.

Post articles for others to read. Email your data base when you

do ask them to share

Expand your connections.





#8 Signature Block

This is where you put a call to action at the bottom of your

business email address.

Please, spend the $5 and get an email address that uses your

domain name! You have no idea how helpful it is. Don’t use

hosted emails, like “[email protected]”. It is

unprofessional and it will drive away business.

This is one of my favourite ideas, and the easiest to implement;

yet, I see this being forgotten time and time again.

Arrange it so that there is a hyperlink as well as an actual link,

just in case they want print out your email and give it to a friend.

For example:

From:

Paul ,

Your Coach

Have you got your FREE copy of

47 FREE or Low Cost Ways to Promote Your Business? If not,

visit www.successandwealthcoaching.com


mailto:[email protected]





#9 Joint Ventures

A joint venture is a partnership in which two or more people

work together. There are many forms; the simplest one being “I

will email my recipient list with your offers and vice versa”. Of

course, they need to be in the same niche, not something like cat

owners emailing the dog breeders’ club. Make sure it is relevant

and interesting, for example, fitness-related entrepreneurs can

email their clientele with offers from a sports equipment shop.

This is also one of my favourites because it is easy to do and

adds value to both parties. If done well, it’s a win–win.

• Have a written place – one page.

• Decide on key dates and actions.

• Do a dry-run with a trusted friend to pick up on holes in the

plan to be corrected beforehand.

#10 Flyers

This is a one-page call to action for more information. Drop your

flyers in the local letterbox. This works best for:

• House painters

• Real estate agents

• Pest control

• School holiday fun

• Gym and physical therapy businesses





#11 Offer to Help Others

First, let me warn you: this can be never-ending, so make sure to

put a cap on when you will do this and for how long.

As I do in Facebook groups, I offer to create a 5-minute video

featuring improvements that they can make on their website.

Then, I email it to people.

I deal with a single topic and I have a standard call to action at

the end, in the case that they want more help.

It shows people that I know my topic. I’ve added value to their

lives, and it has only taken me ten minutes- not ten hours.

What can you do for 5 minutes as a one-off?

Snap shot from a business review I conducted





#12 SEO

This is where you write an article or record a video and get

ranked on the first page of Google or YouTube. This takes a bit of

knowledge; like I mentioned before, I have ranked a couple of my

videos on page 1 of YouTube, simply with key words I have used.

Try this:

Hop onto YouTube.com and search

“What I Call Success”.

Do I still come up as number three?

Not bad for page one YouTube





#13 Fiverr

Can you offer a small part of your services on Fiverr.com for a gig

(or two!) as a form of introduction?

This will require a bit of brainstorming, however, once you have

nailed it you will be getting some money coming.

You will also be earning qualified leads, and you will have

established an existing relationship with your Fiverr customers for

use in the future.

What could you do?

Advice

Drawing

Critic





#14 FREE Book – You’re Give-Away

This is where you offer something irresistible- for free. In return,

they give you their email address. Now, this should cost you

nothing and offer massive value to your prospect, as this will be

the first time they have come across your brand in most cases.

It doesn’t have to be a book. The media format can vary:

• PDF

• Excel worksheet

• Video

• A mini-course

• A cheat sheet

One of my FREE Products

How to use YouTube

Example:

Let’s say that you’re marketing to soccer coaches. Perhaps you

have a booklet, “5 Training Programs for Your Under-5 Footy

Team”.

Offering this this book for free is a good start to marketing to

your soccer coaches.

Make sure you include a way to have you prospect contact you

especially if you are offering personal High end coaching. I do

mine by a discovery session

http://www.successandwealthcoaching.com/discovery-

request.html


http://www.successandwealthcoaching.com/discovery-request.html





#15 Work for Free

Offer to work in the office of a type of business you want to be in;

this is great for hands-on experience as well as ensuring that you

enjoy it. It helps to acquire firsthand contacts.

I did this at 17 years old; I worked every Christmas for 5 years

for an electronics company. I only asked that I be invited to the

Christmas party (that was code for “I get free food and booze”).

I learned a ton, made some great contacts, had heaps of job

offers, and really enjoyed those Christmas drinks.

What can you do?

Obviously, you don’t want to steal someone else’s clients. That

would be bad form.





#16 Ask to Be Part of A Promotion or Package

Find a company that sells to your target market and offer to add

your product service for a small fee, or even for free. As an

introduction, if you’re good, you should have a high conversion

rate; they are already buyers.

It’s a win-win: they get extra value, and you get exposure to

already-qualified prospects.

#17 Pinterest

Pinterest is a photo forum; it is comprised of many pictures called

“pins”. It is mostly used by women - I could be wrong, it may be

a younger demographic now.

If the Pinterest crowd is your market, I recommend that you do

some serious training. Feel free to ask for a referral!

#18 Vimeo

This is a video-hosting site. There are a dozen or so, but this one

is also searched for how-to content much like YouTube.

Repurpose your content, and upload it here.

Re-use the videos you used for your YouTube channel, or create

new ones for a different audience.





#19 Write a Book

Yes. Write a book, and publish it. Have a look at Amazon; you

can get a manuscript printed and published for fairly cheap. It

looks great on a business card.

Having a book published makes a good introduction and

establishes expertise in your field.

#20 Instagram

My children use this app all the time to communicate with their

mates. They post pictures of what they are doing regularly. This

would be perfect for the younger age bracket; for example, high

school students going on to university, or maybe the body-

building niche- anything that is highly visual works for this one

#21 Guest Blogger

Sign up to become a free (or paid) guest blogger. You will need

to submit an article or two to showcase your writing quality;

there are lots of websites looking for content. At the bottom of

your entry, you can put in the details of who you are, what you

specialize in, and where you can be contacted.

Make an effort to answer any questions you receive from your

blog post; this will get you a ton of loyal followers.





#22 Referrals – Clients & Friends

Ask your current clients for referrals. A good time to do this is

just after they’ve had a major win and are feeling like a million

bucks, all from your help.

The next-best time to ask is simply when you set it up to occur

automatically in your sales funnel.

#23 Newspaper Articles

Get your business represented in a local newspaper. They are

always looking for content. Why not try and become the “local

fitness guy” or maybe the “local baking queen”?

Use them in all your marketing. It will add massive credibility.

From my experience, the leads you get from newspaper articles

are very good. People tend go out of their way to contact you.





#24 News / TV

Ideally, you get on national television as the go-to expert. Now,

this takes skill, but I would definitely put this in your long-term

goals once you have your systems in place.

You don’t want to waste such an opportunity. I this see all the

time! Be prepared to finish your spot with something like:

“If you want to learn more on this

topic, go to my website and I have

put together a cheat-sheet.

This is from a local newspaper article I featured in with other

speakers

Tip – when you get in the paper make sure you get a scan copy.

I have lost heaps of newspaper articles. –

Learn from my mistake





#25 Attending Seminars

I attend seminars for three reasons:

To learn what is being taught,

To see how they are run,

And to make new contacts.

When you are there network with people be careful; don’t just be

seen as “the Amway guy”. You can pick them as you walk in the

door. Be yourself. Start talking with people. It’s as simple as “Hi.

How are you enjoying it so far?”

The goal is to meet people that you can do joint ventures with.

You never know who’s in the room; I’ve made some awesome

contacts from doing this.

#26 Back of Business Cards

Put an offer on the back of the business card for a free report,

video, or webinar replay. Throw in a testimonial.

I had in bold:

If this is you, then list your prospect’s exact details.

That way, when they pick it up, it’s as if you are talking to them.

I have given out my business cards at events and I’ve watched

people stop, read the fine print, and turn it over to the “get the

free info” back.

I knew they were interested. My cards were not like the other

cards with the basic name, phone number and address. Boring!





#27 Lunchtime Briefings

I love these. They are quick, cost only a few dollars, and are very

personal and targeted.

Basically, you put on a lunch (maybe $50 worth of Subway

sandwiches and drinks) for approximately 8-10 people (the size

of a normal boardroom table).

Have the business hosting it put up a flyer, or perhaps email its

staff offering a free lunch (of course, they must book first) and

say that you will be discussing topic X.

Give a 40 minute presentation while they eat. When done well,

people will ask plenty of questions and you will build a real

connection very fast.

Before they leave, offer them some information and collect their

details on a feedback sheet. To me, this is one of the biggest

bangs for your buck, if you must spend money.

You will need to do some legwork to meet business owners who

will agree to it, but once they do, you will hit a gold mine.





#28 Networking Events

The quality of these both varies and depends on your attitude. Is

this a business frenzy, or are you trying to meet three people

who you may be able to help and not sell to? Make an effort to

connect, not just slam a card and run. Look for a real connection

and make sure to follow up.

My advice would be to use this tip as a lead-in to a boardroom

briefing or a joint venture of some kind.

#29 Christmas Party

There’s a couple of ways to use this. You could have a customer

Christmas party and ask them to bring someone, or better still,

have one with only your top-end clients. Post this on all of your

social media.

It would be a good time to post some success stories or off-the-

cuff comments. It should generate a ton of interest.





#30 Help a Guru

Offer to work for a visiting guru (I use that term tongue-in-

cheek.) I have worked behind-the-scenes many times, and it

really raises your profile locally when they ask you out to say

thanks.

It will allow you to learn what really goes on behind the scenes,

and hopefully, you will make some new contacts.

Of course, I have seen dozens of people who follow these guys

and never do anything with it. Please don’t be one of these

people.

I started coaching because I was volunteering with my mentor

behind the scenes, she encouraged me to start coaching and to

charge the fees I now charge.

#31 Offer a Commission

Why not offer a commission for a referral? This occurs all the

time. I personally offer 20% on my top-end coaching programs,

and 80% on my lower education programs.

Remember, you only pay after you have the sale.





#32 Two for One

I’m not talking 2-for-1 pizza on Tuesday; I’m talking something

big that brings in a qualified 2nd person.

An example might be:

if the client purchases a full days’ business brainstorming session

worth $1000, they will get a 2nd day free for a fellow business

owner.

Do you think a qualified prospect will come from it?

I did this for a DVD I had on my website. If you give me the

name and address of two friends, I will post out a free DVD to

them- compliments of you. It worked brilliantly.

#33 Public Speaking

This comes in many forms, from a one-day seminar to a 10

minute talk at a breakfast club. It will build your confidence, get

you seen, build contacts, and, if done well, the contacts will lead

you to the right person.

In my experience, the people at the local breakfast club will know

someone that you can work with for a joint venture.





#34 Give Away a $47 DVD

This is probably my favourite private coaching strategy; create a

DVD of testimonials and a signature talk of what you do.

You can do this on Windows Movie Maker (for free). Create a DVD

cover with what you do, your website, a testimonial, and a call to

action for a free offer.

Put a value on the side: $47.

They should actually cost about $3 each. Get only a few (maybe

10) printed. Take them when you go out, and use them as a big

business card.

I guarantee that you will be remembered at any event for giving

out a $47 DVD. Who else will be doing that? No body.

Make sure you follow up with those you give them to. Be picky

about who you give them to. Make them a prize.

People have paid me thousands of dollars to coach them simply

for this one tip. Please use it. You won’t regret it.

My First Version of a DVD Notice there is

no price, future runs all had a price





#35 Groupon

This and other websites, offer services for a ridiculously reduced

price. The catch is that you have to take a massive cut and be

able to service the influx.

See if you can offer a limited number of discounted packages;

remember the goal is qualified prospects- not bargain shoppers.

I would recommend that you test and measure this tip to see how

well it works for you.

#36 Free Ad Sites

Put up ads on Gum Tree, Craigslist, and similar places. I have

seen it work for mums wanting a personal trainer. I have used it

well for selling real estate. Simply test and measure; remember,

your ad will get bumped down immediately after the next guy

does an ad.

You will not stay on page one for long. They make their money

by offering to do a paid ad so that you stay on page one.

It’s worth a try, but remember that it will be time intensive.





#37 Guarantee It

If you are good (and I assume you are), give a guarantee of

more than 30 days. In most cases, you are required to by law.

So, simply advertise it better in your promotion. The longer the

guarantee, the better it will be in helping to convert prospects.

It makes your service more appealing compared to the other guy

with no guarantee.

Be specific: “Feel the best you have felt in years after my 10-

week body transformation training – must attend each session -

or your money back!”

Of course, you need to make them accountable, too. Combine

this with bring a friend; but, they must sign and pay for the full

10 weeks upfront.

#38 Charity

Partner with a local charity or sponsor an event. For example,

chip in $100 for sausages and bread for the local RSPCA adopt-a-

pet day. Ask them to email their database (you may need to

educate them on why, how and the right copy).

The aim is that the charity’s email will get past the prospects’ BS

meters and they will see you associated with something good.

This may take a couple of goes to perfect.

A 2nd way might be to give all the ticket sales to a charity and do

a cheque hand over. Use this in your marketing and ask the

charity to put it in their newsletter.





#39 Local Visits

Walk the local area, meeting local business owners, and invite

them to coffee. See if you can strike a deal. Perhaps you can

arrange a gift basket raffle, lucky door prize, or an email to their

database (what’s the bet they don’t have a database?).

Examples:

• A life coach who specialises in women offers a free session in

the local gym’s welcome pack.

• A hairdresser offers a voucher to the local massage parlour or

dress shop in the complex.

• A car sales yard paired with a car wash offers vouchers to buy

6 clean & waxes for the price of 4

(or better still, the dealer puts in the car wash vouchers as

FREE – but they must be used in the first 14 days).





#40 Lumpy Mail

Post – yes, I said post- a letter to your prospects (it needs to be

a high-end product to justify the cost). The aim is for the

prospect to wonder what’s in the envelope so that they will be

compelled to open it.

Getting the mail opened is 90% of the challenge. Put a small dice

in the letter with the question:

“Are you prepared to roll the dice on your future?”

Sounds corny, sure, but it will get opened. This works best with a

follow up phone call.

Test and measure to find out what works for you.

Also try:

small army guys

rubber bands

tea or coffee bags

Lego blocks

10c peace

I like these. I mean, I can claim my kids’ toys as a tax deduction

okay, that last bit may not be 100% true, so you had better get

real tax advice. Keep reading & smiling.





#41 Raving Fans

This is your database of fans that love what you do. You should

be educating them along their journey. I’m big on drip-feeding

them and making them accountable.

Accountability makes people take action. They build their

confidence and try more as they learn and grow. How does this

help you?

Simple. Ask if they want help. This can be in the form of a

straight-out sales letter, or the launch of a new program.

A more subtle way is a free 30-minute session (only offer this to

people who self-qualify, or you will waste hours on tyre kickers –

be tough for your own sanity!).

Your number one job is to feed your database over time so that

they have confidence in what you are about.

Then, let them step up to the plate and say “I’m ready for your

fast track program! Please help me!”

Long term, this will be your best form of customer.

Feed and nurture carefully and cull the weeds as needed.





#42 Do You Know Your Clients?

Do you really know who your client is? Build an aviator of who

your ideal client is. Remember not everyone is your client, the

more specific you are the more you will talk to your ideal

prospect.

Can you answer these questions?

• Age bracket?

• Sex?

• Income?

• Where do they live?, What do they read

• Are they married or divorced?

• Do they have kids? If yes, what ages?

• Education level? Are they still studying?

• Are they self-employed or an employee?





• Are they homeowners or renters?

• Finally, what keeps them awake at night

#43 Competitors

I could say, “Watch what they are doing”. I assume you’re

watching that already. Just as a bit of a left-field idea, could you

approach them and offer to take their surplus clients (or the

clients they don’t service in an area) for a fee?

Win-win.

#44 Article Sites

Write an article (about 400 to 800 words) on a topic in your

niche. Offer up a good tip and expand on it. There are dozens of

sites that want your articles! At the bottom of each, there will be

a spot for details about the author.

The goal is that people will like your article and look you up. From

that, you will get a sign up for your free information.





#45 Goals / Set the Vision

Technically, this is not a promotional idea, and yet I have found

over many years that if I set the goal I become successful.

My challenge to you is to set a goal to meet new prospects. When

the goal is out there, you will be surprised. Ironically, it will come

from where you least you suspect.

#46 Client Appreciation Night

Invite about 10 of your key clients for a nibble and drinks. Ask

them to bring a friend or business associate. It should only run

about 2 hours; have some prizes and awards.

Get your guests to post comments on their Facebook pages about

where they are, especially if they win a prize (hint!).

You will, of course, post about the event on your business page.

The goal is to say thanks to your clients and to generate interest

from the Facebook post as well as the emails to your database.

Ask for referrals from the clients’ guests. If possible, see if you

can get the local paper to cover the event.





#47 Mastermind Group

A mastermind group is a group that gets together and shares

ideas, wins, and lessons learned as well as offer support to one

another. With this group, discuss what is happening in your

business.

Just be careful of two things: it’s not a coffee group, and don’t

make it sound like you are the smartest guy in the room. Usually,

that’s off-putting.

#48 Periscope

Periscope is a live video streaming, the video has a life of 24

hours to encourage people to come to the live events. Use your

twitter account to sign up, make sure you have completed your

profile. Be aware it will chew through the data on your phone.





Time for Action!

I have given you a ton of ideas. First of all, don’t become

overwhelmed!

Work your way through the list. Do what works for you;

some of these strategies will take time. However, when

combined, they will be powerful. Remember, these are just a

stepping stone. My suggested order of action would be:

Check List

• Put a header on your Facebook page with a call to action for

your free offer

• Post on your blog & Facebook page.

• Put an offer on the bottom of your signature block.

• Join 5 forums and contribute- set a time limit each day.

• Set up an auto-responder series for your sales funnel (the

sales funnel topic is a whole lesson in itself!).

• Find blogs to contribute to; guest post.

• Create video tips.

• Create your own DVD.

• Look for local speaking gigs.

• Look for joint venture partners.

• Join or develop a mastermind group (not a coffee and chat

group).





Is This It?

This is a question I get asked regularly, normally by the guy

who got one of my products and went to the last page looking for

the magic pill. Sorry, there is no magic pill. If that describes you,

then please start at number one.

There many, many ways to generate leads. My advice is to

work on these ideas. Take action, learn what works, and then

fine-tune.

Don’t overlook the simple; it’s usually the quickest. A few

quick wins will help you build your confidence as well as your

bank balance. I have found that confidence and bank balance are

very much linked.

Educate don’t sell

I’m big on educating not selling.

This is where you educate your prospect and add value their

lives. Not just buy my product then I will tell all.

People are crying out for leadership and want direction give them

that, along with the knowledge you have learnt over many years.

They will appreciate it.

Stand out from the crowd. Others are not doing it in your

business or if they are they are doing it badly.

Educate – Educate.





Summary

Test and measure as you go

Pick the ideas that resonate with you

Build a sales funnel not one off marketing ideas.

There is no magic blue pill.

Show your personality (don’t be a copy)

Add value all the time

Don’t sell on price sell on value and results

Be always learning and applying

Know who your customer is

You don’t have to do everything.

Stay focused

Remember not everyone is your customer

Build a mastermind group or join one.

Ask for help





One last bit of Home Work

Can I give you one last exercise to do?

I promise it won’t be hard. I want you to take a minute and get

the above summary and run it across your marketing and see if

you are covering off these points.

ask yourself

What am I missing in my marketing

What is the impact of missing that

How can I improve





Congratulations

You have finished a book, I hope I have been able to add

value to your business, please take the time do the exercises you

will be rewarded.

Can I help you on your journey?

Book a call for a no obligation strategy session and I can

show you how I can design a custom game plan for the

growth of your business.

http://www.successandwealthcoaching.com/discovery-

request.html

Paul Nettleton

Coach / Author

Please feel free to connect with me:

https://www.facebook.com/groups/TheEntrepreneursCouch/





https://www.facebook.com/groups/TheEntrepreneursCouch/




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The Entrepreneurs Guide To Attracting Your Ideal Client … · • Real estate agents • Anyone...

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