The End of Us and Them (rev 2)
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Transcript of The End of Us and Them (rev 2)
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the end of us and them
The end of us and them
@edwardbochespresentation to University of OregonFebruary 10, 2011Rev 2.0
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We are living through the disorientation that
comes from including 2 billion new
participants in a media landscape previously
operated by a small group of professionals.
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I've agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe.
Paul Smith
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lemonade
Text
http://buyaframe.lemonadedetroit.com/
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“Could you please make the logo bigger?”
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We regretfully admit that something has happened off the Gulf Coast.
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©2010 FEARLESS. CONFIDENTIAL AND PROPRIETARY. 41
Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.
Introducing COMMON:
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fast
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technologies are not simply inventions which people employ but are the means by which people are re-invented.
Marshall McLuhan
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the consumer wants to create
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we have complex
relationships with media
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community is our new
source of content
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and we are constantly connected to them
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we want
to do business
with an individual
7
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we join forces to exert influence
same
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there’s no such thing as perfect
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we have a new definition of quality
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attention is the
new scarcity
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In transformative markets incumbents rarely survive.
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So maybe we should change.In transformative markets incumbents rarely survive.
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Our mindset
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audience
messages
target
media plan
penetrate
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audience
messages
target
media plan
penetrate
community
experiences
invite
interest plan
collaborate
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User experience and engagement
are the new art and copy
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What we make
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antwerp zoo
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antwerp zoo
http://www.youtube.com/watch?v=F1uwexYeKAg
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How we make it
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Vision Prototype Production
learn
make
test
learn
make
test
learn
make
test
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The speed with which we deliver it
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twelpforce
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How we distribute content
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uniqlo
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How we invite participation
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ford fiesta
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Our technique for telling stories
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How we generate good will
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How we create community value
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New skills
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content strategist
copywriter
art director
web designer
IA/UX
programmer
video producer
connection planner
PR/social media
media
analytics
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content strategist
copywriter
art director
web designer
IA/UX
programmer
video producer
connection planner
PR/social media
media
analytics
Saturday, February 12, 2011
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New tools, platforms, technologies
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New ways of collaborating
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CWAD
CWADSocialMobile
DesignUXTechMobile
CWDesignUXSocial
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= 1
= 6
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Thank you.
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the end
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