In Search of the Information Citizen: What Americans Know ...
The End of Search (As We Know It)
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The end of Search Mascha Driessen, @mdriessen
Transcript of The End of Search (As We Know It)
The end of Search
Mascha Driessen, @mdriessen
Toekomst voorspellen
PERVASIVE
ANYWHEREANY DEVICE
PREDICTING THE FUTURE
http://aka.ms/Blnn9mHet einde van Search
PREDICTIVE
ANTICIPATINGNEEDS
PREDICTING THE FUTURE
http://aka.ms/Blnn9mHet einde van Search
PROACTIVE
GETTING AN ANSWER BEFORE ASKING SOMETHING
PREDICTING THE FUTURE
http://aka.ms/Blnn9mHet einde van Search
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Bing is integrated in Microsoft’s products and strategy
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How? So what?
The Bing Network is growing fast.
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WindowsWhat? Windows10! Uuuhhm?
Source: 1. Microsoft Internal Data, July 2016 (worldwide numbers); 2. Bing searches on PC and Tablet by Windows 10 and non-Windows 10 devices , Oct 2015 & Jan 2016
4-5x 19%
Increase in Bing syndicated clicks
of Bing clicks from syndication expected in 2016 (U.S.)
400M+devices running Windows 101
35%+of Bing searches in Europeare from Windows 102
40%+Increase in Bing UK queries with Windows 10 (Dec. vs. Oct.) 2
90%Microsoft Edge users retain
Bing as their default1
“Windows 10 is a Bing honeypot —and it’s working”
“Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage”
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A partner for the industry Bing’s Syndication Network
ENRICHING THE BING EXPERIENCE• Bing utilizes data from Yelp, Twitter,
Foursquare and TripAdvisor to enhance search results
ENRICHING EXPERIENCES IN APPS• Uber utilizes Bing’s mapping technology• Android developers can leverage Bing’s
knowledge graph within their apps• Cyanogen OS includes Microsoft services such
as Bing
DEVICE INTEGRATION• Powering web results for Siri and Spotlight
Search• Default search on Amazon Kindle Devices
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11 billion+ Searches every month
568 million Users per month
It works
Source: comScore qSearch (custom), August 2016. Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network worldwide.
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32% of consumers in the US are using Bing
It works
Source: comScore qSearch, explicit Core Search (custom), August 2016. Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network worldwide.
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7MUsers in the Netherlands
It works
Source: comScore qSearch (custom), Nov 2016. Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network worldwide.
@mdriessen
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The Bing Network in Europe
Market shareUnique visitorsMonthly searches
comScore qSearch (custom), June 2016..comScore qSearch, August 2016 Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in Western Europe
United Kingdom
32M
900M
24.5%France
20M
622M
17.6Germany
23M
442M
11.8%Netherlan
ds
8M
123M
9%
Denmark
1M
12M
7.6%Sweden
3M
33M
11.5%Norway
1M
16M
17.2%Finland
1M
15M
7%
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Hi Mascha! How can I help?Try what’s the forecast?See more
@mdriessen
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Predictive intelligence
18 Image Source: Courtesy of The Korean Times
Bing predicts NL-ARG football results
@mdriessen
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THE END OF SEARCH AS WE KNOW IT…
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Voice search
Image sourced via creative commons: http://bit.ly/1UpJrXo
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70%Of millennials are using voice search
Source: Thrive Analytics, “Is the Personal Assistant the Successor to Search?” October 2014
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Voice search leads to longer search queries
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text
Average Bing Ads search query consists of 2-3 words
Windows 10 voice searches are longer
Data Source: Microsoft Internal data, April 2015
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A. Cheap holiday Turkey
B. Costs for a holiday to Turkey with family
1. Voice means long tail keywords
@mdriessen
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A. Cheap holiday Turkey
B. How much does a holiday to Turkey cost?
2. Add questions
@mdriessen
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A. What are the costs of a flight to Turkey?
B. What are the costs for a flight to Turkey?
3. Think of prepositions
Image Source: Courtesy of w-dog.net
@mdriessen
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Focus on searches in the area
Data Source: Bing Internal data Jan-Feb 2015
40%
40% of mobile searches have a local intent, compared to 30%
for desktop searches.
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Visual search
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Bots - Messaging als het nieuwe search
https://dev.botframework.com/
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“Empower every person and every organization on the planet to achieve more.”
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Empowering
Nemen machines de macht over?Search is the
new electricity
@mdriessen
Will machines take over?
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@mdriessen
Benign – people depend on machines
35 Image Source: Courtesy of Disney Pixar
@mdriessen
Aggressive – machines are taking over
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@mdriessen
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Can a machine be better than us?
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Can a machine be creative?
A wounded deer leaps highest,
I’ve heard the daffodil
I’ve heard the flag to-day
I’ve heard the hunter tell;
‘Tis but the ecstasy of death,
And then the brake is almost done,
And sunrise grows so near
Sunrise grows so near
That we can touch the despair and frenzied hope of all the ages.
A BA spider sewed at night
Without a lightUpon an arc of white.If ruff it was of dameOr shroud of gnome, Himself, himself inform.Of immortalityHis strategyWas physiognomy.
Working together, not against each other
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@mdriessen
Mascha Driessen, @mdriessen
Search is dead, long live Search
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Mascha Driessen, @mdriessen
Search is dead, long live Search
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Mascha Driessen, @mdriessen
Search is dead, long live ProductivityMascha DriessenSr. Director Western Europe Microsoft@mdriessen
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Mascha Driessen, @mdriessen
Mascha DriessenSr. Director Western Europe Microsoft@mdriessen
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Thank you!
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.
Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the dateof this presentation.
Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–REGARDING THEI NFORMATION IN THIS PRESENTATION.
