How Lifecycle Marketing is Transforming Marketing Automation
The Email Marketing Lifecycle
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The Email Lifecycle or How Not to Be an Email Floozie
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This is the slide deck from my Blog Indiana 2010 presentation, "The Email Marketing Lifecycle".
Transcript of The Email Marketing Lifecycle
![Page 1: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/1.jpg)
The Email Lifecycleor
How Not to Be an Email Floozie
![Page 2: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/2.jpg)
Lifecycle or Floozie?
Seriously, a floozie?
Marketing is about relationships
TheKnot.com, TheNest, TheBump
![Page 3: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/3.jpg)
QWERTYUIOP
“QWERTYUIOP”, Ray Thomlinson
Social Media relies on email
It’s not a hub and spoke
![Page 4: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/4.jpg)
Put It in perspective
Marketing
Analytics
Social Media
![Page 5: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/5.jpg)
Marketing
Personas
Content Management Marsh
Campaigns
Enrollment
Messages Drip Campaigns
![Page 6: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/6.jpg)
Analytics
Content
Campaigns
Referrals
Conversions Borders Rewards, Amazon
![Page 7: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/7.jpg)
Social Media
Followers
Links
Tracking
![Page 8: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/8.jpg)
Content
Engaged Recipients
Customization andPersonalization
![Page 9: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/9.jpg)
Conversions!
Redirecting to other channels
Continuing engagement
![Page 10: The Email Marketing Lifecycle](https://reader034.fdocuments.net/reader034/viewer/2022051609/547d3f98b4af9f12148b472a/html5/thumbnails/10.jpg)
What makes sense for the way you communicate?
Lifecycle or Floozie?