the elaboration of Pulque, a fermented indigenous beverage. E… · • Presentation: 100% Blue...
Transcript of the elaboration of Pulque, a fermented indigenous beverage. E… · • Presentation: 100% Blue...
Most renowned alcoholic beverage of Mexico, Tequila is the expression of both pre-
Columbian and Spanish cultures. With the arrival of Spanish colons along with alambic
technology, Mexican people began to distillate Agave, which was traditionally used for
the elaboration of Pulque, a fermented indigenous beverage.
The alcohol named Tequila is obtained exclusively from the “Agave Tequilana Weber
variedad Azul” or Blue Weber Agave.
Production and commercialization are protected by a Mexican Official Law (NOM). Every
lot is checked and certified by the Regulation Council of Tequilas (CRT). The Tequila
standards are guaranteed by a “protected designation of origin”, since 1974.
TEQUILA
Tequila Regulatory Council (CRT)
Creation:
• 1994, under the initiative of the Tequila
• Makers Chamber.
Functions:
• Inspects and certificates production (quality)
• Controls agricultural matters.
• Guarantees authenticity (vs informal market)
• Respect of the NOM (Mexican Official Law)
• Protects the label (Denomination de Origen)
• Source of information on tequila.
Members:
• Agave Farmers
• Tequila Makers
• Bottlers and wholesalers
• Government (SE, IMPI, PROFECO, SAGARPA, etc.)
• There is a very specific area recognized
for the production of Tequila, similar to
Cognac, Sherry, Scotch Whisky and
Champagne.
• This area of PDO (protected designation
of origin) has been under the protection
of the CRT (Regulation Council of
Tequilas) since 1974.
• The most renowned areas are located
in the state of Jalisco. Tequila can also
be made in specific areas of Nayarit,
Guanajuato, Michoacán, Tampico.
TEQUILA PRODUCTION AREA
(Protected designation of origin)
• El Arenal, Jalisco, where we make our Tequila, is one of the most recognized areas for the
production of Tequilas and Agave. It is located on the famous “Tequila Express” railway.
• The village of el Arenal is where you find “Fábrica Tequila Cascahuín”, one of the oldest
Tequila Makers of the Arenal. They are the exclusive makers of Tequila REVOLUCION, and
keepers of our secret recipe.
EL ARENAL, JALISCO
Distillery
• Age: More than 60 years of tequila making
• Exclusive elaboration process
• Location: El Arenal, Jalisco
• Proper agave fields
Maestro Tequilero
• Ing. Salvador Rosales Torres
• More than 30 years making Tequila
PRODUCTION
PROCESS OF TEQUILA MAKING
FARMING COOKING CRUSHING FERMENTING
DISTILLING MATURING BOTTLING
• Agave plants require an average of 7 to 9 years to
reach a perfect maturity and concentration of sugar.
• The harvest consists in cutting the leafs and taking
of the “piña”.
• Agave plants can be harvested all year long.
The “jima” or Harvest
Tequila REVOLUCION: For the production of our Tequila, and in order to get the
best concentration of flavours, we use blue agave plants exclusively from Tequila
region that overcome a drastic selection process where a minimum age of 7 to 9
years old is required.
• During the cooking process, starch is
converted to sugar.
• Vapor cooking drains the honey from
the Agave, making it ready for fermentation.
• .
THE COOKING
• Agave piñas are vapor cooked in
mampostrería stone ovens.
• The aim of cooking is to transform sugar
contents without caramelization.
Tequila REVOLUCION: Our piñas are exclusively cooked in stone traditional ovens.
This process is longer and more expensive, but enables a better extraction of aromas.
• Once cooked, the agave heart (piña)
is crushed to obtain the juice and
separated from the fiber (bagasa).
• Crushing may be performed with
mills o tahonas (old method). The
piñas may can be crushed twice or
as many as 8 times.
• The more you crush the piñas, the
more juice is extracted. However, in
each additional crushing, the juice
loses its concentration and flavor
qualities.
CRUSHING
Tequila REVOLUCION: We only crush our piñas twice. This
insures that only the sweetest and most aromatic part of the
agave is used for fermentation, getting rid of the less noble
parts of it.
Throughout the fermentation process,
sugars are turned into alcohol (6%)
Fermentation may be done in open tanksmade of:
• Wood
• Cement
• Stainless steel
Fermentation may be induced with:
• Chemical yeasts
• Natural yeasts
• Time for fermentation: about 3 days
FERMENTATION
Tequila REVOLUCION: Our special recipe with
natural yeasts for fermentation
allows our Tequila to obtain it´s distinctive flavour
and a 100% natural Tequila.
• The process can take place in:
Columns (continuous process)
Pot Stills (slow process)
Stainless steel
Copper (good conductor, removes sulfur,brings
ionic stabilization)
Double Distillation:
• The first distillation results in a solution up to 21º
alc vol
• - The second distillation increases the alcohol
concentration between 44% to 60% alc vol
DISTILLATION
Tequila REVOLUCION: “puro de corazón”, our distillation
overcomes a drastic selection of head and tails on each one of
the double distillation processes in stainless steel pots
AGING
The Mexican Official Law defines the following
criteria for each quality of Tequila:
Tequila REVOLUCION: Our Reposado is matured on average 10 month in white
oak barrels. The barrels are previously aged with Tequila, in order to maintain
the original flavors of agave in a perfect combination with the sweetness of
barrel aging.
Applying the same philosophy and process, our Añejo is matured 18 months in
white oak barrels, reaching matured and more intense flavours.
Tequila REVOLUCION
• Tequila REVOLUCION was born in 1994 ,a successful business man
decided to create this brand to compete with the International Premium
Brands
• Tequila REVOLUCION own it’s own production means
• The techniques used to produce this high quality Tequila are a combination
of centuries old techniques and the best modern equipment
• Only the best Agaves are selected to create this wonderful Spirit
• Tequila REVOLUCION now has offices in Mexico, USA and the EC.
Tequila
REVOLUCION
Silver
• Presentation: 100% Blue Agave, double distilled and state bottled.
Bottles: 750 ml (US/Canada), 700 ml & 50ml.
35º or 40º Alc Vol.
• Characteristics: Combines the earthy freshness of the agave with herbal overtones.
There is a hint of cooked oranges set in a lightly honeyed Finish.
• Our suggestion: The perfect tequila to sip on the rocks, or mixed in your favorite
cocktail creating the smoothest taste a Blanco can offer
• Gold Medals:
San Francisco Wine & Spirit contest 2009
SIP Awards 2009 ISC 2009
Double Gold and Best in Show Awards Wine and Spirits Wholesalers of America. 2012
Tequila
REVOLUCION
50% Alc.Vol
100º PROOF
• Tequila REVOLUCION 100º PROOF SILVER is a rare and exclusive product, made
for the most demanding tequila aficionados.
• The100º proof (en ingles) represents 50% de Alc. Vol. It is a pure destillate.
• REVOLUCION is a pioneer in this presentation, which also means the best quality
standards for a Silver.
• It represents the more authentic and delicate flavour that can be obtained from
Agave. Perfect for drinking as a digestive or to create the best Tequila Martini.
Tequila
REVOLUCION
Reposado
• Presentation: 100% Blue Agave, double distilled and state bottled. Bottles: 750 ml (US/Canada), 700 ml & 50ml. 35º or 40º Alc Vol.
• Characteristics: Aged 10 months in used oak tequila barrels.
The smell and taste of the agave comes through a light vale of peach, apple and quince.
The hint of lemon refreshes creating a clean crisp smooth finish.
• Our suggestion:
To enjoy this perfectly balanced tequila drink it in a shot glass or on the rocks
• Awards: Gold Medals
Concours Mondial de Bruxelles 1998, Hong Kong Wine & spirits exhibition 1998
Vinus Buenos Aires 2007
Tequila
REVOLUCION
Añejo
• Presentation: 100% Blue Agave, double distilled and state bottled.
Bottles: 750 ml (US/Canada), 700 ml & 50ml.
35º or 40º Alc Vol.
• Characteristics: Aged 18 months in old oak tequila barrels. Vanilla and caramel nose
followed by a buttery, lightly creamy, caramel palate. The vanilla comes through with a
slightly candied almond finish. The ultra smoothness leaves the drinker yearning for one
more sip.
• Our suggestion: We recommand you to enjoy it straight, in a snifter, with good friends.
Tequila
REVOLUCION
Extra Añejo
• Presentation:
100% Blue Agave. Bottles: 750 ml (US/Canada). 700 ml.40% Alc. Vol.
• Characteristics:
The jewel of Tequila REVOLUCION, our Extra Añejo was previously reserved for the private consumption of our Tequila Master and the owners of the brand. Aged for almost 4 years in French oak barrels that have been used exclusively to age tequila for at least 10 years; it brings a very luxurious experience in the mouth, showing intricate aromas of dried herbs, coffee, caramel and a hint of citrus. The velvety palate wavers between dark chocolate caramel, and woody, peppery notes. Strong personality and a long finish, this tequila will leave you longing for just one more sip.
• Our suggestion:
We recommend you to enjoy it in a Riedel tequila glass.
• Presentation:
This jewel is .925 silver plated,presented
in a hand made wooden box that can be
customized with a silver nameplate.
• Product:
This unique bottle contains the best Tequila
REVOLUCION Silver 100% Agave Azul
Tequilana Weber, double distilled, 100%
natural (chemical and additive free) achieving
the finest agave flavor.
• Our suggestion:
This limited and numbered edition is an
exceptional and unforgettable gift for the
discerning tequila connoisseur.
Tequila REVOLUCION de luxe SILVER
Tequila REVOLUCION de luxe GOLD
• Presentation:
This jewel is 24 karats gold coated, presented
in a hand made wooden box that can be
customized with a gold nameplate.
• Product:
This unique bottle contains the best Tequila
REVOLUCION Reposado 100% Agave Azul
Tequilana Weber, double distilled, 100% natural
(chemical and additive free) achieving the finest
agave flavor.
• Our suggestion:
This limited and numbered edition is an
exceptional and unforgettable gift for the
discerning tequila connoisseur.
Tequila REVOLUCION de luxe Rose Gold
• Presentation:
This jewel is 24 karats rose gold coated,
presented in a hand made wooden box that
can be customized with a rose gold
nameplate.
• Product:
This unique bottle contains the best Tequila
REVOLUCION Añejo 100% Agave Azul
Tequilana Weber, double distilled, 100%
natural (chemical and additive free)
achieving the finest agave flavor.
• Our suggestion:
This limited and numbered edition is an
exceptional and unforgettable gift for the
discerning tequila connoisseur.!
SILVER EDITION
Tequila REVOLUCION SILVER “100ºPROOF” is a
limited edition 200 pieces bottling that
commemorates the 1810-2010 BICENTENARY of
Mexico´s Independence.
In addition to being coated in .999 silver, the
bottle has 1700 CRYSTALLIZED ™SWAROVSKI
Elements that were specially selected in Austria
and hand inserted one by one to create this
marvellous jewel.
Tequila REVOLUCION “100ºPROOF” represents
the most authentic flavor that can be obtained
from a blue Agave Tequilana Weber distillation.
GOLD EDITION
Tequila REVOLUCION GOLD “EXTRA
AÑEJO” is a limited edition 200 pieces bottling
that commemorates the 1810-2010
BICENTENARY of Mexico´s Independence.
In addition to being coated in 24 K gold, the
bottle has 1700 CRYSTALLIZED ™-
SWAROVSKI Elements that were specially
selected in Austria and hand inserted one by
one to create this marvellous jewel.
Tequila REVOLUCION “EXTRA AÑEJO”
represents the most exclusive tequila of the
house, and is only available in that
presentation.
Tequila REVOLUCION
In Mexico and the World
Tequila REVOLUCION is the 4th most sold brand in Duty Free Mexico
Distributed in the largest and premium Mexican wholesalers
Tequila REVOLUCION is present in:
• MEXICO
• USA
• EUROPEAN COMMUNITY