The effects of price and package on consumer
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Transcript of The effects of price and package on consumer
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Realised by :
Hanae GUENNOUNI
Oumaima EL IDRISSI
Framed by :
Mr ELMOUMNI
Souhail
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PLANDefinition of price
Types of price
Definition of package
Types of package
The effects of price on consumers
The effects of package on consumers
How to make an attractive package?
The relationship between price and package
conclusion
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A value that will purchase a definite quantity, weight, or other measure of a good or service.
In commerce, price is determined by what a buyer is willing to pay, a seller is willing to accept .
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Premium Pricing Promotional Pricing
Geographical Pricing
Value Pricing
Use a high price where
there is a uniqueness
about the product or
service. This approach
is used where a
substantial competitive
advantage exists. Such
high prices are charge
for luxuries such as
Savoy Hotel rooms, and
Concorde flights.
pricing to promote a
product is a very
common
application. There
are many examples
of promotional
pricing including
approaches such as
BOGOF (Buy One
Get One Free).
Geographical
pricing is evident
where there are
variations in price
in different parts of
the world. For
example rarity
value, or where
shipping costs
increase price.
This approach is used
where external factors
such as recession or
increased competition
force companies to
provide 'value'
products and services
to retain sales e.g.
value meals at
McDonalds.
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Bottle, box, can, carton, cover, pouch, sack, wrap, etc., used for containment, preservation, promotion, and/or protection of an article.
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
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Packaging may be described in relation to the type of product being
packaged:
medical device packaging
bulk chemical packaging
over-the-counter drug packaging
retail food packaging
military materiel packaging
pharmaceutical packaging
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• is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
Primary packaging
• is outside the primary packaging, perhaps used to group primary packages together.Secondary packaging
• is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
Tertiary packaging
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The price you set for a product or service has a very significant effect on how the consumer behaves. If consumers believe that the price you're charging is lower than competitors it could cause a major spike in sales. But if the price you set is significantly higher than expected, the response can be disappointing. In either case a change in price could produce unexpected results when it comes to consumer buying behavior.
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Price
Raising
Lowring
Turn some consumersoff
Some buyers equate a high price with a superior-quality
product
The product is of a lower quality
The consumer is grateful for a price
break
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Consumers are strongly influenced by the packaging of products that they are considering buying. Marketers are well aware of this fact, and go to great lengths to create packaging that will draw in consumers and convince them to buy the product. This dynamic leads to a riot of competing colors, shapes and promises in supermarkets and shopping malls across the land.
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Use good quality wrapper, box,
etc.Good quality wrapper will lead your consumer to conclude that whatever is wrapped inside must be valuable for it to have such a wrapper. It gives a good image to your product.
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Select attractive winning, eye-catching
colors!Dull colors will lead your customers to think that your product is dull, unsatisfying and get the impression that it will not fulfill his/her needs.
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Put pictures or art-work that will have a direct, unique and a
universal appeal.If you spend enough time to know what irresistibly grips the attention or the appeal of many. With time you will find a general consensus among many about the pictures or art-work that really touch peoples' attention.
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Associate the product with an
attractive and irresistible world model! All this still, I consider it to be packaging because now you are wrapping the product on someone the world admires and you are telling the people if he can use it, you can use it also.
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Associate the product with good
feelings. Let the consumers know unmistakably that if they take or use the product it will change and enhance their positive feelings on life.
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appeal to their general universal values and beliefs. Let them know that when they take the product they fulfill their values. You could link the product with a sense of patriotism, beauty, attraction, love, etc. Ultimately, after using the product have them believe that their lives will never be the same again.
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The relationship between price and the package is that the package is one of the indicator which determine the price; to determine the price of a product it is necessary to consider several indicators whose packaging
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QUESTIONS…?